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Your Gen Z and Millennial marketing journey starts here.

YPulse powers the youth strategies behind the world's most popular brands.

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See what CMOs are reading about this week.

Gen Z & Millennials’ Black Friday & Cyber Monday Plans, In 3 Charts

The traditional kick-off to holiday shopping is here, but as with all things in 2020, G...

4 Ways Fast Food Is Changing to Appeal to Young Consumers

As COVID changes the way young consumers eat and order food, fast food brands are makin...

Register: “What’s Working” Webinar with Bleacher Report

When the pandemic hit, sports came to a screeching halt, forcing media brands into comp...

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“YPulse gives me the snippets of knowledge I need. It’s like having a whole research team.”

Maxine Clark | Founder, Build-A-Bear Workshop

A YPulse subscription guides your youth marketing journey from ideation to execution.

Articles

Articles

Articles

Spark your thinking with the latest youth news and insights, written and curated by our experts.

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Behavioral Reports

Behavioral Reports

Behavioral Reports

Know how youth behavior is changing across categories to see the opportunities ahead.

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Trend Reports

Trend Reports

Trend Reports

Understand how behaviors feed into the larger trends being fueled by today’s youth.

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Pro Data

Pro Data

Access data to analyze the specific groups that most matter to your brand, and understand what th...

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Pulse

PULSE Surveys

PULSE Surveys

Test your hypothesis with real-time research and insights before you execute.

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With millions of datapoints and thought-provoking youth expert analysis, YPulse has your back every step of the journey.

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Comfort in the Kitchen | Live 11/19 1 p.m.

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