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Your Gen Z and Millennial marketing journey starts here.

YPulse powers the youth strategies behind the world's most popular brands.

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See what CMOs are reading about this week.

Furbies are Back—& They’re Evil on The Viral List

Evil Furbies are taking over pop culture, TikTokers are calling out Target and other bi...

These Entertainment Genres Have Been Getting More Popular with Young Consumers

What kinds of entertainment content is getting more popular with Gen Z & Millennial...

This NBA Player is Gen Z & Millennials’ Favorite Pro Athlete

During a weird year for sports, athletes had to get creative with how they co...

Learn more about a YPulse business account

“YPulse gives me the snippets of knowledge I need. It’s like having a whole research team.”

Maxine Clark | Founder, Build-A-Bear Workshop

A YPulse business account guides your youth marketing journey from ideation to execution.

Articles

Articles

Articles

Spark your thinking with the latest youth news and insights, written and curated by our experts.

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Behavioral Reports

Behavioral Reports

Behavioral Reports

Know how youth behavior is changing across categories to see the opportunities ahead.

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Trend Reports

Trend Reports

Trend Reports

Understand how behaviors feed into the larger trends being fueled by today’s youth.

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Pro Data

Pro Data

Access data to analyze the specific groups that most matter to your brand, and understand what th...

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Pulse

PULSE Surveys

PULSE Surveys

Test your hypothesis with real-time research and insights before you execute.

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With millions of datapoints and thought-provoking youth expert analysis, YPulse has your back every step of the journey.