Everything you need to know about youth marketing and Millennial research, at your fingertips.
Millennials & Teens’ 20 Top News Sources
We asked 1000 13-33-year-olds to tell us the one source they turn to for news the MOST… At this point less than one ...
August 29th, 2016
One University Says No to “Safe Spaces”: The Friday Don’t Miss List
(GIF via The Washington Post Tumblr) University of Chicago students shouldn’t expect trigger warnings or safe spaces, Stella Artois creates a music...
August 26th, 2016
Millennials, Teens, and Music: How They’re Listening Every Day
Millennials and teens are ditching traditional music sources...right? In reality, their disruptive preferences might not be so cut and dry... Eight in ten young...
August 25th, 2016
3 Brands Making Extreme Image Makeovers To Attract Young Consumers
The traditional playbook won’t do much to lure in Millennials and teens… Young consumers are shifting markets, demanding different things, and just...
August 24th, 2016
Millennials & Teens Sound Off: The 15 Kinds of Entertainment They Most Enjoy
We asked 1000 13-33-year-olds to tell us, of all the things they spend money on for entertainment, what do they enjoy the most? We know...
August 23rd, 2016
What the 2016 Olympics Taught Us About the Future of TV
Hint: live event content is changing. The U.S.A. might have earned a boatload of gold medals, but in the entertainment world, the 2016...
August 22nd, 2016
The ‘90s May Have Saved Urban Outfitters: The Friday Don’t Miss List
The ‘90s are still all that (and Urban Outfitters is happy about it), the latest tech is now for rent, gamifying financial responsibility for...
August 19th, 2016
Infographic Snapshot: The Pokémon Effect
The Pokémon Go effect is still going strong, so we surveyed 13-33-year-old players to find out what impact the game is having... ...
August 18th, 2016
Beyond Rent the Runway: The Startups Growing the Rental Economy
Startups focusing on very different groups of young consumers are spreading the rental economy beyond the “runway.” Why buy when you can rent?...
August 17th, 2016
Millennials & Teens’ 15 Favorite Apps Right Now
We asked 1000 13-33-year-olds to tell us their current favorite app, and found out a lot has changed in a year... In the mobile world,...
August 16th, 2016
Millennial News Feed
Quote of the Day: “My favorite app is Facebook Messenger because it doesn't tempt me to spend money and it helps me keep in touch with friends.”—Female, 20, IN
Social image platform Imgur is giving brands another way to reach “the lost boys of the internet.” Their new promoted posts, which can include videos, will be inserted into the content streams of all "Imgurians”—87% of whom identify as “geek” and Millennial. According to the platform, promoted posts shouldn’t be targeted, but instead appear in Imgur’s “single content stream that everyone sees, providing a shared experience that gives [all users] something in common." The ads got a positive response during testing with two-thirds of users giving them an upvote (or a “like”), and according to the site, engagement rates have reached up to 20% so far. (Adweek)
Millennials are “leading the charge” in the mobile wallet takeover. According to Bank of America’s July 2016 Consumer Spending Snapshot, mobile wallet transactions are up 267% with 18-34-year-olds, and spending is up 235%. The increasing popularity of the new payment method helps explain why credit card usage is on a decline with consumers between the age of 20-50. The desire to stay within their means is also driving the trend: according to a TD Bank study, one fifth of Millennials say they worry using a credit card will make them acquire debt. (TheStreet)
The teen vaping problem might not be what it appears. The U.S. Food and Drug Administration “categorizes vaporizers as ‘Electronic Nicotine Delivery Systems,’” and has been warning about its ability to be a gateway drug as it increases popularity with teens. However, a survey by the University of Michigan has found that two-thirds of middle and high school students are vaping just flavoring like strawberry, bubble gum, or blue razzle berry, about 20% of 10-12 graders have used nicotine, and only 7% of all students have used marijuana oil. (NYMag)
They’ve done it again: Millennials are killing bars of soap! Although sales of soap, bath, and shower products saw a 2.7% rise in market growth last year, sales of bar soap fell 2.2% from 2014 to 2015. According to Mintel, 18-24-year-olds and women choosing to get clean with liquid soap are to blame. Traditional soap started to lose its appeal when health authorities began reporting that “germs can grow on bar soap and spread infections,” and now only 33% of 25-34-year-olds believe it is okay to wash their faces with a bar of soap. (CBS News)
Honest Tea is successfully connecting with young moms by getting #RefreshinglyHonest. The brand’s new marketing approach focuses on reaching their audience “on an emotional level” by expressing authentic moments. Working with influencers across social platforms who “naturally like [their] brand,” they’ve been able to achieve a positive social sentiment of 95%. according to Brandwatch. Their Couples Get Refreshingly Honest About How They Met sponsored videos,created with BuzzFeed, have been viewed 1.5 million times. (Digiday)
Quote of the Day: “My favorite app is Snapchat, because it offers quick messaging with a time limit that ensures privacy while being highly entertaining.”—Female, 20, FL