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Your Gen Z and Millennial marketing journey starts here.

YPulse powers the youth strategies behind the world's most popular brands.

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See what CMOs are reading about this week.

Western Europe

WE Consumers Don’t Think COVID Is Over Yet—But They’re Ready to Get Out of the House

Young European consumers still see COVID as a long-term threat, but they're ready ...

North America

How Activism on TikTok is Leading to Real Change

TikTok has quickly become a space for young activists to organize and protest—here are ...

North America

Gen Z’s New Favorite Place to Shop for Clothes is an Industry Gamechanger

What Gen Z and Millennials wear has changed because of COVID—have their favorite places...

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“YPulse gives me the snippets of knowledge I need. It’s like having a whole research team.”

Maxine Clark | Founder, Build-A-Bear Workshop

A YPulse business account guides your youth marketing journey from ideation to execution.

Articles

Articles

Articles

Spark your thinking with the latest youth news and insights, written and curated by our experts.

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Behavioral Reports

Behavioral Reports

Behavioral Reports

Know how youth behavior is changing across categories to see the opportunities ahead.

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Trend Reports

Trend Reports

Trend Reports

Understand how behaviors feed into the larger trends being fueled by today’s youth.

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Pro Data

Pro Data

Access data to analyze the specific groups that most matter to your brand, and understand what th...

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Pulse

PULSE Surveys

PULSE Surveys

Test your hypothesis with real-time research and insights before you execute.

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With millions of datapoints and thought-provoking youth expert analysis, YPulse has your back every step of the journey.