Everything you need to know about Gen Z and Millennial research and marketing, at your fingertips.

 "Apple is extremely easy to use and is wildly popular. I love its customizable features as well!”—Female, 15, WV

Millennials wasted no time setting McDonald’s straight about what their favorite ingredient is. The chain’s new Signature Sriracha Sandwich has baby kale in it, and one reporter dubbed the green, “Millennials’ Favorite Ingredient.” But the internet quickly latched onto the headline, responding with their real favorite ingredients en masse. Answers included, “Student debt,” “dank memes,” “a livable wage,” “affordable housing,” “Xanax,” and "the death of what Baby Boomers adore." (Huffington Post)

One of the highest paid people on YouTube is teaching kids to bake “nerdy” treats. Rosanna Pansino’s Nerdy Nummies YouTube channel has drawn in 8.5 million subscribers and 2 billion views by instructing viewers to bake Harry Potter cakes, unicorn poop cookies, and other desserts inspired by pop culture. Starting with just a box of cake mix and an $80 camera in 2011, she’s climbed the vlogger ranks and is currently making about $6 million a year. (NPR)

It’s been one year since Pokémon Go became a sensation, and no other app has yet to even come close to its popularity. At its height, Pokémon Go garnered “over 90 million downloads in one week”—the next runner-up has less than half that. (Super Mario Run was downloaded 44.1 million times at launch.) Brands cashed in on the craze and 13-33-year-olds named it their favorite app at the time. The intensity of the fad may have faded, but Pokémon Go is nowhere near giving up its status as the hottest mobile game…ever. (Recode)

Millennials are going out to eat a lot more than their parents, according to recent research from Bank of America Merrill Lynch. Though all adult generations are spending about the same percentage of their money on food, Millennials are more likely to eat at restaurants while older generations are more likely to go grocery shopping. The research also shows that Millennials are spending comparatively more on gas and “electronics/hobbies/clothing stores.” (Business Insider)

A tree house takes the top spot for Airbnb’s “most requested listing ever.” The hidden gem is right outside Atlanta, Georgia, and is actually three separate tree houses, each with a different theme: mind, spirit, and body. The Secluded Intown Treehouse has been around for over 18 years, but Airbnb, and no doubt some social media savvy guests, have placed the unique experience firmly in the spotlight. The Wanderlust Generation will have to be patient to nab this dream destination, though—more than 300,000 people visit the listing each month and it’s booked over a year out. (Refinery29)

“There are alleys with street art that I've walked out of my way to take pictures of to share on Snapchat/Facebook.”
—Female, 32, IL