Digital research products for your world, to decode theirs

Lifeline Quote of the Day: “Light beer is really the only thing I drink. Hard booze is too dangerous, and I don't think paying the extra money for darker, heavier, or craft beers is worth the taste.” –Male, 23, MA

18 million kids are bringing a lunch to school rather than buying. But to grade schoolers, its more about the lunch box than PB&J, and media’s most popular figures—Elmo, One Direction, and South Park—are gaining significant exposure at the lunch table. (Adweek)

Disney will now be tracking your every skip down Main Street U.S.A. during their $1 billion MyMagic+ experiment. Wristbands with RFID chips link visitors’ information to the parks for more seamless purchasing, ticketing, and more, providing a constant flow of data that will optimize and personalize park experiences. But will "Big Mickey" creep out consumers? (Businessweek)

Ten pairs meeting for the first time for their first kiss is bound to be awkward, but the viral video “First Kiss” is actually quite charming, and has racked up over 27 million views in two days. While viewers may be excited by this voyeuristic peek at young love, the video is actually an ad for clothing studio Wren featuring mostly models, musicians, and actresses, turning it into a marketing ploy that Millennials may not appreciate. (Jezebel)

Celebrities need love too, but Tinder hopefuls are more likely to swipe “no” for famous faces on the dating network to avoid a Catfish situation. To quell young users’ doubts, celebrities like Josh Groban and Lindsay Lohan will soon be marked with verified stamps (similar to Twitter) to increase their legitimacy and start getting more matches. (TechCrunch)

Nikon is entering the brand race to foster Millennial talent with a “Behind the Scenes” series on YouTube filled with priceless photography tips from professionals in the field. The 15 videos will focus on techniques like lighting and working with models so that aspiring photographers can start learning the ropes. (Popsop) 

Lifeline Quote of the Day: “To follow a TV show in between seasons, I will engage with other fans who create stories and videos about the show.” –Female, 31, MA

Thumb Stat of the Day: Are Millennials really on board with, or even aware of, normcore? Today we asked Thumb users ages 13-24 if they have heard of normcore and 82% replied with a thumbs down.

Plurals—post-Millennials—are very attached to their parents, incredibly positive, and don’t like mean characters. According to Nickelodeon, the entertainment being lined up for them is being chosen with all that in mind: no snarky characters, and a sensitivity to bullying. (Adweek)

A new study reports that bullied children are 2.5 times more likely to consider suicide, and that teens and kids who are cyberbullied are even more likely to have suicidal thoughts. Suicide is one of the leading causes of death among adolescents, and identifying bullying as a risk heightener could strengthen the efforts to fight it. (Los Angeles Times)

The trend of secrecy and anonymity on social media is only growing, and app Whisper is planning to “shine a spotlight” on the stories being told on their platform—like the Gwyneth Paltrow affair post that made headlines last month—with the help of viral content superstar Neetzan Zimmerman. Secrecy apps like Whisper are a getting a lot of attention at SXSW. (Bloomberg)

Millennial stars on Vine aren’t just building a huge peer following, some are actually making a living off the network thanks to sponsored content and creating ad campaigns on the platform. Ad agency Niche was created specifically to connect brands with these young creative social media influencers. (Business Insider)

Some teen app creators and young “technorati” are hitting it big before they turn 18, and having to choose between classes or business trips and their new careers or college. The temptation to forego higher education can be a strong one for Millennials who grew up hearing (and in some cases idolizing) stories like Mark Zuckerberg’s. (NYTimes)

Lifeline Quote of the Day: “I am seen as less knowledgeable about the content at my work, which is selling video games, because I am a girl.” –Female, 17, NJ

Thumb Stat of the Day: Today we asked Thumb users ages 13-24 if they would like to see the Oreo 3D printing vending machine from SXSW in their grocery stores and 60% replied with a thumbs up. Though one more skeptical respondent commented, "Nah. Probably $1.50 per cookie."

