Everything you need to know about Gen Z and Millennial research and marketing, at your fingertips.

The Newsfeed

 “I don't drink on a typical night, but my choice when I do have a drink is often red wine.”              —Female, 34, FL

Sephora’s new concept store is all about experiencification and personalization. The first Sephora Studio is now open in Boston, featuring digital welcome screens, ditching cash registers for checkouts via smartphone, and offering makeovers and facials—all in a space less than half the size of a typical Sephora. They’re also putting a digital spin on makeup shopping for the Customization Nation with AI assistants to show before-and-after looks and provide digital skin care guides. Three more studios are planned for the east coast, and Sephora sees the potential for 80 to open around the country.
(Brandchannel, CNBC)

Instagram is the top platform for cyberbullying, according to Ditch the Label’s U.K. survey. According to the research, 50% of 12-20-year-olds have been cyberbullied, and 42% of those had the experience on Instagram. Facebook was a close second at 37%, followed by 31% on Snapchat, and only 10% on YouTube. Half of the teens were bullied about their appearance, while 27% had photos and videos shared without their approval. One in ten were bullied within just a week of the survey, showing the need for the fight for positivity on social media. (TechCrunch)

Are wine and weed to blame for the beer industry’s Millennial problems? Despite young adults’ affinity for local, craft brews, Goldman Sachs reports that they’re “shifting away from beer,” drinking less than previous generations, and “trading” consumption for wine, spirits, and marijuana. Goldman reports a 22% decline in beer consumption since the ‘80s, while marijuana consumption has increased 18%. They estimate that beer volume in the U.S. will decline 0.7% this year because of the trends. (Uproxx, CNBC)

Streetwear for kids is booming business, with boutique brands like Hypekids and retail giants like Nike and Uniqlo taking on the trend. Kids’ clothes are getting “far more edgy” and “moving away from traditional, gender-specific” items, instead gravitating towards detailed bombers or customizable mini-Yeezy sneakers to “mirror adult trends.” Established brands jumping into the emerging market have encouraged smaller labels to make moves, as well as “the prevalence of stylish parents posting photos of their well-dressed children on platforms like Instagram and Facebook.” (Glossy)

If you’re over 15, you probably haven’t heard of Roblox, the video gaming platform that’s turning some teens into multimillionaires. The little-known multi-player online platform reportedly has more monthly players than Minecraft. Its open platform lets young players create and design unique games within the interface and then make a developer’s cut off the transaction of “robux.” Roblox predicts it will pay out $30 million in 2017, with some young programmers earning $2-3 million. (Business Insider)

 “[Peyton Manning] is an authentic person. Seems like an honest person and feels like he would be someone that you could hang with.”    —Male, 29, CA

Sign Up Now

Subscribe for premium access to our content, data, and tools.

Already a subscriber? Sign in.

Upgrade Now

Upgrade for full access to the best marketing tools for understanding the next generation.

Sign Up Now

Subscribe for premium access to our content, data, and tools.

Already a subscriber? Sign in.

View our Client Case Studies