Everything you need to know about Gen Z and Millennial research and marketing, at your fingertips.
Everyone Is Yelling At Their Phones For A New Mobile Game On The Viral List
A mobile game that asks players to scream is winning social media, PewDiePie's fans are rallying to make sure he stays the most-subscribed-to YouTube...
March 22nd, 2019
5 Things That Make Gen Z & Millennials Follow Brands on Social
Everyone knows that to reach Gen Z and Millennials a social media presence is a must—but what will actually get young consumers to...
March 21st, 2019
15 of Gen Z & Millennials’ Favorite Chain Restaurants
YPulse’s youth brand tracker reveals who’s at the top of the ranking of 13-36-year-olds’ favorite chain restaurants… Just...
March 20th, 2019
Quote of the Day: “Kids are so busy these days, and I think slime gives them the stress relief needed to just slow things down for a moment.”—Karina Garcia, YouTuber (YPulse)
CVS will soon sell CBD products in eight states. The drug store is getting involved in the cannabis craze by stocking up on personal care products like lotions and sprays that feature the buzzed-about ingredient which 59% of Millennials told us should be more mainstream in our Cannabis Infusion trend. Notably, the drug store won’t be bringing any digestible forms of CBD to their stores though, meaning supplements, edibles, and trendy drinks won’t be hitting their shelves (yet). (Fortune)
Blueface is becoming more than the viral meme that launched his rap career. His hit song “Thotiana” took over social media recently and broke into the Billboard Top Ten, but critics were quick to debate whether he paid his dues in the rap world. But he’s not afraid to admit that “Getting to this point probably took about 25 percent music” and that Blueface is a role he plays, complete with signature dance moves. Now, a sequel to “Thotiana” is in the works and some critics are taking him seriously, calling him “ahead of his time.” (NYT, WP)
HBO is challenging fans to find six real-life iron thrones hidden across the globe—all to hype up the upcoming Game of Thrones premiere. The interactive marketing move is the second part of HBO’s #ForTheThrone campaign, which kicked off at SXSW 2019 by asking viewers to shed blood for the show and donate to the Red Cross. The first throne was found by fans within a day after an image of the #Throneoftheforest went live, and the show’s Twitter suggests the second throne has already been claimed as well. (Marie Claire)
Niantic’s Harry Potter game is leveling up the augmented reality gaming introduced by Pokémon Go. In “Harry Potter: Wizards Unite,” Potterheads (the franchise’s Next Level Fandom) search the IRL world for magical objects and creatures using a similar gameplay that turned Pokémon Go into a global craze—but Niantic has made some improvements in their attempt to strike gold twice. In addition to tech upgrades, Niantic is making sure interactive elements are placed in “pedestrian-friendly locations” to avoid accidents. (WSJ)
Saucony is doubling down on Dunkin’-themed sneakers with a second pair. The athletic brand has been heating up the food industry with sneakers inspired by avocado toast, bacon and eggs, and more. And after a successful first run with Dunkin’ last year, they’re coming together again to celebrate the Boston Marathon. It may not seem so symbiotic to all, but 45% of Millennials told us in our Brandoms trend that they like to see their favorite brands take on other industries. (Fortune)
Quote of the Day: “The trend that Riley Rose is tapping into in order to appeal to young shoppers is primarily the K-beauty trend that has taken over in recent years, providing customers with brands that they usually can only find online, now in their store.”—Linda Chang, Cofounder, Riley Rose (YPulse)