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The YPulse youth intelligence platform powers strategic thinking on Gen Z and Millennials across marketing, innovation, human resources, and more
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trusted by the world’s smartest brands
A youth solution for everyone
Spark your thinking with the latest youth insights powered by YPulse research.
Articles + reports
For leaders that want to fully understand the latest youth trends and behaviors.
Articles + reports + data
For data-centric leaders that want to make decisions based on the big picture.
How it works
Not only do you need to know what’s happening, you need to know why it’s happening, and how to leverage it. Drawing from our exclusive research on Gen Z and Millennials, our experts figure out what it all means for you, explain the “why” behind the “what,” and help you stay inspired with daily insights on youth.
Our video and webinar series give our users bite-sized, easy-to-consume lessons on young consumers’ behavior, and the trends they need to keep up with.
Weekly behavioral reports cover a huge range of topics revealing the how much, how many, and how often of young consumers’ lives, while monthly trend reports dig deep into the major cultural shifts they’re fueling. All reports provide actionable takeaways on how to reach Gen Z and Millennials today.
YPulse’s exclusive brand tracker interviews over 400,000 13-39-year-olds around the world annually across 20 youth-centric diagnostics, including which brands they think are cool, reflect who they are, are talked about, and more. These measures provide a snapshot of how your brand is perceived in the minds of young consumers. Explore the data on your brands’ performance, and understand what brands are winning with Gen Z and Millennials, and why.
Get hands-on with the data that can shape your brand’s future with young consumers. Easily navigate through every trend and behavioral statistic YPulse has ever collected. Our data dashboards give you access to the stats that answer all your youth questions, and the ability to filter for any demo that you need to understand, compare key stats across vital subgroups, and more.
Gen Z and Millennials have a combined $1 trillion in spending power—how much is going to your brand? YPulse’s new Spending Tracker is here to show you exactly how young consumers are spending their money. Using ethically-sourced, point-of-purchase debit and credit card data from 13-39-year-olds in the United States, these interactive data dashboards reveal everything you need to know about how these generations are directing their enormous spending power.