Guy and 2 girls standing band looking at the user

Your Gen Z and Millennial marketing journey starts here.

YPulse powers the youth strategies behind the world's most popular brands.

TRUSTED BY THESE COMPANIES

See what CMOs are reading about this week.

Pokémon Cards Are Dangerously Popular Again on The Viral List

Pokémon cards are so popular again that some retailers stopped stocking them due to “un...

Breaking Down BIPOC Young Consumers’ Entertainment Consumption, In 2 Charts

What entertainment sources and screens are BIPOC young consumers turning to most—and do...

How Young Consumers Really Feel About NFTs

The hype around NFTs is everywhere and making its way into marketing efforts. But do yo...

Learn more about a YPulse business account

“YPulse gives me the snippets of knowledge I need. It’s like having a whole research team.”

Maxine Clark | Founder, Build-A-Bear Workshop

A YPulse business account guides your youth marketing journey from ideation to execution.

Articles

Articles

Articles

Spark your thinking with the latest youth news and insights, written and curated by our experts.

Read more

Behavioral Reports

Behavioral Reports

Behavioral Reports

Know how youth behavior is changing across categories to see the opportunities ahead.

Read more

Trend Reports

Trend Reports

Trend Reports

Understand how behaviors feed into the larger trends being fueled by today’s youth.

Read more

Pro Data

Pro Data

Access data to analyze the specific groups that most matter to your brand, and understand what th...

Read more

Pulse

PULSE Surveys

PULSE Surveys

Test your hypothesis with real-time research and insights before you execute.

Read more

With millions of datapoints and thought-provoking youth expert analysis, YPulse has your back every step of the journey.