Everything you need to know about youth marketing and Millennial research, at your fingertips.
Will Millennials Eat Up Kellogg’s Cereal Café?: The Friday Don’t Miss List
Kellogg's Times Square cafe wants to serve fancy cereal to Millennial foodies, what it’s like to go completely unplugged at a summer...
July 1st, 2016
Infographic Snapshot: How They’re Celebrating July 4th
We surveyed 1000 13-33-year-olds to learn what they'll be doing (and buying) this July 4th weekend! July 4th weekend is here, and...
June 30th, 2016
The Q2 2016 Ypulse Trend Report Is Here!
The new Ypulse report explores three big trends to know next: The Binge Effect, PC Police, and The Privacy Issue. Our newest...
June 30th, 2016
Gen Inked: Millennials’ Top Ten Tattoos
We surveyed 18-33-year-olds to find out the truth behind their ink obsession, and the most popular tattoo designs… Close your eyes and think...
June 29th, 2016
The Must-Know News Out of VidCon 2016
VidCon—the conference that brings together online creators and their fans—has become an influential event, where brands are beginning to target fans,...
June 28th, 2016
5 Things Millennials Are Doing That Might Surprise You
Lots of assumptions are made about the most-analyzed generation ever, but you might be surprised by what they’re really doing… Keeping up...
June 27th, 2016
And Millennial Women’s Top Beauty Product Is…:The Friday Don’t Miss List
The one beauty product Millennial women can't do without, how the digital savvy generation is unplugging on vacation, organic fast food for under $5,...
June 24th, 2016
Be the First to Know: 3 New Platforms to Watch
These media and social platforms are earning buzz, growing fast, and could be the apps and sites to know next! We track Millennials’ and...
June 22nd, 2016
Marketing to the Wanderlust Generation
How travel brands are creating adventurous, wish-fulfilling, social campaigns to interest a generation of travel-junkies. When we researched Millennial spending, we found that more...
June 21st, 2016
Millennial Females & Males Sound Off: Their 15 Favorite Beauty/Personal Care Brands
We asked 1000 13-33-year-olds to tell us their favorite beauty or personal care brands, and found out the favorites amongst both females and males… ...
June 20th, 2016
Millennial News Feed
Quote of the Day: “‘The American Dream’ is accomplishing some kind of good in the world.”—Male, 25, OR
Kids are getting hooked on YouTube early, and it’s impacting their behavior beyond the screen. According to eMarketer, children under the age of 12 are one of “the fastest growing audiences for digital video, growing nearly four times as fast as viewers ages 18 to 24.” Parents report that kids are playing pretend with made up YouTube channels, describing car rides, playtimes, or trips to the supermarket, “as if there’s an imaginary camera trained on them.” (Los Angeles Times)
Turns out Millennials didn’t kill the car industry! Automakers like Bentley, Audi, and Acura are reporting a growing consumer base of 19-34-year-olds who are looking to stand out and “want to make a statement.” Bentley calls Millennials “increasingly important” noting that they’re the “largest potential consumer group today, and their influence is greater than simply the money that they have to spend.” Audi reports a “23 percent increase in Millennials coming to the brand in the past two years." (ABC News)
Millennials are watching Snapchat instead of TV—according to AOL’s CEO. At a recent conference, the chief exec told the audience, "If you think about, watching the game experience on Snapchat, or any of the event experience on Snapchat...basically it's a fundamentally better experience than television overall...people around the age of 24 essentially are starting to replace the majority of their viewing with that type of viewing." Ypulse’s most recent media consumption tracker found that 18-33-year-olds are consuming video content on their phones each week more than any other device, including TV. (CNBC)
Disney has “big mobile plans when it comes to short-form digital content.” Disney LOL is a new kids’ app aiming to mimic social media sites like Facebook, where under 13-year-olds are not legally allowed visit. Targeting six to 14-year-olds, LOL will have a feed of content in the form of clips, GIFs, and videos from the Disney Channel, Pixar and Disney XD, “as well as original social content featuring brands like Star Wars and Marvel.” According to the brand, kids want “micro-content feeds that let them dive into things and skip through other stuff.” (Kidscreen)
Stella Artois is betting big on mobile video. With a forecast that daily mobile video consumption will increase 19% this year, and 67% of Stella Artois’ website page views coming from mobile, the beer brand is looking to differentiate themselves from other branded video content. To attract their target audience (Millennials) and motivate them to spend more time with the brand, they’ve pushed out “educational” content that includes “glossy how-to videos around the nine-step pouring ritual all drinkers should follow.” (Digiday)
“’The American Dream’ is being better off in life than your parents were at your age.”—Female, 22, SC