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Gen Z & Millennial intelligence at your fingertips

Make smarter decisions about Gen Z and Millennial consumers with the leading global youth insights and intelligence platform.

Authentic youth intelligence

Thought-provoking actionable insights from our youth experts​

YPulse is constantly immersed in youth culture, and collects millions of data points on Gen Z and Millennials to provide insights that guide today’s biggest brands.


Track the most popular youth brands across 20 diagnostics

YPulse’s proprietary brand data analyzes young consumers’ affinity for over 1,400 brands in a completely unique way. Our youth-specific diagnostics are specific to the things that are driving their purchases and so much more.

A global perspective on youth

Follow youth trends and data in thirteen countries across North America, Western Europe, and Asia Pacific

Find the right account for your brand

See how YPulse can fit into your organization