Everything you need to know about Gen Z and Millennial research and marketing, at your fingertips.
Hasbro’s Monopoly For Millennials Gets Slammed On The Viral List
Every Millennial cliché makes its way into Hasbro’s new board game, Tide’s new packaging looks like a wine box, Detective...
November 16th, 2018
Why Ugly Is The Trend That Won’t Die
An intentionally ugly aesthetic is earning likes on social media and proving a bankable trend for brands… Ugly is so in right now. You...
November 15th, 2018
3 Things We Learned at Disney’s Experiential Pop-Up
In celebration of Mickey Mouse’s 90th birthday, Disney debuted an immersive pop-up in NYC, and we were there for its grand opening. Here...
November 14th, 2018
WHAT'S IN THE TOPLINE & TABLES: Favorite Celebrities Celebrity Interest & Influence
November 14th, 2018
Topline: Pre-Holiday Shopping
WHAT'S IN THE TOPLINE & TABLES: Holiday Shopping Plans & Preferences Holiday Wish Lists Black Friday & Cyber Monday Plans Statements on...
November 7th, 2018
Quote of the Day: “[It’s Always Sunny in Philadelphia is] my favorite satirical/dark comedy for the past 12 seasons and it hasn't dipped in quality since.”—Male, 21, NY
Nike’s new store puts mobile use at the center of the experience. Using geo-fencing, Nike knows when a customer walks into their 68,000 square foot space and changes the app accordingly. Users can see tailored content and offers, book styling appointments on-site, scan mannequins to have product delivered to their dressing room, and more. Based on the success of similar stores in L.A. and Shanghai, Nike execs hope their new flagship will build up Nike’s Brandom, and drive app downloads in the process. (Ad Age)
Jell-O is rolling out edible slime kits. Their Unicorn and Monster kits cash in on the slime trend, which has been booming in the anxiety economy for at least three years. Elmer’s, Cra-Z-Art, and Nickelodeon were all quick to tap the trend for marketing and products while Jell-O is a little late to the party. But considering that 82% of teens told Ypulse last year that they’ve participated in at least one trending activity to relax, there might still be time to capitalize. (Vox)
BuzzFeed is getting into the retail game, with plans to open family-focused stores across the country, starting in NYC. The brick-and-mortar venture, called Camp, will sell toys and apparel to Millennial parents and their kids, and the first is scheduled to open in time to capture some holiday spending. The concept is copying Story by changing up products and experiences every eight to 12 weeks, because, “we want to deliver adventure every time they come to the store.” (Ad Age)
Pharma companies are using influencers for social media marketing. Wego is a platform that connects patients with social media followings to pharmaceutical companies for marketing activations, like posts about drugs and devices. One company at least has seen success using the approach: Sunovian's earned media impressions surged from fewer than 100,000 to more than 13.2 million after working with Wego. The biggest caveats to that cashflow could be abiding by FDA regulations and contending with “a myriad of ethical issues." (STAT)
Eighty-five percent of Millennials have purchased a product after viewing a branded video. That’s nearly 10% higher than the adult average for the U.S, U.K., and Australia, according to Brightcove. In addition, 56% ranked videos as more engaging than any other marketing materials and 46% said its their favorite form of brand communication. They're also seeking Shoppable content: 30% said they're interested in videos containing purchase links. (Marketing Charts)
Quote of the Day: “Black-ish is my favorite show on air because it's informative, funny, relatable, and political…I know that I'll be entertained and maybe even learn something new or think critically about certain issues.”—Female, 22, PA