Everything you need to know about Gen Z and Millennial research and marketing, at your fingertips.
These Are Millennial & Gen Z Women’s 10 Favorite Makeup Brands
Young women are ruling the beauty industry, and brands are changing their tactics and creating new products to attract them. But what are their favorite...
June 28th, 2017
4 STEM Toys Making Learning Fun for Gen Z
Retailers and toy brands have bet big on the STEM toy trend, creating a slew of new tech and science playthings that merge playing and...
June 27th, 2017
Influencers, Instagrammability, and Wanderlust: 3 Major Trends Impacting Millennials & Gen Z
Here’s your exclusive look at the three big trends we’re exploring in our upcoming report, delving into how young consumers really...
June 26th, 2017
Can Burger King Get Lucky With Their New Viral Milkshake?
Burger King unveils a viral dessert contender, armpits are having their trending moment, teens are regularly stealing other teens’ photos for likes, and more...
June 23rd, 2017
How Big Brands Are Getting Into the Subscription Box Game
Big brands in fashion, personal care, playtime, food, and even cars are tapping into the subscription service trend to appeal to Millennial consumers… Is...
June 22nd, 2017
What New Beauty Trends Do Millennial & Gen Z Women Want To Try Next?
From brightly colored hair to “no makeup” makeup, brands and influencers are helping to fuel a slew of new beauty trends that could...
June 21st, 2017
4 Brands Winning Out With Millennials (Besides Apple)
Young consumers aren’t exactly known for their brand loyalty, but some brands are managing to stay favorites among Millennials and Gen Z. We...
June 20th, 2017
Millennials’ Favorite Place to Buy Groceries Is Not a Grocery Store
Traditional grocery stores are struggling and the future of grocery shopping is shifting thanks to Millennials’ food-purchasing preferences. So where do they like to...
June 19th, 2017
What Is #Skintertainment? Find Out on the Viral List
Face-masked women are taking on a new Instagram trend, Skittles goes white for a cause (but not everyone likes it), a scene in box...
June 16th, 2017
Do Gen Z Teens Plan To Have Summer Jobs?
Headlines about summer teen jobs disappearing are cropping up, but does Gen Z even want them? What are Gen Z teens planning to do during...
June 15th, 2017
“The paleo diet really interests me because I love the idea of having no artificial foods. I fully believe in GMOs, so I would still eat any fresh foods, just I wonder if eating no artificial foods would increase my health.”
—Female, 18, CO
Millennials think an emoji is worth a thousand words. A Harris Poll survey found 36% of 18-34-year-olds think modern hieroglyphics, like emojis, emoticons, and GIFs, better express their thoughts and feelings than words. Unsurprisingly, the older the generation, the less likely they were to say the same. When asked about conveying emotion only, two-thirds of Millennials said GIFs worked better than words. Millennials were also much more likely to want to send an emoji to communicate rather than hop on the phone. (TIME)
Bacardi is letting Snapchat users star in Major Lazer’s new music video. Their new sponsored Snapchat lens can only be unlocked using codes found on Bacardi’s Twitter page, making customers touch down on at least two of their social media channels. Once you’re back in-app, you can sing along to Major Lazer’s new single, “Front of the Line” while the filter distorts your face in a series of silly ways. Finally, Major Lazer will be sourcing user-submitted videos for the final music video to give some fans their fifteen minutes (or seconds) of fame. (Creativity)
Millennials may not be spending all their money on avocado toast, but data suggests they may be dining out too often for their own financial good. Bankrate.com’s new study reports that Millennials dine out or order takeout five times a week on average. (Ypulse’s dining survey indicates that half are ordering delivery/going out to eat 1-2 times a week.) Additionally, they’re spending more on brewed coffee, tea, and alcohol than older generations. So, while one slice of toast isn’t turning out their wallets, “cutting back on those little expenses” may be the first step towards financial independence. (Fortune)
Microsoft is letting gamers customize their controllers. The new Xbox Design Lab breaks down the device into all its individual parts, from triggers to grips, so customers can customize the color on each piece. Ypulse data shows three quarters of 13-34-year-olds are interested in buying products that are personalized to their taste, and if coordinating colors isn’t unique enough for them, customers can also add an engraving. Nothing says you’re Player 1 like a monogrammed controller.
Demi Lovato has quietly earned $18 million on storytelling app Episode. The interactive app gives Lovato a platform to let her fans dance a day in her shoes through various games that she conceptualizes and gives her personal stamp of approval on. Episode users are highly engaged, with 12% even taking their phones in the shower with them, so it should come as no surprise that she’s amassed 446 million views. (Business Insider)
“I eat whenever I need to...I don’t follow the conventional breakfast, lunch, dinner setup.”
—Male, 29 VA