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Five Things You Don’t Know About Millennials and Teens
Every month, we survey 1000 13-32-year-olds to learn about young consumers' attitudes and behaviors, and today we're using recent data to highlight five things...
April 27th, 2015
Miss Your Old Familiar Friends? The Friday Don’t Miss List
The weird things your wrist could do in the age of the smartwatch, a viral fight against “perfection,” and a return of some...
April 24th, 2015
What’s Trending: Three Online Crazes You’ll Want To See
The apps, hashtags, and, yes, challenges captivating young consumers this minute. Yesterday, we identified three smart marketing campaigns playing off big trends, and told...
April 23rd, 2015
From Hot Trend To Cool Campaign: Marketing Roundup
We're always tracking trends, but it can be hard for some brands to understand how to interpret the latest hot meme or craze...
April 22nd, 2015
Tic Tock Tech: Brands On the Apple Watch
The watch is coming. Apple's entry into the wearables market means many things, but what will it look like when brands targeting young consumers...
April 21st, 2015
Millennial Life, Illustrated
Image via Gemma Correll What's it really like to be a twentysomething today? Millennial artists are giving a glimpse at their generation's...
April 20th, 2015
Festival Fashion On Demand: The Friday Don’t Miss List
Have you heard about the social network all about selfies? That fashion and doctors are becoming as on demand as food? Or seen what happens...
April 17th, 2015
Putting Content in Their Hands
Entertainment brands are beginning to wise up and give young consumers tools to easily create and share clips and GIFs of the shows and movies...
April 16th, 2015
Startup Watch: 5 Innovative Newbies to Know
These five hungry startups are capitalizing on Millennial trends to provide potentially game-changing services that could see big success. Every trend that sweeps through the...
April 15th, 2015
Fashion Is Having a Mobile Moment
Shopping is getting gamified, and style is going mobile thanks to apps finding new ways to give users fashion inspiration and more reasons to click ...
April 14th, 2015
Millennial News Feed
Quote of the Day: “I like going to eat out because I like supporting local businesses.” –Female, 31, WA
Millennials are foodies, but brands might be missing the opportunity to target their plate obsessions. Only 11% of 18-29-year-olds feel like food advertising is aimed at them, according to a recent survey in the UK. If brands want to change that number, they’ll likely have to take a different approach: 47% of this age group uses social media for recipe inspiration (#foodporn) and they reportedly share pictures of food around three times a week. Ypulse’s own research has also found they are adventurous eaters, with 89% of 13-32-year-olds open to trying new foods. (Marketing Magazine)
Should students be learning while standing? Standing desks are becoming more common in the workplace, and now an elementary school in California is swapping out traditional desks for standing desks after the founders of San Francisco CrossFit discovered their own children were sitting for up to six hours a day. Studies have shown that using standing desks correlates with increases in both concentration and daily calories burned, and could dramatically help in the battle against childhood obesity. (Fast Company)
A new kind of hotel is attracting young consumers in droves by going minimalist and offering more affordable, interesting places to stay. These “select service” hotels are the fastest growing segment of the industry and big brands’ answer to Airbnb. The hotels accommodate Millennials’ travel preferences by cutting out amenities like room service, offering more social spaces, and incorporating local elements in food and design. (BuzzFeed)
Sometimes sex doesn’t sell. Abercrombie & Fitch has been known for pushing the boundaries of sexualized marketing, but have now announced that they’ll be stopping the use of shirtless models and sexy images on bags, in-store photos, and other marketing materials. The retailer will also be ending their policy to hire sales staff based on “body type or physical attractiveness.” The changes are a part of the brand’s focus on becoming more customer-friendly after falling out of favor with young consumers. (WSJ)
The story of a 5-year-old’s transition from girl to boy has gone viral, sparking conversation around transgender children. The segment, “Jacob’s Journey,” has been viewed over 11 million times on the show’s Facebook page, and is a piece of NBCNightly News’ six part series examining how families raise transgender kids. Jacob Lemay was born female, but his family has embraced his male identification, saying, “He's a different person, he's becoming himself." (Business Insider)
By searching Ypulse.com, you can quickly find the Millennial and teen stats you need to get you up to speed on young consumers. Silver and Gold subscribers have access to thousands of insight articles, curated up-to-date Millennial news items, a live mobile and social Q&A network, and thousands of statistics of Millennials drawn from our monthly national survey of 13-32-year-olds. Your search can begin and end with us. (Ypulse)