Why Brands Should Keep Making “Scrappy” Ads Post-COVID
Brands have been forced to get creative to make ads during quarantines, and the results are actually more suited to appeal to young consumers…
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Wanted: Editorial Assistant at YPulse NYC!
Are you fascinated by youth culture, and figuring out the hows and whys of big trends? Do you love writing and reading about Gen Z, Millennials, and the impact they’re making on the world? This…
The Power of Community: A Research Project by Reddit & YPulse
The social media landscape is changing. The tools that are supposed to bring us together are often making us feel more isolated and distant from one another. Alienation is the name of the game online.…
Wanted: Senior Market Research Strategist at YPulse NYC!
YPulse is hiring a Senior Market Research Strategist to join our NYC team. ABOUT YPULSE With 15 years of experience studying tweens, teens and twenty-somethings, YPulse is the leading authority on youth. We’re a team…
Wanted: Marketing Operations Lead at YPulse
Who We Are YPulse is the world leader in youth consumer insights and advisory. Every day, for clients like Netflix, YouTube, Victoria Secret and nearly 100 others, we develop deep insights into teens and young…
Wanted: Manager, Outbound Demand Generation at YPulse
Who We Are YPulse is the world leader in youth consumer insights and advisory. Every day, for clients like Netflix, YouTube, Victoria Secret and nearly 100 others, we develop deep insights into teens and young…
Wanted At YPulse: Research Operations Analyst
Survey Programming / Data Processing / Data Analysis / Data Visualization Join our rapidly growing media and market research team for an opportunity to work across a broad variety of research and technical functions, gaining…
Wanted: Research Operations Programmer / Analyst at YPulse
Role Description Survey Programming / Front-end Developer / Data Visualization To apply, please send a cover letter and your resume to jobs@ypulse.com. Join our rapidly growing media and market research team for an opportunity to…
Wanted: Freelance Tableau Developer
ABOUT YPULSE With 15 years of experience studying tweens, teens and twenty-somethings, YPulse is the leading authority on youth. We’re a team of intelligent and creative researchers, data scientists, and trend forecasters that help brands…
The COVID Media Boom: Media Consumption During & After the Crisis
With the majority of young consumers in quarantine, entertainment has quickly shifted to an essential and media consumption has experienced a boom. From video streaming to listening to music to gaming, these isolated generations are…
COVID-19 Special Report: Surviving COVID & What Comes Next
Our surveys of 13-39-year-olds in the U.S. show that their worlds have been quickly and drastically altered, and they are still attempting to adjust to the new normal—with some struggles. Understanding that the crisis will…
COVID-19 Special Report: How COVID-19 Has Changed Social Media Use
With the majority of young consumers in quarantine, staying connected and entertained has quickly shifted from leisure to an essential. And social platforms are getting more of their attention, with Gen Z and Millennials spending…
These Are Gen Z & Millennials’ 17 Favorite TV Shows Right Now
A new Netflix show has quickly become a favorite among both Gen Z & Millennials…
Food Chains Are Getting Called Out for Faking It on The Viral List
Major restaurants have been delivering food under new names, John Krasinski’s “Some Good News” is turning into a TV show, TikTokers reveal their alter egos in a new challenge, and a protest is brewing with the #ImBlackMovement hashtag on TikTok —plus more stories and youth news you shouldn’t miss this week…
The Future of Shopping Is Being Created Right Now
The future of retail has already been transformed by COVID, and these trends will likely be a big part of how young consumers shop next…