Everything you need to know about youth marketing and Millennial research, at your fingertips.

Millennial News Feed

Quote of the Day: “I like going to eat out because I like supporting local businesses.” –Female, 31, WA

Millennials are foodies, but brands might be missing the opportunity to target their plate obsessions. Only 11% of 18-29-year-olds feel like food advertising is aimed at them, according to a recent survey in the UK. If brands want to change that number, they’ll likely have to take a different approach: 47% of this age group uses social media for recipe inspiration (#foodporn) and they reportedly share pictures of food around three times a week. Ypulse’s own research has also found they are adventurous eaters, with 89% of 13-32-year-olds open to trying new foods. (Marketing Magazine)

Should students be learning while standing? Standing desks are becoming more common in the workplace, and now an elementary school in California is swapping out traditional desks for standing desks after the founders of San Francisco CrossFit discovered their own children were sitting for up to six hours a day. Studies have shown that using standing desks correlates with increases in both concentration and daily calories burned, and could dramatically help in the battle against childhood obesity. (Fast Company)

A new kind of hotel is attracting young consumers in droves by going minimalist and offering more affordable, interesting places to stay. These “select service” hotels are the fastest growing segment of the industry and big brands’ answer to Airbnb. The hotels accommodate Millennials’ travel preferences by cutting out amenities like room service, offering more social spaces, and incorporating local elements in food and design. (BuzzFeed)

Sometimes sex doesn’t sell. Abercrombie & Fitch has been known for pushing the boundaries of sexualized marketing, but have now announced that they’ll be stopping the use of shirtless models and sexy images on bags, in-store photos, and other marketing materials. The retailer will also be ending their policy to hire sales staff based on “body type or physical attractiveness.” The changes are a part of the brand’s focus on becoming more customer-friendly after falling out of favor with young consumers. (WSJ

The story of a 5-year-old’s transition from girl to boy has gone viral, sparking conversation around transgender children. The segment, “Jacob’s Journey,” has been viewed over 11 million times on the show’s Facebook page, and is a piece of NBCNightly News’ six part series examining how families raise transgender kids. Jacob Lemay was born female, but his family has embraced his male identification, saying, “He's a different person, he's becoming himself." (Business Insider)

By searching Ypulse.com, you can quickly find the Millennial and teen stats you need to get you up to speed on young consumers. Silver and Gold subscribers have access to thousands of insight articles, curated up-to-date Millennial news items, a live mobile and social Q&A network, and thousands of statistics of Millennials drawn from our monthly national survey of 13-32-year-olds. Your search can begin and end with us. (Ypulse)

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Millennials are asking...

Would you buy this doormat? lol

25 votes
65% 35%
Home & Garden

Where best places to visit in Florida

17 votes
58% 42%
Places & Travel

Boss hose 😁 too much. Ever seen them ?

22 votes
39% 61%
Cars, Boats & Cycles

Ever lived in a dumpster?

29 votes
19% 81%
Life & Lifestyle

Who wants to k y k?

18 votes
18% 82%
Relationships

This is one awesome candy bar.

42 votes
74% 26%
Food & Drink

Do you live by this statement?

44 votes
53% 47%
Places & Travel

Awe kitten. Do you like cats?

60 votes
57% 43%
Pets & Animals

Tell me some really good TV series to get into ?

63 votes
49% 51%
Music, Movies & TV

What you think about the Color ?

39 votes
65% 35%
Life & Lifestyle

What's everyone up to on this fine evening?

41 votes
81% 19%
Life & Lifestyle

Engaged

81 votes
65% 35%
Art, Design & Photography

Any one else in west tx

41 votes
20% 80%
Places & Travel

What's one thing you can't give up.

63 votes
54% 46%
Food & Drink

Good pic or na

47 votes
28% 72%
Pets & Animals

Cool guy?

39 votes
34% 66%
Music, Movies & TV

What day is your best day of the week?

12 votes
100% 0%
Life & Lifestyle

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