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Target teamed up with LoveShackFancy (again) to win over Gen Z and Gen Alpha. Following their partnership in 2020 on a successful line of dresses, the new limited-edition collaboration is going beyond apparel. It includes more than 200 items in the accessories, beauty, and school supplies categories like quilted totes, phone cases, lip balms, notebooks, and more. The partnership will also launch LoveShackFancy-branded items from some of Target’s national brand partners like Yoobi, Wet Brush, Goody, Case-Mate, and Wild. The line drops on July 5 and includes items that are mostly priced under $25, making LoveShackFancy more affordable—just like Target did with Roller Rabbit and the upcoming Parke collab. It’s yet another trend-forward and social media-minded attempt at competing with Walmart, which has ventured into partnerships with celebrity brands including Glen Powell’s Smash Kitchen and Nyjah Huston’s OutThere. (Inc.)
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Some Gen Z feel held back from choosing jobs that help others. New data shows the vast majority (79%) of Gen Z want a job in the future that is “mainly focused on helping others or making a positive difference” in other people’s lives. About half (48%) of Gen Z 18‑28‑year‑olds reportedly already work in roles that focus on making a positive impact in others’ lives. But while the stats sound hopeful in theory, there are several practical factors holding more young people back from fulfilling those aspirations. When asked about their future job priorities, Gen Z named personally fulfilling work (52%), work-life balance (50%), and making enough money without experiencing excessive stress (50%) over caring for others (23%). Additionally, financial concerns (49%) and the stress that comes with these jobs (46%) are the top obstacles to taking on these roles. (Gallup)
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More Gen Z are treating Instagram and YouTube like LinkedIn. A new report from Zety shows that 80% of Gen Z workers turn to YouTube for career advice and 73% do the same on Instagram. Contrastingly, just 26% of Gen Z workers say LinkedIn is their top platform for career advice. Marketing themselves on social media, like they would on a job profile, is popular too: 74% of Gen Z used Instagram to network and 69% say they landed a job or internship from there. For a gen that is entering a labor market with fewer entry-level opportunities, social media feels like a more authentic and creative way to capture the attention of companies and recruiters. According to some experts, more brands are also using Instagram to advertise job openings and encourage applicants to DM or comment for more info. (Fast Company)
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Gen Z and Millennials want to prioritize conscious consumerism. According to a new Mastercard report, young consumers around the world are prioritizing durability as much as cost when it comes to shopping. Reportedly, 61% of consumers 30-and-under would rather spend their money on environmentally conscious products rather than reducing the number of products they buy. Younger buyers are also thinking about the longevity of their products, with 20% of Gen Z and 18% of Millennials considering whether they can resell or reuse a product down the line. U.S. Gen Z (36%) and Millennials (31%) specifically are also significantly more likely to rent products than Boomers (2%). However, YPulse knows Gen Z and Millennials’ sustainable priorities often fall second to cost in a cause conundrum of price versus eco-friendliness. (Mastercard)
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