We always have our eye on rising Millennial talent, some of whom find a home on AwesomenessTV, the extremely popular YouTube channel—it currently has 1.2 million subscribers and 65 million monthly visitors—that fosters and features young vloggers. Their 12 biggest kid stars include beauty and style maven Tealaxx2, and a girl group that consists of six sisters on the brink of mainstream stardom. (AdWeek)

Last week, the internet was abuzz with news of new social app Livr, which reportedly required users to drink before using it. It turns out that Livr fooled countless publications—including Ypulse—and despite a convincing video and site, the platform is actually a fake. The comedy duo behind the parody wanted to “hold up a mirror” to tech start-ups, and plans to create more hoaxes in the future. (Gizmodo)

Millennials might be leaving their parents’ homes at an increasing rate, but their still-cash-strapped state means they are renting for longer periods of time, and new home construction is shifting from houses to apartments to keep up with them. (WSJ)

In a new PSA, Sheryl Sandberg and Beyoncé tell us that, “by middle school, girls are less interested in leadership than boys” thanks in part to being afraid of being labeled “bossy.” The celeb-studded Ban Bossy campaign aims to encourage leadership and confidence in girls, and inspire them to “be the boss.” (The Gloss) 

Taco Bell’s Doritos Locos Taco became an internet star and Millennial favorite after its introduction, and we could see other brands collaborating to create new products and services in the future. This “co-making” trend could be the “future of branding” thanks to it ability to excite consumers, create truly unique products, and inspire the brands themselves. (Fast Co. Design)

Lifeline Quote of the Day: "I have been discriminated against in the workplace because of my gender. Being denied a promotion in and of itself wasn't so bad. The sexual harassment I experienced for being the only female working in a warehouse with 30 or 40 male employees was worse." —Female, 26, NC

Thumb Stat of the Day: Today we asked Thumb users ages 13-24 about the upcoming documentary series on Lindsay Lohan and 23% said they would watch it, including 27% of female respondents. We also asked if they are rooting for Lohan to finally get it together and 44% of females replied with a thumbs up, compared to 14% of males.

Millennials might have been a force behind President Obama’s election and lean more liberal than previous generations, but they don’t consider themselves loyal to party labels. The generation will represent 38% of voters by 2020, and just 31% say there is a great deal of difference between Democrats and Republicans. (WSJ)

Social networking while intoxicated is usually not a good idea, but new network Livr is designed for users who like to drunk-post. The app won’t allow anyone to log in until they’ve taken a drink and blown into the blood-alcohol meter attachment, and continues to unlock features (like Truth or Dare) the more you imbibe. (The Next Web)

Oreo has had its share of social media moments, and they’re continuing to play with the medium with two Twitter-powered vending machines debuting at SXSW. The machines allow attendees to print customized 3D Oreos in flavors that are trending in Twitter conversations. (MediaPost)

Forget normcore, according to the New York Times the very fancy monocle has returned as a fashion accessory with the young and hip. Though we wouldn’t say this is a widespread enough to call a trend, and Warby Parker has sold monocles for years, which very few buy. (NYTimes)

Restaurant trend alert: a cat café—which are already very popular with Millennials in Japan—is coming to L.A.; if it can raise the funds it needs on KickStarter. Cat cafés, which let visitors play with resident felines, have already opened in San Francisco and Oakland. (Laughing Squid) 

Thumb Stat of the Day: Today we asked Thumb users ages 13-24 if they have a creative dream, and 59% of respondents under 18 replied with a thumbs up, compared to 39% of those over 18. Dreams of being an artist, photographer and musician filled the comments section, showing how some of these brand-aided endeavors can resonate with this generation.

Lifeline Quote of the Day: "I have been given the 'girl jobs' in the restaurant of hostess or waitress over the more lucrative kitchen staff or delivery positions which were always only given to men." —Female, 26, MN

Millennials don’t shy away from creatively using the internet to tell the truth about brands, and the latest target of the honesty trend is college—and its questionable worth for Millennials right now. “Honest University Commercial” is a YouTube video that lampoons the value of college with lines like, “With financial aid, scholarships, and the two part time jobs I had while attending EveRy [University], I can pay back my loans in 20 years instead of 30!” The clip has amassed over 3 million views in the last two weeks. (YouTube)

When Conan O’Brien takes the stage to host the MTV Movie Awards, he will be the oldest performer to ever take on the job, which usually goes to a 20- or 30-something comedian. The move could attract some of the “coveted” Millennial audience to his show, in the wake of Jimmy Fallon’s popular Tonight Show takeover. (LA Times)

Banking could be prime for some disruptive creativity. According to a recent study, banks comprised almost half of Millennials’ top ten most hated brands, and the generation overwhelmingly believes that “the way they access money and pay for things will be completely different in five years." (Fast Company)

