Everything you need to know about youth marketing and Millennial research, at your fingertips.
5 Brands Turning the Store into an Experience
At a time when it’s getting harder and harder to get Millennials and teens into stores, retailers and brands are experimenting with ways...
December 1st, 2016
Millennials & Teens’ 12 Favorite Places to Buy Coffee
We asked 1000 13-34-year-olds to tell us their favorite places to buy their coffee (or iced coffee, cappuccinos, lattes and espressos)… Millennials love coffee....
November 30th, 2016
What Millennials Are Shopping For & Who They’re Giving to This Holiday
We asked 800 18-34-year-olds all about their holiday gift buying plans, from who they’re shopping for to what they’re buying,...
November 29th, 2016
4 Apps Made by Teens, For Teens
These teens are making apps that solve their peers' unique problems… Capturing the attention of young consumers through an app is not an easy...
November 28th, 2016
The 17 Things Young Consumers Plan to Buy This Black Fri & Cyber Mon
We asked Millennials and teens who are planning to shop on Black Friday or Cyber Monday this year what exactly they plan to buy, and...
November 23rd, 2016
Millennials & Teens’ 20 Top Holiday Wishlist Items
We asked 1000 13-34-year-olds what ONE item is at the TOP of their holiday wishlist this year, and we’ve ranked their 20 most-desired items...
November 22nd, 2016
Friendsgiving 2016 Marketing Roundup
Here’s how some brands made the most of young consumers’ Friendsgiving interest this year… We’ve been tracking the Friendsgiving...
November 21st, 2016
A Holiday Gift for the Selfie Generation: The Friday Don’t Miss List
A gift made for the selfie generation, Lowe’s plans to live-stream their Black Friday deals, the new Barbie has no thigh-gap, and...
November 18th, 2016
Holiday Must-Haves: The 3 Products Pre-Teens, Teens, and Millennials Want
This holiday season, young consumers are creating a frenzy around three very different, highly in-demand products… Blame Tickle Me Elmo. Every year, there are...
November 17th, 2016
Is Snapchat The New TV?
As TV loses its grip on young viewers, Snapchat is quietly attempting to take over… TV is losing its grip on young viewers. According...
November 16th, 2016
Quote of the Day: “My favorite thing to do to have fun is stay at home and invite friends over.”—Male, 32, VA
While some older employees may fear a robot takeover, Millennials are welcoming it. When the Options Group asked Wall Street employees how improved technology will impact their careers within five years, at least 8% of employees over the age of 26 agreed it would make them obsolete, but no employee under the age of 26 “checked that box,” indicating that “concerns about technology grow stronger with age.” Instead, employees under 26-years-old were most likely to believe it would lead to a better work-life balance. (Bloomberg Markets)
Riot Games has been named Inc.’s company of the year as they spearhead the reinvention of sports. The esports company has created a “massive niche” with their team-based game League of Legends, which has more than 100 million monthly users, and a virtual goods market expected to generate almost 1.6 billion in sales for Riot this year. Esports is gaining traction as the sport to watch, and Riot has invested in making their competitions look like professional sporting events. (Inc.)
Affluent Millennials want to be their own boss. A global study by UBS found that almost three-quarters of top-earning 18-34-year-olds consider themselves “likely” to start their own company, and 9% have already done so. Their ambitious energy is also motivating them to chase down prospects wherever it might take them: seven in ten say they would move abroad to pursue an opportunity, with London, New York, and Dubai the top three locations cited. (CNBC)
The federal government is expected to forgive at least $108 billion in student debt in the coming years. Our recent financial tracker found that 34% of 21-34-year-olds are paying student loans monthly, and this debt has financially stunted many as they entered adulthood. After a steep rise of borrowers defaulting on their loans, an income-driven repayment plan was passed by Congress in the 1990s and 2000s, and enrollment has tripled over the past three years. The full amount of student debt forgiven will likely grow as more participate. (The Wall Street Journal)
Shell is launching an interactive music video on Snapchat to get young users excited about their clean energy initiatives. The #makethefuture video, which was released last month with various music artists singing a cover of The Best Day of My Life,will now begin appearing as a Snapchat ad. Users can engage with the video, choosing which artist they want to sing the song, and clicking “animated elements” to see Shell’s energy ideas—from recycled coffee beans to off-grid electricity. (Adweek)
Quote of the Day: “When I think about money I feel depressed and anxious”—Female, 30, FL