Everything you need to know about Gen Z and Millennial consumers in one place.

Our youth experts don't just report on the latest news and trends—we bring you the insights and implications that your brand needs to act.

Latest insights

Dreamcore is the Latest Aesthetic Taking Over TikTok on The Viral List
TikTokers are getting weird thanks to #dreamcore, customers are praising a size inclusi...
5 Brands Who Are on OnlyFans
OnlyFans is no longer just for NSFW content—these brands have joined the platform to ma...
Airbnb Is Now Millennials’ Preferred Place to Stay While Travelling
Even though travel slowed down in 2020, this brand has steadily grown to become Millenn...
Fintech Report
For some time, the emergence of technology in the financial space was a competitive edg...
3 Stats on Where Gen Z & Millennials are Getting Their News
Where are young consumers going to get their news in 2021? These three stats will tell ...
Yes, Gen Z Is Much More Likely Than Millennials to be on TikTok
Is TikTok really a Gen Z platform? The data says yes, and we’re breaking it down… &nbs...
Everyone’s After Marvel’s Loki Charms on The Viral List
Marvel fans are buying out limited-edition Loki Charms cereal boxes ahead of the show’s...
This is How Many Gen Z & Millennials Say They’ll Watch the Olympics This Summer
With the (much delayed) Tokyo Summer Olympics coming up in July, just how many young co...
Over Half of Millennials Are Working From Home—Will They Go Back to the Office?
As the world slowly goes back to normal, many Millennials are still working from home. ...
News Consumption and Trust Report
Most young people are keeping up with the news passively, by consuming it where they ha...
The Media Platforms Gen Z & Millennials Feel Are the Most Diverse & Inclusive
Young consumers have been looking for more inclusive entertainment—and these are the pl...
How New Kids’ Shows are Prioritizing Diverse & Inclusive Causes
Millennial parents tell YPulse they want their kids’ to watch shows with diverse casts,...
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