Oscar Meyer is appealing to tech-savvy bacon-lovers (which some might say is the majority of young consumers) with their new campaign "Wake Up and Smell the Bacon." The centerpiece of the effort is an app that literally wakes users up with a delicious bacon scent, thanks to a detachable plug that is inserted into a phone and emits the savory smell on queue. (Digiday)

The long-held idea that young girls will watch content created for boys, but boys would never watch “girly” content is being broken down. 42% of viewers of princess show Sofia the First are male, and boys make up 47% of those who watch female-led cartoon Doc McStuffins. The lesson? If entertainment creators relaxed their ideas of what genders should watch, they could “double their audience.” (Slate)

Lifeline Quote of the Day: “I regularly watch Lost Girl, because I love that the lead is bisexual and kicks butt! All the supernatural stuff in the show is pretty epic too.” –Female, 21, CO

Thumb Stat of the Day: Today we asked Thumb users age 13-24 what they think of Instagram's website and 67% replied with a thumbs down. One user told us, "I honestly don't like website," while another stated, "I hate it omfg."

In a world consumed with concern for childhood obesity, Burger King is making an attempt to make fast food more appealing by adding their “Satisfries,” fries with 20% fewer calories and 25% less fat, to kid's meals. The chain has been one of the largest fast food marketers to kids in the past, and is competing with other fast food brands attempting to offer healthy children’s options. (AdAge)

Millennial nostalgia is front and center in Iggy Azalea and Charlie XCX’s “Fancy” video, which is an homage to the beloved 1995 film Clueless, featuring Azalea as Cher and XCX as Tai. The video has reached nearly a million views on YouTube since being posted just yesterday. (Papermag)

The cord-cutting gear wars continue. Roku is introducing a Streaming Stick to compete with Chromecast, eliminating the set-top box the brand has been known for. The Streaming Stick offers access to 1,200 channels as well as YouTube and Netflix mobile streams, and also comes with a WiFi remote control. (CNET)

Millennials might have a reputation for oversharing, but it turns out 9 in 10 18-33-year-olds say that people generally share too much about themselves online. The sentiment could explain some of the current allure of privacy and secrecy in social media. (Pew Research)

After years of ignoring social media marketing, it seems that Apple’s first-ever social campaign has debuted on Tumblr, the creative community with the Millennial user majority. An “I See 5c” page has reportedly been popping up as sponsored content on some users’ feeds, featuring colorful animated shorts of the iPhone 5c “dots,” which could be previews of a larger campaign. (Digiday)

Thumb Stat of the Day: Today we asked Thumb users if they followed any YouTube stars and for some suggestions. One out of three replied with a thumbs up, and some top referred channels where Smosh, PewDiePie, Jenna Marbles, and Almost Cool, the makers of "Long Story Short" we profiled last week.

Lifeline Quote of the Day: “In between a TV show’s seasons, I listen to podcasts about the show.” –Female, 19, IL

Nascar’s new spot “Heroes” fine-tunes the brand’s positioning with an ad that shows kids dreaming of becoming racecar drivers. The children shown are both male and female (Nascar’s audience is evenly split between genders) and the ad steers clear of the ”overly cutesy” in favor of showing the next generation as true fans. (Adweek)

Here’s your “get ready to feel old” clip of the day: the latest “Kids React” video has the new generation reacting to rotary phones. Spoiler alert, they have no idea how to use them. As cute and funny as their reactions are, the video is a good reminder of how entrenched in new technology young Millennials and Plurals are. (mental_floss)

When Facebook paid billions for Whatsapp, it was clear one of their main objectives was acquiring the millions of teens who use the app. So why are teens considered some of the most valuable customers in tech? They’re influencing their families, and are the driving forces behind larger trends in social media. (Inc.)

In Reebok’s ongoing push to tempt Millennials, they’ve introduced a new logo and are emphasizing a definition of fitness that is much more inclusive, focusing on everyday people and the community aspects of getting fit. (Mediapost)

State schools have long been seen as the “affordable” higher education alternative, but younger Millennials might start to see them differently. The cost of state colleges is rising as funds are allocated elsewhere. The trend could mean that the student debt ratio will “continue to rise.” (Jezebel)

Lifeline Quote of the Day: “One employer refused to hire me because I was a female. They felt it was a man's job.” –Female, 24, CA

Thumb Stat of the Day: Millennials were rooting for Leonardo DiCaprio to win an Oscar. But since last night he didn’t get a golden statue, we asked Thumb users ages 13-24 if they thought that he should have. 50% replied with a thumbs up, including 66% of females over 18. But at least we get a fresh batch of internet reactions. 

