Everything you need to know about youth marketing and Millennial research, at your fingertips.
The Great Campus Debate: Are Today’s College Kids Really Too Sensitive?
2015 has turned into the year the "fragile college student" narrative blew up. The debate about young people's sensitivity and PC-awareness is raging, but is...
December 1st, 2015
3 Tech Ads To See (& Learn From) Today
Even Millennials' beloved tech brands need to use marketing magic to capture their attention... Those struggling to capture young consumers' attention might think that other...
November 30th, 2015
Brands Wish Millennials A Happy #Friendsgiving
The Friendsgiving trend is staying strong with Millennials, and brands are helping them celebrate... According to our Thanksgiving survey, this year 20% of Millennials 13-33-years-old...
November 25th, 2015
Millennials Sound Off: Their 20 Favorite Booze Brands
Happy Booze-giving! We asked 500 21+ Millennials to tell us their favorite alcohol beverage brand. Here's what we learned... It’s Thanksgiving week,...
November 24th, 2015
Millennials’ Black Friday/Cyber Monday Plans By Gender & Ethnicity
We're zooming in on our exclusive Millennial shopping data to look at the way different segments of the generation are planning to deal shop...
November 23rd, 2015
Lego’s Holiday PR Win: The Friday Don’t Miss List
Lego’s brilliant holiday present for parents, the brewing Black Friday backlash, Big Beer going gender neutral, and more news you should know! 1....
November 20th, 2015
3 (Real) Holiday PR Fails To Learn From
Ho, ho, oh noooo. Holiday marketing is in swing, and we've already witnessed more than one brand display some pretty serious PR fails this...
November 19th, 2015
Infographic Snapshot: Millennials’ Black Friday & Cyber Monday Shopping Plans
We surveyed 1000 13-33-year-olds to find out their holiday shopping plans, from budgets to Black Friday plans and beyond. The official kick-off to holiday...
November 18th, 2015
The Boy in the Barbie Ad: Gender-Challenging Marketing
Millennials continue to show that they're rethinking gender norms, and brands are catching up... Earlier this year, a Facebook video of a dad...
November 17th, 2015
Millennials & Thanksgiving: 5 Stats to Eat Up
How will Millennials be celebrating turkey day? We've got the stats on their plans... Turkey day is almost here! With more Millennials starting families,...
November 16th, 2015
Millennial News Feed
Quote of the Day: “This holiday, I’m giving someone a hoverboard.” –Male, 19, CA
Yesterday’s Cyber Monday broke records and holiday shopping is increasingly moving online—especially for Millennials. So it only makes sense for brands targeting young consumers to focus more of their holiday marketing efforts on digital. J.Crew and American Girl are both betting big on social campaigns this season, with J.Crew creating shoppable Instagram ads and a digital gift guide, and American Girl running multiple campaigns on Facebook and Instagram this December. (Adweek)
Since we first wrote about the best dressed generation, the trend of mini-fashionistas earning Instagram fame has only continued and grown. Some parents of these pint-sized digital celebrities, who the Times has dubbed “Instamoms,” work with brands to feature clothing and products in post in exchange for payment. While the kids are undoubtedly adorable, one consulted psychologist compares the practice to the “pageant world.” (NYTimes)
Spotify has released their year in review results, and Millennial artists are ruling the streaming waves. Drake was the most streamed artist of the year, Rihanna was the most streamed female artist, Justin Beiber received the most streams in a single day, and The Weeknd had the most streamed album. One important note: Taylor Swift and Adele are not included in the ranking because they do not make their music available on the service. (The Verge)
Over thirty percent of Millennials see credit cards as “old school,” according to PayPal’s shopping research. This attitude could be because of their increasing affinity towards mobile and digital payments, and PayPal declares that this means, “’Millennials want credit that is as digitally native as they are.’” The e-pay brand also found that Millennials are more likely than any other generation to say they are more likely to trust companies that are tech-based. (Marketingland)
Cereal was once as much a part of childhood as Saturdaymorning cartoons, but the boxed breakfast is on the decline with children, and Millennials. Young consumers have been turning to lower sugar, portable food options like Greek yogurt, and “kids today don’t identify with cereal as much as the older generations once did.” Brands are pivoting marketing and products to adjust to the shift, and Kellogg has experimented with playing on Millennials’ nostalgia to get them back in the cereal aisle. (The Atlantic)
Quote of the Day: “This holiday season, I’m buying myself a GoPro.” –Male, 28, MI