Everything you need to know about Gen Z and Millennial research and marketing, at your fingertips.

“I'm literally listening to music any time it is socially acceptable.”—Female, 28, MN

TGI Fridays is ready to start delivering margaritas with your mozzarella sticks. Young consumers are notorious for their aversion to fast casual restaurants, but the one “bright spot” in the industry’s bleak outlook is takeout/delivery. TGI Fridays launched online ordering last summer, and saw their takeout sales spike 30%. Now, the “bar-centric business” is offering kits that include all the ingredients for a cocktail (including the liquor) so those ordering online can make cocktails at home (they’re also thinking about offering bartenders for hire). It might be a while before everyone can order booze, because alcohol delivery is tricky from a legal standpoint—expect a slow state-by-state rollout. (Business Insider)

A sinister spinoff of Sabrina the Teenage Witch is coming to the small screen—don’t expect “any jokey talking cats” this time around. In true CW style, and in the wake of Riverdale’s big success, the show will deal in horror and gore, not light-hearted family bonding set to laugh tracks. Described as "tonally in the vein of Rosemary’s Baby and The Exorcist,” The Chilling Adventures of Sabrina is in early stages. A pilot is in progress which will determine if it makes the lineup for the 2018-2019 TV season. (UPROXX, Mashable)

Under Armour may be among the most “uncool” athletic brands—at least when it comes to footwear. Wells Fargo surveyed young men, and only 27% ranked the brand’s footwear favorably compared to 70% for Adidas and 81% for Nike. And there’s more bad news: Under Armour shoes also ranked last in the list of brands respondents were interested in purchasing. A study by Versus Reviews shows that only 3.5% of NBA players wear Under Armour sneakers (compared to a whopping 64% for Nike), which hurts their ability to leverage The Influencer Effect. (Business Insider, UPROXX)

Panera Bread is challenging fast food chains to eat their own kids’ meals—for a week straight. In a tweet, the CEO of Panera Bread asked Wendy’s, McDonald’s, and Burger King to join the #KidsMenuChallenge as a way to call out competitors’ unhealthy options. The social media campaign also calls attention to Panera Bread’s all natural kids' menu items, and the availability of all menu items in a half-portion size—meaning there are over 250 combos for smaller tummies. (delish)

A Seattle startup is offering down payments on new homes—if participants put it up on Airbnb for one to three years. Loftium wants to earn back their initial investment in hopeful homeowners by getting a portion of the profits made by renting a room out. While it’s a sweet deal for those who are “struggl[ing] to generate savings,” some aspects of the 16-page-contract are less than ideal. Only eight days out of the entire year can be set aside to have friends or relatives stay in the room, and if you must stop renting the room before the term is up, you have to pay the rest of what you would have earned—plus 15%—in just one week. (NYTimes)

“I love [S]napchat because I am able to talk to all of my friends across the world without having to type anything. Instant video is the best.”—Female, 24, MI