Everything you need to know about youth marketing and Millennial research, at your fingertips.
Adulting? There’s A School for That: The Friday Don’t Miss List
The new school teaching Millennials how to be grown-ups, an Adidas store inspired by high school sports, StubHub’s take on the hottest...
December 2nd, 2016
5 Brands Turning the Store into an Experience
At a time when it’s getting harder and harder to get Millennials and teens into stores, retailers and brands are experimenting with ways...
December 1st, 2016
Millennials & Teens’ 12 Favorite Places to Buy Coffee
We asked 1000 13-34-year-olds to tell us their favorite places to buy their coffee (or iced coffee, cappuccinos, lattes and espressos)… Millennials love coffee....
November 30th, 2016
What Millennials Are Shopping For & Who They’re Giving to This Holiday
We asked 800 18-34-year-olds all about their holiday gift buying plans, from who they’re shopping for to what they’re buying,...
November 29th, 2016
4 Apps Made by Teens, For Teens
These teens are making apps that solve their peers' unique problems… Capturing the attention of young consumers through an app is not an easy...
November 28th, 2016
The 17 Things Young Consumers Plan to Buy This Black Fri & Cyber Mon
We asked Millennials and teens who are planning to shop on Black Friday or Cyber Monday this year what exactly they plan to buy, and...
November 23rd, 2016
Millennials & Teens’ 20 Top Holiday Wishlist Items
We asked 1000 13-34-year-olds what ONE item is at the TOP of their holiday wishlist this year, and we’ve ranked their 20 most-desired items...
November 22nd, 2016
Friendsgiving 2016 Marketing Roundup
Here’s how some brands made the most of young consumers’ Friendsgiving interest this year… We’ve been tracking the Friendsgiving...
November 21st, 2016
A Holiday Gift for the Selfie Generation: The Friday Don’t Miss List
A gift made for the selfie generation, Lowe’s plans to live-stream their Black Friday deals, the new Barbie has no thigh-gap, and...
November 18th, 2016
Holiday Must-Haves: The 3 Products Pre-Teens, Teens, and Millennials Want
This holiday season, young consumers are creating a frenzy around three very different, highly in-demand products… Blame Tickle Me Elmo. Every year, there are...
November 17th, 2016
Quote of the Day: “I get spending money from helping my neighbors with their computer problems.”—Male, 14, FL
Although controversial to some, influencer marketing isn’t going away any time soon. A new survey by influencer platform Linqia revealed that 94% of marketers across many industries believe influencer marketing to be effective, despite 78% saying that determining the ROI of the approach will be one of the top challenges of 2017. The top benefits cited were creating authentic content (87%), driving engagement (77%), and driving traffic to website (56%). (Adweek)
Vine stars are finding a new home on live stream app Live.ly. The app, a spin-off from the popular video network Musical.ly, generated half a million downloads in its first week by creating a platform where broadcasters can engage with viewers and stream as long as they like—and then there’s the money. According to Musical.ly, the top 10 broadcasters on the platform have made an average of $46,000 in the span of two weeks with a monetization model that lets users make contributions during streams. (Business Insider)
Self magazine is leaving print behind, and going all-digital. The publication has announced that February’s issue will be their last print production, and their new strategy will make them “uniquely positioned to give consumers more of what they love while creating innovative and engaging opportunities for our advertising partners.” The all-digital tactic is a first for a major Condé Nast magazine, and reflects the decreasing interest in print in the digital media era. (The Wall Street Journal)
Teens and kids are embracing tech even more than Millennials. A new Quizlet survey found that U.S. students 16-years-old and younger are 28% more likely than Millennials to say that technology helps them learn faster than traditional tools like worksheets and lectures. Their teachers were even more open to tech: they were 32% more likely than students to say learning tech is good use of classroom time, and 20% more likely to say devices make learning fun. (CNET)
Retirement may be on the outs. According to a Merrill Edge survey, 83% of “mass affluent” 18-34-year-olds say they will still work after they “retire,” “either for income, to keep busy, or to pursue a passion.” Getting to retirement will be a struggle in itself: Half of 18-24-year-olds and 24% of 24-34-year-olds say they will need a side job to reach their retirement savings goal, which three in four believe will be $1 million. (CNNMoney)
Quote of the Day: “My favorite thing to do to have fun is stay at home and invite friends over.”—Male, 32, VA