Everything you need to know about Gen Z and Millennial consumers in one place.

Our youth experts don't just report on the latest news and trends—we bring you the insights and implications that your brand needs to act.

Latest insights

New TikTok Food Trends Are Dividing the Internet on The Viral List
A new “honeycomb pasta” is causing chaos on the internet and Totino's has a tasty twist...
Top 20 Things Gen Z & Millennials Are Doing for Their Mental Health
We asked Gen Z and Millennials what they’re doing to combat anxiety and stress during t...
Social Media Deep Dive Trend Report
Young consumers spend an average of 4 hours a day on social media by their own estimati...
3 Stats On Social Media Taking Over Gen Z’s Entertainment Consumption
We know Gen Z spends a lot of time on social media, and there’s more evidence than ever...
Media Consumption Report
2020 was the year that everyone stayed home and streamed more—so what does that mean in...
The App Making Communities for Podcast Fandoms
Podcast fandoms have been growing fast, and listeners are looking for community—this ap...
One Chart That Shows Gen Z & Millennials Are SO Ready For Summer 2021
Gen Z & Millennials’ summers already look VERY different from last year. YPulse dat...
Nike, MSCHF, & Lil Nas X Are Feuding Over “Satan Shoes” on The Viral List
Lil Nas X, MSCHF, and Nike are in a lawsuit battle over a pair of “Satan Shoes,” what b...
How High Fashion Is Infiltrating Video Games
With young consumers spending more time inside video games, fashion brands are finding ...
3 Charts Breaking Down Gen Z & Millennials’ Interest in Plant-Based Food
How many young people are actually eating and drinking plant-based foods and beverages ...
Food Shopping and Trends Report
Food shopping suddenly became a major focus for young consumers at the height of the pa...
The New Wave of Audio-Focused Social Apps
Thanks to Clubhouse, audio-focused apps are quickly growing in popularity. Here are fou...
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