Get YPulse newsletters straight to your inbox, including daily Gen Z news and insights.

Latest insights

North America
3 Workplace Trends Gen Z Is Already Fueling
Gen Z is already making their mark on the workplace with these 3 trends… TL;...
Western Europe
WE Fitness Report
Earlier this year, young Europeans told YPulse that they were committed to improving th...
Western Europe
4 Brands Tapping TikTok to Reach Young Europeans
Having a TikTok marketing strategy is a must for brands trying to reach young Europ...
North America
We Need An American Girl Doll Who Is on The Viral List
TL;DR Instagram and TikTok are coming up with some wild American Girl doll...
North America
Gen Z and Brands Special Report
Gen Z is continuing to age into their financial power and any brand that wants to last ...
North America
You Got #Krissed is One of the Top Trending Hashtags This Month
According to Gen Z, trends start on TikTok first before spreading to other platform...
Western Europe
Young Europeans Say These Are Their 15 Favorite American Brands
American culture has infiltrated young Europeans’ lives—and that includes American ...
Western Europe
WE Mass Merch Mentality Trend Report
It might be assumed that big box shopping behaviors just wouldn’t be impacting young co...
North America
Did the Crypto Crash Scare Off Gen Z & Millennials?
Did the crypto crash change how Gen Z & Millennials feel about digital investin...
North America
Fitness Report
At the beginning of 2022, Gen Z and Millennials told YPulse that they were committed to...
North America
Just How Big Has TikTok Use Gotten Among Gen Z?
No other platform has won Gen Z over as completely as TikTok–and these are the late...
Western Europe
The Biggest Problems Young Europeans Say They’re Facing Now
The majority of young Europeans say the issues in their countries are getting worse...