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Does Gen Z Really Have Franchise Fatigue?

While franchises still get this gen into theaters, their loyalty comes with conditions… 

Written and Edited by the YPulse Editorial Team
KEY TAKEAWAYS
  • Gen Z are big moviegoers with nuanced feelings about franchises
  • Most still like or love them, but that doesn’t mean they’re automatically excited about every new installment
  • There’s still an appetite overall for fresh ideas in addition to their love of familiar IP
Once upon a time, it felt like streaming might be the end of movie theaters as we knew them. But Gen Z is helping make the big screen a popular place to visit again. In fact, YPulse’s Back to the Movies trend data shows the number of 13-24-year-olds who go to the theater is at its highest since 2020. That’s been especially clear these past few months, as Gen Z helped power some of the year’s biggest box office hits. In addition to new originals and fan-favorite adaptations (like Wicker and The Odyssey), young moviegoers also went back to the theater...

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