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Festival Fashion On Demand: The Friday Don’t Miss List
Have you heard about the social network all about selfies? That fashion and doctors are becoming as on demand as food? Or seen what happens...
April 17th, 2015
Putting Content in Their Hands
Entertainment brands are beginning to wise up and give young consumers tools to easily create and share clips and GIFs of the shows and movies...
April 16th, 2015
Startup Watch: 5 Innovative Newbies to Know
These five hungry startups are capitalizing on Millennial trends to provide potentially game-changing services that could see big success. Every trend that sweeps through the...
April 15th, 2015
Fashion Is Having a Mobile Moment
Shopping is getting gamified, and style is going mobile thanks to apps finding new ways to give users fashion inspiration and more reasons to click ...
April 14th, 2015
Will You Go to Prom With Us?
Prom: it’s a still a big deal. Once again we're rounding up the latest trends around teens' big night out, from girls...
April 13th, 2015
Burger King Says I Do: The Friday Don’t Miss LIst
The cutest unexpected fashion collab yet, girl gamers taking a stand, Burger King’s delightful surprise, and more trends and news are waiting for...
April 10th, 2015
Ypulse’s Q1 2015 Quarterly Report is Here!
Our first trend report of 2015 is hot off the presses! The Ypulse Quarterly report digs deep into three major trends we see altering the...
April 10th, 2015
Infographic Snapshot: The State of the Selfie
Selfies have been adopted by brands, and celebrities, but just how many Millennials and teens are taking them? How are they sharing them, and how...
April 9th, 2015
3 Mobile Gaming Trends to Know
Over half of Millennials say they play games on their phones once a day or more. Whether you are slicing virtual fruit or playing with...
April 8th, 2015
Inspiration Roundup: Creativity That’s Trending
These creative blogs and artists are trending by posting work that comments on some major Millennials trends, and gives them a tongue-in-cheek treatment. The internet...
April 7th, 2015
Millennial News Feed
Quote of the Day: “A ‘foodie’ to me is someone who takes pictures of every meal and follows multiple food blogs and pins a lot of food pictures on Pinterest.” –Female, 17, TX
ABC Family wants to be there for young women 14-29-years-old as they “navigate the next step” in their lives. To do so, they’re doubling their original programming with both scripted and reality series in the coming years, and stepping away from “trash-talking, train-wreck reality TV shows” to focus on more aspirational content. To keep up with their socially engaged audience, who spends an average of three hours a day on mobile, they’re launching a revamped Watch ABC Family app this summer. (Adweek)
Online voters could put a transgender Millennial man on the cover of Men’s Health. The magazine’s “Ultimate Guy Search” looks for men that embody their ideals of health and wellness, and thanks to social media and a strong LGBTQ community, 27-year-old trans male Aydian Dowling is the competition frontrunner by a landslide. There are both judges and a “reader’s choice” component to deciding the winner. A 2014 Ypulse monthly survey found that 87% of Dowling’s generation believe that LGBT individuals should be able to live their lives without discrimination and judgment. (The Daily Beast)
Michael Kors seems to have captured the hearts of teen girls: 39% of average-income girls choose Kors as their preferred handbag, up from 7% in 2012, while previously beloved Coach fell from 46% to 17% in that same amount of time. Teen shoppers are a powerful and influential bunch, and they’ve brought Kors “to new highs.” However, when brands become ubiquitous, as Coach did and some think Kors could become soon, sales can slow, making room for “hard-charging upstarts” like Tory Burch and Kate Spade. (Bloomberg)
For some time now YouTubers have been garnering just as much popularity as Hollywood celebrities, and it’s beginning to pay off, big time. According to Outrigger Media, CharlisCraftyKitchen, the largest food and cooking YouTube channel, is bringing in an estimated $127,000 a month. We should mention that CharlisCraftyKitchen stars 8-year-old baker Charli and her 5-year-old sister, Ashlee. Their amateur videos are among the successful channels that are providing marketers with a “tidy revenue stream” as they continue to garner millions of views. (AdAge, Business Insider)
Disney is tapping into the next generation’s interest in STEM to promote their upcoming movie Tomorrowland. The Create Tomorrowland – XPRIZE Challenge is asking kids and teens to envision themselves in the future and share what inventions they think would be impactful. Starting next week, creative thinkers between the ages of eight and 17-years-old can submit videos, images, or stories about their imagined invention or innovation and the influence it could have. Six winners will receive prizes to help move their ideas forward in real life, like a mentorship with a leader in their area of interest and a 3D Printer. (XPRIZE Challenge)
If you haven’t already noticed, Millennials care about their food. 47% consider themselves “foodies,” and 89% say that they’re open to trying new foods. How do we know? It’s not telepathy. Every other week, we reach out to our Millennial panel of over 60,000, asking 1,000 13-32-year-olds about current events, seasonal trends, changing attitudes, and new norms. The results of these monthly survey results are delivered to our Gold subscribers, and can be downloaded from our site. (Ypulse)