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A new clean beauty brand just for Gen Z is hitting the market. Gregg Renfrew, the founder of clean beauty brand Beautycounter, is trying her hand at launching a new line called Beecee, this time aimed at Gen Z and Gen Alpha. Beecee is launching on September 1 with lip gloss, skin balm, and face mist at premium prices. Renfrew has traveled to different cities on a community meet-up tour to gauge Gen Alpha and Gen Z’s interest in clean beauty, and attract prospective young brand advocates who can earn commission on any sales they help generate. YPulse data shows that clean ingredients—like aloe vera, coconut oil, and shea butter—matter to young shoppers, with labels like “clean,” “all-natural,” and “made for a specific skin type” being the top labels that make them more likely to purchase a product. (Glossy, BoF)
👀 Read more from YPulse: Gen Z & Millennials Name the 10 Biggest Skincare Trends Right Now
Gen Z is being impacted by inflation more than other gens. According to a new report by Numerator, Gen Z and low-income consumers experience higher levels of inflation for everyday household goods. The prices of products they purchase have increased by 39.4% since 2018, while other gens faced the national average increase of 33.8%. This is largely because young and low-income shoppers alreadyshop at value retailers and for private label brands, giving them fewer ways to cut back any further, and tend to spend more money on quick-service restaurants. But even as prices on household goods go up, the data shows Gen Z may be less likely or less willing than their older counterparts to switch brands, downsize products, or change where they shop. (Newsweek)
👀 Read more from YPulse: The Top 10 Little Treats Gen Z Refuses to Give Up
More young people are investing in franchise ownership. Rather than treating franchises as places for part-time employment and side hustles, more Gen Z and Millennials are buying into them early, drawn by the job’s flexibility, brand alignment, and purpose. Executives from Yogurtland, Gong cha, Chicken Salad Chick, and PrimoHoagies all say younger franchisees make up anywhere between 15-40% of their systems, bringing digital fluency and customer-first instincts to the job. (While still relying on older gens for operational support.) As entry-level opportunities shrink and layoffs become more prevalent, young people who can afford it are treating franchises as a legit pathway to entrepreneurship instead of a later-in-life retirement plan. (Fast Casual)
👀 Read more from YPulse: The Real Data on Tweens Buying Skincare
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