Everything you need to know about youth marketing and Millennial research, at your fingertips.
3 Brands Turning Data Into Creative Campaigns
Taking consumer data and turning it into creative, engaging marketing is a brand trend of the moment… Back in 2014, we delved into the Numbers...
May 31st, 2016
The Magic School Bus Comes To Life: The Friday Don’t Miss List
A (magic) school bus that takes students on a ride through Mars, how Netflix is bringing the back video stores they killed, the lipstick with...
May 27th, 2016
5 Facts About Millennials, Teens & Marketing
What do Millennials and teens think of marketing today, and what ads make them want to buy? We asked 1000 13-33-year-olds all about their marketing...
May 26th, 2016
How VR Could Change Education & Entertainment for the Next Generation
Virtual reality experiences designed for kids is a swiftly growing area. The next generation could be the first to truly embrace VR as it transforms...
May 25th, 2016
Millennials & Teens Sound Off: Their 20 Top Dream Destinations
We asked 1000 13-33-year-olds to tell us where they would go if they could take a trip anywhere in the world... Experience-seeking Millennials have always...
May 24th, 2016
Leading Brands Into Virtual Reality: Q&A With Framestore
We spoke to Christine Cattano of Framestore's VR Studio to find out more on how they are leading brands into the new space,...
May 23rd, 2016
Survivor Pits Xers Against Millennials: The Friday Don’t Miss List
Tune in for Gen X and Millennials battling it out on a deserted island, why influencers are fleeing Vine, how Shakespeare is getting the punk...
May 20th, 2016
App Watch: 4 Social-Powered Platforms To Know Next
These new social apps are giving young users new ways to broadcast, chat, and connect. Vine is dying, Snapchat is dominating, and Google is reportedly...
May 19th, 2016
Lizzie Bennet Does CrossFit: Millennializing the Classics
Jane Austen and Shakespeare are getting Millennialized in new books, movies, and more bringing the classics into the modern age. Clueless was Jane Austen'...
May 18th, 2016
Why Millennials Would Rather Stay In Than Go Out
Millennials are content on the couch, and a boozy binge-watching session with friends is appealing more to Generation Homebody than a night out partying. Welcome...
May 17th, 2016
Millennial News Feed
Quote of the Day: “I want to do the Trans-Siberian Railroad trip from Russia to China to experience diverse cultures in one ride.”
—Female, 30, Maine
Beauty aisles are undergoing "Sephorization" to cater to skeptical Millennials. The beauty industry is expected to grow to $51.8 billion in 2020, and women 18-34-year-olds are currently the largest portion of the cosmetic market, purchasing 10 types of products a year. The age group is a “suspicious crew,” opting to go in-store and signing up for sample box services instead of risking buying online. In response, retailers are rushing to offer consumers the chance to try before they buy. Target has created their own beauty trial box offering, and some online beauty brands are establishing brick-and-mortar locations. (Racked)
Elon Musk, founder of Tesla Motors and SpaceX, has struck a chord with Millennials. In a global survey of twenty-somethings, the iconic entrepreneur came in third as the public figure young adults most admire, behind Nelson Mandela and Pope Francis. His career perspective resonates with Millennials who “are willing to make less and take on more stress for the opportunity to help build part of that tomorrow.” Transparency and tangible goals are also at play: Musk’s social media feed highlights SpaceX's accomplishments, giving followers a look “behind the curtains of his companies.” (Inc.)
Purpose-seeking Millennials have begun skipping beach getaways for social-impact vacations. After Carnival Cruise Line’s research showed that consumers had a “hunger for purpose,” the brand launched Fathom, a cruise where passengers can “partake in on-the-ground ‘impact’ activities such as making ceramic water filters in the Dominican Republic.” Breakout, “a leading company in what’s known as the social-impact travel industry,” has also gained traction, offering professionals 29-36-years-old an opportunity to network with peers in different cities and brainstorm ways to do good. (Bloomberg)
Teens are spending almost nine hours a day consuming media on phones, computers, and tablets—double the amount of time the average American spends on their phone. A 2015 study from Common Sense Media has revealed that most of teens’ waking hours are spent staring at screens, which one integrative psychiatrist says could lead to “electronic screen syndrome,” or "sensory overload, lack of restorative sleep, and a hyperaroused nervous system." The data also found that kids from eight-12-years-old are spending almost six hours a day looking at screens. (Tech Insider)
Angry Birds has taken over McDonald’s. Rovio, the entertainment company behind the movie, teamed up with the fast food giant and Sony to create a 360-degree video that places the audience within a McDonald’s location where the characters from the film fly around tables and interact with dining families, combining “animation with reality.” The spot garnered 4.5 million views in less than a week. This is the first time 360-video has been used in a fast food restaurant setting, but McDonald’s second venture into VR counting their Happy Meal activation. (Adweek)
Quote of the Day: “The emoji I most send is 100, because I'm 100% real.”—Male, 15, TX