Everything you need to know about youth marketing and Millennial research, at your fingertips.
Millennials & The New Attention Economy
With all of the distractions that young consumers face, the definition of attention is not what it once was—for Millennials or for brands....
October 8th, 2015
The Biggest Millennial Marketing Opportunities of New Fall TV
We've crunched the numbers to find what new shows are marketers' best bets for reaching Millennials. Millennials are watching a ton of entertainment...
October 7th, 2015
Look Who’s Watching: Millennials & The New Fall Lineup
Now that the new fall TV shows have premiered, which shows are Millennials watching? With a fall television lineup that’s bursting at the...
October 6th, 2015
5 Stats on Millennials’ Media Consumption
Our quarterly media consumption tracker asks Millennials and teens what screens they're watching, what devices they're using to watch, what services they'...
October 5th, 2015
The Q3 2015 Ypulse Quarterly Report is Here!
Our most recent trend report is now available! The Q3 2015 Ypulse Quarterly covers three major trends we see impacting young consumers, and includes...
October 5th, 2015
Millennials Steal The Daily Show: The Friday Don’t Miss List
Millennials are making satire news an irony-free zone (and Xers hate it), a moment of Barbie diversity, and the trends at every wedding in 2015....
October 1st, 2015
Marketing With Music? You Need to Know Your Millennial Audience
Making music marketing a part of your efforts to reach young consumers? You better know your Millennial audience—not every event and fan group...
October 1st, 2015
The Luxe List: Top 20 Brands Millennials Think Are Luxury
We asked Millennials and teens to tell us the brands they think make luxury products, and then which brands they think make quality products. ...
September 30th, 2015
Millennial Media Takes on the Election
Millennial-targeted media are getting political with campaigns and plans to engage, and maybe influence, young consumers on their way to the polls. The presidential election...
September 29th, 2015
Millennials Sound Off: Their 20 Favorite TV Shows Right Now
We asked 1000 13-33-year-olds to tell us which TV show from the 2014-15 season was their favorite... Fall TV season is here, and the ratings...
September 28th, 2015
Millennial News Feed
Quote of the Day: “My biggest financial priority right now is to pay off my car loan and afford a wedding of about $50,000.“ – Female, 29, NJ
Facebook is getting more emotional. The platform is adding Reactions, a new set of emoji icons that allow users to convey emotions beyond “Like,” including “Sad,” “Angry,” and “Wow.” Facebook’s director of monetization product marketing says the buttons will help brands, “understand on a multi-dimensional level how people are feeling about the things that they're posting." (AdAge)
Parents are currently told that children under two-years-old should have no screen time—a pretty unrealistic tip for modern, mobile Millennial caregivers. But the American Academy of Pediatrics may be updating that advice to keep up with the times. A reported 30% of children in the U.S. first play with mobile devices while they’re still in diapers, and the AAP now says that “in a world where screen time is becoming simply ‘time,’ our policies must evolve or become obsolete.” (Washington Post)
Amazon is already Millennials’ favorite place to shop online or off, and now the e-commerce giant has launched an Etsy rival. Amazon’s new Handmade platform will bring together creators of artisan, “factory-free” goods, launching with 5,000 sellers. Creators must be vetted by Amazon to ensure products are handmade, and some items will be eligible for Amazon Prime. (The Daily Beast, Fortune)
With more Millennials delaying marriage, more twentysomethings are not going to weddings—but that doesn’t mean they have to miss out on the party. Falsa Boda is a company throwing fake weddings for Argentinian Millennials who want to attend a wedding, without the hassle of actually getting married. The parties include all the elements of a wedding ceremony and reception, including a couple that re-enacts marriage vows. (BuzzFeed)
A new category of toys is combining the power of children's imagination with the amplifying magic of technology, to appeal to a generation of kids for whom “real-world activities can seem unexciting." Disney’s new augmented reality coloring book pairs with a tablet to make the characters and kids' drawing come to life in 3D and in real-time, taking their physical play and creating a digital enhancement. (Marketing Magazine)
Quote of the Day: “When I turn 14 soon I can get a job if I want and start saving for my first car with that money and the money I make on eBay.” –Male, 13, FL