E-cigarettes have been getting more and more popular, with still few regulations on their sale. Though e-cig companies say that they are not targeting children and teens, flavors like bubblegum make lawmakers think differently, and a new bill to limit marketing of the product to under-age consumers is being introduced in the Senate. (Adweek)

Buzzfeed has been posting quizzes since 2008, but in the last year they have become an unstoppable and popular staple of the site. So how did they start to get them to pull in millions of views? They made them more visual, and continued to tweak the approach until they took off. (Fast Company)

And the Oscar for most re-tweeted goes to…Ellen! During last night’s award broadcast, Ellen’s celebrity-packed selfie broke Twitter records (and temporarily broke Twitter) when it was retweeted over a million times, making it the most popular tweet ever, which was the goal in taking the shot during a product placement bit sponsored by Samsung. (Mashable) 

Brands have gone hashtag crazy and it might be time to “#stopthemadness.” Nearly every new TV commercial seems to include a hashtag of some kind, but many are not using them correctly, and just putting a hashtagged phrase on screen does not call viewers to action. (Digiday)

For Millennial moms, their mobile phones are a lifeline to advice, family, friends, and sanity. Now a new app is giving them direct access to mobile medical expertise when they are in need. First Opinion lets moms text medical questions to doctors who are also parents, giving them instant responses 24/7. (Springwise)

Lifeline Quote of the Day: “Binge watching TV shows is like watching one big awesome movie.” –Male, 17, NH

Thumb Stat of the Day: Today we asked Thumb users ages 13-24 if they would want to see more restaurant meals like the Beyoncé inspired Valentine's Day menu. Females would be more excited by a pop-culture themed dining experience with 38% giving a thumbs up compared to 26% of males.

Step aside Siri, Watson is getting ready to give you a run for your money. IBM’s smart computer—famous for besting Jeopardy champion Ken Jennings—could soon be available on your phone thanks to a competition challenging mobile developers to integrate Watson technology into apps. (DVice)

Hell hath no fury like a Millennial scorned. After a job bank chief in Ohio began sending Millennials, who were attempting to connect with her, over-the-top harsh rejection emails, one of the recipients took revenge by posting the missive online. The emails have since gone viral, and revealed a slice of anti-Millennial sentiment. (Adweek)

Some teens have been seeing Facebook ads that aren’t exactly age appropriate. Due to some issues with volume of ads, and the social advertising on the site that allows the image of users who have ”Liked” an ad to be used in future versions of it, teens have been featured in ads for dating apps and been exposed to content like nude webcam sites. (WSJ)

To Millennials, gaming consoles are truly multi-purpose: 61% of teens use game consoles to go online, slightly more than the percentage that use them to play video games. (eMarketer)

BroApp is the smartphone app for the lazy boyfriend. The Android-only platform texts users’ girlfriends for them, sending regularly scheduled loving messages to significant others and “taking all possible steps to safeguard the BroApp secret.” The maturity rating in the app store is low, and the developers have chosen not to release their real names. (CNET)

Lifeline Quote of the Day: “People use Facebook to weave drama. One person in a relationship will use Facebook to passive aggressively bash their [partner] and get their friends to take their side. For the last few years, every couple I know that has split up, did so because of these Facebook posts.” –Male, 29, KY

Thumb Stat of the Day: We know foodies are prevalent in the Millennial generation, but would anyone really go to an entire food themed park? Yes. Today we asked Thumb users ages 13-24 if they would go to a theme park dedicated to food and 56% replied a thumbs up. One commenter replied with a question of her own: "Where on earth does this paradise exist?"

