article

Gen Z’s Top 10 Mobile and Video Games: Europe vs. America

Gaming is a hobby that connects Gen Z across borders, but the games they love most reveal distinct regional fandoms…

Written and Edited by the YPulse Editorial Team
KEY TAKEAWAYS
  • Gen Z across Europe and North America share many of the same favorite games
  • But Clash of Clans is more loved among European Gen Z than American
  • There’s region-specific favorites, with Brawl Stars and EA Sports ranking among European Gen Z’s favorites, but not America’s
Gaming is one of the most universal hobbies among young consumers today—globally. YPulse’s Gaming report shows 97% of 13-39-year-olds in Europe play video games, alongside 98% in North America. Whether they’re gaming to socialize with friends, express creativity, or simply unwind, young consumers across regions are using gaming for many of the same reasons. But while gaming behaviors may look similar globally, the specific games young consumers love most can vary significantly by region. While many games become shared favorites thanks to these generations’ borderless culture, there are some clear cultural preferences for certain titles. That’s why understanding which games...

Stay on the Pulse

Latest Stories
Related Articles
Article

Gen Z is changing the night-out playbook, but Europeans and Americans don’t always play by the same rules… 

Article

These four brands have turned to audio formats to capture Gen Z’s fragmented attention…

Article

Grand Theft Auto’s fictional power couple, Zendaya’s laughing meme, and the iPhone 5’s resurgence are all going viral…

YPulse Weekly Newsletter

Get our editors’ weekly picks on the Gen Z and Alpha stories you need to know.

Your newsletter subscriptions are subject to YPulse’s Privacy Policy and Terms and Conditions.

Enter your colleagues' emails (max 10) to invite them to sign up for a YPulse account. We'll send them a message and let them know you invited them.

plus-circle Created with Sketch Beta.

Are these emails correct? If so, click Submit Invitation(s)?