Everything you need to know about Gen Z and Millennial research and marketing, at your fingertips.

The Newsfeed

“I am currently working towards graduating high school with a high GPA and as many college credits as possible.”—Female, 16, MO

Mattel says their sales aren’t looking so merry, and Christmas is practically here. The brand announced that they’ll have to “heavily discount merchandise” just to move it off the shelves. This isn’t the first time they’ve faced declining revenues in recent years, and other companies are being hit by falling holiday toy sales, too—Hasbro also expects a decline this season. Overall though, the toy industry is up 3% this year, so the big brands might be losing out to innovative up-and-comers. (Fortune)

Facebook wants to make their own version of the Snapchat dancing hot dog—and they’ve opened their augmented reality studio up to creators to do it. The new “world effects” are AR (and often cute) characters and items for users to overlay into their surroundings—ranging from robots to balloons. Right now, the effects are available on Facebook and Messenger but selection is limited. However, Facebook hopes opening up the AR studio to creators will encourage creators to “bring [their] art to life.” (Mashable)

The North Face’s surprise collab was inspired by VHS tapes—and there’s a pop-up shop to nab the nostalgic new collection. Created with New York retailer Extra Butter, the “Technical Difficulties” line features a fleece, a jacket, a beanie, and a hat all with “saturated color blocking and white noise tones” to portray the “nostalgia of lo-fi TV and VHS aesthetics of the 20th century.” Though VHS is (way) past its prime, young consumers still wax nostalgic for anything analog. Not to mention that popups are having a moment in marketing. (Uproxx)

Netflix pulled together all its consumer data to find out what shows are being binged and how viewers are watching them. One billion hours a week is spent on the Millennial-loved streaming service, and teen and family content like Anne with an E and 13 Reasons Why made the list of top-binged shows of 2017. The data also dug up that January first is the top streaming day of the year, and one member watched Pirates of the Caribbean every single day of 2017. (Forbes)

A new app is letting gym goers pay per minute. POPiN caters to casual fitness routines, letting users bypass expensive day use fees meant to encourage people to purchase memberships. The founder explains, “I'm not against membership…I'm against membership if you don't use it.” The startup is for the customers who don’t plan on ever signing up for full memberships, but are still willing to pay good money for some quality gym time. So far, the app is only available in NYC. (Business Insider)

“I want to live comfortably and not paycheck to paycheck.”—Female, 24, UT

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