Everything you need to know about youth marketing and Millennial research, at your fingertips.
Millennials & Teens Sound Off: The Apps They Can’t Live Without
We asked 1000 13-33-year-olds to tell us the app they can’t imagine living without… There’s fierce competition to be one...
October 26th, 2016
Infographic Snapshot: Millennials, Teens & Halloween
Millennials, teens, and Millennial parents’ plans for the approaching Halloween holiday, in one spooky infographic snapshot… Halloween is less than one week away,...
October 25th, 2016
Millennials VS Teens: What Marketers Need to Know
We’ve rounded up the most important differences on marketing to teens and Millennials… Although they share many of the values and behaviors...
October 24th, 2016
Nintendo’s New Console Will Redefine Gaming: The Friday Don’t Miss List
Nintendo launches trailer for its highly anticipated new console, a Costco for Millennials is expected to reach $100 million in revenues this year, and Chick-fil-A experiences...
October 21st, 2016
What Tech Brand Reigns Supreme with Young Consumers?
We asked 1000 13-33-year-olds to tell us what their favorite technology brand is right now… For young consumers today, a lot of technology isn...
October 20th, 2016
4 Lessons from Millennial Entrepreneurs
Here’s what we’ve learned from Millennials who sell to Millennials… We often cover up-and-coming businesses that are founded by Millennials...
October 19th, 2016
Where Are Young Females Finding Their Fashion Inspiration?
If magazines and brands aren’t telling young consumers what’s cool, where are they turning to find fashion inspiration today? We asked 500 1...
October 18th, 2016
Are These the Hotels of the Future?
The Millennial travel revolution is continuing, and inspiring the hotels of the future… According to Mintel, 82% of Millennials went on a vacation in the...
October 17th, 2016
The New CoverGirl Is a Boy: The Friday Don’t Miss List
CoverGirl appoints their first CoverBoy, Millennials want to be able to say “f*ck” at work, Abercrombie & Fitch is hitting delete on...
October 14th, 2016
5 Things to Know About YouTube Right Now
Just how influential is the video site and how are they responding to mounting competition? Five things to know about YouTube and young consumers… ...
October 13th, 2016
Millennial News Feed
Quote of the Day: “For me being an adult means being entirely independent. I pay my own bills, make all decisions in my life, and feel very in control.”—Male, 20, NY
A Gilmore Girls Snapchat filter unlocked big numbers for Netflix. When they took over 200 local cafés to recreate the show’s Luke’s diner and promote the upcoming reboot, Netflix also added Snapcodes to 10,000 coffee cups that gave customers access to a sponsored filter for up to an hour. The filter, which featured a sign from Luke’s and the image of toaster with the show’s premiere date, was viewed 880,000 times and reached more than 500,000 people in one day. Snap to Unlock is a fairly new ad offering from Snapchat that has already been used by Sprite, Burberry, and Cinnabon. (Adweek)
REI has tapped into Facebook 360 videos to reach multicultural Millennials. As part of their “Access Outdoors” campaign, the outdoor gear retailer released three two-minute long Facebook 360-degree videos featuring artists in Austin, Chicago and Los Angeles working on art installations. Vix, a publisher whose audience is 65% Hispanic and 12% African-American, was used to share the videos, with the goal that the young residents from the three major cities would see “the outdoors [as] more accessible.” The effort reportedly generated more than 822,000 views on Facebook. (Digiday)
Millennial women have almost closed the alcohol consumption gender gap. According to new analysis: “Men born between 1891 and 1910 were 2.2 times as likely as women to drink alcohol; among people born between 1991 and 2000, that ratio fell to 1.1.” The likeliness of alcohol abuse in young women has also increased from a century ago, and is currently nearly equal to young men. Analysts say the closing of other gender gaps, like education, employment, and status, has given women more opportunities to drink. (The Atlantic)
Netflix and Hulu may have some major competition coming their way. LeEco, the "Netflix of China," will launch LeEco Live in America early next year, and will include shows and movies from partners like Showtime and Lionsgate. The brand, which been ‘dominating’ the Chinese market, started as a streaming video service but has grown to also develop tech like TVs, VR headsets, and smartphones. Their new service will be programmed to work seamlessly across these devices, providing a “consistent experience.” (Business Insider)
Children’s curiosity is fueling the popularity of nonfiction digital content. Research from Insight Kids’ has revealed that 92% of kids like watching nonfiction entertainment, which can include “tutorials, reality programs, ads/trailers, behind-the-scenes footage, music videos, ‘making of’ content and cast interviews.” Being in control of what they learn is driving their interest, with 62% saying non-fiction content inspire them with ideas on what to learn or do. (Kidscreen)
Quote of the Day: "I do not want any of the candidates currently in the running to win the election.”—Male, 22, FL