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5 Stats That Show How Gen Z & Millennials Are Primed to Shop on Social Media
These stats show how young consumers are ready to show on social platforms—and why brands need to start thinking of social media as their new storefront…
Here’s What Teens Really Think About Vaping
The battle against teen vaping is raging, and our data shows their perceptions of it are shifting. But not necessarily in the ways you might expect… In 2018, we learned that Gen Z has a vice:…
Disney’s Little Mermaid Casting Is Making Major Waves On The Viral List
Disney’s choice to cast a young Black artist as Ariel is making serious waves online, Christmas came way too early for a makeup brand (and fans are suspicious), everyone is doing the bottle cap challenge,…
Brands Should Watch Their Youth Marketing Around These 3 Holidays
The 4th of July is just one holiday where brands need to be careful when it comes to marketing to young consumers—or they risk being called out for cashing in without caring… There’s a right…