Everything you need to know about youth marketing and Millennial research, at your fingertips.
The Viral App Turning Everyone into Anime: The Friday Viral List
This selfie app is going internationally viral for its extreme (and extremely cute) filters, beer and yoga come together in a new health trend,...
January 20th, 2017
The Snapchat of Shopping: 4 Questions with The Founder Of YEAY
We talk to the founder of a new shopping app that was created for the Snapchat generation... It’s no secret that...
January 19th, 2017
The 14 Non-Tech Brands Millennials & Gen Z Think Are Most Innovative (Part 2)
To look at innovation beyond tech, we asked 1000 13-34-year-olds the non-tech brand they think is most innovative… When we asked 1000 13-34-year-olds about...
January 18th, 2017
The 17 Brands Millennials & Gen Z Think Are Most Innovative (Part 1)
We asked 1000 13-34-year-olds which brands—tech and non-tech—they think are the most innovative… In our most recent Ypulse Quarterly...
January 17th, 2017
Who Is #SaltBae???: The Friday Viral List
We tell you the why behind what’s going viral right now: trending hashtag #SaltBae, a diverse Harry Potter themed rap, the memes that...
January 13th, 2017
The Future in 3 Products: CES Roundup
In a crowd of tech at CES that didn’t say much new, these three products gave us a hint at what the...
January 12th, 2017
Ypulse’s Predictions for 2017
We told you what other experts are predicting for 2017, now here's the Ypulse team's forecast for what the next 12 months might hold...
January 11th, 2017
3 Brands Taking Personalization To The Next Level
Since unique is the new cool for this generation, they’re demanding products and services that are made for just them… When...
January 10th, 2017
The 20 Luxury Brands Millennials & Gen Z Most Want to Own
We asked 1000 13-34-year-olds to tell us the luxury brand they want to own most, and ranked their top desired products and labels… Young...
January 9th, 2017
Maybelline’s First Male Ambassador: The Friday Don’t Miss List
Maybelline brings on their first ever male beauty influencer, e-commerce site ModCloth is going IRL, doctors say some Millennials’ fitness obsession may be going...
January 6th, 2017
Quote of the Day: “My 2017 resolution is to improve my dog's confidence- She's somewhat fearful.”—Female, 28, PA
At some malls, teens “have worn our their welcome.” Cases of teens banding together on social media and going to malls to create chaos have reportedly been increasing over recent years. To avoid giving consumers another reason to shop online, some shopping centers—105 in the U.S. according to the International Council of Shopping Centers—have responded by imposing curfews and bans on the young consumers. The legality of such restrictions has been called to question, with the ACLU working to fight discrimination at play. (LA Times)
Millennial parents are getting by with a little—ok, maybe a lot—of help from their own parents. A TD Ameritrade survey has found that 19-37-year-olds who have kids get $11,000 on average from their parents through financial support or unpaid labor, and more than half get assistance through childcare or housekeeping weekly. But the assistance isn’t one-sided: three-quarters of 50-70-year-olds with Millennial children say they’re glad to help, and four in ten Millennials say they help their parents too, with an average of $2000 in 2016. (USA TODAY, Business Wire)
The NFL is looking outside their traditional playbook to reach young fans. The league has partnered with AwesomenessTV for In The NFL, a new series that “lifts the curtain” to give a behind-the-scenes look at the sport. Since "a 17-year-old girl doesn't want to watch the same content as her mom or her dad,” some episodes have a young female focus, with one starring YouTube stars the Merrell twins taking a tour of a stadium, and another featuring one of the few female owners in the NFL, Kim Pegula, offering career tips to young women. (Adweek)
Can the future generation of shoppers save brick-and-mortar retail? Maybe. A new IBM and National Retail Federation study has revealed that 67% of 13-21-year-olds shop in-store most of the time, while another 31% occasionally buy from them. One analyst notes that their desire for “hands-on experience” is setting their preferences, but lack of credit cards and life stage are also likely forces deterring them from online shopping—and we predict that if fintech solutions are developed with teens in mind it could be a fatal blow for physical teen retailers. (Racked, Business Wire)
The sharing economy may be impacting Millennial spending. Research by Hammerson and retail consultant Verdict found that more than half of Millennials used a sharing economy business like Uber or Airbnb in the last year, compared to 16.2% of those over 35-years-old. Nearly a quarter of Millennials say they aren’t concerned about home ownership and would be content with renting for the rest of their lives, and when compared to those over 35-year-olds, they're two times more likely to agree that there are some products they don’t need to own and would prefer to rent. (Forbes)
Quote of the Day: “My 2017 resolution is to live my life the way Carrie Fisher would have wanted me to.”—Female, 21, TX