Everything you need to know about youth marketing and Millennial research, at your fingertips.
What Stereotypical Millennials Think of Your Stereotypical Millennial Ad: The Friday Don’t Miss List
Millennials aren’t feeling your Millennial ads, Birchbox finds a new use for Snapchat, a modern day rom-com for the digital world, and more...
July 22nd, 2016
How Some Brands Are Cashing In On The Pokémon Craze
From increasing foot traffic and sales to capitalizing on the interests and needs of the massive Pokémon fandom, some businesses and brands are...
July 21st, 2016
Who’s Using Snapchat Right (Without Using A Pricey Lens)
For those brands willing to play on the platform, Snapchat can have a big payoff—and you don’t even have to buy...
July 20th, 2016
Millennials & Teens Sound Off: Their 20 Favorite Places to Buy Groceries
We asked 1000 13-33-year-olds where they most like to fill their grocery carts... Young consumers are storming the grocery industry. According to Ypulse&rsquo...
July 19th, 2016
3 Unexpected Things Brands Are Doing To Attract Young Consumers
Brands are taking some new approaches to impress Millennials and teens—and we promise we’re not going to say “going digital....
July 18th, 2016
How Nintendo Might Win The Holidays With Nostalgia: The Friday Don’t Miss List
Nintendo plans to keep using Millennials' nostalgia to buy big (for the holidays), how Starbucks is embracing a colorful fan-created trend, an update on...
July 15th, 2016
Millennials & Teens Sound Off: The Summer Movies They’re Going To See
We asked 1000 13-33-year-olds what summer movies they’re planning to see in theaters and what movie they’re MOST excited to see... ...
July 14th, 2016
One Of These 5 Apps Could Be the Next Big Teen/Tween Hit
From animated selfies to Snapchat competition to Ariel emojis, one of these apps could be the next big hit with teens and tweens. According to...
July 13th, 2016
First Person Millennial: Why I’m Hooked on Pokémon Go
We told you everything you need to know about Pokémon Go—now here’s the first-hand report of one Millennial hooked...
July 12th, 2016
Everything You Need to Know About Pokémon Go (the Hottest Mobile Game…Ever?)
In the short week since Nintendo’s new Pokémon augmented reality app was released, it has become an international sensation. Here&rsquo...
July 11th, 2016
Millennial News Feed
Quote of the Day: “You want me to list every concert I’ve been to in the past year? Are you nuts? I've been to like 30 so far this year.”
—Male, 29, NY
Forget the ping pong tables and free food, Millennials really want a tech-smart workplace. A new study from Dell and Intel has revealed that 80% of 18-34-year-old workers prefer tech-forward perks like augmented/virtual reality than other low-tech perks at their workplace. They are so driven by digital capabilities that 42% say they wouldn’t hesitate to leave their jobs if the environment wasn’t up to par with what they consider “smart.” About three in five say they expect technology to become advanced enough to longer need face-to-face interactions in the future. (Parent Herald)
Branded content is not only a way to reach the ad-skipping generation, it’s also producing results. A recent Nielsen analysis found that branded content generates 21% more brand recall than a pre-roll ad, and is giving brands a boost in perception: affinity for branded content averages 28% in comparison to 18% for pre-roll, and purchase intent is 14% for branded content compared to 11% for pre-roll. The analysis also found that 40% of consumers say they “probably will” or “definitely will” view branded content on future TV/video episodes. (MediaPost)
Victoria’s Secret is making a not-so-subtle play to attract Nike consumers to their brand with Victoria Sport, their new athleisure division. The brand has been slowly shifting its image from sexy to athletic to coincide with Millennials’ preference for “being fit [and] strong,” and buying clothes that reflect that. On the new line’s website, Victoria Secret calls out Nike with a quote from one of their Angels saying, “When I tried these, I threw out all my Nike bras." (Business Insider)
“Brand love is alive and well with the Dew nation." After Mountain Dew asked fans to vote on which limited-edition flavor should become a permanent fixture in stores, Baja Blast or Pitch Black, a three-month long voting campaign inspired crazy stunts and drew in nearly 5.8 million votes. To encourage votes, the brand hosted an event inspired by ‘90s favorite GUTS Aggro Crag, and challenged fans on social media to bathe in or dye their hair the color of the beverage they wanted to win. Fans complied, and in the end Pitch Black was the ultimate winner with 50.5% of the votes. (Adweek)
Millennial small business owners (SBOs) are “in it for the long haul.” A study from Wells Fargo revealed that 80% of 19-35-year-old SBOs plan to grow their business for many years and eventually pass them along to their children, and nearly 60% say that being passionate about their work is what drove them to start their business, compared to about half of older SBOs. Millennial SBOs are also more willing to put it all on the line: 67% are willing to take financial risks to get them there, while only 54% of older SBOs said the same. (Entrepreneur,The Street)
“I like Beyoncé, because she's a force to be reckoned with in most aspects of her life. She shows how to be a strong female.”—Female, 26, CO