of 18-39-year-old men in the U.S. have placed a bet on a prediction market, and another 40% are interested.
✦ YPulse AI says: Betting now blends news, fandom, and finance — a fast-mainstreaming channel, especially for young men.
TV and entertainment viewing habits, which streaming services they’re subscribing to, and how their viewing habits are shifting.
The iced coffee at interviews debate, anti-blush, and messages from “A” are all taking over Gen Z’s FYP right now…
Ask how young consumers actually shop, eat, watch, play, and spend, with the source report behind every answer.
Try asking: “What does YPulse research show about how young consumers 13-39 approach [gaming / grocery shopping / fitness / dating apps]? Give me the key findings and the reports they come from.”
Ask where a brand stands with the exact age group you’re targeting, and how that’s changed.
Try asking: “How is [brand] performing with teens 13-17 versus young adults 18-24 right now, and where is it gaining or losing ground?”
Ask which trends are actually spreading with young consumers, and which ones the data shows are already the norm.
Try asking: “What are the biggest trends YPulse is tracking in [beauty / food / entertainment] right now, and which ones does the data show are still growing?”
Access YPulse data through our interactive dashboards:
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10 Trends to Know 2026 Trend Report
Learn 10 trends Gen Z is fueling now—and how brands can connect to young consumers through them.