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Why You’re Seeing “Hot Girl Summer” Everywhere, On The Viral List
Hot Girl Summer is the defining meme of the season, brands are already swooping in with pumpkin spice everything, brand watchdog Estée Laundry has put Ulta Beauty on the hot seat, and more of what…
Disney’s Remake Mania Has Gone Too Far For Nostalgic Millennials On The Viral List
No one wants a Home Alone remake, it’s time to find your text door neighbor, a cafeteria is a universally relatable meme, and more news you need to know……
How Ugly Became Cool: An Infographic Spotlight
Our recently released report, Cult of Ugly, reveals how ugly has become cool—but this trend is about more than just being aesthetically unnerving, and brands are breaking the cardinal rules of the marketing playbook to get it right……
3 Brands Getting In Young Consumers’ Heads With Wellness Experiences
Brands know that Gen Z & Millennials care about their mental health and wellness, so more are getting involved in the space by bringing anxiety-relieving activities to young consumers in the form of pop-up experiences……