Everything you need to know about youth marketing and Millennial research, at your fingertips.
Brands Gear Up For a BTS Battle
One estimate says that this back-to-school season will be the best in years...another says it looks dismal. Regardless, BTS is shifting, and...
July 28th, 2015
Streaming Marketing: Spotify’s Nonstop Millennial Efforts
To stand out in the hyper-competitive world of streaming services, Spotify has created a non-stop cycle of marketing to provide new features and branded exclusives...
July 27th, 2015
Get Ready For Anti-Starbucks: The Friday Don’t Miss List
The anti-Starbucks is coming (and it's bulletproof), Millennials' student debt ripple-effect, ordering food with emoji, and more trends and tidbits to know before...
July 24th, 2015
Generational Workplace Drama: How Can We All Just Get Along?
Ypulse President Dan Coates' insights on how to get past the generational generalizations, and find peace, love, and understanding among Boomers, Xers, and Millennials in...
July 23rd, 2015
Millennials & Teens Tell Us Their Favorite Celebrities
Who do Millennials and teens name as their favorite celebrity—and why? In our Q2 Quarterly trend report survey, we took a look at...
July 22nd, 2015
Three brands tapping into their Millennial audience's creativity and feedback to power marketing, readership, and content. Young consumers are happy to give...
July 21st, 2015
Gaming Student Debt
Let the Game of Loans begin. Millennials' student debt has reached crippling levels, and new, unorthodox ways of paying off that debt are...
July 20th, 2015
#WorldEmojiDay: The Friday Don’t Miss List
The cringeworthy brand posts of #WorldEmojiDay, tech-enabled kicks, an Instagram ban backlash, and more news, trends, and tidbits to know in this Friday’s...
July 17th, 2015
Millennials & Teens Sound Off: Their Top 10 Clothing Brands
We asked 13-32-year-olds to tell us their favorite clothing brand, and we've got their top ten responses. We recently discussed the fact that...
July 16th, 2015
Girls’ Club: New Media Chasing Millennial Females
Millennial women are an in-demand audience, and new media efforts being developed are specifically targeting this young female consumer, including her different set...
July 15th, 2015
Millennial News Feed
Quote of the Day: “I love the Amazon app because I can look up products that I want to buy and store them very easily. I also can scan barcodes while I'm in the store to check for the best price and if I want it, I can click one button to purchase it online instead of paying more for it in a store.” – Female, 29, FL
Millennials might be taking over the office, but their ink is still not totally welcome. According to Pew Research, 40% of Millennials have at least one tattoo, and 70% of the tattooed members of the generation say they hide them from their boss. A recent university survey found that 86% of students with visible tattoos believe they will have a harder time finding a job after graduation. This modern workplace woe could be one of the reasons behind the 46% increase in tattoo removal among young consumers in the last few years. (Time)
Just last month, a report that Walmart “indexes higher” amongst Millennials than with their parents caused some surprise—but now there’s another report here to tell you that Millennials might shop at Walmart, but they don’t LOVE Walmart. The retailer’s score in a metric of customer loyalty and satisfaction among younger shoppers is actually below average, and competitor Target outpaced them in 24 out of 25 scored categories. Amazon’s overall score was over 40% higher than Walmart’s. (Forbes)
The swift redefinition of fame includes a slew of YouTube creatives who have struck gold on the platform, and made millions with their vlogging careers. YouTube’s 5 biggest stars “have more subscribers than the population of Mexico” and some are “making as much money as Hollywood’s biggest stars." So how did they do it? Many were discovered by bigger brands and got some serious corporate backing to help their rise to the top. (Washington Post)
Young consumers have been credited with fueling a gig and sharing economy “revolution”—but proof of it is a little trickier to find. The number of self-employed Americans has actually declined in the past ten years, and the number of those who hold multiple jobs is also on the decline. “Hard evidence” for the impact of the gig economy isn’t clear, but there is also not much research looking specifically at Millennials’ participation. (WSJ)
We’ve seen several startup brands earn Millennials’ attention with video campaigns that have gone viral. (Dollar Shave Club anyone?) E-commerce site Chubbies is hoping for a viral hit of their own to build their young male audience, and the brand is finding their quirky videos are getting more engagement on Facebook than YouTube. One video posted last month has earned 900,000 views, 3,600 likes and nearly 1,000 shares on the platform. (Adweek)
Quote of the Day: “My favorite app is Airbnb because I like to travel on a budget.” –Female, 22, NY