Everything you need to know about youth marketing and Millennial research, at your fingertips.
VR-tertainment: On the Edge of An Entertainment Revolution
Are you ready for the virtual reality entertainment revolution? It's coming. It is looking like virtual reality will have impacts far beyond gaming,...
October 13th, 2015
Voting Poll: Who Would Millennials Vote For Tomorrow?
If the presidential election were tomorrow, who would Millennials be voting for? We asked. The Democratic presidential candidate debates are tomorrow, another milestone...
October 12th, 2015
Victoria’s Big Secret is Photoshop: The Friday Don’t Miss List
Victoria’s Secret is getting Photoshop backlash (again), beware the “cord-nevers,” the college kid making dorm room food into fine dining, and...
October 9th, 2015
Millennials & The New Attention Economy
With all of the distractions that young consumers face, the definition of attention is not what it once was—for Millennials or for brands....
October 8th, 2015
The Biggest Millennial Marketing Opportunities of New Fall TV
We've crunched the numbers to find what new shows are marketers' best bets for reaching Millennials. Millennials are watching a ton of entertainment...
October 7th, 2015
Look Who’s Watching: Millennials & The New Fall Lineup
Now that the new fall TV shows have premiered, which shows are Millennials watching? With a fall television lineup that’s bursting at the...
October 6th, 2015
5 Stats on Millennials’ Media Consumption
Our quarterly media consumption tracker asks Millennials and teens what screens they're watching, what devices they're using to watch, what services they'...
October 5th, 2015
The Q3 2015 Ypulse Quarterly Report is Here!
Our most recent trend report is now available! The Q3 2015 Ypulse Quarterly covers three major trends we see impacting young consumers, and includes...
October 5th, 2015
Millennials Steal The Daily Show: The Friday Don’t Miss List
Millennials are making satire news an irony-free zone (and Xers hate it), a moment of Barbie diversity, and the trends at every wedding in 2015....
October 1st, 2015
Marketing With Music? You Need to Know Your Millennial Audience
Making music marketing a part of your efforts to reach young consumers? You better know your Millennial audience—not every event and fan group...
October 1st, 2015
Millennial News Feed
Quote of the Day: “I don’t plan to own a home in the future because it’s financially not possible. Too many student loans to pay back to ever make mortgage payments.” –Female, 21, TX
Teens already have plenty of tools to hide mobile communication from their parents, but now there’s another trick in their arsenal: BEEP is an app with an alert tone that only young people can hear. When users receive a message, the ringtone that sounds is a high frequency that most older people cannot hear and most teens can—which means that they could use their phones in places that they are usually banned. (iDigital)
In the last five years, the top 25 food and beverage companies have lost $18 billion in market share—and experts say Millennials and their desire for transparency are to blame. Lifeway Foods’ CEO explains, “’Millennials are driving a disruption in the food industry…I think we’ll see the food industry turned on its head.’” The trends they’re fueling include an awareness of ingredients, and a switch from low-fat to balanced diets. (Fortune)
In the ongoing online content wars, there are bound to be some struggles. Snapchat is rethinking their original content strategy, shutting down “Snap Channel,” its original video hub. But the decision isn’t necessarily a sign of failure: video content on the Discover feature from participating brands like BuzzFeed and ESPN has become a major source of revenue for the app, and “it’s possible that Snapchat decided it just wasn’t worth competing with the publishers.” (Quartz)
One in four children in the U.S. is underactive, while one in four children globally is malnourished. Now Target & UNICEF have teamed up to create a life saving kids’ wearable to tackle both issues. UNICEF Kid Power is a fitness wristband that allows child users to reach fitness goals. As they complete activities, they “'unlock’ life-saving therapeutic food packets” that UNICEF brings to needy families in developing countries. (Mashable)
Millennial consumers are attracted to innovative new brands, and are redefining luxury—so how does an established high-end brand appeal to them? Diane Von Furstenberg, who relaunched her brand in 1997, has embraced technology and new marketing content to reach a new generation of consumers. The designer tells Adweek, “One thing that is so exciting about this generation…is that all of them feel that they are a brand. So how do you talk to them if you are an established brand? It's all very interesting.” (Adweek)
Quote of the Day: “My current financial priority is saving up money to afford an engagement ring for my girlfriend, the subsequent wedding, and the eventual sperm vials/storage we will need to start a family of our own.” –Female, 27, WI