Everything you need to know about Gen Z and Millennial research and marketing, at your fingertips.
The Top 10 Kinds of Short Videos Gen Z Is Watching
With their entertainment consumption predominantly mobile and happening on clip-friendly platforms, short-form content is a must for reaching a Gen Z audience—so what...
June 26th, 2019
Both Gen Z & Millennials Believe This Is The Biggest Problem Their Generations Face Now
Gen Z and Millennials are in agreement: they’re worried about the future, and believe this is the biggest problem they face right now...
June 25th, 2019
These Are 20 of The Top Media Brands Young Sports Fans Pay Attention to
Gen Z and Millennials aren’t giving as much of their focus to traditional sports—so what media brands are young sports fans...
June 24th, 2019
Topline: Health & Fitness
WHAT'S IN THE TOPLINE & TABLES: Wellness Trends & Fitness Drug Use Mental Health
June 26th, 2019
Topline: Beauty/Personal Care Shopping
WHAT'S IN THE TOPLINE & TABLES: Beauty/Personal Care Shopping Makeup Routines & Beauty Trends Cosmetic Surgeries & Tattoos Statements on the Beauty...
June 19th, 2019
Quote of the Day: “It’s the evolution of the matrix. That’s the way social media is going. If we’re looking to brands on Twitter as a way to connect with humanity, then we’re irrevocably fractured as a society. They don’t love you.”—Brendan Kelly, Account Owner, Nihilist Arby’s (Vulture)
Phishing and fake news are hot topics in Google’s new internet literacy course for kids. Children will learn what phishing is, then practice sniffing out suspicious content and reacting accordingly. In addition, they’ll learn the difference between talking to a bot and a human, as well as how to identify credible news sources and the author’s motives. Finally, their new skills will be put to the test in the Reality River game, where only the right decisions grant passage across rapids. (TechCrunch)
Screen time-savvy parents can turn kids’ tech time into a positive activity. They can play games or watch movies together to bond over digital activities, and then ask kids about what they’ve learned from the experience—making sure they’re actively, not passively engaging. Parents can also limit the dangers of what lies behind the screens by monitoring media time, so that they can skip ads and inappropriate auto-play content. And no matter how positive the experience can be, limiting screen time is still important. (NPR)
Gen Z is starting to question whether influencers’ lives are real—or whether they’re just playing a part. An engagement between two top online celebrities, Jake Paul and Tana Mongeau, made waves across the internet—but not because fans were happy. Instead, many asked if the whole thing was a hoax, staged to bring in brand deals. More young users are shattering the Social Media Illusion—and losing trust in their favorite influencers in the process. (BuzzFeed News)
Mass shootings are the biggest issue that have shaped college-age adults’ worldviews. Morning Consult reports that 65% of 18-21-year-olds say their views have been affected by mass shootings, 52% have been swayed by the Black Lives matter movement, and 41% by #MeToo. Meanwhile, a generational divide becomes clear when asked about September 11th, which impacted 60% of the young demo, compared to 76% of older generations. (Fast Company)
Old Navy’s inclusive campaign and pop-up celebrate patriotism and Pride Month. For their 25th anniversary, the retailer is launching 25 Days of Belonging and the Purple 4th. Purple blends red, white, and blue to symbolize the melting pot that is the U.S., so they’re splashing items at their new pop-up in the color, along with their social media pages and Times Square store logo. The campaign shows how cause-conscious young consumers expect a lot more from brands than products and services. (Fortune)
Quote of the Day: “ASMR practice is inherently a three-dimensional experience that is compressed into a flat, 2D format in order to be consumable on the internet...but the sensation of ASMR predates this community and is not native to it.”—Chia Lynn Kwa (YPulse)