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Back to reports

Report Calendar

See all of the behavioral, trend and special reports scheduled for 2022

Download Report Calendars

Types of reports

Behavioral

Keep up-to-date on Gen Z and Millennials’ everyday lives and preferences

Trend

Be guided through the major cultural shifts these generations are fueling

Special

Expert explorations on current event topics and brand affinity

Reports for 2022

Special
Behavioral
Trend

Special = SP

Behavioral = BH

Trend = TR

Reports for 2023 (Current Year)

North America

January

1/5

BH

Mental health

Subscribe

1/6

TR

The In-Between

1/12

BH

Life Milestones & Future Plans

1/19

BH

Post-Holiday Shopping

1/26

BH

Valentine’s Day

February

2/2

BH

Causes & Charity/Activism

2/3

TR

The New Content Creators

2/9

BH

Dating & Relationships

2/16

BH

Weddings

2/23

BH

Social Media Behavior

March

3/2

BH

Tech/Device Usage

3/4

TR

The Metaverse

3/9

BH

Sustainability

3/16

BH

Finance/Spending Monitor

3/23

BH

Ad/Marketing Effectiveness

3/30

BH

Cooking & Diets

3/31

SP

Millennials & Brands

April

4/6

BH

Food Shopping & Trends

4/13

BH

Media Consumption Monitor

4/7

TR

Buying Into Crypto and NFTs

4/20

BH

Religion & Spirituality

4/27

BH

Sports & Athletics

May

5/4

BH

Hobbies & Passions

5/5

TR

Main Character Energy

5/11

BH

Travel

5/18

BH

Employment & Career Goals

5/25

BH

Summer Plans

June

6/1

BH

Social Media Monitor

6/8

BH

Local & Global Citizenship

6/9

TR

Mass Merch Mentality

6/15

BH

News Consumption & Trust

6/22

BH

Fintech

6/29

BH

Fitness

6/30

SP

Gen Z and Brands

July

7/6

BH

Health, Drugs & Risky Behavior

7/7

TR

Fits for the Feeds

7/13

BH

Experiences

7/20

BH

Celebrities & Influencers

7/20

SP

Gen Z 101: Gen Z vs Millennials

7/27

BH

Shopping & Retail

August

8/3

BH

Fashion Preferences & Style

8/4

TR

What is Wellness?

8/10

BH

Back-to-School Shopping Plans

8/17

BH

Education

8/24

BH

Brand Loyalty

8/31

BH

Social/Mobile Marketing Preferences

September

9/1

TR

The End of Foodie Culture (As We Know It)

9/7

BH

Halloween

9/14

BH

Personal Finances & Services

9/21

BH

Thanksgiving Plans

9/28

BH

Holiday Shopping Plans

9/30

SP

BIPOC Young People and Brands Special Report

October

10/5

BH

Beauty/Personal Care Shopping

10/6

TR

Cause Conundrum

10/12

BH

Millennial Parenting

10/19

BH

Shopping for the Home

10/26

BH

Winter Holiday Plans

November

11/2

BH

Media Consumption

11/3

TR

The TikTok Effect

11/9

BH

Music

 

11/16

BH

TV/Entertainment

 

11/23

BH

Mobile/App Behavior

 

11/30

BH

Social Media Monitor

 

December

12/2

TR

Special YPulse Diagnostic Deep Dive

 

12/7

BH

Nightlife & Drinking

 

12/14

BH

Gaming

 

12/28

BH

Auto

 

12/21

BH

Luxury

 

DEC

SP

Biggest Brand Wins & Losses of 2022

Western Europe

January

1/10

BH

Mental Health

1/17

BH

Life Plans & Future Milestones

1/24

BH

Post-Holiday Shopping

1/31

BH

Valentine’s Day

by 1/31

TR

The “In-Between”

February

2/7

BH

Causes & Charity/Activism

2/14

BH

Dating & Relationships

2/21

BH

Weddings

2/28

BH

Social Media Behavior

by 2/28

TR

The New Content Creators

March

3/7

BH

Tech/Device Usage

3/14

BH

Sustainability

3/21

BH

Finance/Spending Monitor

3/28

BH

Ad/Marketing Effectiveness

3/31

TR

The Metaverse

April

4/4

BH

Cooking & Diets

4/11

BH

Food Shopping & Trends

4/18

BH

Media Consumption Monitor

4/25

BH

Religion & Spirituality

4/29

TR

Buying Into Crypto and NFTs

May

5/2

BH

Sports & Athletics

5/9

BH

Hobbies & Passions

5/16

BH

Travel

5/23

BH

Employment & Career Goals

5/27

BH

Summer Plans

by 5/31

TR

Main Character Mindset

June

6/6

BH

Social Media Monitor

6/13

BH

Local & Global Citizenship

6/20

TR

News Consumption & Trust

6/27

BH

Fintech

by 6/30

TR

Mass Merch Mentality

July

7/4

BH

Fitness

7/11

BH

Health, Drugs & Risky Behaviors

7/18

BH

Experiences

7/25

BH

Celebrities & Influencers

by 7/29

TR

Fits for the Feed

August

8/1

BH

Shopping & Retail

8/8

BH

Fashion Preferences & Style

8/15

BH

Back-to-School Shopping Plans

8/22

BH

Education

8/25

BH

What is Wellness?

8/29

TR

Brand Loyalty

September

9/5

BH

Social/Mobile Marketing Preferences

9/12

BH

Halloween

9/19

BH

Personal Finances & Services

9/26

BH

Global Holidays New in 2022!

by 9/30

TR

The End of Foodie Culture (As We Know It)

October

10/3

BH

Holiday Shopping Plans

10/10

BH

Beauty/Personal Care Shopping

10/17

BH

Millennial Parenting

10/24

BH

Shopping for the Home

10/31

bh

Winter Holiday Plans 

by 10/31

tr

Cause Conundrum

November

11/7

BH

Media Consumption

 

11/14

BH

Music

 

11/21

BH

TV/Entertainment

 

11/28

BH

Mobile/App Behavior

 

by 11/30

TR

The TikTok Effect

December

12/5

BH

Social Media Monitor

 

12/12

BH

Nightlife & Drinking

 

12/19

BH

Gaming

 

12/26

BH

Luxury

 

by 12/30

TR

Special YPulse Diagnostic Deep Dive

 

Asia Pacific

Coming soon!

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