Guy and 2 girls standing band looking at the user

Your Gen Z and Millennial marketing journey starts here.

YPulse powers the youth strategies behind the world's most popular brands.

YPULSE IS TRUSTED BY THESE COMPANIES

See what CMOs are reading about this week.

North America

Millions of Young Fans Tuned Into BTS’ United Nations Address on The Viral List

BTS fans flooded social media in support of the K-pop band’s United Nations address, A ...

North America

This Chart Shows The Biggest Influences on Gen Z & Millennials’ Fashion Purchases

What is most likely to influence young consumers’ clothing choices when they shop? Once...

Western Europe

Here’s Where Young Europeans Are Finding Connection (Outside of Friends & Family)

What communities do young people in Western Europe feel the strongest connection to? We...

Learn how you can bring YPulse articles, reports, and data to your brand

“YPulse gives me the snippets of knowledge I need. It’s like having a whole research team.”

Maxine Clark | Founder, Build-A-Bear Workshop

A YPulse business account guides your youth marketing journey from ideation to execution.

Articles

Articles

Articles

Spark your thinking with the latest youth news and insights, written and curated by our experts.

Read more

Behavioral Reports

Behavioral Reports

Behavioral Reports

Know how youth behavior is changing across categories to see the opportunities ahead.

Read more

Trend Reports

Trend Reports

Trend Reports

Understand how behaviors feed into the larger trends being fueled by today’s youth.

Read more

Pro Data

Pro Data

Access data to analyze the specific groups that most matter to your brand, and understand what th...

Read more

Pulse

PULSE Surveys

PULSE Surveys

Test your hypothesis with real-time research and insights before you execute.

Read more

With millions of datapoints and thought-provoking youth expert analysis, YPulse has your back every step of the journey.