Everything you need to know about Gen Z and Millennial consumers in one place.

Our youth experts don't just report on the latest news and trends—we bring you the insights and implications that your brand needs to act.


Latest insights

Velour Tracksuits Are Back From the 2000s on The Viral List
Kim Kardashian West and Paris Hilton are making this ultimate Y2K era fashion look popu...
5 Beauty Brands Made For Gen Z, By Gen Z
These are the newly launched beauty and skincare brands that are adapting to reach Gen ...
TV and Entertainment Report
2020 has done a number on the entertainment industry, with some winning out big from sh...
3 Stats That May Change What You Think About Millennials & Cars
They were accused of abandoning car ownership and killing car culture. But we’ve found ...
This Gen Z Team Started an App to Digitize A Major High School Tradition
With distant learning a new norm, this app wants to digitize the tradition of yearbook ...
The Social Platforms Gen Z & Millennials Are Open To Shopping On, In One Chart
Young consumers are more open to shopping on social platforms than ever before—here are...
People Can’t Stop Trying Dunkin’s New Ghost Pepper Donut on The Viral List
People are testing out the spicy new donut at Dunkin’, meat lovers are already excited ...
Young People Are Driving Less, and Want Cars More Than Ever
Young consumers are commuting and driving less than they had before—but their interest ...
These Fashion Brands Are Getting Serious About Sustainability
Young consumers are looking for eco-friendly ways to shop, and these five more major br...
Holiday Shopping Report
Young consumers will want the holidays to be a moment of normalcy and joy in an otherwi...
Cleaning and Fancy Pots Are Trending on Social Media
As Gen Z and Millennials spend more time focusing on their home spaces, these domestic ...
Everyone is Obsessed with Home Depot’s 12 Ft. Skeleton on The Viral List
A giant skeleton is the most-wanted Halloween item, everyone is obsessed with this pain...