10 plays to spark interest, entertain, and build community with Gen Z in the age of the algorithm
Post-social: an era of social media where the biggest platforms are no longer primarily for sharing to followers, but for entertainment and video content recommended by suggestive algorithms. In the world of algo-based feeds, getting Gen Z’s attention can feel like a full-on mission impossible for brands. But in the Post-Social Playbook trend report, YPulse is dropping 10 post-social plays to spark interest, entertain, and build community with Gen Z. From mini games to merch drops to newsletters, we’re covering how to up your marketing strategy to reach young people today.
Report length: 49 pages, North America report is based on survey of 1500 13-39-year-olds in the U.S. and Canada, fielded in March 2026. Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., France, Germany, Spain, and Italy, fielded in March 2026
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10 Trends to Know 2026 Trend Report
Learn 10 trends Gen Z is fueling now—and how brands can connect to young consumers through them.