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Your Gen Z and Millennial marketing journey starts here.

YPulse powers the youth strategies behind the world's most popular brands.

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See what CMOs are reading about this week.

How 3 Big Brands Are Personalizing Their Products

Personalized products are everywhere this season, with major brands ramping up their cu...

Which Gaming Console Are Gen Z & Millennials Flocking to Buy This Season?

The console wars are in full swing, with new Xbox and PlayStations sold out everywhere—...

Register: “What’s Working” Webinar with Bleacher Report

When the pandemic hit, sports came to a screeching halt, forcing media brands into comp...

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“YPulse gives me the snippets of knowledge I need. It’s like having a whole research team.”

Maxine Clark | Founder, Build-A-Bear Workshop

A YPulse subscription guides your youth marketing journey from ideation to execution.

Articles

Articles

Articles

Spark your thinking with the latest youth news and insights, written and curated by our experts.

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Behavioral Reports

Behavioral Reports

Behavioral Reports

Know how youth behavior is changing across categories to see the opportunities ahead.

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Trend Reports

Trend Reports

Trend Reports

Understand how behaviors feed into the larger trends being fueled by today’s youth.

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Pro Data

Pro Data

Access data to analyze the specific groups that most matter to your brand, and understand what th...

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Pulse

PULSE Surveys

PULSE Surveys

Test your hypothesis with real-time research and insights before you execute.

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With millions of datapoints and thought-provoking youth expert analysis, YPulse has your back every step of the journey.

Want to see YPulse research in action? Register our upcoming live webinar on November 11.

Comfort in the Kitchen | Live 11/19 1 p.m.

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