Everything you need to know about Gen Z and Millennial research and marketing, at your fingertips.
Millennial Females’ 20 Biggest Passions Right Now
We asked 18-34-year-old women what interests they’re most passionate about right now—and here are their top responses… When we...
April 24th, 2017
Unicorn Frappuccino Madness on The Viral List
Starbucks’ highly-anticipated, Instagram-ready Unicorn Frappuccino takes over feeds and baristas' nightmares, van living has been trending on social media, another teen’s Spotify...
April 21st, 2017
6 Things We Know About Influencer Marketing
Brands are clamoring to make the influencer economy a part of their marketing strategy—here are six things they should know… In 2014, we...
April 20th, 2017
Social Viewing: 5 Apps Making Watching Videos a Group Activity
Can watching content online be a social experience? These five apps are working on it, and turning solo viewing into a party… When we...
April 19th, 2017
The 10 Food Trends Millennial Foodies Want to Try Most
We asked Millennial and Gen Z foodies the biggest food trends they’ve been interested in lately… Thanks to Millennials and Gen Z,...
April 18th, 2017
FinTech Update: 5 Financial Apps To Know Next
These five money apps are banking on Millennials for success… Young consumers are driving the fintech revolution—according to study after study. Finance...
April 17th, 2017
This Beauty Trend Is Tearing the Internet Apart—On the Viral List
A new beauty trend is tearing the online beauty community apart, United’s PR disaster has turned into a supermeme and earned them a...
April 14th, 2017
4 Surprising Things Getting a Boost From Millennials’ “Natural” Obsession
Young consumers’ increasing interest in all things “natural” is moving beyond the expected industries, and giving these four things a major boost...
April 13th, 2017
What’s the One Tech Item Gen Z & Millennials Would Buy Next?
We asked 1000 13-34-year-olds to tell us what one device they would buy next, if they could… Have you heard that the hype over...
April 12th, 2017
How Netflix Has a Hold on Millennials, In 4 Stats
How dedicated are Millennial viewers to Netflix? These four stats show how devoted they’ve become to the streaming giant… It’s...
April 11th, 2017
Quote of the Day: “It may sound silly, but the person I look to for new trends is Chrissy Teigen. When she's not posting hilarious tweets about politics, she's sharing some amazing looking food or recipe she's trying out.”
—Male, 24, WV
To win over wealthy Chinese Millennials, Victoria’s Secret is upping its sophistication factor. Shortly after a stumble involving dragon-themed lingerie Chinese consumers deemed tacky, the retailer’s new Shanghai location has opened to portray a more “high-end image.” The store features designer lingerie and a luxury “Angel Suite” to try on pieces in an “intimate and private setting.” While consumers in the U.S. have a specific idea of Victoria’s Secret after years of marketing, “Chinese consumers without much previous knowledge are more open to its new ideas,” and more willing to try new trends from the brand.
Taco Bell is getting healthier, but don’t expect them to tell you about it. Under the direction of a dietician, the restaurant has been undergoing a quiet health revamp, “taking out all artificial ingredients, switching to cage-free eggs, and offering lighter (but still delicious) options.” Because calling themselves a “health halo” wouldn’t be “authentic” or “real”, they’re not making a big deal of the changes; instead simply providing healthier options in addition to their regular menu for those who prefer them. The changes come at a time when Millennials are “healthifying” fast food, but their relationship with healthy eating is a complicated one. (INSIDER)
Suave’s latest campaign duped influencers into believing they were a luxury hair care product. After learning that 92% of Millennial women would buy a lower-priced hair product as long as quality is not sacrificed, the brand put their product in sleek packaging under the name Evaus, added a premium price tag, and sent it over to micro-influencers to try out. As predicted, the influencers praised the product’s quality and style, and were surprised to learn the truth. The brand hopes the spot will change the “pre-conceived notions” Millennials have about value products, but we (along with others) wonder if maybe keeping the design upgrade would be a better tactic. (Fast Company)
U.K. Millennials are turning to Google for financial advice. According to a study by Zurich UK, 15% of 18-34-year-olds favor search engines over financial advisors, compared to only 3% of 35-44-year-olds. When asked why they don’t prefer to consult a professional, 37% feel they don’t earn enough to do so, about 25% feel they’re too young, and about 20% feel confident enough in their abilities to figure it out on their own. However, with over half stating that lack of savings is preventing them from achieving life goals, financial advisors may be a much-needed resource for the group. (Peer-to-Peer Finance News)
The toy industry continues to boom, but Toys R Us is struggling to keep up. The company recently reported a loss of $36 million, citing the “cultural shift” fueled by apps for decreasing their video games and electronics sales, and competitors’ “discounting spree[s]” over the holidays as reasons for the drop. To combat the loss, they plan to overhaul stores with more “shop-in-shop” experiences—like American Girl—and hold in-store events. They also plan to take advantage of “major licensing programs” from big films being released this year. (Washington Post)
Quote of the Day: “I follow movie critics/sites on Twitter - this is the best way to find out latest news and upcoming films.”—Male, 23, AL