What are college kids using Snapchat for? Maybe not what most people suspect. According to one study, 27% say they use it to keep in touch, 37% for creativity, and only 2% say they use the app for sexting. (NYMag)

PBteen, Pottery Barn’s teen offshoot, is launching the blog The Stylehouse for tweens and teens to find design inspiration. The brand is hoping the site will encourage young visitors to “explore their creativity” and is celebrating and publicizing the launch with a $500 PBteen gift card giveaway. (Marketwatch)

We said that Jimmy Fallon might be Millennializing late night, and the proof is piling up: in the first week of his show, clips of Fallon’s Tonight Show racked up more than 37 million views on YouTube, and ratings for the show continue to be strong with viewers 18-49-years-old. (NYTimes)

New rules put forth by the First Lady’s Let’s Move initiative would limit the advertising of certain unhealthy food products on school campuses during the school day. Food and beverages that don’t meet nutritional criteria would be banned from vending machines, posters, cups, and menu boards—a move that food brands say aligns with steps they’ve already taken to lighten marketing in schools. (AdAge)

Get ready to meet another member of the best dressed generation. Four-year-old “Mayhem” likes to create paper versions of famous gowns—like Lupita Nyong'o’s Golden Globes dress—with the help of her mom, and is gaining some serious internet notoriety thanks to mom Angie’s Instagram and the hashtag #FashionByMayhem. (Mashable)

Lifeline Quote of the Day: “People act like Girls defines my age group but most of my friends are wayyyy more together than the characters on this show.” –Female, 27, DC

We’ve talked about rethinking what selfies say for Millennial women, and according to a survey by Today and AOL, 65% of teen girls say that seeing their selfies on social media gives them a confidence boost. At the same time, 55% say that, “overall, social media makes me feel more self-conscious about my appearance” so the impact of the trend is likely a more complex gray area. (Today)

Millennials’ feelings about religious institutions are firmly rooted in their treatment of the gay community: nearly one-third of Millennials have left the religion they grew up in because of “negative teachings” or “negative treatment” of gays and lesbians, and 70% say that religious groups are "alienating young adults by being too judgmental on gay and lesbian issues." (Huffington Post)

Real time marketing has become a successful tactic during event viewing like the Superbowl and the Grammys, however so far brands have not had much success with RTM at the Oscars—but they’re ready to try again. More brands will be attempting real-time during this Sunday's awards broadcast than last year. (Adweek) 

Thumb Stat of the Day: Today we asked Thumb users if they have ever watched a show that only aired for free on the internet. 31% of males replied with a thumbs up compared to just 12% of females. In January, we found the 40% of users of the same age would be interested in TV worthy content available on sites like YouTube. 

VSCO Cam is a photo filter app that has gained a passionate following among creative mobile picture takers who are looking for a “film look,” and Instagram users might know it thanks to the #VSCOCam hashtag that often accompanies the shared VSCO shots. Now the app is launching its own network, VSCO Grid, which could be an Instagram competitor—though the founders see it as more a “museum” than a selfie-sharing tool. (Fast Company)

A small site started using viral content with a positive spin, and you won’t believe what happened next. Upworthy’s click-bait headlines have helped the site become one of the fastest-growing in internet history, and its success has clone sites following in its wake and even more venerable publications like CNN using Upworthy-style headlines. (Digiday)

Lifeline Quote of the Day: “Degrassi shows every facet of teenage life. From mental disorders, to sexual orientation and relationship struggles, it accurately captures the issues that many people choose to ignore.” —Female, 18, OK

Thumb Stat of the Day: Today we showed Thumb users ages 13-24 an image of some of the Star Wars-inspired clothing from fashion week to find out what they thought. 43% of females over 18-years-old responded with a thumb up (on par with males) compared to just 27% of females under 18, showing that nostalgia—and having actually seen the film—might be a major part of its appeal.

McDonald’s has joined Snapchat to “share the fun side of [their] brand” with Millennials. The account has several thousand followers after only a few snaps, and the fast food brand is expected to make the network a long-term part of their marketing. (Mashable)

Disney has entered the streaming game. Their new cloud service Disney Movies Anywhere is making 400 of their beloved family films available on iPhone, iPad, and the web. The iTunes integrated app will create a “digital locker” of Disney content, and a free digital copy of The Incredibles is being given to new users. (Slashfilm)

If you think young Millennials are the ones with the mobile addiction, think again. 46% of mobile gamers are women ages 40 to 60, and 64% of the gamers who are willing to pay for in-app features are adults ages 25 to 39—older Millennials and Gen Xers. (MediaPost)

CoverGirl’s latest campaign is running on girl power, and following the trend of “feminism-as-marketing.” Using the hashtag #GirlsCan, the spot features Millennial-friendly female celebs talking about all the things that women are told they can’t do, encouraging viewers to be courageous and do everything they are told they can’t. (Newsfeed)

