gen z and millennial youth research

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Velour Tracksuits Are Back From the 2000s on The Viral List

Kim Kardashian West and Paris Hilton are making this ultimate Y2K era fashion look popu...

5 Beauty Brands Made For Gen Z, By Gen Z

These are the newly launched beauty and skincare brands that are adapting to reach Gen ...

3 Stats That May Change What You Think About Millennials & Cars

They were accused of abandoning car ownership and killing car culture. But we’ve found ...

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Articles

Articles

Articles

Spark your thinking with the latest youth news and insights, written and curated by our experts.

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Behavioral Reports

Behavioral Reports

Behavioral Reports

Know how youth behavior is changing across categories to see the opportunities ahead.

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Trend Reports

Trend Reports

Trend Reports

Understand how behaviors feed into the larger trends being fueled by today’s youth.

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Data

Data

Boost your Gen Z & Millennial appeal with the most robust youth brand tracker -- 400+ brands!

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Pulse

PULSE Surveys

PULSE Surveys

Test your hypothesis with real-time research and insights before you execute.

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With millions of datapoints and thought-provoking youth expert analysis, YPulse has your back every step of the journey.

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