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North America

This Adele x Megan Thee Stallion Mashup Has the Internet in Tears, on The Viral List

A meme of Megan Thee Stallion dancing to Adele’s “Water Under the Bridge” is racking ...

North America

These 4 Streaming Services Created Kid-Friendly Talk Shows to Reach Families

The late night talk show and news program format isn't just for adults anymore...

Western Europe

The 15 Coolest Brands, According to European Gen Z and Millennials

It’s not easy to win the title of “cool” from young European consumers. We checked ...

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Maxine Clark | Founder, Build-A-Bear Workshop

A YPulse business account guides your youth marketing journey from ideation to execution.

Articles

Articles

Articles

Spark your thinking with the latest youth news and insights, written and curated by our experts.

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Behavioral Reports

Behavioral Reports

Behavioral Reports

Know how youth behavior is changing across categories to see the opportunities ahead.

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Trend Reports

Trend Reports

Trend Reports

Understand how behaviors feed into the larger trends being fueled by today’s youth.

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Pro Data

Pro Data

Access data to analyze the specific groups that most matter to your brand, and understand what th...

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Pulse

PULSE Surveys

PULSE Surveys

Test your hypothesis with real-time research and insights before you execute.

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With millions of datapoints and thought-provoking youth expert analysis, YPulse has your back every step of the journey.