Everything you need to know about Gen Z and Millennial consumers in one place.

Our youth experts don't just report on the latest news and trends—we bring you the insights and implications that your brand needs to act.


Latest insights

This 2 Year Old Game Is Suddenly Crazy Popular on The Viral List
An indie video game has gotten newfound attention during the pandemic, TikTokers are ce...
How Brands Are Ramping Up “Buy Now, Pay Later” For Gen Z & Millennials
As young shoppers try to find alternative ways to finance their purchases, the “buy now...
5 Surprising Stats About Gen Z & Millennials’ Shopping
From how many have online shopped under the influence to how many say they’ve been shop...
Halloween Report
With a health crisis underway, some have wondered: Is Halloween 2020 cancelled? Accordi...
This Group is Holding Brands Accountable for Real Inclusivity in Retail
As major retailers and brands continue to face a reckoning amid the ongoing Black Lives...
What Does Fall & Holiday Fashion Look Like For Young Consumers This Year?
Are young consumers getting comfy-clothes fatigue? We asked them what events and occasi...
McDonald’s Travis Scott Meal Is Taking Over TikTok on The Viral List
The Travis Scott meal (and merch collab) is selling out everywhere, Charli D’Amelio has...
What Are the Biggest Fashion Trends Gen Z & Millennial Women Are Interested in Now?
Fashion has undoubtedly changed quickly this year, as COVID has sparked a slew of trend...
3 Signs Young Consumers Want the Holidays to Start Early in 2020
There are 100 days until Christmas, but three big signs that young consumers are game t...