Everything you need to know about youth marketing and Millennial research, at your fingertips.
Plate Pic Mecca: The Friday Don’t Miss List
Snapchat's CEO defends his generation, the Colonel versus the Hamburglar, the mecca for #foodporn photos, and more marketing and trend updates to start...
May 22nd, 2015
Marketing Reboots: What Works & What Doesn’t
We're living in the age of the reboot, and marketers are trying to play off young consumers' nostalgia by bringing back retro campaigns, mascots,...
May 21st, 2015
Infographic Snapshot: The Skinny on Fast Food
Young consumers have been accused of killing the fast food industry, so we found out exactly how much they're eating, and what their preferences...
May 20th, 2015
Social Snapshot: The Stats On What Young Consumers Are Using Right Now
Last year, when rumors abounded that teens were “leaving” Facebook, we already knew what was really going on. Thanks to our monthly surveys...
May 19th, 2015
#FoodPorn: The Growing Influence Of Social Food
Whether you like it or not, taking pictures of their plates has become the norm for young consumers, and now the power of food on...
May 18th, 2015
Feminist Lisa Frank: The Friday Don’t Miss List
The secret potential of email, endangered emoji, feminist Lisa Frank, and all the other news you need to catch up on before the weekend starts....
May 15th, 2015
Marketing That’s Totally On Trend
We're always on the look out for the trends that young consumers are driving, and the marketing that manages to play off it in...
May 14th, 2015
Let’s Talk About Sex (Ed)
From sexting to the Teen Mom effect, being a teen today is not the same as when you were growing up. Now, talking...
May 13th, 2015
Brands Who ❤ Emoji
Emoji have become young consumers' second language. They're replacing internet slang, infiltrating fashion, and are being integrated into social platforms. Now, more brands...
May 12th, 2015
Marketing To Millennials & Teens? Don’t Forget These 3 Spaces
Effectively reaching young consumers isn’t easy, and the media landscape is shifting so rapidly that it can be difficult for brands to keep...
May 11th, 2015
Millennial News Feed
Quote of the Day: “This year, I’m planning on taking [my] wife and kid to the Philippines so he can experience his mother’s culture. His mother is Filipino while I am African American.” –Male, 32, CA
Over the last few years, airline flight safety videos have become marketing clips, with some going viral and brands getting more creative with their messages to stand out. Delta’s new in-flight safety clip is no exception, and they’re trying to speak young consumers’ language with a parade of internet guest stars. Meme celebs like Nyan Cat and Overly Attached Girlfriend make appearances in the “walk down Web culture memory lane” that has been viewed almost 2 million times in two days. (The Next Web)
The start and stop years of generations is hardly agreed upon, and many distinguish teens as a completely separate generation from Millennials—one that brands are paying more attention to. Tips for connecting with Gen Z (aka Plurals, Homelanders, iGen, or post-Millennials) include exposing your quirky side (or getting a little weird), having #NoFilter, and engaging with them on the social platforms they use. (Adweek)
Back in 2013, we told brands to prep for the future of e-commerce, including subscriptions beyond the beauty box—and we’ve been keeping track of the trend ever since. The founder of subscription box startup Carnivore Club has some thoughts on where the popular industry will go next. Expect even more niche product offerings, luxury services sold en-masse, and big retail brands joining in on the subscription model craze. (PSFK)
Nothing says summer like a baseball game—right? Maybe not for the next generation. The number of casual young players is dropping, and some Little Leagues are struggling to pull in players. According to the National Sporting Goods Association, the number of seven to 17-year-olds participating in baseball fell 41% between 2002 and 2013. New preferences for other sports like lacrosse and soccer, and kids’ focusing on a single sport for the whole year, could be reasons behind the drop off. (WSJ)
The promposal trend, which we spotted last year, has only been growing and now brands are getting in on the public “will you go to prom with me” spectacles. MTV launched “Promposal Mania” last month, orchestrating promposal stunts with pop stars and broadcasting them on Snapchat and Periscope. Sour Patch Kids has asked teens to submit their promposal stories on social, and is hosting a prom for the winners of the competition. (The Drum)
Looking for a quick stat on young consumers to get you up to speed before a strategy session? Searching Ypulse is the best place to start! Silver and Gold members have access to 10,000+ articles, 20,000+ curated news items, and thousands of statistics on Millennials and teens drawn from our monthly national survey of the generation. Your search can begin and end with us. (Ypulse)