Report Calendar

See all of the behavioral, trend and special reports scheduled for 2022

Types of reports

Behavioral

Keep up-to-date on Gen Z and Millennials’ everyday lives and preferences

Trend

Be guided through the major cultural shifts these generations are fueling

Special

Expert explorations on current event topics and brand affinity

Reports for 2022

Special

Behavioral

Trend

Special = SP

Behavioral = BH

Trend = TR

Reports for 2023 (Current Year)

North America

January

1/5

Mental health

1/6

The In-Between

1/12

Life Milestones & Future Plans

1/19

Post-Holiday Shopping

1/26

Valentine’s Day

February

2/2

Causes & Charity/Activism

2/3

The New Content Creators

2/9

Dating & Relationships

2/16

Weddings

2/23

Social Media Behavior

March

3/2

Tech/Device Usage

3/4

The Metaverse

3/9

Sustainability

3/16

Finance/Spending Monitor

3/23

Ad/Marketing Effectiveness

3/30

Cooking & Diets

3/31

Millennials & Brands

April

4/6

Food Shopping & Trends

4/13

Media Consumption Monitor

4/7

Buying Into Crypto and NFTs

4/20

Religion & Spirituality

4/27

Sports & Athletics

May

5/4

Hobbies & Passions

5/5

Main Character Energy

5/11

Travel

5/18

Employment & Career Goals

5/25

Summer Plans

June

6/1

Social Media Monitor

6/8

Local & Global Citizenship

6/9

Mass Merch Mentality

6/15

News Consumption & Trust

6/22

Fintech

6/29

Fitness

6/30

Gen Z and Brands

July

7/6

Health, Drugs & Risky Behavior

7/7

Fits for the Feeds

7/13

Experiences

7/20

Celebrities & Influencers

7/20

Gen Z 101: Gen Z vs Millennials

7/27

Shopping & Retail

August

8/3

Fashion Preferences & Style

8/4

What is Wellness?

8/10

Back-to-School Shopping Plans

8/17

Education

8/24

Brand Loyalty

8/31

Social/Mobile Marketing Preferences

September

9/1

The End of Foodie Culture (As We Know It)

9/7

Halloween

9/14

Personal Finances & Services

9/21

Thanksgiving Plans

9/28

Holiday Shopping Plans

9/30

BIPOC Young People and Brands Special Report

October

10/5

Beauty/Personal Care Shopping

10/6

Cause Conundrum

10/12

Millennial Parenting

10/19

Shopping for the Home

10/26

Winter Holiday Plans

November

11/2

11/3

11/9

11/16

11/23

11/30

December

12/2

Special YPulse Diagnostic Deep Dive

12/7

12/14

12/28

12/21

DEC

Biggest Brand Wins & Losses of 2022

Western Europe

January

1/10

Mental Health

1/17

Life Plans & Future Milestones

1/24

Post-Holiday Shopping

1/31

Valentine’s Day

by 1/31

The “In-Between”

February

2/7

Causes & Charity/Activism

2/14

Dating & Relationships

2/21

Weddings

2/28

Social Media Behavior

by 2/28

The New Content Creators

March

3/7

Tech/Device Usage

3/14

Sustainability

3/21

Finance/Spending Monitor

3/28

Ad/Marketing Effectiveness

3/31

The Metaverse

April

4/4

Cooking & Diets

4/11

Food Shopping & Trends

4/18

Media Consumption Monitor

4/25

Religion & Spirituality

4/29

Buying Into Crypto and NFTs

May

5/2

Sports & Athletics

5/9

Hobbies & Passions

5/16

Travel

5/23

Employment & Career Goals

5/27

Summer Plans

by 5/31

Main Character Mindset

June

6/6

Social Media Monitor

6/13

Local & Global Citizenship

6/20

News Consumption & Trust

6/27

Fintech

by 6/30

Mass Merch Mentality

July

7/4

Fitness

7/11

Health, Drugs & Risky Behaviors

7/18

Experiences

7/25

Celebrities & Influencers

by 7/29

Fits for the Feed

August

8/1

Shopping & Retail

8/8

Fashion Preferences & Style

8/15

Back-to-School Shopping Plans

8/22

Education

8/25

What is Wellness?

8/29

Brand Loyalty

September

9/5

Social/Mobile Marketing Preferences

9/12

Halloween

9/19

Personal Finances & Services

9/26

Global Holidays New in 2022!

by 9/30

The End of Foodie Culture (As We Know It)

October

10/3

Holiday Shopping Plans

10/10

Beauty/Personal Care Shopping

10/17

Millennial Parenting

10/24

Shopping for the Home

10/31

Winter Holiday Plans

by 10/31

Cause Conundrum

November

11/7

11/14

11/21

11/28

by 11/30

December

12/5

12/12

12/19

12/26

by 12/30

Decoding Brand Affinity Excerpt: Brands Winning With Young Consumers

Report Calendar

Types of reports

Behavioral

Trend

Special

Reports for 2022

Reports for 2023 (Current Year)

North America

January

February

March

April

May

June

July

August

September

October

November

December

Western Europe

January

February

March

April

May

June

July

August

September

October

November

December

Asia Pacific

Coming soon!