Everything you need to know about youth marketing and Millennial research, at your fingertips.
The Q2 2015 Ypulse Quarterly Report Is Here!
The Q2 2015 Ypulse Quarterly report is here—see some of what’s inside, and find out about how to access it! Our...
July 1st, 2015
Big Teddy Is Watching: Toys For the Hyper-Monitored Generation
Millennials are raising a hyper-monitored generation of children, and soon their toys could be keeping an eye on their every move. Millennials were parents to 70%...
July 1st, 2015
Were You Prepped For the Future Of E-Commerce?
We told our readers five things to know to prepare for the future of e-commerce, and we’re looking back at our predictions to...
June 30th, 2015
Infographic Snapshot: What They’re Buying For the 4th
Happy 4th of July week! We've got a break down of the red, white, blue, and green in our infographic covering what ...
June 29th, 2015
Merman Hair, Dad: The Friday Don’t Miss List
The men's beauty fads to know about, selfie stick bans to ponder, young talent to watch, and links to click before the weekend begins....
June 26th, 2015
Coming Up In the Ypulse Quarterly Report…
The Ypulse Quarterly report explores major trends impacting young consumers, along with tons of relevant stats, insights, and implications. The Q2 Quarterly report is...
June 25th, 2015
Millennials & Teens’ Top 10 Beauty Brands
In June, we asked 1000 13-32-year-olds all about their health and beauty preferences, behavior, and products. We took the opportunity to ask them their favorite...
June 24th, 2015
The Trending Index: What’s In, What’s Out, Right Now
We've got a collection of the trends, styles, pastimes, and people that are trending with Millennials and teens, and those that could be their...
June 23rd, 2015
Millennials Overhyped? Think Again.
Some are saying too much attention is being paid to Millennials. Ypulse's President Dan Coates has the numbers on why that's wrong... ...
June 22nd, 2015
Breaking Fast Casual: The Friday Don’t Miss List
Breaking Bad's chicken chain gets a real fast casual future, Net-App-Porter, Happy Father's Day to Mom, the links we're passing, and more...
June 19th, 2015
Millennial News Feed
Quote of the Day: “I want to buy a home in the future to be able to own and modify my own space. “ –Female, 32, NE
Apple Music is here, but some say that Millennials won’t pay for it. The new music streaming service launched yesterday, and will cost users $9.99 a month to stream the entire iTunes catalog. However, young consumers are adept at getting their music for free, and the CEO of CMJ predicts “for major music audiences at college level and younger music fans…they will be heavily inclined to stay with and find new ‘free’ services,’” (The Daily Beast)
Salad is so hot right now. Farm-to-table salad chain sweetgreen has raised another $35 million to “satisfy Millennial salad cravings.” The chain will likely continue their expansion, and appealing to younger diners with menu items like “Beets Don’t Kale My Vibe” and branded music festivals. Tech is also a part of their plan: sweetgreen is also developing their ordering app, which already handles 25% of all their transactions. (TechCrunch)
They may have grown up with “Made In China” stamped on the bottom of all their toys, but Millennials may be “the most passionate” about products that are made in America. According to a Ford Motor Company poll, 91% of 16-34-year-olds believe that manufacturers in the U.S. make products that are equal or better quality as foreign competitors, and 74% believe purchasing American-made products is important. (We did tell you they’re patriotic) (Washington Examiner)
Earlier this week we told you about Marriott’s efforts to adjust to young consumers’ traveling preferences, and it looks like rooftop bars are only the beginning. The brand has partnered with Universal Music Group to bring music performances by rising and established artists to hotel lobbies. Jessie J kicked off the venture yesterday in London, and all performances will be free to the hotel guests. (LA Times)
Is the sharing economy hurting Millennials? Some experts are saying that while all this car sharing, home sharing, and rent-everything behavior is well and good in the short term, young consumers “are missing out on recouping the gains from owning appreciating assets.” The idea is that the share economy is delaying Millennials' wealth-accumulation, and contributing to their downward mobility. Ouch. (Time)
Our most recent trend report is now available! The Q2 2015 Ypulse Quarterly covers three major trends we see impacting young consumers, and includes recently fielded data on 13-32-year-olds, Ypulse’s expertise, the most relevant takeaways for brands who want to appeal to Millennials and teens, and tons of other insights. The Q2 2015 report is available to Gold subscribers, and one-off pricing is $1250. (Click here to contact us for information on accessing the report or to learn more about subscribing.)