Get the edge in Gen Z and Millennial intelligence.

Make smarter decisions about Gen Z and Millennial consumers with the leading global youth insights and intelligence platform.

TRUSTED BY

See what Fortune 100 CMOs are reading about today:

Bobbi Brown is Throwing Shade at an Influencer Over Foundation on The Viral List

TL;DR: Bobbi Brown responded on TikTok to an influencer who was using her brand’s foundation

4 Brands That Took Their Viral Songs & Made Them Whole Campaigns

These four brands were name-dropped in viral songs and fan content, then turned it into

NA versus WE: Who Are the Bigger Sports Fans?

Looking at the sports fandom of North American and Western Europe young consumers, which region

Get unlimited access to all articles when you subscribe to YPulse Daily Intelligence. Learn more.

GEN Z 101 WEBINAR

what motivates gen z?

Gen Z's Five Biggest Drivers

Gen Z is fundamentally different from any generation that has come before them–which means the things that drive their behaviors are unique. Understanding what motivates and inspires them now will be key to your future success.

The most powerful youth data + insights platform

Understand and stay connected with Gen Z and Millennial consumers

Articles

Every day spark your thinking with the latest youth news and insights, written by our experts.

Behavioral Reports

Every week read the latest report on how youth behavior is changing across industries and see the opportunities ahead.

Trend Reports

Every month immerse yourself in the biggest trends fueled by today’s youth.

Brand Tracker

Constant measurement of how young consumers really feel about your brand, via the most powerful youth brand tracker available, ranking over 1,300 brands in 7 countries across 20 youth-specific diagnostics.

Authentic youth intelligence

Thought-provoking actionable insights from our youth experts

YPulse is constantly immersed in youth culture, and collects millions of data points on Gen Z and Millennials to provide insights that guide today’s biggest brands. We know how to identify the trends and behavioral shifts that matter, and decode them for marketers trying to reach youth.

Comprehensive youth brand tracking

Track the most popular youth brands across 20 diagnostics

YPulse’s proprietary brand data analyzes young consumers’ affinity for over 1,300 brands in a completely unique way. Our youth-specific diagnostics are specific to the things that are driving their purchases, revealing the brands they think are cool, making the world a better place, and more. These diagnostics roll up into one score to assess brand love—and how you stack up against the biggest players across industries.

A Global Perspective on Youth

Follow youth trends and data in seven countries across North America and Western Europe

North America

United States

Canada

Western Europe

United Kingdom

France

Germany

Italy

Spain

Asia

Coming Soon

Find the right business account for your brand

See how YPulse can fit into your organization.