Everything you need to know about Gen Z and Millennial research and marketing, at your fingertips.

The Newsfeed

“…[Rick and Morty] has our generation's sense of nihilism, fear of wasted time, humor in unpredictability, and shy optimism in human relations.”—Female, 17, TX

YouTube is cracking down on kids’ content, shutting down a popular channel as they tighten up their enforcement of child endangerment policies. ToyFreaks, the platform’s 68th largest channel with more than 8.5 million subscribers, has been “terminated” because the videos of a dad pranking his young daughters may have crossed the line and exploited the children’s distress for views. Taking down whole accounts (and popular ones) shows YouTube means business in their quest to make the site more kid-friendly. (TechCrunch)

“Glossier for Dudes” startup Hims is selling “science-backed” health products and prescriptions to Millennial males. The service offers everything from salicylic acid shampoo to generic Viagra, and soon they’re adding skincare into the mix. The founder was inspired by Glossier, and wanted to find a niche for simplifying males’ daily routines (and make it so they don’t have to venture, dazed and confused, into a Sephora.) They’ve adopted a Less Is More aesthetic reminiscent of brandless brands like Outdoor Voices, Thinx, and of course, Glossier. (Racked)

TBS is making the entire first season of _Search Party_ available for free online, in tandem with the season two premiere. Why? It’s part of a “bold experiment on Millennial TV viewers” that will influence the way the network distributes its content in the future. They’re betting on The Binge Effect, and moving away from linear TV to get in front of the Post-TV Gen. So far, the show has the youngest median age of any other TBS original, their ad-free first season garnered more than a quarter million views, while the season two premiere accrued 750,000 views over the last two weeks. (Adweek)

TV viewing is changing even among those who aren’t cutting the cord—“channel surfing” has seen a steep decline. Average viewing time and individual show ratings have plummeted, and people are also spending their time on fewer networks. The number of TV viewers who watch just one network each day has doubled, those who watch two has almost doubled, and those who watch three is up 50%. Overall, the trend means that viewers are simply “snacking” less and spending more time with their favorite networks as their media consumption habits change. (MediaPost)

“Juuling,” a type of discreet e-cigarette smoking, is reportedly gaining popularity with teens—and high schools have taken notice. Juul devices resemble thumb drives, making them hard to spot for those not in the know (like parents, teachers, and administrators). Because of this, high schools are issuing informational warnings about the devices as they see more students use them in class, bathrooms, and more. Starter kits only cost $49.99 with many available on the resale market for users-under-21, lowering the barrier to entry. (Boston Globe)

“I don't follow any online stars. I don't even know who I could name—like I don't know the name of one.”—Female, 23, PA

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