Private: WE Social Media Monitor

Social media usage soared in Western Europe in 2020 as young consumers sought entertainment and connection during lockdowns. Now, even as restrictions loosen, social media has continued to be a hub of entertainment for Gen Z and Millennials, and their use of most platforms has only increased. This social media monitor dives into the most-used social platforms among 13-39-year-olds in Western Europe, the platforms increasing in usage, and the increased popularity of TikTok. Download the full report for insights on:  The social media platforms young Europeans are using the most The platform that has seen the most growth among Gen...