Everything you need to know about Gen Z and Millennial research and marketing, at your fingertips.
4 STEM Toys Making Learning Fun for Gen Z
Retailers and toy brands have bet big on the STEM toy trend, creating a slew of new tech and science playthings that merge playing and...
June 27th, 2017
Influencers, Instagrammability, and Wanderlust: 3 Major Trends Impacting Millennials & Gen Z
Here’s your exclusive look at the three big trends we’re exploring in our upcoming report, delving into how young consumers really...
June 26th, 2017
Can Burger King Get Lucky With Their New Viral Milkshake?
Burger King unveils a viral dessert contender, armpits are having their trending moment, teens are regularly stealing other teens’ photos for likes, and more...
June 23rd, 2017
How Big Brands Are Getting Into the Subscription Box Game
Big brands in fashion, personal care, playtime, food, and even cars are tapping into the subscription service trend to appeal to Millennial consumers… Is...
June 22nd, 2017
What New Beauty Trends Do Millennial & Gen Z Women Want To Try Next?
From brightly colored hair to “no makeup” makeup, brands and influencers are helping to fuel a slew of new beauty trends that could...
June 21st, 2017
4 Brands Winning Out With Millennials (Besides Apple)
Young consumers aren’t exactly known for their brand loyalty, but some brands are managing to stay favorites among Millennials and Gen Z. We...
June 20th, 2017
Millennials’ Favorite Place to Buy Groceries Is Not a Grocery Store
Traditional grocery stores are struggling and the future of grocery shopping is shifting thanks to Millennials’ food-purchasing preferences. So where do they like to...
June 19th, 2017
What Is #Skintertainment? Find Out on the Viral List
Face-masked women are taking on a new Instagram trend, Skittles goes white for a cause (but not everyone likes it), a scene in box...
June 16th, 2017
Do Gen Z Teens Plan To Have Summer Jobs?
Headlines about summer teen jobs disappearing are cropping up, but does Gen Z even want them? What are Gen Z teens planning to do during...
June 15th, 2017
Photo Op Marketing: 3 Brands Giving Millennials the Perfect Social Media Shot
The latest marketing trend is all about creating the perfect picture. Brands are setting up photo opportunities in stores, pop-ups, and major marketing campaigns, giving...
June 14th, 2017
“I eat whenever I need to...I don’t follow the conventional breakfast, lunch, dinner setup.”
—Male, 29 VA
Over half of Millennials believe “money can buy happiness.” Fifty-three percent of 22-39-year-olds believe the more money you have, the happier you are, compared to 38% of Americans overall, according to Mintel. The research also shows Millennials are optimists: a little over half are confident in their financial futures, although nearly a third consider paying off credit card bills their greatest financial challenge. Considering the Ypulse financial tracker shows 59% of 18-34-year-olds have debt, we’re not surprised. (MediaPost)
Mickey Mouse Club is coming back for a new generation, and they know just where to find them: social media. Disney announced at Vidcon that the new rendition of the variety show will be released in snackable snippets on social media only. The show will search for future stars with little to no social followings, but big, undiscovered talents, such as choreography and songwriting. Disney is winning out with Millennials and this nostalgic hit should be right on brand; you can see it at the end of August on the Oh My Disney Facebook channel. (THR)
Summer camp costs more than ever before, and some parents are paying big bucks for their children to rough it. Sleepaway camps cost an average of $768 a week, up from $397 in 2005, for often less-than-luxe accommodations. Affluent parents who want their kids to “just be normal” are sending them to camps that can cost $20,000 for basic room and board that “smells a little mildewy,” where kids do their own laundry, clean their rooms, have roommates, and engage in typical camp activities—macaroni art, anyone? (MarketWatch)
Taco Bell has built brand love and a loyal fan following across digital. Their record-breaking giant taco head Snapchat lenswas just the beginning of their successful social marketing strategy, which involves treating each platform differently. The latest example is their YouTube series, Taco Tales, which includes 40 pieces of long-form content catered to their fans. They’ve accrued 10.5 million Facebook fans, 1.85 million Twitter followers, and 60,000 YouTube subscribers with their “wacky,” authentic brand voice in an effort to not just people-please, but to be themselves—which may be why they’re one of young adults’ favorite fast food restaurants.
More evidence that Millennials still love analog books: They’re the most likely generation to use public libraries, according to a Pew Research Report. More than half of 18-35-year-olds have frequented a public library in the last twelve months, compared to 45% of Gen X, 43% of Boomers, and 36% of Silents. University libraries were specifically not counted, so being college-aged isn’t giving them any advantage, either. The finding goes hand in hand with Ypulse data that shows reading is 13-34-year-olds’ biggest hobby.
“The wedding trend I have noticed is the white wedding dress being phased out and an array of colors and styles being used.”
—Female, 32, FL