Everything you need to know about youth marketing and Millennial research, at your fingertips.
5 Healthy Bites of Millennial Dining Data
We've got fresh data on the dining habits of the foodie generation, from what meals they eat to how much...
July 6th, 2015
The Q2 2015 Ypulse Quarterly Report Is Here!
The Q2 2015 Ypulse Quarterly report is here—see some of what’s inside, and find out about how to access it! Our...
July 2nd, 2015
O Say…Have You Seen These 5 Viral Stories?
The teen who went from viral prom queen to red carpet designer, the rainbow Beyoncé post fans are loving, how to...
July 2nd, 2015
Big Teddy Is Watching: Toys For the Hyper-Monitored Generation
Millennials are raising a hyper-monitored generation of children, and soon their toys could be keeping an eye on their every move. Millennials were parents to 70%...
July 1st, 2015
Were You Prepped For the Future Of E-Commerce?
We told our readers five things to know to prepare for the future of e-commerce, and we’re looking back at our predictions to...
June 30th, 2015
Infographic Snapshot: What They’re Buying For the 4th
Happy 4th of July week! We've got a break down of the red, white, blue, and green in our infographic covering what ...
June 29th, 2015
Merman Hair, Dad: The Friday Don’t Miss List
The men's beauty fads to know about, selfie stick bans to ponder, young talent to watch, and links to click before the weekend begins....
June 26th, 2015
Coming Up In the Ypulse Quarterly Report…
The Ypulse Quarterly report explores major trends impacting young consumers, along with tons of relevant stats, insights, and implications. The Q2 Quarterly report is...
June 25th, 2015
Millennials & Teens’ Top 10 Beauty Brands
In June, we asked 1000 13-32-year-olds all about their health and beauty preferences, behavior, and products. We took the opportunity to ask them their favorite...
June 24th, 2015
The Trending Index: What’s In, What’s Out, Right Now
We've got a collection of the trends, styles, pastimes, and people that are trending with Millennials and teens, and those that could be their...
June 23rd, 2015
Millennial News Feed
Quote of the Day: "I follow the news so I can make fun of the GOP presidential candidates..." -Male, 30, KN
Selfies might be the next innovation in online security. MasterCard is experimenting with facial recognition scans that would ask users to simply look into their phones and blink to approve a purchase. Biometric security like face scans and fingerprints are easier than remembering a password, and the brand believes that “the new generation, which is into selfies…they'll find it cool. They'll embrace it." (CNN Money)
Millennials’ history of disrupting industries has many long-standing brands making big changes to appeal to young consumers—who are aging into their years of spending power dominance. Time’s list of “old person” brands getting a Millennial makeover include Maxwell House, Residence Inn, NASCAR, Good Humor, and KFC—all launching rebrands and “tweaking old products…with varying degrees of success—and awkwardness.” NASCAR’s efforts include a racing festival that includes DJs and foam parties. (Time)
We included golf on our list of things Millennials are being accused of killing, and now golf clubs breaking some sport taboos to try to attract young players. Footgolf, a hybrid soccer/golf game attracting twenty-somethings, is being offered by some. Speedier games, speakers on carts, prizes for Instagram golf pics, and beer tastings are other tactics being employed—and upsetting traditional golfers. (Chicago Business)
Put on your top hat and bow tie, the “Monopoly movie has passed go.” Lionsgate and Hasbro have greenlit a film based on everyone’s favorite property trading game, and starter of family fights. The 80-year-old board game is the latest classic toy box item to be given time on the big screen, and the film will reportedly be an action/adventure following a boy from Baltic Avenue building his fortune, and of course avoiding bankruptcy and jail. (Kidscreen)
Unplugging is not just a trend with young consumers here in the U.S. A survey of 16-24-year-olds in the U.K. found that only half watch live TV, preferring online streaming for the rest of their media consumption. Online viewing has “disproportionately affected” news shows, and TV news viewing among the age group has dropped 29% between 2008 and 2014. In our most recent media viewing tracker, we found that 29% of 13-32-year-olds watch live cable five or more days per week, while 35% watch Netflix and 10% watch Hulu Plus five or more days per week. (The Guardian)
The glittery dust has settled. There is no longer any question that digital celebrities’ popularity rivals Hollywood stars’—for teens, they’re even more popular. So what does celebrity look like now? Fame has been redefined by the next generation of viewers, and we’re officially in a new era of celebrity influencers. We cover this trend in-depth our Q2 2015 Ypulse Quarterly report, available to Gold subscribers. (One-off pricing for the report is $1250.) (Ypulse)