Everything you need to know about youth marketing and Millennial research, at your fingertips.
Tasty Food Marketing…From Non-Food Brands
Marketing to a generation of foodies means that even non-food brands are rolling out tasty food-centric campaigns, beyond the branded food truck. According to a...
August 27th, 2015
Millennial-Fueled Social Movements
Making a difference is hugely important to Millennials and teens, who are founding their own social good projects and fueling movements that reflect their values...
August 26th, 2015
3 Things To Watch Today
We're here to keep you in the loop on the viral content being consumed by young consumers—and why it matters. The...
August 25th, 2015
Selling to Rich Millennials (Yes, They Exist)
Much ink is spilled on Millennials' debt and financial hardships, but as with any generation, there are also lucky, privileged, and just straight-up rich Millennials...
August 24th, 2015
Back To Hogwarts: The Friday Don’t Miss List
Why the Millennial Harry Potter fandom will never die, the dangers of breaking up online, the generation making or breaking retail, and more....
August 21st, 2015
Beware the Teens, The Most Powerful Force on the Internet
Brand after brand is learning the serious power and influence of teens online, and their almost scary ability to organize to get what they want,...
August 20th, 2015
Diversity Isn’t What You Think It Is: The New Era of Inclusive Marketing
We know Millennials and teens want diversity in entertainment and marketing, but what that diversity looks like is swiftly evolving. For a long time, we...
August 19th, 2015
It’s Complicated: The Messy State of Digital Dating
Those fretting about the "Dating Apocalypse" are missing a lot, but it's true that dating in the digital age is full...
August 18th, 2015
Millennials & Teens Sound Off: Their Favorite Places to Shop, Online & Off
Young consumers are influencing the future of retail, so we asked 1000 13-33-year-olds where they most like to shop online, and in a physical store...
August 17th, 2015
Tiger Beat’s Reboot: The Friday Don’t Miss List
Teen classic Tiger Beat is getting a reboot, LOL is so over, moms are going to Millennial daughters' bachelorettes and more Millennial and teen tidbits...
August 14th, 2015
Millennial News Feed
According to Pew, a third of Millennials frequently use their phones in public for “no particular reason,” and 13% say they frequently use their mobile devices to avoid interacting with other people. (Queue the “anti-social Millennial” pieces.) But another study might shed some more light on their “for no reason” phone use: 60% believe their smartphones enhances their leisure time. The research hypothesizes that young consumers are using phones for moments of “micro-leisure” throughout the day. (Washington Post, SocialTimes)
Malia Obama has grown into a bit of a style icon. Though the fashion world has been watching her mother since their first day in the White House, now that Malia is a little older, and interning for HBO’s Girls in NYC, her looks are beginning to influence her young fans. One designer, whose look nearly sold out after Malia was photographed in, it tells the New YorkTimes that she is “a blossoming influencer.” (Jezebel, NYTimes)
Millennials are all hopped up on fancy coffee. The CEO of coffee chain Peet’s says that young consumers are “driving a shift in coffee consumption away from traditional economy brands and towards pricier, higher-quality beans." Millennials reportedly are looking for the best cup of joe, instead of the cheapest, and higher price coffee chains are benefitting from their high-end java tastes. (Eater)
You would think that with all the horror stories of cyber-bullying that have become national news stories in the past few years, parents would live in fear of their own kids being victims of bullying—but there is something else that they fear even more. Homework. A new study by notorious social platform Ask.fm found that 52% of parents say they are worried social media use will be a distraction from homework, compared to 21% who worry they may be bullied. (Business Insider)
Google has launched YouTube Gaming, a new platform that aggregates over 25,000 gaming channels into one place so that gamers can find the content they want more easily. Gamers are some of the most popular YouTube creators, and YouTube Gaming “is already a hit with advertisers”—and not just gaming brands. Kotex, Wendy’s, and NBCU have all purchased ads on the site, another sign of the mainstream embracing the gaming world. (Adweek)
Quote of the Day: “Forever 21 is my favorite store to shop in, the clothes are affordable and I can find every type that I might be looking for.” –Female, 27, NY
Netflix is entering the teenage world. Their latest programming plans include shows and movies for teens and tweens, including YouTube celeb vehicle Smosh: The Movie, in an effort to attract more young viewers, “known for their elusive and fickle tastes.” Netflix’s new focus on teens is a part of their goal to be a place for every kind of audience, and could help them gain more subscribers overall, as teens tend to influence their parents’ entertainment decisions. (NYTimes, Fortune)