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Make smarter decisions with actionable youth intelligence

The YPulse youth intelligence platform powers strategic thinking on Gen Z and Millennials across marketing, innovation, human resources, and more

Ready to learn more?

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A youth solution for everyone

Organizations of all sizes can tap into YPulse

Daily intelligence


Spark your thinking with the latest youth insights powered by YPulse research.


Articles + reports

For leaders that want to fully understand the latest youth trends and behaviors.


Articles + reports + data

For data-centric leaders that want to make decisions based on the big picture.

How it works

Get everything you need to understand youth right now

Daily Articles




Not only do you need to know what’s happening, you need to know why it’s happening, and how to leverage it. Drawing from our exclusive research on Gen Z and Millennials, our experts figure out what it all means for you, explain the “why” behind the “what,” and help you stay inspired with daily insights on youth.

Video & Webinars



Our video and webinar series give our users bite-sized, easy-to-consume lessons on young consumers’ behavior, and the trends they need to keep up with.

Behavioral & Trend Reports



Weekly behavioral reports cover a huge range of topics revealing the how much, how many, and how often of young consumers’ lives, while monthly trend reports dig deep into the major cultural shifts they’re fueling. All reports provide actionable takeaways on how to reach Gen Z and Millennials today.

Brand tracker


YPulse’s exclusive brand tracker interviews over 400,000 13-39-year-olds around the world annually across 20 youth-centric diagnostics, including which brands they think are cool, reflect who they are, are talked about, and more. These measures provide a snapshot of how your brand is perceived in the minds of young consumers. Explore the data on your brands’ performance, and understand what brands are winning with Gen Z and Millennials, and why.

Interactive Data Access


Get hands-on with the data that can shape your brand’s future with young consumers. Easily navigate through every trend and behavioral statistic YPulse has ever collected. Our data dashboards give you access to the stats that answer all your youth questions, and the ability to filter for any demo that you need to understand, compare key stats across vital subgroups, and more.

Spending Tracker


Gen Z and Millennials have a combined $1 trillion in spending power—how much is going to your brand? YPulse’s new Spending Tracker is here to show you exactly how young consumers are spending their money. Using ethically-sourced, point-of-purchase debit and credit card data from 13-39-year-olds in the United States, these interactive data dashboards reveal everything you need to know about how these generations are directing their enormous spending power.

Spending Tracker

Why brands trust YPulse

We are constantly talking to young people
We talk to nearly 500,000 13-39-year-olds annually about behaviors, trends, 
and brands in the United States, Canada, United Kingdom, France, Germany, 
Italy, and Spain.
We provide more youth research than anyone.
We publish over 400 articles, 200 reports, 100 videos and millions of data points on Gen Z and Millennials annually, decoding youth behavior into valuable insights.
Youth insights that go way 
beyond data points.
Our team of youth experts deliver youth insights beyond the data, providing more insight on the next generations than anyone—and helping you understand what trends mean for you with the examples and takeaways that make them actionable.
We help you see beyond the "youth" monolith.
Get data and insights into specific subsets of youth, including: Gen Z, Millennials, students, parents, LGBTQ+, BIPOC, and more.

Let's Talk

We're looking forward to talking soon.