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15 of the Coolest Brands, According To Gen Z & Millennials
Young consumers are quick to call out brands that are trying too hard to be cool—but what brands do they actually consider worthy of the title…
These 3 Brand Watchdogs Are Policing Industries On Instagram
Across social media, users are putting on their capes to crack down on brands making missteps—whether it be a cringeworthy marketing move or serious cultural appropriation… Social media has become the final say on whether…
12 Indie Beauty Brands Gen Z & Millennial Women Want To Try
We asked young females what up-and-coming new beauty brands they’re excited to try, and these are the top 12 on their list… Beauty and personal care brands have been experiencing a boom, thanks in part…
Here’s What Teens Really Think About Vaping
The battle against teen vaping is raging, and our data shows their perceptions of it are shifting. But not necessarily in the ways you might expect… In 2018, we learned that Gen Z has a vice:…