Everything you need to know about Gen Z and Millennial consumers in one place.

Our youth experts don't just report on the latest news and trends—we bring you the insights and implications that your brand needs to act.


Latest insights

Here’s How Social Media Is Competing with TikTok in 2021
TikTok’s short-form video format has taken over young users’ social feeds—here’s how ot...
3 Stats That Show the Truth About Pandemic Dating
Young singles are in uncharted waters, dating during a pandemic. What has it really bee...
A Burger Chain With No Locations Sold 1M Sandwiches in 2 Months on The Viral List
MrBeast Burger has sold a million burgers, Popeye’s is clapping back at Taco Bell over ...
All the Ways Gen Z Is Bringing Back The 2000s
The 2000s are being revived, as Gen Z brings back styles and accessories you might have...
Want to Reach Gen Z & Millennial Podcast Listeners? Here’s What You Should Know
The majority of Gen Z & Millennials say they listen to podcasts—here's what brands ...
Tech / Device Use & Ownership Report
We know that the pandemic has changed the way young consumers shop for many products—bu...
3 Startups Giving Used Clothes & Accessories a Second Life
Gen Z and Millennials have shown that they’re fans of secondhand shopping, and these br...
Gen Z & Millennials Use Social Media Differently—Here’s 3 Charts That Show How
TikTok isn’t the only thing separating Gen Z and Millennials’ social media use. The 3 c...
This Viral Kit Kat Ad Was Created By A Fan on The Viral List
A fake minimalist Kit Kat ad went viral and the actual candy brand noticed, the host of...
The Netflix Effect: How The Streamer’s Shows Create Viral Products
Netflix is becoming a force behind some surprising product sales. Here’s how the stream...
This “TikTok Meets Tinder” Dating App Wants to Help Gen Z Connect
As Gen Z enters the dating scene, this app wants to leave swiping right behind and use ...
Wedding Report
2020 was not a great year for the wedding industry. Weddings took a big hit at the star...
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