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Upgrade to Starter and unlock YPulse AI — trained on every article you’ve ever read — plus monthly trend webinars with our analysts.
YPulse AI — search 10+ years of youth research articles, get sourced answers in seconds
Monthly Trend Webinars — live and recorded sessions with YPulse analysts
Unlimited Articles — your existing articles access
$199/month. Cancel anytime.
Upgrade to Prime
Go deeper on Gen Alpha, Gen Z and Millennials.
Prime adds the full YPulse research library to your subscription — 50 behavioral reports, 12 trend reports a year, and an AI that can draw on all of it when you ask about young people.
50 Behavioral Reports — keep you up-to-date on young people’s everyday lives, preferences, and views — supplying research data on the “how many, how much, and how often” of their behavior
12 Trend Reports — explore a major shift being fueled by young consumers and guide brands on finding the opportunities to reach them
YPulse AI — powered by the full library — every report, every article, all available to the AI when you need answers about young people
Prime is an enterprise plan — our team will get you set up.
Upgrade to Pro
The complete picture of Gen Alpha, Gen Z and Millennials.
Pro adds brand intelligence, epanded data exploration, and an AI that can query the full history of YPulse survey and brand tracking data — not just reports and articles.
Brand Tracking
Browse how 1,000+ brands score with 13-39-year-olds, and track your own brand and competitive set over time.
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1,000+ brands tracked
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Track your own brand over time
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Competitor benchmarking
Data Explorer
Get targeted insights for the exact youth audience you want to understand — not just our standard demographic cuts.
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Filter by age, gender, race, HHI, region and more
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Analyze YOY trends
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Download row-level data
YPulse AI — full access
Query the complete history of YPulse survey and brand tracking data — the most comprehensive AI answers about young people available.
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Full survey data history
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Brand tracking data access
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Cross-report insights
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