Everything you need to know about youth marketing and Millennial research, at your fingertips.
Infographic Snapshot: Millennials & The Olympics
From who's watching and why to the athletes they care about, we asked young consumers all about their plans for the 2016 Olympics... The 2016...
July 27th, 2016
Millennials & Teens’ 10 Favorite Celebrities Right Now
We asked 1000 13-33-year-olds to tell us their favorite celebrity (and why) and compared the top celebs for males, females, teens, and older Millennials... Though...
July 26th, 2016
Will These Futuristic Tech Tools Help Save Retail?
As retailers struggle, future-foward tech could save the day... It’s no secret that the retail industry is struggling. Young consumers are spending more...
July 25th, 2016
What Stereotypical Millennials Think of Your Stereotypical Millennial Ad: The Friday Don’t Miss List
Millennials aren’t feeling your Millennial ads, Birchbox finds a new use for Snapchat, a modern day rom-com for the digital world, and more...
July 22nd, 2016
How Some Brands Are Cashing In On The Pokémon Craze
From increasing foot traffic and sales to capitalizing on the interests and needs of the massive Pokémon fandom, some businesses and brands are...
July 21st, 2016
Who’s Using Snapchat Right (Without Using A Pricey Lens)
For those brands willing to play on the platform, Snapchat can have a big payoff—and you don’t even have to buy...
July 20th, 2016
Millennials & Teens Sound Off: Their 20 Favorite Places to Buy Groceries
We asked 1000 13-33-year-olds where they most like to fill their grocery carts... Young consumers are storming the grocery industry. According to Ypulse&rsquo...
July 19th, 2016
3 Unexpected Things Brands Are Doing To Attract Young Consumers
Brands are taking some new approaches to impress Millennials and teens—and we promise we’re not going to say “going digital....
July 18th, 2016
How Nintendo Might Win The Holidays With Nostalgia: The Friday Don’t Miss List
Nintendo plans to keep using Millennials' nostalgia to buy big (for the holidays), how Starbucks is embracing a colorful fan-created trend, an update on...
July 15th, 2016
Millennials & Teens Sound Off: The Summer Movies They’re Going To See
We asked 1000 13-33-year-olds what summer movies they’re planning to see in theaters and what movie they’re MOST excited to see... ...
July 14th, 2016
Millennial News Feed
Quote of the Day: “Political correctness is voicing your beliefs but not at the expense of other's identities.”—Female, 15, NY
Young consumers are putting their trust in YouTube. The video platform may feel be “feeling the pressure” from Facebook and Snapchat, but 36% of 18-35-year-olds in the U.K. say they would trust a product review on YouTube over any other media, according to a study from MCN BuzzMyVideos. About 31% trust a magazine review, and only 18% say they trust TV, signifying that for brands putting ad dollars into online video is a smart move, especially since Millennials are spending more time watching videos weekly than they did two years ago, and over half are watching more than six hours per week. (StreamDaily)
For “shacked-up” Millennials, food is a factor in the relationship. A new study from housewares company Moshells revealed that for 18-30-year-old co-habitating men, the biggest “hardship” is having to share food with their partner, and Millennials look for “healthy food in the fridge” when scoping out a romantic interests’ home. The biggest lifestyle change for co-habitating young consumers is spending less time online. That change may be even more disorienting for Millennial men: according to 2014 Nielsen data, Millennial men spend two hours more per week watching videos online than Millennial women, and are spending one more hour weekly listening to online music. (Vocativ)
Marriott has created an Innovation Lab Hotel to test concepts designed with Millennial and teen travelers in mind. Throughout their stay at the feedback-focused property, hotel guests can provide thoughts on features like digital check-in with instant-review technology, which allows them to give a thumbs up or thumbs down at every step. Concepts currently being featured at the hotel—like studio workout classes taught by local instructors and permanent spaces for local restaurants and businesses—were inspired by past feedback from Marriott visitors that showed young travelers desire unique, local, and social experiences. (Fast Company)
The student has become the teacher in the workplace. Companies are increasingly using “reverse mentoring” to tap into their Millennial employees, and teach older generations tech skills like using social media and crowd sourcing. Target has recently partnered with Techstars—a group that teams up tech startups with large corporations—to teach their leaders how startup employees work in a fast-paced environment, and “scrappily to get things done.” Experts have also indicated the practice helps diminish the negative stereotypes that can plague Millennial employees within their companies. (Ypulse also recommends and facilitates co-mentoring, which gives all generations a chance to learn something.) (Fortune)
YouTubers are “creating a new breed of shows” for their generation. Inspired by traditional TV programming and the show Top Gear, a group of British YouTubers are “rethinking some of traditional TV’s big genres” by creating content that “holds up a mirror to their youthful online audiences.” Cooking channel SortedFood (1.6 million subscribers) celebrates the different recipes that can correspond to one dish, and football channel Copa90 (1.2 million subscribers) wants to focus on “fan culture rather than chasing match rights.” The channels continually follow their audiences on social media to ensure followers have a “developmental role.” (The Guardian)
Quote of the Day: “I like Netflix because it helps to pass the time, especially when I'm doing something boring such as folding clothes.”
—Female, 16, IL