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The New Video Boom
TV is struggling, but the online video market is exploding to keep up with young viewers’ appetite for digital content. The new video boom...
May 4th, 2015
YouTube’s #HumbleBrag: The Friday Don’t Miss List
It’s the time of the week to catch up on what you may have missed, from YouTube’s #HumbleBrag to the sites...
May 1st, 2015
Leggings Are The New Jeans: The Athleisure Obsession
Dressing like you’re on your way to yoga has become high-fashion, and leggings have become the uniform of young girls in high school...
April 30th, 2015
Power Girls & Gym Class Inspired Style: Teen Mag Round Up
We flip through the pages of teen magazines so you don’t have to, uncovering the trends on the rise and new faces to...
April 29th, 2015
The End of Sex Sells?
Brands are turning their backs on sex appeal marketing, which no longer seems to interest the young consumers they want. What has changed, and could...
April 28th, 2015
Five Things You Don’t Know About Millennials and Teens
Every month, we survey 1000 13-32-year-olds to learn about young consumers' attitudes and behaviors, and today we're using recent data to highlight five things...
April 27th, 2015
Miss Your Old Familiar Friends? The Friday Don’t Miss List
The weird things your wrist could do in the age of the smartwatch, a viral fight against “perfection,” and a return of some...
April 24th, 2015
What’s Trending: Three Online Crazes You’ll Want To See
The apps, hashtags, and, yes, challenges captivating young consumers this minute. Yesterday, we identified three smart marketing campaigns playing off big trends, and told...
April 23rd, 2015
From Hot Trend To Cool Campaign: Marketing Roundup
We're always tracking trends, but it can be hard for some brands to understand how to interpret the latest hot meme or craze...
April 22nd, 2015
Tic Tock Tech: Brands On the Apple Watch
The watch is coming. Apple's entry into the wearables market means many things, but what will it look like when brands targeting young consumers...
April 21st, 2015
Millennial News Feed
Quote of the day: “I learned to cook with ship-to-home meals like Blue Apron.” –Male, 24, IL
Lego has an imaginary friend that they want you to meet. The brand's latest video campaign, created in partnership with Facebook, asks kids around the world to define and build a “kronkiwongi,” whatever they imagine it might be. The clips celebrate kids’ imaginations and creativity, and the brand is hoping to engage and inspire parents with the content. Participants are encouraged to upload videos of their own kids’ kronkiwongi creations, which will be compiled into a final video showcasing all the submissions. (Campaign Live)
YouTube’s #humblebrag last week was well deserved, as the site comes in at number one for U.S. tweens and teens. According to a survey by KidSay, 89% of 8-15-year-olds use YouTube, and 44% subscribe to between one and 10 channels, while 35% subscribe to more than 21 channels. 29% of tweens and teens say watching videos is what they do most while online, with boys gravitating towards game-related channels and girls watching more DIY, life-style centric channels. According to Ypulse’s social media tracker, 79% of 13-32-year-olds currently say they have a YouTube account. (Kidscreen)
Ever wonder why music taste varies by generation? According to a study by Spotify and Echo Nest data, taste in music is solidified around 33-years-old, after which it becomes more rare to seek out new music. This “taste freeze,” when music preferences are locked in, happens when listeners stop listening to what’s considered popular music, and instead return to “the music that was popular when they were coming of age.” The study illustrates that listeners’ interest in new music continues until around 25, then slows to “maturity” in the mid-30s. (Uproxx)
BMW wants to make Drivers Ed cool. The luxury car brand is offering teens in several major U.S. cities a free, two-hour driving class that teaches “safety and fun” and also puts participants behind the wheels of several BMW models. The free class is a shortened version of their two day, $1,295 hands-on course that lets kids learn about everything from hand placement to high-speed breaking, and take the Beemers out for a spin on a road course to improve their skills, and presumably become more attached to the brand. (Time)
Last week anonymous group Never 21 took over Millennial-favorite brand Forever 21’s flagship store in New York City to spread awareness of the young people of color who were never able to reach age 21 due to police violence. The group hung a #BlackLivesMatter banner in the window and dressed the mannequins in “Black Lives Matter” T-shirts. We’re continuing to see Millennials step forward and become a part of social activism movements around the world. (Refinery29)
Let’s face it—we are living in the age of the selfie. It’s a legitimate Webster term, the new autograph, a way to say hi, and we’ve taken a closer look at the current status of young consumers and the selfie for you. Check out our most recentInfographic Snapshot, which breaks down complex data into an easy to understand and quick to digest visual takeaway. Our Gold and Silver subscribers are given access to our regularly published informative Infographic Snapshots that take our proprietary monthly survey stats and synthesize them to tell a story about this generation’s behaviors and views. (Ypulse)