Everything you need to know about youth marketing and Millennial research, at your fingertips.

Millennial News Feed

Quote of the Day: “I like going to eat out because I like supporting local businesses.” –Female, 31, WA

Millennials are foodies, but brands might be missing the opportunity to target their plate obsessions. Only 11% of 18-29-year-olds feel like food advertising is aimed at them, according to a recent survey in the UK. If brands want to change that number, they’ll likely have to take a different approach: 47% of this age group uses social media for recipe inspiration (#foodporn) and they reportedly share pictures of food around three times a week. Ypulse’s own research has also found they are adventurous eaters, with 89% of 13-32-year-olds open to trying new foods. (Marketing Magazine)

Should students be learning while standing? Standing desks are becoming more common in the workplace, and now an elementary school in California is swapping out traditional desks for standing desks after the founders of San Francisco CrossFit discovered their own children were sitting for up to six hours a day. Studies have shown that using standing desks correlates with increases in both concentration and daily calories burned, and could dramatically help in the battle against childhood obesity. (Fast Company)

A new kind of hotel is attracting young consumers in droves by going minimalist and offering more affordable, interesting places to stay. These “select service” hotels are the fastest growing segment of the industry and big brands’ answer to Airbnb. The hotels accommodate Millennials’ travel preferences by cutting out amenities like room service, offering more social spaces, and incorporating local elements in food and design. (BuzzFeed)

Sometimes sex doesn’t sell. Abercrombie & Fitch has been known for pushing the boundaries of sexualized marketing, but have now announced that they’ll be stopping the use of shirtless models and sexy images on bags, in-store photos, and other marketing materials. The retailer will also be ending their policy to hire sales staff based on “body type or physical attractiveness.” The changes are a part of the brand’s focus on becoming more customer-friendly after falling out of favor with young consumers. (WSJ

The story of a 5-year-old’s transition from girl to boy has gone viral, sparking conversation around transgender children. The segment, “Jacob’s Journey,” has been viewed over 11 million times on the show’s Facebook page, and is a piece of NBCNightly News’ six part series examining how families raise transgender kids. Jacob Lemay was born female, but his family has embraced his male identification, saying, “He's a different person, he's becoming himself." (Business Insider)

By searching Ypulse.com, you can quickly find the Millennial and teen stats you need to get you up to speed on young consumers. Silver and Gold subscribers have access to thousands of insight articles, curated up-to-date Millennial news items, a live mobile and social Q&A network, and thousands of statistics of Millennials drawn from our monthly national survey of 13-32-year-olds. Your search can begin and end with us. (Ypulse)

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Millennials are asking...

Jump in ! 😁

29 votes
74% 26%
Places & Travel

?? helps

24 votes
36% 64%
Gaming

Who's your team and what are you hoping for round 1?

18 votes
23% 77%
Sports & Activities

Would the U.S. be better off if Texas seceded from the Union?

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23% 77%
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Which pocket?

29 votes
58% 42%
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How I feel after a good workout lol

12 votes
50% 50%
Health & Fitness

What shoes r u wearing right now

10 votes
33% 67%
Life & Lifestyle

True ?

40 votes
77% 23%
Life & Lifestyle

Ausis ...lol

23 votes
47% 53%
World Events & Politics

Not always a good thing is it?

13 votes
80% 20%
Relationships

Do you have a good heart?

12 votes
75% 25%
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Maldieves ... Your thoughts?

43 votes
59% 41%
Places & Travel

Could be a large key ring?

10 votes
67% 33%
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Paris ... Any opinions?

38 votes
65% 35%
Places & Travel

Creative opening with pickup lines please...

80 votes
53% 47%
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Exactly

31 votes
36% 64%
World Events & Politics

Bang bang?..

86 votes
34% 66%
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Do u sleep well night?

15 votes
69% 31%
Relationships

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