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How Gen Z is Fueling the Theater Comeback and Box Office Hits

FEATURED STAT

30%

of 18-39-year-old men in the U.S. have placed a bet on a prediction market, and another 40% are interested.

✦ YPulse AI says: Betting now blends news, fandom, and finance — a fast-mainstreaming channel, especially for young men.

6 Movie Marketing Experiences Gen Z Wants

Gen Z is interested in movie marketing that lets them step inside films IRL and virtually…

How Gen Alpha is Writing Their Holiday Wish Lists

Physical and verbal wish lists are still the norm for kids letting their parents know what they want for the holidays… 

Tate McRae Didn’t Mean it Like That on The Viral List

This week, Gen Z is part of every community, split on whether “Housewife” is a girl boss or trad wife anthem, and sure that money can buy happiness…

✦ Ask YPulse AI

How can I help today?

Gen Z is interested in movie marketing that lets them step inside films IRL and virtually…

Data

Tap directly into YPulse's +31 billion datapoints on youth trends, behaviors, and trends with YPulse AI or our interactive dashboards.

Explore Youth Behaviors

Ask how young consumers actually shop, eat, watch, play, and spend, with the source report behind every answer.

Try asking: “What does YPulse research show about how young consumers 13-39 approach [gaming / grocery shopping / fitness / dating apps]? Give me the key findings and the reports they come from.”

Track Brand Performance

Ask where a brand stands with the exact age group you’re targeting, and how that’s changed.

Try asking: “How is [brand] performing with teens 13-17 versus young adults 18-24 right now, and where is it gaining or losing ground?”

Follow Trends

Ask which trends are actually spreading with young consumers, and which ones the data shows are already the norm.

Try asking: “What are the biggest trends YPulse is tracking in [beauty / food / entertainment] right now, and which ones does the data show are still growing?”

See the Full Picture

Access YPulse data through our interactive dashboards:

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