Everything you need to know about youth marketing and Millennial research, at your fingertips.
The Food Network For The Next Generation: Q&A With Spoon University
We talked to the founder of Spoon University—a Food Network for the next generation—to learn more about college dining and Millennials...
February 9th, 2016
Super Bowl 2016 Recap: 5 Major Marketing Trends
The football may be over, but the marketing game is just heating up. We’re recapping the biggest ad trends of last night&rsquo...
February 8th, 2016
Taylor Swift’s Mobile Game is Coming: The Friday Don’t Miss List
T. Swift coming to mobile gaming, the uncensored Snapchat, Doritos crashing the 2nd screen for the Super Bowl, even more inclusive Barbie, and more news...
February 5th, 2016
No More Mystery Meat: 3 Trends Changing College Dining
To cater to the foodie generation, college dining halls are stepping up their game. Here’s how the shifts in food culture have impacted...
February 4th, 2016
The Future of Real Time 24/7 Customer Service
Young consumers are beginning to expect access to brand assistance whenever they may need it—here’s how some are tackling the 24/7 real-time...
February 3rd, 2016
Diversity In the Toy Aisle: Brands Responding to Demands for Inclusivity
Parents and kids are demanding toys that are more inclusive, and brands are beginning to respond, kick starting an era of a more diverse toy...
February 2nd, 2016
Millennials & Teens Sound Off: What Brands Do The Most Good
We know Millennials and teens expect brands to make a difference, but what company do they think is doing the best job supporting a social...
February 1st, 2016
Barbie’s New Bodies: The Friday Don’t Miss List
Barbie's big step towards diversity, Coke's GIF problem, Instagram's top 25 most followed, Netflix and Chill...
January 29th, 2016
What Brands Can Learn From These Viral Hashtags
There are lessons behind that hashtag. We’re looking at three viral hashtag stories and revealing the takeaways for brands behind each. Hashtags can...
January 28th, 2016
The Secrets of the Most Followed Brands on Instagram
We’re breaking down some of the most beloved brand instagrams to figure out the secrets to their follow count and engagement… Our...
January 27th, 2016
Millennial News Feed
Quote of the Day: “I am planning to give an iPhone 6s as a gift for this Valentine’s Day.”
—Male, 31, NY
Almost 2/3 of Millennials block ads online, according to one report, and MediaPost recently spoke to young media consumers to find out why. One 19-year-old wishes for digital ads “that [are] barely noticeable,” and suggests to marketers to “stop any ads that hinder the speed and ease of your browsing.” Another 25-year-old tries to support web sites whose livelihood depends on ad revenue by being “more cognizant of which sites are showing me ads to be obtrusive versus showing me ads to support a valuable, but free, service.” (MediaPost)
2016 started strong for Millennials. The Bureau of Labor Statistics reports that in January, the unemployment rate fell to an eight-year low (4.9%), and it was the second best job growth month ever for 25-34-year-olds, with 429,000 jobs added for this group between December 2015 and January 2016. That’s the highest employment growth since January 2000, when the tech bubble was at its peak and 1.166 million jobs were added. This is a positive sign for the generation, who has been severely impacted by the financial crisis.
Love is in the air and Millennials are pulling out their wallets. A recent study on finance and relationships revealed that 18-34-year-olds are planning to spend an average $290 on Valentine’s Day activities—almost $100 more than older respondents. Millennial men are planning to spend the most, an average of $371. Ypulse’s Valentine’s Day survey found that the 71% of males 13-33-years-old are buying gifts for significant others/spouses, and mom is second on their list. (NerdWallet)
Playboy has put some clothes on to attract Millennials. The brand’s makeover includes more tasteful photos and short-form articles, changes meant to improve sales after years of losing “cultural cachet.” Though the internet, and the wide availability of nudity it offers, certainly hurt Playboy’s bottom line, it also may have inspired their demure new approach. A 2014 redesign to make their website “more PG-13” led to a 258% increase in traffic, and lowered readers’ average age from 47 to 30. With most web traffic stemming from Facebook, Twitter, and Instagram, it also makes sense to “play by those networks’ rules”—which means no nudity allowed. (New York Post)
Taco Bell’s $5 million secret is out after their big reveal duringthis Sunday’s Super Bowl introduced the world to the quesalupa, “a crunchy quesadilla folded and filled with taco ingredients.” Sound like something you’d want to order? If the answer’s no, it might be because they didn’t make it for you—they’re targeting the next generation. According to the head of the brand’s Insights Lab: “We study gen Z not just because we want to target them, but because we want to get ahead in culture and we want to predict what's going to happen. And also because youth is what our brand DNA is about." (Eater)
Quote of the Day: “The issue I am most passionate about is LGBTQ, because in the words of Dr. Seuss ‘A person is a person, no matter how small.’” –Female, 18, KY