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The Newsfeed

Quote of the Day: “My favorite online celebrity is Black Friday, because she's very determined to be who she wants to be, and she does so with grace.” —Female, 25 WI

A luxury apartment chain wants to build the ultimate Millennial living space. lyf@SMU is a “living lab” with apartment mock-ups in Singapore Management University's downtown campus that will serve as a feedback tool for serviced apartment conglomerate The Ascott. Students can explore the colorful space with “a large social pantry, a jamming room for musicians, and futuristic recreation rooms with VR headsets and a ‘reimagined cube for table tennis,’” while WiFi use will create heat maps that show what rooms are most popular. (Mashable

Major League Baseball is coming to Facebook. The social network, which “has made live video a key piece of its content strategy over the last year,” is reportedly in “advanced” talks with Major League Baseball to live-stream one MLB game weekly for the 2017 season. Sports is a point of focus for Facebook, who recently entered a deal with Univision to live-stream almost 50 Mexican soccer games in English this year. (Hollywood Reporter)

Black Millennials are calling for more “inclusive advertising.” YouTube research found that 75% of Black 18-34-year-olds want to see more diverse representation in ads, and 70% are more likely to buy from a brand that takes a stance on race—signifying that brands shouldn’t “just reflect society — [but] push it forward.” Black Millennials are also watching more YouTube than their peers, which the site hypothesizes is “because they feel represented there in a way they don’t in traditional media.” (We explored these topics in our recent Diversity Tipping Point trend.) (Tubefilter)

Legalizing same-sex marriage may lead to fewer teen suicide attempts. According to a study published in JAMA Pediatrics, U.S. states that implemented same-sex marriage policies saw a reported 7% relative reduction in the proportion of high school students attempting suicide afterwards. For LGB teens, there was a 14% decline—equaling about 134,000 fewer adolescents attempting suicide in the U.S each year. Almost 30% of LGB teens report one or more suicide attempts before same-sex legislation became legal, compared 6% of heterosexual teens. (Quartz

The Honest Company is getting honest to spark conversations with their consumers. After undergoing a series of accusations last year for not fully disclosing ingredients in their products, the brand is launching “Honest Moments,” its first campaign ever, intended to be “the ‘bedrock’ of how the brand interacts with its customers.” In one of its spots, “The Big One,” the campaign celebrates and gets honest about childbirth by featuring real moms and dads telling their birth stories and showing actual footage of the moment. (Adweek)  

Quote of the Day: “When a brand can adapt to all shoppers, it makes me trust them more.”

—Female, 24, MI

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