Survey topics include: media consumption, gaming, play and hobbies, shopping, tech usage, and more.
Comprehensive Tween Coverage
Tap into the trends and behaviors that are shaping—and are shaped by—tweens based on 1,500 quarterly interviews with 8-12-year-olds across North America.
Explore Tween Influence
Explore the interplay between tween desires and parental realities—and its influence on household decisions. YPulse Tweens includes insights from over 10,000 parents.
Our dual-perspective research reveals not just what tweens want, but how their influence actually translates to purchase decisions.
Understanding this complete engagement landscape provides marketers with previously invisible opportunities to connect throughout their entire day.
Complete Tween Engagement
Discover the full spectrum of tween engagement beyond screens—from offline hobbies to digital platforms—revealing untapped touchpoints throughout their day.
Research, the Way You Like It
YPulse Tweens delivers insights for everyone in your organization through:
Our quarterly reports transform complex tween research into clear strategic direction for brands—all packaged in an easy-to-read (and dare we say, actually enjoyable!) editorial format that makes acting on insights as painless as gaining them.
Our comprehensive tween data and insights are fully integrated with YPulse AI, giving you immediate answers and guidance at your fingertips—whether you're a seasoned researcher or just dipping your toes into the tween market for the first time.
Access our tween survey data with ease—even if you're not a research expert. With nearly three dozen banner points in our data files, you'll quickly find what you need to know to connect with today's 8-12-year olds.
Get complimentary access to YPulse Daily Intelligence and its ongoing news coverage of tweens, teens, and young adults in North America and Western Europe.
Want to know more about how YPulse can bring Tweens expertise to your brand?
Schedule a call with a YPulse specialist today.