Everything you need to know about Gen Z and Millennial consumers in one place.

Our youth experts don't just report on the latest news and trends—we bring you the insights and implications that your brand needs to act.

Latest insights

6 More Food & Bev Brands That Can’t Stop Making Merch
From gummy bear-inspired sneakers to scented swimwear, here are six more food and bev b...
How Students & Parents Feel About Back to School Shopping, In 3 Charts
Back to school shopping is already on—but will this season live up to brand expectation...
Social Media Monitor Report
A closer look at young consumers’ most used social networks today reveals that not ever...
What Young People Really Think About Cancel Culture
What do young people think should happen to celebrities if they get cancelled? We asked...
How Creating Gen Z Dream Jobs Is Becoming a Marketing Trend
These three brands are creating Gen Z dream jobs to market to the next generation... &...
Fans Are “Happier Than Ever” For Billie Eilish’s New Album on The Viral List
Fans can’t get enough of Billie Eilish’s new album, Megan Thee Stallion x Revlon’s make...
#FrozenHoney, #TokyoOlympics, and 5 Other TikTok Hashtags That Trended This Month
TikTok has become home to some of the biggest trends on the internet—here are seven has...
The Top 15 Health & Wellness Trends Young Consumers Are Most Interested In
The pandemic threatened young people’s health and shifted their routines, but with a re...
Fashion Preferences and Style Report
The quarantine-driven shift towards at-home wear made significant impacts on young cons...
How Many Young People Actually Want to Apply For a Job on TikTok?
TikTok is launching tools for young people to apply for jobs through the app—but are yo...
Here’s How Workspaces Are Transforming to Accommodate Remote Next Gen Employees
Half of young workers plan to keep working from home—here’s what “offices” may look lik...
Ugly Babies are Taking Over TikTok on The Viral List
Moms on TikTok can’t stop talking about their ugly babies, Axe leaned into the crypto c...
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