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About us

Who are we?

YPulse is the leading authority on Gen Z and Millennials: today’s tweens, teens, college students, young adults, and young parents. Our subscription-based syndicated research content provides companies and organizations strategic insight on how to reach the next generation. Staffed with a cross-functional team of researchers, marketers, writers, and technologists, we give clients a 360-degree view of what it’s like to be a young consumer in today’s age.

YPulse by the numbers

12

years as a champion of youth and a pioneer in actionable youth intelligence

15,000,000,000+

datapoints collected on 13-39-year-olds around the world

400,000+

Gen Z and Millennials interviewed in 7 countries

900+

unique global and local brands tracked among young consumers

3000+

original articles written on Gen Z and Millennial trends

550+

insights-filled reports on the trends, behaviors, and brands fueled by next gen consumers

Our Purpose and Promise:

YPulse seeks to fully and completely understand what the world looks like from the perspective of young people, demystifying youth for brands.

We give voice to young people’s goals, values, beliefs, and needs. We decode their behavior into valuable insights for brands to better connect and engage with young people. 

Where are we?

Though our main office is in New York, YPulse team members work from across the country and the globe, including:

We're hiring

YPulse is always looking for smart team members who are passionate about youth research and insights. Sound like you?

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