Everything you need to know about youth marketing and Millennial research, at your fingertips.
White Guy Blinking Meme is All Of Us On The Viral List
A GIF of a “white guy blinking” takes the internet by storm, Supreme is so beloved even their NYC metrocards are selling out,...
February 24th, 2017
3 Trends We Spotted At the 2017 Toy Fair
Who’s got the hottest toys for 2017? We attended this year's Toy Fair in New York to find out… Every year the...
February 23rd, 2017
The Rise of the Millennial Geek: Insights from Millennial 20/20 Speakers
Imgur and Ypulse teamed up to explore an unexpectedly influential set of Millennials… The Rise of the Millennial Geek: Millennial Geeks are the cultural...
February 22nd, 2017
5 Things to Know About Millennial Parents Now
Millennials are the new face of the family—here are five things they’re doing as parents right now… Everything you know...
February 21st, 2017
How Millennials Want Brands To Handle PR Scandals
With more brands making their political views known than ever before, the chances of a PR misstep are also increasing. So what do Millennials expect...
February 20th, 2017
The Internet Feels For #HurtBae on The Viral List
A video of exes confronting each other has the internet hurting, the new Starbucks collab causing sorority girls to lose their minds, Twitter users...
February 17th, 2017
Travel Meets Tech: How the Industry Is Digitally Catering to Young Travelers
To cater to the next generation of travelers, the travel industry is tapping into the latest tech advancements… Millennials want to get away. When...
February 16th, 2017
Mic Knows How to Speak Millennial: Insights From Millennial 20/20 Speakers
Mic's CSO, who will be speaking at the upcoming Millennial 20/20, answers five questions on reaching young consumers today, and says brands need to...
February 15th, 2017
Millennials & Gen Z’s 20 LEAST Favorite Clothing Brands
We asked 1000 13-34-year-olds to tell us what their least favorite clothing brand is, and why… It’s telling that when we ranked...
February 14th, 2017
Brands Playing With Snap Spectacles Marketing
Spectacles are a hot item, still available exclusively through pop-up bots, but some brands are finding ways to turn the new tech a marketing toy... ...
February 13th, 2017
Quote of the Day: “My favorite online celebrity is Black Friday, because she's very determined to be who she wants to be, and she does so with grace.” —Female, 25 WI
A luxury apartment chain wants to build the ultimate Millennial living space. lyf@SMU is a “living lab” with apartment mock-ups in Singapore Management University's downtown campus that will serve as a feedback tool for serviced apartment conglomerate The Ascott. Students can explore the colorful space with “a large social pantry, a jamming room for musicians, and futuristic recreation rooms with VR headsets and a ‘reimagined cube for table tennis,’” while WiFi use will create heat maps that show what rooms are most popular. (Mashable)
Major League Baseball is coming to Facebook. The social network, which “has made live video a key piece of its content strategy over the last year,” is reportedly in “advanced” talks with Major League Baseball to live-stream one MLB game weekly for the 2017 season. Sports is a point of focus for Facebook, who recently entered a deal with Univision to live-stream almost 50 Mexican soccer games in English this year. (Hollywood Reporter)
Black Millennials are calling for more “inclusive advertising.” YouTube research found that 75% of Black 18-34-year-olds want to see more diverse representation in ads, and 70% are more likely to buy from a brand that takes a stance on race—signifying that brands shouldn’t “just reflect society — [but] push it forward.” Black Millennials are also watching more YouTube than their peers, which the site hypothesizes is “because they feel represented there in a way they don’t in traditional media.” (We explored these topics in our recent Diversity Tipping Point trend.) (Tubefilter)
Legalizing same-sex marriage may lead to fewer teen suicide attempts. According to a study published in JAMA Pediatrics, U.S. states that implemented same-sex marriage policies saw a reported 7% relative reduction in the proportion of high school students attempting suicide afterwards. For LGB teens, there was a 14% decline—equaling about 134,000 fewer adolescents attempting suicide in the U.S each year. Almost 30% of LGB teens report one or more suicide attempts before same-sex legislation became legal, compared 6% of heterosexual teens. (Quartz)
The Honest Company is getting honest to spark conversations with their consumers. After undergoing a series of accusations last year for not fully disclosing ingredients in their products, the brand is launching “Honest Moments,” its first campaign ever, intended to be “the ‘bedrock’ of how the brand interacts with its customers.” In one of its spots, “The Big One,” the campaign celebrates and gets honest about childbirth by featuring real moms and dads telling their birth stories and showing actual footage of the moment. (Adweek)
Quote of the Day: “When a brand can adapt to all shoppers, it makes me trust them more.”
—Female, 24, MI