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Your Gen Z and Millennial marketing journey starts here.

YPulse powers the youth strategies behind the world's most popular brands.

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See what CMOs are reading about this week.

New TikTok Food Trends Are Dividing the Internet on The Viral List

A new “honeycomb pasta” is causing chaos on the internet and Totino's has a tasty twist...

Top 20 Things Gen Z & Millennials Are Doing for Their Mental Health

We asked Gen Z and Millennials what they’re doing to combat anxiety and stress during t...

3 Stats On Social Media Taking Over Gen Z’s Entertainment Consumption

We know Gen Z spends a lot of time on social media, and there’s more evidence than ever...

Learn more about a YPulse business account

“YPulse gives me the snippets of knowledge I need. It’s like having a whole research team.”

Maxine Clark | Founder, Build-A-Bear Workshop

A YPulse business account guides your youth marketing journey from ideation to execution.

Articles

Articles

Articles

Spark your thinking with the latest youth news and insights, written and curated by our experts.

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Behavioral Reports

Behavioral Reports

Behavioral Reports

Know how youth behavior is changing across categories to see the opportunities ahead.

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Trend Reports

Trend Reports

Trend Reports

Understand how behaviors feed into the larger trends being fueled by today’s youth.

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Pro Data

Pro Data

Access data to analyze the specific groups that most matter to your brand, and understand what th...

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Pulse

PULSE Surveys

PULSE Surveys

Test your hypothesis with real-time research and insights before you execute.

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With millions of datapoints and thought-provoking youth expert analysis, YPulse has your back every step of the journey.