Everything you need to know about youth marketing and Millennial research, at your fingertips.
Millennials, Unicorns, and Rainbows: How the Generation Is Keeping Fantasy Trending
All that glitters, shimmers, is colorful, and name-drops a mythical creature continues to trend with young consumers, who are keeping fantasy alive… In January 2016,...
March 23rd, 2017
How Millennials Feel About Marriage In 5 Stats
How does the generation famously delaying marriage really feel about it? We asked… Are Millennials killing marriage?! That was the question we tackled last...
March 22nd, 2017
How These Fashion/Retail Innovators Have Won Millennials Over: Insights from Millennial 20/20
Warby Parker, THINX, and ADAY have become Millennial charmers in a relatively short time—so how did they do it? This month, we&rsquo...
March 21st, 2017
The 3 Biggest Marketing Trends Out of SXSW 2017
Experiencification ruled the festival, but branded experiences come in all shapes and sizes... The latest SXSW is a wrap, and though big brands are not...
March 20th, 2017
A New Viral Starbucks Cup is Here on The Viral List
Starbucks has unveiled new spring-themed cups (to mixed responses), a campaign from upcoming film Ghost in the Shell backfires, a Millennial woman standing up against...
March 17th, 2017
Millennials & Gen Z’s 20 LEAST Favorite Places to Buy Clothing
We asked 1000 13-34-year-olds to tell us their least favorite place to shop for clothes… Ypulse’s predictions for 2017 included our forecast that...
March 16th, 2017
How 4 Brands Turned Viral Stories Into Marketing
From slime to Instagram-famous foods, these brands found a way to turn viral moments into real marketing… Every Friday, we call out some of...
March 15th, 2017
4 Millennial Food Pioneers: Insight from Millennial 20/20
These Millennial culinary innovators could change how their generation eats, are sparking major trends, and shaping the future of food… This month, we&rsquo...
March 14th, 2017
Millennials & Gen Z’s 20 Favorite Places to Buy Clothing
We asked 1000 13-34-year-olds to tell us their favorite places to buy clothes—and ranked their top stores and shopping venues… The opinions...
March 13th, 2017
Get Out Inspires a New #Challenge On The Viral List
Box office hit Get Out inspires a new internet challenge, HBO gets a large audience to watch ice melt, Zara gets called out for a...
March 10th, 2017
Quote of the Day: “Budweiser ads are memorable because they pull at the heart strings with the horses and dogs.”—Female, 22, CA
Nine months after its launch, Toca Boca is shutting down its SVOD service. Toca TV, which was aimed at five-nine-year-olds, featured ad-free licensed content as well exclusive originals for the price of $5 monthly. Although there was engagement with the content, the company says the subscription model “was more challenging than…anticipated,” and was failing “to sustain a targeted level.” Toca now plans to refocus energies back to their mobile app business, which has grown to include 36 mobile games and 150 million downloads. (Kidscreen)
The age divide in how Americans watch television is leading up to a major battle for live TV. A new ComScore analysis found that “there is a stark shift away from TV and toward digital” among Millennials, compared to Gen X and Boomers. In a breakdown of the total amount of hours 18-34-year-olds spent with TV and digital media in 2016, digital outweighs live TV by around 11 billion hours, and smartphones are “driving the numbers way up”—a trend we explored in The Post-TV Gen. (Business Insider)
Brands’ increasing efforts to reach the ad-skipping generation are majorly boosting native ads. Native digital display ad spending will reach an estimated $22 billion this year, according to a new eMarketer analysis, a growth of 36.2% from 2016. The shift reflects an attempt to create “more engaging, less intrusive” brand messages. Over 80% of native display ad spending in the U.S. is designated to social channels (mainly Facebook), but the study estimates that social’s percentage will drop next year as non-social channels, like in-feed and sponsored content, continue to grow. (Fast Company)
For a peek into the modern banking experience, check out Snapchat. Banks have been increasingly joining the platform to keep up with young consumers, and it’s clear they’re being “cautious” and experimenting to find the best strategy. Dutch bank ABN Amro uses the platform for customer service by creating interactive stories, Citibank offers a behind-the-scenes look of offices with Snapchat Spectacles in an attempt to recruit job seekers, and The Bank of Ireland is doling out financial tips and advice through influencer stories. (Tearsheet)
Millennials’ relationship with plants is budding. According to a 2016 National Gardening Report, five million of the six million new Americans that took up gardening in 2015 were between 18-34-years-old, and 37% of Millennials are growing indoor plants and herbs. The generation’s tendency to live within nature-starved cities is most likely a factor at play, but the founder of Sprout Home also cites Millennials’ affinity for healthier lifestyles: “A lot of people come into the store asking which plants give off the best oxygen; they’re actually very concerned and curious about making sure how they can better benefit their life, and plants can be a part of that.” (NYLON)
Quote of the Day: “When deciding what products to buy, what’s most valuable to me is reviews from users regardless of whether or not I know them.”—Female, 32, MA