Everything you need to know about Gen Z and Millennial research and marketing, at your fingertips.
The Offensive Rihanna Ad that Toppled Snapchat Stock is on The Viral List
Ditching Snapchat is trending once again after an offensive ad goes viral, the latest Millennial wedding trend is putting a new spin on forever,...
March 16th, 2018
4 Ways Brands Can Level Up Their Esports Marketing
We attended Esports Activate and heard first-hand from industry experts how marketers can go beyond a simple sponsorship to reach esports fans... There’s...
March 15th, 2018
How Millennials & Gen Z Feel About Marriage, In 4 Stats
Millennials are still being blamed for the demise of marriage, and many assume Gen Z is on the same anti-marriage path. We decided to ask...
March 14th, 2018
“I'm not actively religious but I'm not an atheist.”—Female, 21, AZ
An AI-powered app could change the way kids are raised. Muse uses feedback to questions like “Have you and Lucas visited a library in the past month?” along with parent-inputted audio snippets and images (like a picture of a child’s drawing for instance) to create recommendations. But instead of nurturing skills that could go on a college resume, Muse focuses on developmental skills that create a “rich, real human being.” (Quartz)
IKEA’s new collection wants to help people disconnect. The brand’s annual Life at Home report revealed that people have a hard time disconnecting from work and their devices, and the Hjärtelig collection aims to help. The furniture is multi-functional, like modular pieces that can be put together to form a couch or a bed and a bench that doubles as a clothes rack. Oh, and there’s a bed canopy to block out all those FOMO-inducing distractions. (Curbed)
L’Oréal is buying Modiface, an augmented reality app for trying on makeup. Beauty brands love AR, and this isn’t L’Oréal’s first venture into the space, but it may be their biggest. Modiface isn’t just a standalone app but supports many major brands’ in-app AR features. L’Oréal says they’ll be folding the company into their Digital Services Factory and hope it will “support the reinvention of the beauty experience around innovative services to help our customers discover, try and chose products and brands.” (The Cut)
Can Abercrombie & Fitch convince young consumers they’re not the exclusionary, “sex-sells” brand of their 2000s heyday? They’re in the midst of a major rebrand, making their workforce more diverse from the sales floor up to headquarters. A&F is making inroads with 21-24-year-olds, but one expert explains that “If a turnaround is going to work, the brand is going to have to do a hell of a lot more than repackage itself as diverse.” (Fast Company)
The latest trend taking over Instagram? The Anthurium flower. The oddly phallic flower is featured on brands’ feeds from Glossier to Marc Jacobs. Why? The “floral yin-yang symbol” has a “blatant element” that’s nostalgic of times of excess and calamity, like the ‘20s and the ‘80s. The mix of feminine and masculine imagery appeals to The Genreless Generation. Analysis aside, “the graphic flower” is also just Instagrammable. (Nylon)
“I am constantly using my phone, I don't feel complete without it. The same thing goes for my smart watch.”—Female, 17, CA