Everything you need to know about youth marketing and Millennial research, at your fingertips.
Super Bowl 2016 Recap: 5 Major Marketing Trends
The football may be over, but the marketing game is just heating up. We’re recapping the biggest ad trends of last night&rsquo...
February 8th, 2016
Taylor Swift’s Mobile Game is Coming: The Friday Don’t Miss List
T. Swift coming to mobile gaming, the uncensored Snapchat, Doritos crashing the 2nd screen for the Super Bowl, even more inclusive Barbie, and more news...
February 5th, 2016
No More Mystery Meat: 3 Trends Changing College Dining
To cater to the foodie generation, college dining halls are stepping up their game. Here’s how the shifts in food culture have impacted...
February 4th, 2016
The Future of Real Time 24/7 Customer Service
Young consumers are beginning to expect access to brand assistance whenever they may need it—here’s how some are tackling the 24/7 real-time...
February 3rd, 2016
Diversity In the Toy Aisle: Brands Responding to Demands for Inclusivity
Parents and kids are demanding toys that are more inclusive, and brands are beginning to respond, kick starting an era of a more diverse toy...
February 2nd, 2016
Millennials & Teens Sound Off: What Brands Do The Most Good
We know Millennials and teens expect brands to make a difference, but what company do they think is doing the best job supporting a social...
February 1st, 2016
Barbie’s New Bodies: The Friday Don’t Miss List
Barbie's big step towards diversity, Coke's GIF problem, Instagram's top 25 most followed, Netflix and Chill...
January 29th, 2016
What Brands Can Learn From These Viral Hashtags
There are lessons behind that hashtag. We’re looking at three viral hashtag stories and revealing the takeaways for brands behind each. Hashtags can...
January 28th, 2016
The Secrets of the Most Followed Brands on Instagram
We’re breaking down some of the most beloved brand instagrams to figure out the secrets to their follow count and engagement… Our...
January 27th, 2016
Dorms For Millennial Grown Ups: The Growing Co-Living Trend
In cities across the U.S. co-living startups and community-minded Millennials are creating a growing trend... Some Millennial trends can be exaggerated, so even...
January 26th, 2016
Millennial News Feed
Quote of the Day: “The issue I am most passionate about is LGBTQ, because in the words of Dr. Seuss ‘A person is a person, no matter how small.’” –Female, 18, KY
Being able to mix up a good cocktail is an attractive quality to Millennials. A recent study commissioned by Southern Comfort found that 70% of single 21-34-year-olds who drink alcohol at least once a month would date a mixologist, and almost all (94%) say that they’re impressed by someone who can make a good drink. The survey on singles also found that 10% are intimated by whiskey (though we know that more of the generation is embracing it) and 44% are planning to stay home and cook for Valentine’s Day (which makes sense seeing as “home-cooked meal” is on their top 15 Valentine’s gift list this year). (Los Angeles Times)
Brands looking to get Millennials on their side need to speak to them—not like them. A survey on brand communication reveals that young consumers aren’t responsive to companies that use slang, emojis, and celebrity quotes. Two-thirds don’t find words like “bae” and “yasss” effective on social media platforms, 70% don’t like it when you say “on fleek,” and 83% think using abbreviations like LOL and FOMO are “a poor attempt by brands to relate to them.” Another word you should steer clear of is “Millennial”—42% loathe when advertisers say it. What’s important is communicating effectively without trying so hard to be “hip” (another word you shouldn’t use). (Adweek)
Toyota’s Scion brand launched to build cars for the non-conformist Millennial, but the quirky line is being shut down. The unique-looking vehicle was originally a hit for younger consumers and Toyota reports that 50% of buyers were under 35-years-old. But sales peaked in 2006, and have been falling—not because those younger consumers stopped buying cars, but because they’re more interested in “performance and safety” than colorful design. For brands, the lesson may be that focusing on quality is “a better strategy than pursuing the ever-changing perception of cool.” (Forbes)
As Millennials deal with the repercussions of student debt and low income, they may be turning to risky financial solutions to help them get by. The number of consumers taking out personal loans increased by 18% between 2013 and 2015, and a Bankrate survey found that 18% of 18-29-year-olds say they are very or somewhat likely to use a personal loan this year—more than any other age group. With 63% of U.S. adults lacking emergency funds, personal loans have become an easy option to get money quickly without negatively affecting their credit scores. (MarketWatch, Bankrate)
Time Inc. is continuing their pursuit of Millennial women with Motto, a new website targeting young female consumers with articles on “work, life, and play.” Time Digital’s managing editor reports that, “an enormous amount of [Time, Inc.’s] traffic, especially in social media, is about self-improvement and living a better life.” Motto will feature such “inspirational and motivational” daily stories and video content, which will be posted to Facebook and YouTube, written by Time magazine staffers, celebrities, and politicians. They expect more than 50% of readers to access the site through mobile and tablet. (The Wall Street Journal)
Quote of the Day: “I learned to cook through ship to home meals like Blue Apron.” –Male, 24, IL