Everything you need to know about youth marketing and Millennial research, at your fingertips.
Millennial-Fueled Social Movements
Making a difference is hugely important to Millennials and teens, who are founding their own social good projects and fueling movements that reflect their values...
August 26th, 2015
3 Things To Watch Today
We're here to keep you in the loop on the viral content being consumed by young consumers—and why it matters. The...
August 25th, 2015
Selling to Rich Millennials (Yes, They Exist)
Much ink is spilled on Millennials' debt and financial hardships, but as with any generation, there are also lucky, privileged, and just straight-up rich Millennials...
August 24th, 2015
Back To Hogwarts: The Friday Don’t Miss List
Why the Millennial Harry Potter fandom will never die, the dangers of breaking up online, the generation making or breaking retail, and more....
August 21st, 2015
Beware the Teens, The Most Powerful Force on the Internet
Brand after brand is learning the serious power and influence of teens online, and their almost scary ability to organize to get what they want,...
August 20th, 2015
Diversity Isn’t What You Think It Is: The New Era of Inclusive Marketing
We know Millennials and teens want diversity in entertainment and marketing, but what that diversity looks like is swiftly evolving. For a long time, we...
August 19th, 2015
It’s Complicated: The Messy State of Digital Dating
Those fretting about the "Dating Apocalypse" are missing a lot, but it's true that dating in the digital age is full...
August 18th, 2015
Millennials & Teens Sound Off: Their Favorite Places to Shop, Online & Off
Young consumers are influencing the future of retail, so we asked 1000 13-33-year-olds where they most like to shop online, and in a physical store...
August 17th, 2015
Tiger Beat’s Reboot: The Friday Don’t Miss List
Teen classic Tiger Beat is getting a reboot, LOL is so over, moms are going to Millennial daughters' bachelorettes and more Millennial and teen tidbits...
August 14th, 2015
Insta-stars & Fashion’s New Faces: Inside the Pages of This Month’s Teen Magazines
We dug inside the pages of Teen Vogue, Seventeen, and Nylon (so you don’t have to) to find the most interesting teen trends,...
August 13th, 2015
Millennial News Feed
Quote of the Day: “Forever 21 is my favorite store to shop in, the clothes are affordable and I can find every type that I might be looking for.” –Female, 27, NY
Netflix is entering the teenage world. Their latest programming plans include shows and movies for teens and tweens, including YouTube celeb vehicle Smosh: The Movie, in an effort to attract more young viewers, “known for their elusive and fickle tastes.” Netflix’s new focus on teens is a part of their goal to be a place for every kind of audience, and could help them gain more subscribers overall, as teens tend to influence their parents’ entertainment decisions. (NYTimes, Fortune)
“Millennials don’t even look at email.” It’s a rumor that’s been going around, but brands should know that evidence points to the contrary. Recent research shows that almost half of Millennials say their preferred way for companies and retailers to contact them is email. Social media is of course vital to their communication with peers, but “email has also been a constant in their lives,” and is the way they deal with more “practical” communications. (B2C)
Tapingo, an on-demand delivery service that is staffed entirely by students, has become a “household name” on some of the 125 college campuses it currently services. Coffee shops that participate with the app reportedly “processing 300-500 Tapingo orders a day,” and the student couriers can deliver 3-4 orders an hour. The flexible schedule of working for Tapingo is appealing to students, who can just turn on the app when they want to accept delivery job. (TechCrunch)
Disney will be harnessing the force of unboxing videos to promote Star Wars merchandise. The brand is planning an 18-hour online unboxing marathon, “Force Friday,” featuring YouTube stars opening the toys made for the upcoming Star Wars: the Force Awakens. The approach is a huge departure from traditional toy marketing, but unboxing videos are some of the most popular on YouTube, and kids are not as exposed to TV commercials as they once were. (LATimes)
As Millennials fuel their own social good movements, it is more important than ever for brands to make a difference in the world as well. JetBlue’s recent charity effort “Soar With Reading” targets kids’ book deserts—communities where there is just one age-appropriate book for sale for every 830 children. The brand placed three book vending machines in Washington, D.C., dispensing reading material for free to young readers. (ABC)
Quote of the Day: “My favorite physical store to shop in is Walmart. There is a little bit of everything. I hate the element of people at the store but the store itself is great.” –Female, 21, OH