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Millennial News Feed

Quote of the Day: “‘The American Dream’ is accomplishing some kind of good in the world.”—Male, 25, OR

Kids are getting hooked on YouTube early, and it’s impacting their behavior beyond the screen. According to eMarketer, children under the age of 12 are one of “the fastest growing audiences for digital video, growing nearly four times as fast as viewers ages 18 to 24.” Parents report that kids are playing pretend with made up YouTube channels, describing car rides, playtimes, or trips to the supermarket, “as if there’s an imaginary camera trained on them.” (Los Angeles Times

Turns out Millennials didn’t kill the car industry! Automakers like Bentley, Audi, and Acura are reporting a growing consumer base of 19-34-year-olds who are looking to stand out and “want to make a statement.” Bentley calls Millennials “increasingly important” noting that they’re the “largest potential consumer group today, and their influence is greater than simply the money that they have to spend.” Audi reports a “23 percent increase in Millennials coming to the brand in the past two years." (ABC News

Millennials are watching Snapchat instead of TV—according to AOL’s CEO. At a recent conference, the chief exec told the audience, "If you think about, watching the game experience on Snapchat, or any of the event experience on Snapchat...basically it's a fundamentally better experience than television overall...people around the age of 24 essentially are starting to replace the majority of their viewing with that type of viewing." Ypulse’s most recent media consumption tracker found that 18-33-year-olds are consuming video content on their phones each week more than any other device, including TV. (CNBC)

Disney has “big mobile plans when it comes to short-form digital content.” Disney LOL is a new kids’ app aiming to mimic social media sites like Facebook, where under 13-year-olds are not legally allowed visit. Targeting six to 14-year-olds, LOL will have a feed of content in the form of clips, GIFs, and videos from the Disney Channel, Pixar and Disney XD, “as well as original social content featuring brands like Star Wars and Marvel.” According to the brand, kids want “micro-content feeds that let them dive into things and skip through other stuff.” (Kidscreen)

Stella Artois is betting big on mobile video. With a forecast that daily mobile video consumption will increase 19% this year, and 67% of Stella Artois’ website page views coming from mobile, the beer brand is looking to differentiate themselves from other branded video content. To attract their target audience (Millennials) and motivate them to spend more time with the brand, they’ve pushed out “educational” content that includes “glossy how-to videos around the nine-step pouring ritual all drinkers should follow.” (Digiday)

“’The American Dream’ is being better off in life than your parents were at your age.”—Female, 22, SC

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