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Report Calendar

See all of the behavioral, trend and special reports scheduled for 2026

Types of reports

Behavioral

Keep up-to-date on Gen Z and Millennials’ everyday lives and preferences

Trend

Be guided through the major cultural shifts these generations are fueling

Special

Expert explorations on current event topics and brand affinity

Special
Behavioral
Trend

2026 Reports

Special = SP

Behavioral = BR

Trend = TR

Tween = TW

 

Dates and topics are subject to change*

North America

June

6/3

BR

Mental Health

Add to Calendar

6/10

BR

Health & Fitness

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6/17

BR

Music

Add to Calendar

6/25

WEBINAR

Gen Z Recommended Brands webinar

Register

6/30

TW

Tweens: Hobbies, Sports, and Play

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July

7/1

BR

Experiences

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7/9

TR

Analog / Offline Trends

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7/15

BR

Celebrities & Influencers

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7/29

BR

Back-to-School Shopping Plans

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7/30

WEBINAR

TBD

August

8/5

BR

Friendship & Community

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8/6

TR

10 Trends to Know

8/12

BR

Holiday Shopping Plans

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8/19

BR

Religion & Beliefs

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8/26

BR

Shopping & Retail

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8/27

WEBINAR

TBD

September

9/2

BR

Luxury

Add to Calendar

9/3

SP

TBD

Add to Calendar

9/9

BR

Media Consumption Monitor

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9/16

BR

Snacking

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9/23

BR

TV and Entertainment

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9/24

WEBINAR

TBD

9/30

BR

News Consumption & Trust

Add to Calendar

9/30

TW

Tweens: Shopping and Retail

Add to Calendar

October

10/7

BR

Hobbies & Passions

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10/8

TR

TBD

Add to Calendar

10/14

BR

Fintech

Add to Calendar

10/21

BR

Shopping for the Home

Add to Calendar

10/28

BR

Fashion Preferences & Style

Add to Calendar

10/29

WEBINAR

TBD

November

11/4

TR

Mobile/App Behavior

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11/5

TR

TBD

Add to Calendar

11/11

BR

Social Media Monitor

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11/18

BR

Drinking & Nightlife

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11/19

WEBINAR

TBD

December

12/2

BR

Auto

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12/3

BR

TBD

Add to Calendar

12/9

BR

Parenting

Add to Calendar

12/16

BR

Beauty / Personal Care

Add to Calendar

12/31

TW

Tweens: Media and Entertainment

Add to Calendar

Western Europe

March

3/3

BR

Toys & Play

 

3/10

BR

Brand Loyalty

 

3/24

BR

Travel

 

3/31

SR

Cool Report

 

3/31

SR

U.K.: Tech and Social Media

 

June

6/9

BR

Mental Health

Add to Calendar

6/16

BR

Health & Fitness

Add to Calendar

6/23

BR

Music

Add to Calendar

6/30

SR

Gen Z Recommended Brands

Add to Calendar

6/30

SR

U.K.: Hobbies, Sports, and Play

Add to Calendar

July

7/7

BR

Experiences

Add to Calendar

7/21

BR

Celebrities & Influencers

Add to Calendar

7/31

TR

Analog / Offline Trends

Add to Calendar

August

8/4

BR

Back-to-School Shopping

Add to Calendar

8/11

BR

Friendship & Community

Add to Calendar

8/18

BR

Halloween 

Add to Calendar

8/25

BR

Christmas Shopping Plans

Add to Calendar

8/31

TR

10 Trends to Know

Add to Calendar

September

9/1

BR

Shopping & Retail

Add to Calendar

9/8

BR

Fintech

Add to Calendar

9/15

BR

Media Consumption

Add to Calendar

9/22

BR

Snacking

Add to Calendar

9/29

BR

TV & Entertainment

Add to Calendar

9/30

SR

TBD

Add to Calendar

9/30

SR

U.K.: Shopping and Retail

Add to Calendar

October

10/6

BR

News Consumption & Trust

Add to Calendar

10/13

BR

Hobbies & Passions

Add to Calendar

10/20

BR

Beauty / Personal Care

Add to Calendar

10/27

BR

Shopping for the Home

Add to Calendar

10/30

TR

TBD

Add to Calendar

November

11/3

BR

Fashion Preferences & Style

Add to Calendar

11/10

BR

Mobile / App Behavior

Add to Calendar

11/17

BR

Social Media Monitor

Add to Calendar

11/24

BR

Drinking & Nightlife

Add to Calendar

11/30

TR

TBD

Add to Calendar

December

12/8

BR

Auto

Add to Calendar

12/15

BR

Parenting

Add to Calendar

12/22

BR

Luxury

Add to Calendar

12/21

SR

TBD

Add to Calendar

12/31

SR

U.K.: Media and Entertainment

Add to Calendar

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