Everything you need to know about youth marketing and Millennial research, at your fingertips.
Social Snapshot: The Stats On What Young Consumers Are Using Right Now
It’s free content week! We're counting down our five most popular articles of 2015 so far, and giving all our readers access...
August 4th, 2015
Millennials & Teens Sound Off: What Would Make Them Eat At McDonald’s
This week we're counting down our five most popular articles of 2015 so far, and giving all of our readers access to one each...
August 3rd, 2015
The New Teen Transport Trend?: The Friday Don’t Miss List
The hyper-trendy new teen transport, Pixar's dino-sized next hit, Tinder for food, and more news to know this week. It’s the Friday...
July 31st, 2015
The Nine Next Youth Movies to Know
Millennials have Hollywood worried, so studios are lining up movies based on the properties, toys, and games they already know and love. Millennials and...
July 30th, 2015
Millennials & Teens Sound Off: Their Top 10 Favorite Apps
They're on their phones all the time, so which apps are getting the most love from young consumers right now? We asked, and found...
July 29th, 2015
Brands Gear Up For a BTS Battle
One estimate says that this back-to-school season will be the best in years...another says it looks dismal. Regardless, BTS is shifting, and...
July 28th, 2015
Streaming Marketing: Spotify’s Nonstop Millennial Efforts
To stand out in the hyper-competitive world of streaming services, Spotify has created a non-stop cycle of marketing to provide new features and branded exclusives...
July 27th, 2015
Get Ready For Anti-Starbucks: The Friday Don’t Miss List
The anti-Starbucks is coming (and it's bulletproof), Millennials' student debt ripple-effect, ordering food with emoji, and more trends and tidbits to know before...
July 24th, 2015
Generational Workplace Drama: How Can We All Just Get Along?
Ypulse President Dan Coates' insights on how to get past the generational generalizations, and find peace, love, and understanding among Boomers, Xers, and Millennials in...
July 23rd, 2015
Millennials & Teens Tell Us Their Favorite Celebrities
Who do Millennials and teens name as their favorite celebrity—and why? In our Q2 Quarterly trend report survey, we took a look at...
July 22nd, 2015
Millennial News Feed
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Quote of the Day: “YouTube is an ocean of entertainment. No other app can provide as much entertainment as YouTube.” –Male, 18, NY
As Millennials’ spending power begins to outpace Boomers’, what are they buying more than any other generation? The answers might surprise you. A list of ten things that young consumers are buying more often include gas station food and snakes (?!). But the rest of the list is less shocking: they’re also buying more craft beer, piercings and tattoos, same day delivery, and, of course, hot sauce. (Time)
Facebook has been upping their video game as the online content wars have heated up, and it seems to be paying off. The social network’s recent earnings report shows a significant increase, brought on by their video growth. The report says that “billions” of videos are watched on the platform each day, and that 75% of those are on mobile. Facebook Pages (for celebrities, businesses, etc.) have reportedly been sharing 40% more video since the beginning of this year alone. (Streamdaily)
In a recent New York Times article examining campus suicide, Cornell’s director of counseling cited the pressure to look perfect on social media as an amplifier of the problem, “since students feel compelled to post smiling selfies even when they’re struggling." One female student tells New York Magazine, “When I posted [this photo], I subconsciously hoped that if I could convince others I was happy, then maybe I could believe it myself.” (NYMag)
We know Millennial men want to be hands-on dads, but some might be finding fatherhood a more difficult balance than they had planned. Researchers say that their struggles could be because workplace policies have “not caught up to changing expectations at home,” and Millennials’ more egalitarian views on parenthood. One survey found that 24% of Millennial men who had not had children expected to shoulder most of the child care responsibilities, while only 8% of those with children actually did. (NYTimes)
Though young consumers are certainly shopping from their phones, our list of their top ten favorite apps did not include any from the retail category—hinting at an opportunity for retailers to step up their mobile game. Online-only store Everlane has created an app to “cater to their biggest fans” with suggestions on what to wear based on the daily weather, and early exclusive access to items on the app only. (TechCrunch)