Everything you need to know about Gen Z and Millennial research and marketing, at your fingertips.

The Newsfeed

“I meal prep for the week so all my meals are planned out a week in advance.”

—Male, 25, CA

“YouTuber” tops the list of dream jobs for six-17-year-olds, according to a recent study. Over one third of those surveyed didn’t hesitate to put down “YouTuber” when asked the age-old question: “What do you want to be when you grow up?” Filling out the top five were: blogger/vlogger, musician/singer, actor, and filmmaker. The list is a clear reflection of the kind of media that kids are most exposed to: Ypulse data found three-quarters of 13-17-year-olds watch YouTube videos at least weekly. (Tubefilter)

Glassdoor released a list of the top 20 most popular post-grad jobs, just in time for 1.8 million grads to throw their caps in the air. Sales Associate is the number one most common job held by college students after graduation, with a median income of $38,000, followed by Research Assistant, and Teaching Assistant. Less than half of the jobs’ salaries met the $40,000 mark, with two of the top five below $30,000. Teaching Assistant made a measly $20,000, while the highest earning starter career, Software Engineer, reported $90,000 in base pay. (Real SimpleGlassdoor)

Campbell’s is getting in on the meal-kit trend. The brand is partnering with meal-kit service startup Chef’d to have their products included in boxes and recipes. Chef’d isn’t exactly breaking ground on meal-kit mania (which 13-34-year-old foodies ranked as the number four biggest food trend of the year), but it is eschewing the subscription model—instead, consumers can order as many meals as they want at a time with no commitment. Campbell’s partnership means dinner might feature “a recipe with Swanson broth”—a sneaky way to get in front of an evolving market. (Grub Street)

Could Facebook be Gen Z and Millennial’s next cable TV? Facebook is paying top dollar to find out, dishing out “as much as $250,000 per episode” for original content with partners like Conde Nast, Vox Media, and BuzzFeed. Currently known for short Tasty-style video snippets, the platform is investing in full length episodes, “kickstarting an ecosystem for longer-form content.” If it catches on, Facebook could become a place to “build huge media companies.” (CNBCVariety)

Millennials care less about convenience than previous generations, patiently waiting for the perfect purchase, according to Goldman Sachs. One researcher says, “they're being much smarter and much more conservative about their balance sheets." They’re reading reviews and searching for the best deals on quality, affordable products. Take baby food for example—the product’s sales dropped 30% in the past five years because Millennial moms are opting for homemade over pre-packaged, regardless of the inconvenience to themselves. (Business InsiderGoldman Sachs)

“I've been going to more picture aesthetic places that a lot of people go to with a lot of pretty scenery or nice presentation of food.”

—Female, 17, CA

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