Everything you need to know about youth marketing and Millennial research, at your fingertips.
Millennials = Snake People: The Friday Don’t Miss List
The Chrome extension revealing Millennials' real nature, Taylor Swift is a marketing genius, and other news and trends you should know today in the...
May 29th, 2015
The Instagram Economy
It's not just brands that benefit from being on young consumers' favorite image-sharing platform. Big bucks are being made by influencers, artists,...
May 28th, 2015
Things You Should Know: What’s Trending This Minute
From video mashups to internet challenges, here are the trends young consumers are spreading right now, and what you can learn from them... We spend...
May 27th, 2015
Millennials & Teens Sound Off: Their Favorite Music Artists
We asked 1000 young consumers 13-32-years-old to tell us who their favorite music artist is right now. Here's what we found out... In our...
May 26th, 2015
Plate Pic Mecca: The Friday Don’t Miss List
Snapchat's CEO defends his generation, the Colonel versus the Hamburglar, the mecca for #foodporn photos, and more marketing and trend updates to start...
May 22nd, 2015
Marketing Reboots: What Works & What Doesn’t
We're living in the age of the reboot, and marketers are trying to play off young consumers' nostalgia by bringing back retro campaigns, mascots,...
May 21st, 2015
Infographic Snapshot: The Skinny on Fast Food
Young consumers have been accused of killing the fast food industry, so we found out exactly how much they're eating, and what their preferences...
May 20th, 2015
Social Snapshot: The Stats On What Young Consumers Are Using Right Now
Last year, when rumors abounded that teens were “leaving” Facebook, we already knew what was really going on. Thanks to our monthly surveys...
May 19th, 2015
#FoodPorn: The Growing Influence Of Social Food
Whether you like it or not, taking pictures of their plates has become the norm for young consumers, and now the power of food on...
May 18th, 2015
Feminist Lisa Frank: The Friday Don’t Miss List
The secret potential of email, endangered emoji, feminist Lisa Frank, and all the other news you need to catch up on before the weekend starts....
May 15th, 2015
Millennial News Feed
Quote of the Day: “Music is an integral part of my life. A day without music is a bad day.” –Male, 16, MS
We’ve told you exactly what a day in Millennial and teen’s mobile use looks like, and now the Mary Meeker Internet trend report has even more stats on their phone addiction: 87% of 18-34-year-olds say their smartphone “never leaves [their] side, night or day.” They also think phones are the key to the future: three in five believe everything will be done on mobile devices in the next five years. (Time)
The YouTube Kids app may have high reviews, but an FTC complaint against the video platform reveals that the line between marketing and content is blurring more than some are comfortable with. Consumer groups are objecting to the (very popular) unboxing videos being included on the app. The clips, which feature kids and sometimes adults opening toys, could be interpreted as commercials for the product. (CNN Money)
Oreos is getting weird to promote their new S’mores cookies to Millennials. The brand has released a series of PSA-style videos starring a mascot called S’morey The Unidentified Forest Creature and featuring “throwback ‘90s-style animations.” The spots, which will run on social media, are absurdist scenarios where S’morey puts out unusual campfires and doles out Oreos. (Adweek)
The legend of the entrepreneurial Millennial may be more hyped than factual. New data shows that while startup activity in the U.S. has increased overall, fewer 20-34-year-olds launched new businesses in 2014 than did 19 years ago. Student loan debt is likely contributing to their lack of entrepreneurship, and as we’ve said for some time, their risk-averse natures weigh heavily on their career decisions. (CNBC)
We're living in the age of the reboot, and marketers are trying to play off young consumers' nostalgia by bringing back retro campaigns and mascots. KFC was confident their revival of Colonel Sanders would capture the hearts of Millennials, and so far it looks like they may be right. According to the brand, the response has been about “80% positive” and they’re very happy that people are talking about the chain again. The Colonel was revived after it was discovered 60% of Millennials had never eaten at the chicken chain. (Business Insider)
72% of 13-32-year-olds are interested in travel. How do we know? Every month we reach out to our panel of over 60,000, asking 1,000 Millennials and teens about their behaviors, interests, current events, seasonal trends, changing attitudes, and new norms. The results of these monthly surveys are delivered to our Gold subscribers, and can be downloaded from our site. (Ypulse)