Latest insights

Here’s How Social Media Is Competing with TikTok in 2021
TikTok’s short-form video format has taken over young users’ social feeds—here’s how ot...

3 Stats That Show the Truth About Pandemic Dating
Young singles are in uncharted waters, dating during a pandemic. What has it really bee...

A Burger Chain With No Locations Sold 1M Sandwiches in 2 Months on The Viral List
MrBeast Burger has sold a million burgers, Popeye’s is clapping back at Taco Bell over ...

All the Ways Gen Z Is Bringing Back The 2000s
The 2000s are being revived, as Gen Z brings back styles and accessories you might have...

Want to Reach Gen Z & Millennial Podcast Listeners? Here’s What You Should Know
The majority of Gen Z & Millennials say they listen to podcasts—here's what brands ...

Tech / Device Use & Ownership Report
We know that the pandemic has changed the way young consumers shop for many products—bu...

3 Startups Giving Used Clothes & Accessories a Second Life
Gen Z and Millennials have shown that they’re fans of secondhand shopping, and these br...

Gen Z & Millennials Use Social Media Differently—Here’s 3 Charts That Show How
TikTok isn’t the only thing separating Gen Z and Millennials’ social media use. The 3 c...

This Viral Kit Kat Ad Was Created By A Fan on The Viral List
A fake minimalist Kit Kat ad went viral and the actual candy brand noticed, the host of...

The Netflix Effect: How The Streamer’s Shows Create Viral Products
Netflix is becoming a force behind some surprising product sales. Here’s how the stream...

This “TikTok Meets Tinder” Dating App Wants to Help Gen Z Connect
As Gen Z enters the dating scene, this app wants to leave swiping right behind and use ...

Wedding Report
2020 was not a great year for the wedding industry. Weddings took a big hit at the star...