Everything you need to know about youth marketing and Millennial research, at your fingertips.
Kids These Days: What’s Trending Right Now
Want to listen to the kids? Here’s what's trending with them right now... As our future president, and self-professed Millennial, Kanye West...
August 31st, 2015
The Unhappiest Place On Earth: The Friday Don’t Miss List
Visiting Disney World's warped doppelganger (courtesy of Banksy); the dating app for the young, rich, and famous; Burger King's now-infamous Peace Day offering,...
August 28th, 2015
Tasty Food Marketing…From Non-Food Brands
Marketing to a generation of foodies means that even non-food brands are rolling out tasty food-centric campaigns, beyond the branded food truck. According to a...
August 27th, 2015
Millennial-Fueled Social Movements
Making a difference is hugely important to Millennials and teens, who are founding their own social good projects and fueling movements that reflect their values...
August 26th, 2015
3 Things To Watch Today
We're here to keep you in the loop on the viral content being consumed by young consumers—and why it matters. The...
August 25th, 2015
Selling to Rich Millennials (Yes, They Exist)
Much ink is spilled on Millennials' debt and financial hardships, but as with any generation, there are also lucky, privileged, and just straight-up rich Millennials...
August 24th, 2015
Back To Hogwarts: The Friday Don’t Miss List
Why the Millennial Harry Potter fandom will never die, the dangers of breaking up online, the generation making or breaking retail, and more....
August 21st, 2015
Beware the Teens, The Most Powerful Force on the Internet
Brand after brand is learning the serious power and influence of teens online, and their almost scary ability to organize to get what they want,...
August 20th, 2015
Diversity Isn’t What You Think It Is: The New Era of Inclusive Marketing
We know Millennials and teens want diversity in entertainment and marketing, but what that diversity looks like is swiftly evolving. For a long time, we...
August 19th, 2015
It’s Complicated: The Messy State of Digital Dating
Those fretting about the "Dating Apocalypse" are missing a lot, but it's true that dating in the digital age is full...
August 18th, 2015
Millennial News Feed
Quote of the Day: “My favorite store to shop in is The Apple Store. Best store layout i have every experienced. They have the products I want and the expertise to answer any questions.” –Male, 19, VA
Those fretting about the "dating apocalypse" are missing a lot, but it's true that dating in the digital age is full of complications for young consumers. While some truly believe that so-called hookup culture is the problem, there is another theory out there for the modern dating scene’s issues: math. The book DATE-ONOMICS: How Dating Became a Lopsided Numbers Game argues that hookup culture is actually a result of unequal numbers in the gender pool. In short, far more women are going to college, and “when gender ratios skew toward women, as they do today among college grads, the dating culture becomes more sexualized.” (Washington Post)
Every parent who has asked, “What were they thinking?!” when they see teens’ questionable social media posts finally has an answer: nothing. Ask.fm’s recent survey found that 80% of teens post status updates, or send tweets without thinking about the consequences of what they’re broadcasting. But many of their parents don’t actually know what’s being posted anyway: 43% say they don’t keep tabs on their children’s online activity. (Jezebel)
When Millennials get over their wariness of the stock market and actually do invest, they still aren’t making the same choices their parents did. Younger investors favor “passive management,” and tend to choose less volatile stocks. Unsurprisingly, their tech-reliance is also influencing their investments, and they're using online wealth management tools and “robo-advisors,” while Boomers still rely on information from peers, traditional brokers, and financial advisors. (Nasdaq)
According to a recent Ypulse monthly survey, 91% of 13-32-year-olds say they care about their health and being healthy, and 73% say they enjoy exercising—so it makes sense that it’s young consumers who are spending on health and wellness products. Another recent study found that one in three Millennials share health content through social media, texts, or email every week. Their fitness behavior is driving the growth in health tech: health and wellness apps have seen 171% annual growth in usage. (MediaPost)
We’ve told you about the unique and wonderful talents of YouTuber Todrick Hall in the past, but in case you missed that, Fast Company has a “Non-Millennials’ Guide” to Hall—because he’s now got his own show on MTV. Todrick, which premieres tonight, is a reality show that gives viewers a behind-the-scenes look at Hall and his creative crew making their musical online videos. The singer's YouTube channel currently has over 1.6 million followers. (Fast Company)
Quote of the Day: "My favorite place to shop online is Sephora, because I love high end makeup and I love reading about what's new and watching tutorials on how it works.” –Female, 26, MA