Everything you need to know about Gen Z and Millennial research and marketing, at your fingertips.
Why Esports Is The Next Frontier For All Brands, Regardless of Industry
Major brands, from Facebook to Nickelodeon to Mercedes-Benz, are making sure they don’t miss the massive marketing opportunity that is esports. We...
April 19th, 2018
How Brands Are Selling VR To Kids
Virtual reality has yet to reach mainstream adoption, which is why some companies are targeting the next generation. Here’s how VR experiences for...
April 18th, 2018
15 Must-Haves For Millennials’ Homes
As Millennials increasingly move out of their parents’ houses, their ideas about what makes the perfect home are solidifying. Here’s what they...
April 17th, 2018
Topline: Offline Interests & Passions
WHAT'S IN THE TOPLINE & TABLES: Passions & Hobbies Free Time/ Unplugged Activities Time With Friends
April 18th, 2018
Topline: Cooking & Food Trends
WHAT'S IN THE TOPLINE & TABLES: Meal & Beverage Consumption Cooking Behavior Participation in Food Culture/Trends
April 11th, 2018
“I honestly wouldn't like to communicate with brands, unless it is to solve problems their brand is causing.”—Female, 27, MI
Why don’t people seem to care as much about fake followers on Instagram as on other platforms? Because while Facebook and Twitter are bashed for feeds full of fake news, no one holds Instagram to the same standard. The image-centric platform is inherently “a hyperreality,” where no one’s candid shot is truly spontaneous, and photo-shop freely fills feeds. Where does it get tricky? With Influencers, who are expected to garner true engagements for brands. (Real Life)
Influencer marketing faced another tricky situation this week when PopSugar replaced influencers’ affiliate links with their own. RewardStyle and its Instagram product LikeToKnow.it’s network of content creators’ photos and sometimes entire feeds “were copied to the site via “thousands of ‘falsified vanity pages’ containing millions of images belonging to the network’s content creators.” The group is planning on seeking a class-action lawsuit on their intellectual property and for the lost revenue that PopSugar made each time a customer clicked to purchase. (Racked)
Colleges are giving out more merit-based aid to win over top students. Tuition discount rates have risen to a record 49.1% for first-time, full-time freshman attending private universities, up over 10% from ten years prior—according to the National Association of College and University Business Officers. By using data-driven analysis to calculate just how much aid is likely to lure a top student in, colleges are seeing success upping their prestige. However, the practice has also “created a closing of the doors for low-income students,” according to one policy analyst. (WSJ)
Apple is betting that young consumers could bring back magazines via a magazine subscription service. The tech company took a gamble by buying Texture, a subscription service for over 200 titles that’s been dubbed the “Netflix of Magazine Publishing.” The app aggregates articles into a single browsing experience, rather than being separated by title, and pays the included publications. Apple has announced plans to integrate the service into their Apple News app, the latest incarnation of their less-than-successful Newsstand app. (Bloomberg)
Function of Beauty is customizing hair care, blending up shampoo and conditioner for each customer based off a five-question quiz. Beauty companies big and small have hopped on the Customization Nation trend, and Function of Beauty takes that to the next level with their hyper-personalized hair care set. They're customizing everything from the fragrance to the chemical components, and even going so far as to print the purchaser’s name on each product. The founder explains, "Every single person is unique and different...why negate that instead of catering to it?" (Paper)
“[Allison Raskin] is open about her struggles with mental health, and she is also funny.”—Female, 19, CA