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ArticleWestern Europe

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European Gen Z’s Top 10 Favorite Content Creators

This year, a familiar Gen Z assumption made the rounds again: influencer fatigue. Over the summer, headlines like “Love Island tanks as Gen Z cools on influencer culture” suggested these...

November 4, 2026

ArticleNorth America

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6 Movie Marketing Experiences Gen Z Wants

YPulse predicted that in 2026, Gen Z would help save the movie theater. And, well, what can we say? We were correct! YPulse’s Back to the Movies trend data shows...

November 3, 2026

ArticleNorth America

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How Gen Alpha is Writing Their Holiday Wish Lists

Halloween is over, so you know what that means: Merry Christmas! Young consumers are already gearing up for the holiday season—including some of the biggest shoppers of all: Gen Z...

November 2, 2026

ArticleNorth AmericaWestern Europe

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Tate McRae Didn’t Mean it Like That on The Viral List

Gen Z is obsessing over Tate McRae’s new song—but so are the trad wives Welcome to The Viral List, Tate McRae! She’s one of pop music’s biggest stars right now,...

October 30, 2026

ArticleNorth America

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Where Does Gen Z Listen to Music Right Now?

We’ve said it before: music is everything to Gen Z. YPulse’s Music data shows 71% of 13-24-year-olds agree, “I listen to music all day long.” They’re using music to process...

October 29, 2026

ArticleNorth AmericaWestern Europe

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Gen Z is Eating Up Purses from These 5 Food Brands

YPulse always keeps you up to date on the latest and quirkiest brand moves, and lately, food retailers have been serving up handbags that look good enough to eat. Over...

October 28, 2026

ArticleNorth America

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Gen Z’s Top 7 Home Décor Trends Right Now

Forget HGTV—Gen Z adults are getting their décor inspo straight from social media. YPulse data shows it’s the top source of inspiration for young adults —52% of whom don’t live...

October 27, 2026

ArticleNorth America

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Gen Z Basics: The Trading Card Mania

Good news, ’90s kids: trading cards are back in business, baby! The past year has brought a wave of headlines about the trading card boom, and lo and behold, guess...

October 26, 2026

ArticleNorth AmericaWestern Europe

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Gay Halloween is Back on The Viral List

Gay Halloween is the peak IYKYK costume event We’re one week out from Halloween (sorry, Saturween), so you know what that means: costumes! YPulse knows Gen Z has been...

October 23, 2026

ArticleNorth America

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Does Gen Z Actually Have a Literacy Crisis?

The latest accusation against Gen Z: this generation can’t read. You’ve seen the headlines declaring “Gen Z is at the center of a growing literacy crisis” and “Reading crisis: colleges...

October 22, 2026

ArticleNorth AmericaWestern Europe

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Where Gen Z Gets News on Socials—in Europe vs. America

ICYMI, Gen Z globally isn’t turning on the TV or tuning in to the radio first to catch up on the news the way previous gens did. Instead, as trust in...

October 21, 2026

ArticleNorth America

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Where Students Stand on Phone Bans—in 3 Stats

Phone bans in schools have never been bigger in the U.S. Like some countries across the Atlantic, the U.S. has seen many American schools have been restricting students’ access to...

October 20, 2026