Everything you need to know about youth marketing and Millennial research, at your fingertips.
Riding In Cars With Millennials: How Brands Are Trying to Hook Next Gen Drivers
From car-focused experiences to tech solutions, auto brands are pulling out all the stops to get Millennials behind the wheel... Let’s get...
August 30th, 2016
Millennials & Teens’ 20 Top News Sources
We asked 1000 13-33-year-olds to tell us the one source they turn to for news the MOST… At this point less than one ...
August 29th, 2016
One University Says No to “Safe Spaces”: The Friday Don’t Miss List
(GIF via The Washington Post Tumblr) University of Chicago students shouldn’t expect trigger warnings or safe spaces, Stella Artois creates a music...
August 26th, 2016
Millennials, Teens, and Music: How They’re Listening Every Day
Millennials and teens are ditching traditional music sources...right? In reality, their disruptive preferences might not be so cut and dry... Eight in ten young...
August 25th, 2016
3 Brands Making Extreme Image Makeovers To Attract Young Consumers
The traditional playbook won’t do much to lure in Millennials and teens… Young consumers are shifting markets, demanding different things, and just...
August 24th, 2016
Millennials & Teens Sound Off: The 15 Kinds of Entertainment They Most Enjoy
We asked 1000 13-33-year-olds to tell us, of all the things they spend money on for entertainment, what do they enjoy the most? We know...
August 23rd, 2016
What the 2016 Olympics Taught Us About the Future of TV
Hint: live event content is changing. The U.S.A. might have earned a boatload of gold medals, but in the entertainment world, the 2016...
August 22nd, 2016
The ‘90s May Have Saved Urban Outfitters: The Friday Don’t Miss List
The ‘90s are still all that (and Urban Outfitters is happy about it), the latest tech is now for rent, gamifying financial responsibility for...
August 19th, 2016
Infographic Snapshot: The Pokémon Effect
The Pokémon Go effect is still going strong, so we surveyed 13-33-year-old players to find out what impact the game is having... ...
August 18th, 2016
Beyond Rent the Runway: The Startups Growing the Rental Economy
Startups focusing on very different groups of young consumers are spreading the rental economy beyond the “runway.” Why buy when you can rent?...
August 17th, 2016
Millennial News Feed
Quote of the Day: “My favorite app is Amazon, because it's so convenient. I can order things on Prime with just a few clicks.”—Female, 27, PA
For the first time, YouTube has been named as kids’ favorite brand. Market research looking at brand awareness, love, and popularity, and found that the content-sharing platform is the top ranked brand among 6-12-year-olds. Beating out Oreo, M&M’s, and Hershey’s—and media brands like Disney and Nickelodeon—YouTube made its way to the top from seventh place last year because “user-generated content is relatable and aspirational.” Parents weren’t far behind in their approval: YouTube came in 13th on their ranked brand list and 94% say they love or like the brand. (MediaPost)
Specialty backpacks and old-school sandals are trending for back-to-school shopping. Google’s analysis of searches and YouTube traffic reveals that although Herschel’s backpack dominated last year, “the top five [backpacks] for 2016 cover a wider range of styles and functionality.” The most searched backpack this year is from Victoria Secret’s Pink brand, and the second most searched is from Sprayground, which is known for their bold designs and celebrity collaborations. For most popular shoes, Birkenstocks takes the lead for the third year in a row, with search traffic rising 46% from last year. (Adweek)
Coffee retailers are capitalizing on Millennials’ cold brew obsession. Cold brew—coffee made through a more complex “extraction method to get more nuanced bean flavors that lack the typical acidity and bitterness of a regular cup of Joe”— has trended thanks to young consumers’ love for iced coffee and authenticity. Sales have increased by 115% from 2014-2015, resulting in $7.9 million in revenue, and brands have taken notice. Dunkin Donuts’s play for “Starbucks-loving Millennials” includes adding cold brew coffee to locations nationwide. (Barkley, CNBC)
About a third of 18-34-year-olds are still living at home, but it’s more likely to be happening in certain states. According to 2014 census data, New Jersey has the highest population of Millennials living with their parents at 43.9%. Connecticut and New York followed with 38.8% and 37.4% respectively, signifying the the trend is mostly happening within states that have more expensive rental markets. The lowest rates are where “land is plentiful and people are scarce:” North Dakota had 15.7% of young adults living at home and Wyoming had 18.7%. (Curbed NY)
A popular Snapchat series is making its way to the TV screen. Comedy Central’s Swag-A-Saurus With James Davis became the network’s most watched series on their standalone Snapchat Discover channel. The digital hit features Davis explaining slang terms like ‘Bye, Felicia’ and ‘Looking Friday,’ and by January 2017 it will become its own TV show bringing together “urban and mainstream comedy.” Davis promises the show will be “lit,” and says he’s “excited to work with a network that embraces [his] point-of-view and purpose-driven comedy.” (Tubefilter)
Quote of the Day: “My favorite app is Facebook Messenger because it doesn't tempt me to spend money and it helps me keep in touch with friends.”—Female, 20, IN