Everything you need to know about youth marketing and Millennial research, at your fingertips.
3 Trends We Spotted At the 2017 Toy Fair
Who’s got the hottest toys for 2017? We attended this year's Toy Fair in New York to find out… Every year the...
February 23rd, 2017
The Rise of the Millennial Geek: Insights from Millennial 20/20 Speakers
Imgur and Ypulse teamed up to explore an unexpectedly influential set of Millennials… The Rise of the Millennial Geek: Millennial Geeks are the cultural...
February 22nd, 2017
5 Things to Know About Millennial Parents Now
Millennials are the new face of the family—here are five things they’re doing as parents right now… Everything you know...
February 21st, 2017
How Millennials Want Brands To Handle PR Scandals
With more brands making their political views known than ever before, the chances of a PR misstep are also increasing. So what do Millennials expect...
February 20th, 2017
The Internet Feels For #HurtBae on The Viral List
A video of exes confronting each other has the internet hurting, the new Starbucks collab causing sorority girls to lose their minds, Twitter users...
February 17th, 2017
Travel Meets Tech: How the Industry Is Digitally Catering to Young Travelers
To cater to the next generation of travelers, the travel industry is tapping into the latest tech advancements… Millennials want to get away. When...
February 16th, 2017
Mic Knows How to Speak Millennial: Insights From Millennial 20/20 Speakers
Mic's CSO, who will be speaking at the upcoming Millennial 20/20, answers five questions on reaching young consumers today, and says brands need to...
February 15th, 2017
Millennials & Gen Z’s 20 LEAST Favorite Clothing Brands
We asked 1000 13-34-year-olds to tell us what their least favorite clothing brand is, and why… It’s telling that when we ranked...
February 14th, 2017
Brands Playing With Snap Spectacles Marketing
Spectacles are a hot item, still available exclusively through pop-up bots, but some brands are finding ways to turn the new tech a marketing toy... ...
February 13th, 2017
Inexplicable #BackpackChallenge Tops The Viral List
The latest #Challenge sweeping high schools and Twitter, the kitchen gadget that’s gone viral, a meme all about trying to stay non-political, and...
February 10th, 2017
Quote of the Day: “When a brand can adapt to all shoppers, it makes me trust them more.”
—Female, 24, MI
A startup is leveraging angry tweets to let brands find new consumers, and engineer some incredibly personalized marketing. Customer service listening tool SocialRank Realtime allows brands to view a dashboard of tweets from consumers “who might be fans of theirs in the future.” For example, after viewing a tweet from a potential consumer about a flight delay, an airport restaurant might send over a cup of coffee to their location. The tool touts its ability to let brands to create “real relationships” with consumers and has already signed on Juicy Couture and Aéropostale. (Business Insider)
Teens are watching influencers on YouTube, but what are the teen influencers watching? According to an Influenster survey of 14-51-year-old “tastemaker consumers,” 93% of 14-18-year-old influencers are watching product reviews—compared to 86% of overall respondents. Haul videos came in next in popularity at 76% (24% more than overall), followed by unboxing videos at 71% (19% more than overall). Seven in ten teen influencers are also watching YouTube videos at least once a day, and 42% say they can watch between six to 15 per sitting. (eMarketer)
Pokémon Go is still going. The revolutionary game, which attracted 500 million users in eight weeks last summer, has made an estimated $1 billion in the last seven months and reports “a very large level” of users. The second version of the game will soon be released, with 80 new monsters to catch—which is good news for brands. According to the CEO of Niantic Labs, the game will soon be integrating ads that fit in organically to the platform, and the game’s partnership with Starbucks on a Pokémon Go beverage “opened a lot of people’s eyes to start imagining other cool things that you can do.” (Adweek)
Wattpad is the latest company getting into storytelling via text messages. The social publishing platform has launched mobile app Tap, where readers can discover “chat-style” stories across genres like horror, romance, drama and more. Although fiction app Hooked and kid-targeted Amazon Rapids takes a similar approach, Tap is the only one that takes a “voyeuristic” angle, giving readers the feeling that they’re reading through someone else’s chat messages—a move that can appeal to teenagers and young adults. (TechCrunch)
Nordstrom is going above and beyond the “typical department store” offerings to reach young consumers. Earlier this week, the retailer launched the Lab—an incubator venture that showcases indie, new designers with “completely different audiences, messages, and points of view.” Each season will bring a new crop of designers, and according to the retailer, new stories: “It's the full package — who is the designer, what is their story, what do they stand for, why are they doing what they are doing, who is it for. There’s an authenticity [in that].” (Racked)
Quote of the Day: “For my engagement ring, I want a tattoo. No ring.”—Female, 30, AZ