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Your Gen Z and Millennial marketing journey starts here.

YPulse powers the youth strategies behind the world's most popular brands.

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“YPulse gives me the snippets of knowledge I need. It’s like having a whole research team.”

Maxine Clark | Founder, Build-A-Bear Workshop

A YPulse subscription guides your youth marketing journey from ideation to execution.

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Articles

Articles
Spark your thinking with the latest youth news and insights, written and curated by our experts.
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Behavioral Reports

Behavioral Reports
Know how youth behavior is changing across categories to see the opportunities ahead.
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Trend Reports

Trend Reports
Understand how behaviors feed into the larger trends being fueled by today’s youth.
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Pro Data

Pro Data
Access data to analyze the specific groups that most matter to your brand, and understand what th...
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Pulse

PULSE Surveys
Test your hypothesis with real-time research and insights before you execute.

With millions of datapoints and thought-provoking youth expert analysis, YPulse has your back every step of the journey.

Want to see YPulse research in action? Register our upcoming live webinar on November 11.

Comfort in the Kitchen | Live 11/19 1 p.m.
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