Based on the available information from the Brand Tracker data for 2023, here are the top 10 coolest brands according to Gen Z in North America:

Summary: Gen Z’s coolest brands in 2023 span tech, fashion, beauty, and lifestyle sectors, with Nike and TikTok leading the pack.

1. Nike and TikTok share the top spot Nike and TikTok both achieved a 71% Yscore, demonstrating Gen Z’s strong affinity for innovative sportswear and social media platforms.

2. Apple’s ecosystem dominates iPhone (66% Yscore), YouTube (65% Yscore), and Apple Pay (62% Yscore) all feature in the top 10, highlighting Apple’s strong presence in Gen Z’s digital life.

3. Fashion and beauty brands make a mark Jordan (65% Yscore), Fenty Beauty (64% Yscore), and Yeezy (63% Yscore) showcase the influence of celebrity-backed and streetwear brands among Gen Z.

4. Snack and finance apps round out the list Doritos (62% Yscore) and Cash App (61% Yscore) complete the top 10, indicating Gen Z’s interest in both traditional snack brands and modern financial tools.

This diverse list reflects Gen Z’s multifaceted interests and their preference for brands that offer innovation, digital integration, and cultural relevance.

Summary: Nike is consistently perceived as a cool brand across various age groups, particularly among young people aged 13-39 in the U.S., Canada, and Europe. The brand’s coolness factor is especially high among Gen Z (13-22) and Millennials (23-39), driven by their embrace of streetwear and athleisure trends, as well as Nike’s commitment to innovation, diversity, and inclusivity.

Nike ranks at the top for coolness among 13-39-year-olds in multiple regions. According to the YPulse Brand Tracker, Nike consistently achieves high coolness scores among young people aged 13-39 in the United States, Canada, and Europe. This broad appeal across different countries highlights Nike’s global influence and popularity among younger demographics.

Gen Z (13-22) and Millennials (23-39) show particularly strong affinity for Nike’s coolness. These two age groups are especially drawn to Nike’s brand image. The brand’s success with these demographics is largely attributed to their appreciation for streetwear and athleisure trends, which Nike has effectively incorporated into its product lines and marketing strategies.

Nike’s authenticity and values resonate with young consumers. The brand’s commitment to diversity, inclusivity, and innovation aligns well with the values of younger generations. This alignment enhances Nike’s coolness factor and strengthens its connection with young consumers, contributing to its consistently high rankings in brand coolness assessments.