Everything you need to know about youth marketing and Millennial research, at your fingertips.
Millennials & Teens Sound Off: Their Top 10 Favorite Apps
They're on their phones all the time, so which apps are getting the most love from young consumers right now? We asked, and found...
July 29th, 2015
Brands Gear Up For a BTS Battle
One estimate says that this back-to-school season will be the best in years...another says it looks dismal. Regardless, BTS is shifting, and...
July 28th, 2015
Streaming Marketing: Spotify’s Nonstop Millennial Efforts
To stand out in the hyper-competitive world of streaming services, Spotify has created a non-stop cycle of marketing to provide new features and branded exclusives...
July 27th, 2015
Get Ready For Anti-Starbucks: The Friday Don’t Miss List
The anti-Starbucks is coming (and it's bulletproof), Millennials' student debt ripple-effect, ordering food with emoji, and more trends and tidbits to know before...
July 24th, 2015
Generational Workplace Drama: How Can We All Just Get Along?
Ypulse President Dan Coates' insights on how to get past the generational generalizations, and find peace, love, and understanding among Boomers, Xers, and Millennials in...
July 23rd, 2015
Millennials & Teens Tell Us Their Favorite Celebrities
Who do Millennials and teens name as their favorite celebrity—and why? In our Q2 Quarterly trend report survey, we took a look at...
July 22nd, 2015
Three brands tapping into their Millennial audience's creativity and feedback to power marketing, readership, and content. Young consumers are happy to give...
July 21st, 2015
Gaming Student Debt
Let the Game of Loans begin. Millennials' student debt has reached crippling levels, and new, unorthodox ways of paying off that debt are...
July 20th, 2015
#WorldEmojiDay: The Friday Don’t Miss List
The cringeworthy brand posts of #WorldEmojiDay, tech-enabled kicks, an Instagram ban backlash, and more news, trends, and tidbits to know in this Friday’s...
July 17th, 2015
Millennials & Teens Sound Off: Their Top 10 Clothing Brands
We asked 13-32-year-olds to tell us their favorite clothing brand, and we've got their top ten responses. We recently discussed the fact that...
July 16th, 2015
Millennial News Feed
Quote of the Day: “Google Maps is my GPS and I would be lost without it.” –Female, 22, DE
Young consumers have come of age in the era of social media, are not afraid to say what they think of brands online, and expect a response. Brands should be listening to the feedback, and Topshop proved that they are this week when they announced they would stop displaying mannequins being criticized for looking too skinny. The whole story started with a Facebook post from one shopper, which went viral and pressured the retailer to take action. (Digiday)
Vine has gotten brands’ attention primarily for being a hit with teen users, but in the few years the app has been around, it has evolved from the “Instagram of video“ into a piece of the entertainment industry. The app has made small changes that optimize it for the creators who are broadcasting out to huge audiences, and the users who prefer to watch, not post. (But did the platform make the top ten list of Millennial and teens’ favorite apps?) (Fast Company)
It seems that every week another brand comes out with a campaign to capitalize on the selfie trend, but KFC’s new selfie bucket may be the most entertaining yet. The brand has launched a campaign in Canada featuring the “Memories Bucket,” which takes selfies for diners, then prints them out—and yes, it also holds chicken. Sadly, the bucket was only created for the commercial, but KFC says they are “currently looking to work with some franchise owners to facilitate surprise and delight deliveries of the Memories Buckets to some of our more passionate fans." (Adweek)
Boomer and Xer bosses probably all want to know what motivates Millennial workers—but they might be surprised by some of the answers. A recent study found that working on challenging projects actually ranks higher than top salary for Millennials: 37% said that challenging work is their prime motivation, compared to 18% who said money, and 17% who said “coworkers that I enjoy.” (Forbes)
3-D printing has been called the future of many industries, but could it also be the future of fashion? A 3-D clothing line created by a 27-year-old student is making headlines, and showing that 3D printed style is possible. The collection took over 2,000 hours to print, but the creator, Danit Peleg, believes that the technology could “help democratize fashion and give designers more independence in the creation process.” (Mashable)
Quote of the Day: “I love the Amazon app because I can look up products that I want to buy and store them very easily. I also can scan barcodes while I'm in the store to check for the best price and if I want it, I can click one button to purchase it online instead of paying more for it in a store.” – Female, 29, FL