Everything you need to know about youth marketing and Millennial research, at your fingertips.
Brands Wish Millennials A Happy #Friendsgiving
The Friendsgiving trend is staying strong with Millennials, and brands are helping them celebrate... According to our Thanksgiving survey, this year 20% of Millennials 13-33-years-old...
November 25th, 2015
Millennials Sound Off: Their 20 Favorite Booze Brands
Happy Booze-giving! We asked 500 21+ Millennials to tell us their favorite alcohol beverage brand. Here's what we learned... It’s Thanksgiving week,...
November 24th, 2015
Millennials’ Black Friday/Cyber Monday Plans By Gender & Ethnicity
We're zooming in on our exclusive Millennial shopping data to look at the way different segments of the generation are planning to deal shop...
November 23rd, 2015
Lego’s Holiday PR Win: The Friday Don’t Miss List
Lego’s brilliant holiday present for parents, the brewing Black Friday backlash, Big Beer going gender neutral, and more news you should know! 1....
November 20th, 2015
3 (Real) Holiday PR Fails To Learn From
Ho, ho, oh noooo. Holiday marketing is in swing, and we've already witnessed more than one brand display some pretty serious PR fails this...
November 19th, 2015
Infographic Snapshot: Millennials’ Black Friday & Cyber Monday Shopping Plans
We surveyed 1000 13-33-year-olds to find out their holiday shopping plans, from budgets to Black Friday plans and beyond. The official kick-off to holiday...
November 18th, 2015
The Boy in the Barbie Ad: Gender-Challenging Marketing
Millennials continue to show that they're rethinking gender norms, and brands are catching up... Earlier this year, a Facebook video of a dad...
November 17th, 2015
Millennials & Thanksgiving: 5 Stats to Eat Up
How will Millennials be celebrating turkey day? We've got the stats on their plans... Turkey day is almost here! With more Millennials starting families,...
November 16th, 2015
The Williamsburg Reality Show & Uber For Breakups: Friday Don’t Miss List
The online reality show (parody?) putting Williamsburg Millennials in the viral spotlight, Millennials' advice to the Presidential candidates, a 4th rule for digital marketing, Uber...
November 13th, 2015
It’s Official: Millennial Voters Are Feeling The Bern
We surveyed a nationally representative sample of Millennial voters and found out who's officially winning the presidential race with them... In our most...
November 12th, 2015
Millennial News Feed
Quote of the Day: “It wouldn’t be Thanksgiving without some family drama.” –Male, 23, MA
The Butterball Turkey Talk-Line has found their anthem, and it’s a Millennial hit. The brand has famously helped home cooks with their turkey efforts for 30 years, allowing anyone to call to get their bird questions answered. This year, the Butterball Twitter account is filled with references to Drake’s “Hotline Bling” and its viral video. Sample parody lyrics: "'You always call me on my landline, from the kitchen when you need my help." #TalkLineBling #HotlineBling’” (Digiday)
Though Black Friday mania is still high, there is a burgeoning backlash to the day, and according to Ypulse’s holiday shopping survey, 68% of 13-33-year-olds support companies that close their retail locations that day. E-tailer Everlane did shut down their site for two Black Fridays in protest of the commerce chaos, but this year the site will instead donate all its Black Friday profits to its factory workers to create a wellness program that includes free groceries, English lessons, and health care. The brand hopes to raise $100,000 in their Black Friday Fund. (Racked)
Millennials are growing up, and for many that means they’re starting to host their own Thanksgiving dinners—and they aren’t necessarily following every tradition. A Yahoo Food survey found that 44% of 18-34-year-olds say they’ll be serving ham instead of the traditional turkey, 10% are adding a meatless entrée to their feast, and Millennials are twice as a likely not to serve cranberry sauce, but more likely to deep fry or smoke their turkeys. (Washington Post)
It’s a struggle for a brand that only gets attention once a year, and Stove Top is ready for a stuffing revolution to reverse their fate. The brand has introduced a new campaign starring an “Artisanal Hipster Pilgrim,” a Millennial character who is out to convince everyone to eat stuffing all the time with lines like “I’m sorry, I just thought you might like to enjoy delicious things all the time instead of one day a year. My mistake.” The effort includes four comedic online videos and a hipster pilgrim Instagram. (Adweek)
Since more are hosting their own turkey day gatherings, Millennials are also spending more on Thanksgiving, with an Allrecipe survey reporting that 42% plan to spend more this year than they did in 2014. Vice president of consumer and brand strategy at Allrecipes explains, “’(Millennials) are more likely to be buying more artisan, local-crafted products. They pride themselves on being tastemakers and trendsetters.’” Millennials are also more likely to have multiple Thanksgiving dinners to attend…perhaps including a Friendsgiving or two. (Time)
Quote of the Day: “It wouldn’t be Thanksgiving without my cousins' annoying kids running in front of the TV.” –Male, 30, MA