Let it go, let it go, can’t hold it back anymore! The Frozen soundtrack is about to enter its fifth week on top of the Billboard 200, the first animated soundtrack to reach the record since The Lion King, and the longest stay on the top of the list since Titanic. The record is not only a sign of the film’s continued popularity, but also evidence that “people still buy music.” (AV Club)

Lifeline Quote of the Day: “Glee divides high schoolers into stereotypes—the cheerleaders, the jocks, the theater kids—but real school isn't so divided, people can hang out with whoever they want. In fact, I'd be more surprised if people were friends with only a specific type of group. That would be weird.” —Male, 18, IL

Thumb Stat of the Day: Today we asked Thumb users ages 13-24 for their opinion on Jay Leno versus The Tonight Show's successor, Jimmy Fallon. 24% gave Leno a thumbs up compared to 42% for Jimmy Fallon—which could mean the new host will nearly double the appeal of The Tonight Show for Millennials.

From the creators of Tinder and Grindr comes 3nder, a dating app specifically for threesomes to encourage a “society more open about sexual desires.” Young adults may be more accepting of sexual orientation than previous generations, but many are arguing that the social and romantic construct of such fantasies cannot be smoothly handled on an app. (Styleite)

Free People is giving marketing power to its consumers with the “FP Me” campaign, having them submit photos of themselves styled in Free People looks that are posted as shoppable images on the retailer's site. As the movement for fashion blogging increases, Free People is staying ahead of the trend by calling on its own fans for personalized advertising. (PSFK)

The Oscar-nominated film 12 Years a Slave will soon be built into school curriculums. Steve McQueen, the film’s director, likens the story’s significance to that of Anne Frank, and the National School Boards Association is supporting it as a more emotional way to educate kids about slavery. (Vulture)

What do hipsters do when they become “too hipster” for Brooklyn? They move to Berlin. The German city has been experiencing an influx of ex-New Yorkers who are migrating for the no holds barred music scene and more accommodating lifestyle. (NYTimes)

Who needs a fitness tracker when your favorite device already does the trick? The much awaited Samsung Galaxy 5S has been revealed, sporting built-in health and fitness software that monitors diet and exercise. Users can find additional support by connecting to the Samsung Gear, appealing to those Millennials who prefer to stay in the Android family of products. (BGR)

Lifeline Quote of the Day: "Reality shows showcase interesting people, but they never really showcase kids who are achieving things, or doing good with their lives." —Female, 18, GA

Thumb Stat of the Day: For a social network with a significant female majority, we're wondering: do guys use Pinterest? 36% of female Thumb users ages 13-24 we asked today seem to think so, yet 82% of males voted thumbs down.

It seems like no one can agree on the years that define the Millennial generation (we say 1982-2004) and sometimes generations can feel like a mindset as much as anything else—luckily you can find out what generation you actually belong in thanks to this highly un-scientific quiz. (Buzzfeed)

We’ve seen some great brand marketing on Vine since its start, and now the looped video magic of Vine is being used in offline ads as well. PepsiCo is putting consumer-created Vines on digital billboards in the UK, inviting fans to submit entries of themselves “doing something that defies imagination” with the hashtag #LiveForNow. (Mediapost)

Earlier this week we wrote about a smartwatch for kids, and it seems no age group is being ignored when it comes to wearable tech. NEX is a smartband (“modular bracelet”) for teens that allows users to send secret messages, play games, and receive smartphone notifications. (Springwise)

The reaction GIF has become part of the language of the internet, filling up commenting board conversations and devoted galleries, but until now Millennials have had to borrow from already existing content. AndThenIWasLike is a tool that creates personalized GIFs using the computer’s webcam, so users can finally put themselves in the GIF spotlight. (Jezebel) 

Conversation is still swarming around Frozen in anticipation for the DVD release and digital download, especially as Disney has revealed deleted scenes from the movie. Some are wondering if the dynamics of the movie would have been changed with the additional animated footage. (MTV)

Lifeline Quote of the Day: "How I Met Your Mother is so accurate for my generation. Everyone my age is either hooking up like crazy or trying to find the love of their life." —Male, 28, GA

Thumb Stat of the Day: Today we asked Thumb users ages 13-24 if they wanted to see The LEGO Movie. 37% replied with a thumbs up, including 47% of female users ages 18-24. As one of those females stated, "I saw that and it was soooo awesome." Because we know by now that EVERYTHING is awesome.