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Exclusive Preview: The Ypulse Quarterly Report
The Ypulse Quarterly report explores major trends impacting young consumers, along with tons of relevant stats, insights, and implications. Our first report of 2015 will...
March 26th, 2015
Helicopter VS Free-Range: The New Great Parenting Debate
A cultural battle between over-protective and deliberately hands-off parenting seems to be reaching a fever pitch, and it could affect the way that Millennials will...
March 25th, 2015
Hot Marketing Roundup: 3 Campaigns to See Today
From a short-film commercial that calls out competitors to a partnership with a blog that lurks on hot dudes, we've rounded up some of...
March 24th, 2015
Millennial Spending Data Deep Dive
Millennials will reportedly outspend Boomers by 2017—but their buying power will be wielded much differently than generations before. We took a hard look at...
March 23rd, 2015
Video Backlash: The Friday Don’t Miss LIst
Gimmicks galore at SXSW, Big Beer’s big fake out, backlash against the pop video for the “perfect husband,” and more hashtag...
March 20th, 2015
What Are Brands Up To At SXSW?
Yes, there is music, tech, innovation, and entertainment at SXSW. But it has also become a marketing playground, as brands use the festival to test...
March 19th, 2015
Crimes Against Hashtags: 3 #Mistakes Brands Are Still Making
We get it. Young consumers are on social media constantly, and brands want to talk to them there. But many aren't necessarily getting...
March 18th, 2015
Teen Suicide & Tech: How Apps & Social Sites Are Trying To Save Lives
Teen suicide in the age of social media is a complicated issue. On one hand, media exposure to news of suicide can trigger contagion, and...
March 17th, 2015
Beer Battles: How the Industry Is Going After Millennial Drinkers
The Millennial generation’s population peaked in 1990, which means that three years ago, the height of this influential consumer group aged into their drinking...
March 16th, 2015
Today In Princess News: The Friday Don’t Miss List
Customization hits desserts, Ashton Kutcher is a dad-activist (dadavist?), the handwriting robot, what’s new in princess news, and more. We’ve got...
March 13th, 2015
Millennial News Feed
Quote of the Day: “The combination of recommendations from friends and online reviews really helps me determine my purchases.” –Male, 31, IA
Last year, many (okay most) of the stories about the fast-food industry struggling to understand and attract young consumers focused on McDonald’s and their Millennial challenge. The generation has been accused of “killing” the fast food brand, thanks to their fresher food preferences. But according to Morgan Stanley, McDonald’s remains the most visited restaurant for the generation while Chipotle made 11th on the list. While some are saying this implies Millennials are reluctant to admit to how much they are visiting the chain, we would point out that McDonald’s first place position doesn’t make it their preference, and the chain’s enormous footprint compared to newer competitors is likely influencing the frequency of their visits. (Business Insider)
Young consumers’ nostalgia cycle is shorter than ever, and the desire to look back at recent memories with rose-tinted glassesis driving their tech and sharing behavior, leading to the popularity of apps like Timehop. Facebook’s new “On This Day” feature accommodates this trend, and competes with other popular platforms. The new tool will show users their own Facebook posts and photos from the same date in previous years, providing a feed of status updates, photos, and posts from the past that they can then (re)share. To ensure that only positive content is provided, an algorithm will filter out ex-lovers and avoid displaying memories of those who’ve passed away. (TechCrunch)
Chat apps are the new social media. For Millennials and teens around the world, messaging platforms like Kik, WhatsApp, and Line have become a vital part of communicating with friends, sharing the world around them, and constantly staying in the loop. They’re also becoming a big space for brands, and Disney can thank the Line network’s reach of 500 million users for making their game Tsum Tsum a major mobile hit. Tsum Tsum is a simple, cute-overload-looking puzzle game that has earned $300 million in revenue since last July, a feat Disney says it “couldn’t have done that without Line’s social network.” (GameIndustry.biz)
Starting this week, Millennial news site Mic is joining other digital publications like BuzzFeed and Vox and rolling out its own video series, “Flip the Script,” to provide socially conscious, catchy, and quick clips that expound on some articles on the site. Mic’s aim is “to be the most important brand in news for our generation,” targeting college educated readers around 28-years-old. The site is taking a different approach to ads in their new video content, selling sponsorships rather than including pre-rolls. We’ve warned brands that in the age of ad A.D.D digital marketing will need to evolve to adjust to young consumers' attention spans, and Mic’s approach is an indication of the new mentality. (Ad Age)
What happens when a homeless witch meets an amnesiac enchanted statue? The creators of the indie animated seriesThe Book of MOJO want us to find out. Alchemy Engine is a team of former DreamWorks and Pixar animators currently crowdfunding on Indiegogo to make The Book of MOJO pilot, which they hope will help push boundaries in animation by including more diverse characters. A teaser trailer for the show earned them kudos from viewers who were excited that the heroine is a person of color, and Alchemy Engine has declared they want to “tell stories featuring characters that ... are under-represented in animation.” (IndieGogo, HitFix)
Exactly how much are Millennials spending every day…and what are they buying? Our tracked data trends have all the stats on that, thanks to our monthly survey of 1000 13-32-year-old Millennials nationwide. Our Silver and Gold subscribers get access to regularly updated charts following average daily spend and items purchased, with spending broken out by age and gender. We do the heavy data lifting for you, and we’re constantly adding new data to our trends. (Ypulse)