3 Stats on Reaching Gen Z on Social Media
Gen Z knows when they’re being advertised to, and they actually like it—if it’s done right. Here are three key things to consider when using social media to reach coveted Gen Z consumers… Although it’s…
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Wanted: Editorial Assistant at YPulse NYC!
Are you fascinated by youth culture, and figuring out the hows and whys of big trends? Do you love writing and reading about Gen Z, Millennials, and the impact they’re making on the world? This…
The Power of Community: A Research Project by Reddit & YPulse
The social media landscape is changing. The tools that are supposed to bring us together are often making us feel more isolated and distant from one another. Alienation is the name of the game online.…
Wanted: Senior Market Research Strategist at YPulse NYC!
YPulse is hiring a Senior Market Research Strategist to join our NYC team. ABOUT YPULSE With 15 years of experience studying tweens, teens and twenty-somethings, YPulse is the leading authority on youth. We’re a team…
Wanted: Marketing Operations Lead at YPulse
Who We Are YPulse is the world leader in youth consumer insights and advisory. Every day, for clients like Netflix, YouTube, Victoria Secret and nearly 100 others, we develop deep insights into teens and young…
Wanted: Manager, Outbound Demand Generation at YPulse
Who We Are YPulse is the world leader in youth consumer insights and advisory. Every day, for clients like Netflix, YouTube, Victoria Secret and nearly 100 others, we develop deep insights into teens and young…
Wanted At YPulse: Research Operations Analyst
Survey Programming / Data Processing / Data Analysis / Data Visualization Join our rapidly growing media and market research team for an opportunity to work across a broad variety of research and technical functions, gaining…
Wanted: Research Operations Programmer / Analyst at YPulse
Role Description Survey Programming / Front-end Developer / Data Visualization To apply, please send a cover letter and your resume to jobs@ypulse.com. Join our rapidly growing media and market research team for an opportunity to…
Wanted: Freelance Tableau Developer
ABOUT YPULSE With 15 years of experience studying tweens, teens and twenty-somethings, YPulse is the leading authority on youth. We’re a team of intelligent and creative researchers, data scientists, and trend forecasters that help brands…
Retail’s New Reality
The desire for shopping is strong, and retail is perhaps more emotionally charged than it has been in Gen Z and Millennials’ lifetimes. They’re missing the in-store experience and have a slew of new emotional…
After Corona
Over half of 13-39-year-olds tell YPulse that there are changes they’ve made because of Coronavirus crisis that they would like to keep as part of their life. From shopping to entertainment, their new habits are…
Virtual Camps Are The Hottest Marketing Trend of the Summer
These brands’ virtual summer camps are lessons in positive COVID marketing…
Half of Gen Z & Millennials Have Purchased Something An Influencer Recommended—Here’s What They’ve Bought
Influencer recommendations are still driving purchases—and these are the top things young consumers have purchased because of an online celebrity…
TikTok Owns The Songs of the Summer this Year
The kinds of songs that Gen Z and Millennials listen to are changing—and making a single Song of Summer an impossibility…