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Firsthand Millennial: Dear Big Cable…
It's clear at this point that cord-cutting isn't a myth or a fluke trend, but what finally makes a young consumer decide that...
April 1st, 2015
Ypulse’s Q1 2015 Quarterly Report is Here!
Our first trend report of 2015 is hot off the presses! The Ypulse Quarterly report digs deep into three major trends we see altering the...
March 31st, 2015
Trend Update: Chasing Neverland
Millennials are looking for ways to unplug from being grown up, and finding activities that let them temporarily escape the pressures of adulthood and indulge...
March 31st, 2015
Prom Trends & Tampon Fun: The Teen Mag Roundup
From arriving to prom in style to a hilarious tampon-hurling video game, we’ve dog-eared the pages of Teen Vogue, Seventeen, and Nylon to...
March 30th, 2015
High Design Big Macs: The Friday Don’t Miss List
This Friday we’re bringing you the most fashionable Big Macs of all time, Millennials spending motivators, a scary good chat campaign, the solution...
March 27th, 2015
Exclusive Preview: The Ypulse Quarterly Report
The Ypulse Quarterly report explores major trends impacting young consumers, along with tons of relevant stats, insights, and implications. Our first report of 2015 will...
March 26th, 2015
Helicopter VS Free-Range: The New Great Parenting Debate
A cultural battle between over-protective and deliberately hands-off parenting seems to be reaching a fever pitch, and it could affect the way that Millennials will...
March 25th, 2015
Hot Marketing Roundup: 3 Campaigns to See Today
From a short-film commercial that calls out competitors to a partnership with a blog that lurks on hot dudes, we've rounded up some of...
March 24th, 2015
Millennial Spending Data Deep Dive
Millennials will reportedly outspend Boomers by 2017—but their buying power will be wielded much differently than generations before. We took a hard look at...
March 23rd, 2015
Video Backlash: The Friday Don’t Miss LIst
Gimmicks galore at SXSW, Big Beer’s big fake out, backlash against the pop video for the “perfect husband,” and more hashtag...
March 20th, 2015
Millennial News Feed
Quote of the Day: “There was a travel commercial where the mother was stressed and daydreaming about laying on the beach escaping it all and then told the benefits and specials of the travel company. I felt like this commercial made parenting look like a chore and children something to be escaped.” –Female, 32, MA
It’s only April, but talk of prom is already buzzing. Promposals are a trend we highlighted last year, and as they become increasingly popular, they’re also becoming increasingly pricey. According to a Visa survey, this year the creative, out there, and publicized prom invites are costing an average of $324. Although these numbers are only predictions of what will be spent, they illustrate the popularity and growing importance of the new custom. On average, the promposal makes up about a third of the total cost of prom, which for 2015 is said to be $919 for everything including clothes, limos, tickets, flowers, and so on—down 6% from last year. (Washington Post)
Need some midweek inspiration? Well, this will either make you feel motivated or extremely jealous: These 12 teens are probably making more money than you, and if they aren’t now, they will be soon. The list includes a 17-year-old who has made millions with her jewelry company, app developers, self-published authors, and YouTube stars—all “beacons of multi-tasking excellence” who founded their companies while simultaneously going to school, applying to college, and just trying to do normal teenage things. (Inc.)
Here’s another Millennial name to keep an eye on: Olajide “KSI” Olatunji is a 21-year-old YouTube star who has used gaming, vlogging, and his online experience to become a self-made millionaire. KSI is being featured in Vice’s e-sports documentary series, and is reportedly the second most watched YouTube channel in the UK, with almost 9 million subscribers, and 1.5 billion video views. Fans tune in for his “boisterous” personality and energetic gameplay. While some companies have severed ties with the rising star thanks to some NSFW antics, he is continuing to expand his brand to include merchandising, music, and acting. His fame could continue to grow as young e-sports stars become more mainstream figures. (Business Insider)
Grocery shopping: It might not be glamorous, but it is a regular part of most consumers’ lives—including Millennials. As supermarkets struggle, they’re working to win over this generation of shoppers by stocking more of the foods they want, like “local, craft and fermented foods, and big international flavors (i.e., kimchi).” Experts also advise making grocery shopping an experience rather than a chore by hosting seasonal events, tastings, and cooking demos, to foster the “connection and community” Millennials want. Finally, eliminating store visits altogether might be necessary, as the “food tech sector is booming” and young consumers want everyday chores cut out of their schedules. (NPR)
Gender targeting isn’t just an issue in the toy aisle; it’s also extremely common on the mobile apps the next generation is spending a lot of their time on. But some parents don’t want their kids to feel excluded from certain games, or play in spaces where pink is only for girls and only boys can play with cars. Popular app developer Toca Boca recently announced that they’re actively focusing on creating gender neutral content to make all of their games more inclusive. Their Toca Hair Salon app has male, female, and androgynous characters, and the Toca Cars game features a brother and sister who are equally good at driving their cars. From the colors used in a science lab to the shape of robots, the developer works to create “gender balance” and make apps that appeal to boys and girls equally. (coolmomtech, Toca Boca)
Who has time to sift through data? If you do, please let us know your secret. For those of you who don’t, we have good news. Ypulse regularly publishes informative Infographic Snapshots to make even complex data easy to understand and quick to digest. These infographics are data visualizations that take our proprietary monthly survey stats and synthesize them to tell a story about this generation’s behaviors and views. (Ypulse)