Everything you need to know about youth marketing and Millennial research, at your fingertips.
The 17 Brands Millennials & Gen Z Think Are Most Innovative (Part 1)
We asked 1000 13-34-year-olds which brands—tech and non-tech—they think are the most innovative… In our most recent Ypulse Quarterly...
January 17th, 2017
Who Is #SaltBae???: The Friday Viral List
We tell you the why behind what’s going viral right now: trending hashtag #SaltBae, a diverse Harry Potter themed rap, the memes that...
January 13th, 2017
The Future in 3 Products: CES Roundup
In a crowd of tech at CES that didn’t say much new, these three products gave us a hint at what the...
January 12th, 2017
Ypulse’s Predictions for 2017
We told you what other experts are predicting for 2017, now here's the Ypulse team's forecast for what the next 12 months might hold...
January 11th, 2017
3 Brands Taking Personalization To The Next Level
Since unique is the new cool for this generation, they’re demanding products and services that are made for just them… When...
January 10th, 2017
The 20 Luxury Brands Millennials & Gen Z Most Want to Own
We asked 1000 13-34-year-olds to tell us the luxury brand they want to own most, and ranked their top desired products and labels… Young...
January 9th, 2017
Maybelline’s First Male Ambassador: The Friday Don’t Miss List
Maybelline brings on their first ever male beauty influencer, e-commerce site ModCloth is going IRL, doctors say some Millennials’ fitness obsession may be going...
January 6th, 2017
The New Year’s Resolution Over Half of Young Consumers Have This Year
We asked 1000 13-34-year-olds to tell us their 2017 New Year’s resolutions to find the most common personal goals they have this year… ...
January 5th, 2017
What Millennials & Gen Z Want to Do in 2017
What do young consumers have planned for the year ahead? We asked 1000 13-34-year-olds what milestones and life events they're hoping to accomplish in 2017... ...
January 4th, 2017
What Will Happen in 2017? The Ultimate Prediction Roundup
The expert predictions for the year ahead and trends to know in marketing, tech, retail, food, and more… Predicting the trends for the year...
January 3rd, 2017
Quote of the Day: “There are better things to spend my money on [than luxury products], so unless we are talking about luxury experiences, I'm not spending money on them right now.”
—Female, 30, CA
As we predicted, there’s still hope for in-store shopping. According to a Forrester retail expert and analyst, U.S. retail revenue is expected to reach $3.4 trillion this year, and only 9% is expected to be online. Because consumers still value the ability to “touch and feel products,” retailers with “solid go-to-market strategies,” like Sephora with their digital solutions and Ulta with their unique shopping experience, stand to benefit the most. He reports that only those retailers “struggling to connect with consumers” are closing stores. (MediaPost)
Will Instagram take Snapchat’s place as a marketing star of 2017? The platform, which boasts 150 million daily users, is now letting brands incorporate full screen ads to the Snapchat-inspired Stories feature, and companies like Capital One, ASOS, Nike, Buick, and Airbnb are already on board. According to the VP of Instagram Business, brands will be able to target specific audiences through the feature, and one-third of the app’s top stories have been from businesses. (Adweek)
LGBT self-identification is rising in the U.S., with Millennials leading the way. According to a Gallup survey, 4.1% of U.S. adults, or about 10 million people, now identify as LGBT—an increase from 3.5% in 2012. Millennials account for almost 60% of that number, most likely because they are “first generation in the U.S. to grow up in an environment where social acceptance of the LGBT community markedly increased.” Our Genreless Generation trend, revealed that Millennials and teens are more comfortable with blending and bending categories, and celebrating new combinations than ever before. (NYMag)
The Binge Effect has inspired Disney to try out the Netflix model. For the premiere of Beyond on Millennial-focused network Freeform, all 10 episodes were released online with fewer ads than shown on TV—a first for the channel. The series, about a young man who discovers he has superpowers after awakening from a 12-year coma, drew in 14.2 million viewers in its first week, with almost half watching online. (Bloomberg)
Millennials are skipping YouTube ads, but that’s not necessarily a bad thing. An analysis by LaunchLeap revealed that 59% of Millennials are skipping YouTube’s TrueView ads—those that advertisers only pay for if they are watched to completion. On the other hand, 29% are watching ads to completion—better engagement than on Snapchat. And they’re paying attention: a Google and Ipsos study found that attention paid to YouTube ads is 84% higher than advertising on TV. (Business Insider)
Quote of the Day: "I binge-watch content to spend time with my spouse.”—Female, 32, OK