Covers the United States and Canada. Not in your current plan.
Upgrade to access
Western Europe not included
Covers the U.K., France, Germany, Italy, and Spain. Not in your current plan.
Upgrade to access
North America · Active
Pro
Content
Daily Articles
50 Behavioral Reports
12 Trend & Special Reports
Monthly Webinars
Data
Survey Data Files
Full Data Access / Data Explorer
AI
Pro AI (content & row level data)
Brand
Brand Tracking
Addition of Named Brands
Western Europe · Active
Pro
Content
Daily Articles
50 Behavioral Reports
12 Trend & Special Reports
Monthly Webinars
Data
Survey Data Files
Full Data Access / Data Explorer
AI
Pro AI (content & row level data)
Brand
Brand Tracking
Addition of Named Brands
North America not included
Covers the United States and Canada. Not in your current plan.
Upgrade to access
Western Europe not included
Covers the U.K., France, Germany, Italy, and Spain. Not in your current plan.
Upgrade to access
Active
Starter
Content
Daily Articles
Expert-Curated Newsfeeds
Live Trend Webinars
Data
Not included
AI
Starter AI (answers based on Articles)
Active
Unlimited Articles
Content
Daily Articles
Expert-Curated Newsfeeds
Data
Not included
AI
Not included
Upgrade to Prime
Go deeper on Gen Alpha, Gen Z and Millennials.
Prime adds the full YPulse research library to your subscription — 50 behavioral reports, 12 trend reports a year, and an AI that can draw on all of it when you ask about young people.
✓
50 Behavioral Reports — keep you up-to-date on young people’s everyday lives, preferences, and views — supplying research data on the “how many, how much, and how often” of their behavior
✓
12 Trend Reports — explore a major shift being fueled by young consumers and guide brands on finding the opportunities to reach them
✓
YPulse AI — powered by the full library — every report, every article, all available to the AI when you need answers about young people
Connect YPulse directly to your AI tools and ask questions across your plan’s data without leaving your workflow. Compatible with Claude, ChatGPT, Copilot, and Gemini.
Included
MCP access
Add the YPulse MCP connector
Connect YPulse directly to your AI tools and ask questions across your plan’s data without leaving your workflow. Compatible with Claude, ChatGPT, Copilot, and Gemini.
Prime adds the full YPulse research library to your subscription — 50 behavioral reports, 12 trend reports a year, and an AI that can draw on all of it when you ask about young people.
✓
50 Behavioral Reports — keep you up-to-date on young people’s everyday lives, preferences, and views — supplying research data on the “how many, how much, and how often” of their behavior
✓
12 Trend Reports — explore a major shift being fueled by young consumers and guide brands on finding the opportunities to reach them
✓
YPulse AI — powered by the full library — every report, every article, all available to the AI when you need answers about young people
Prime is an enterprise plan — our team will get you set up.
Upgrade to Prime
Go deeper on Gen Alpha, Gen Z and Millennials.
Prime adds the full YPulse research library to your subscription — 50 behavioral reports, 12 trend reports a year, and an AI that can draw on all of it when you ask about young people.
✓
50 Behavioral Reports — keep you up-to-date on young people’s everyday lives, preferences, and views — supplying research data on the “how many, how much, and how often” of their behavior
✓
12 Trend Reports — explore a major shift being fueled by young consumers and guide brands on finding the opportunities to reach them
✓
YPulse AI — powered by the full library — every report, every article, all available to the AI when you need answers about young people
Prime is an enterprise plan — our team will get you set up.
Upgrade to Pro
The complete picture of Gen Alpha, Gen Z and Millennials.
Pro adds brand intelligence, epanded data exploration, and an AI that can query the full history of YPulse survey and brand tracking data — not just reports and articles.
Brand Tracking
Browse how 1,000+ brands score with 13-39-year-olds, and track your own brand and competitive set over time.
✓
1,000+ brands tracked
✓
Track your own brand over time
✓
Competitor benchmarking
Data Explorer
Get targeted insights for the exact youth audience you want to understand — not just our standard demographic cuts.
✓
Filter by age, gender, race, HHI, region and more
✓
Analyze YOY trends
✓
Download row-level data
YPulse AI — full access
Query the complete history of YPulse survey and brand tracking data — the most comprehensive AI answers about young people available.
Manage your payment method, view invoices, and update billing information.
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These cookies help us understand how visitors use our website, for example which pages are visited and how features are used, so we can improve the site and our services. This information may be linked to your visit and, where you are logged in, to your account.The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
These cookies are used by our marketing partners to help us promote YPulse on other websites and platforms and to measure how well those campaigns work. We do not show advertising on our website.
