Everything you need to know about Gen Z and Millennial research and marketing, at your fingertips.
Influencers, Instagrammability, and Wanderlust: 3 Major Trends Impacting Millennials & Gen Z
Here’s your exclusive look at the three big trends we’re exploring in our upcoming report, delving into how young consumers really...
June 26th, 2017
Can Burger King Get Lucky With Their New Viral Milkshake?
Burger King unveils a viral dessert contender, armpits are having their trending moment, teens are regularly stealing other teens’ photos for likes, and more...
June 23rd, 2017
How Big Brands Are Getting Into the Subscription Box Game
Big brands in fashion, personal care, playtime, food, and even cars are tapping into the subscription service trend to appeal to Millennial consumers… Is...
June 22nd, 2017
What New Beauty Trends Do Millennial & Gen Z Women Want To Try Next?
From brightly colored hair to “no makeup” makeup, brands and influencers are helping to fuel a slew of new beauty trends that could...
June 21st, 2017
4 Brands Winning Out With Millennials (Besides Apple)
Young consumers aren’t exactly known for their brand loyalty, but some brands are managing to stay favorites among Millennials and Gen Z. We...
June 20th, 2017
Millennials’ Favorite Place to Buy Groceries Is Not a Grocery Store
Traditional grocery stores are struggling and the future of grocery shopping is shifting thanks to Millennials’ food-purchasing preferences. So where do they like to...
June 19th, 2017
What Is #Skintertainment? Find Out on the Viral List
Face-masked women are taking on a new Instagram trend, Skittles goes white for a cause (but not everyone likes it), a scene in box...
June 16th, 2017
Do Gen Z Teens Plan To Have Summer Jobs?
Headlines about summer teen jobs disappearing are cropping up, but does Gen Z even want them? What are Gen Z teens planning to do during...
June 15th, 2017
Photo Op Marketing: 3 Brands Giving Millennials the Perfect Social Media Shot
The latest marketing trend is all about creating the perfect picture. Brands are setting up photo opportunities in stores, pop-ups, and major marketing campaigns, giving...
June 14th, 2017
5 E-Commerce Apps Making Mobile Shopping More Millennial
Millennials are making their phones a part of their shopping experience, and e-commerce apps are pulling out all the tricks to get them to buy...
June 13th, 2017
“The wedding trend I have noticed is the white wedding dress being phased out and an array of colors and styles being used.”
—Female, 32, FL
Millennials are about to receive “one of the largest intergenerational wealth transfers in history,” according to UBS. This comes right as they reach peak earning age, making Millennials a powerful spending force—so how can Wall Street pull their purse strings? Besides transparent business practices, they’re expecting on-demand everything across all channels. Easily-navigable banking apps and mobile-first financial advice services are must-haves to impress them. (Business Insider)
Today’s teens are having safer sex, according to a CDC report. Not only are fewer teens having sex, but those that are, are more likely to be using contraceptive methods. Compared to 1988, 9% fewer 15-19-year-old females and 16% fewer males have had sex. The teen pregnancy rate in the U.S. also hit a historic low, with 99.4% of female teens who have had sex using contraception at least once, compared to 97.7% in 2002. (CBS)
Most young consumers use ad blockers, but they don’t always mind seeing ads online—as long as their “space” is respected. Defy Media and TMI Strategy found that 13-25-year-olds were open to seeing ads that are contextually relevant and informative, and don’t interrupt their experience. Anything that “clogs their feed” is off the table, but they’re not averse to all ad placements: 78% don’t consider product placement offensive, 62% follow at least one branded account, and 44% are subscribed to a branded newsletter. (Adweek)
The future of Facebook is going to be a bit more private. Mark Zuckerberg recently announced that the platform’s new mission is to “give people the power to build community and bring the world closer together.” Connecting with friends and family will come back to the forefront, with Groups as a “lynchpin” of this “next era” to make smaller communities and more closed-circle communication a focus, instead of the cluttered public feed. (NYMag)
Japan’s Millennials would stay at one company for life, defying the job-hopping stereotype in favor of job security. From 2001-2015, the percentage of Japan’s Millennials who supported lifelong employment and one-company careers skyrocketed from 64% and 40% to 87% and 55%, respectively. In fact, last year, less than 7% of 25-34-year-olds switched jobs at all. Overall, Japanese employees leave jobs at less than half the rate of Americans, and younger Japanese workers are “even more risk averse.” (Bloomberg)
“I love reality TV shows. It's always fun to watch average people make themselves look foolish just for a shot at fame.”
—Female, 17, CA