Everything you need to know about Gen Z and Millennial research and marketing, at your fingertips.
The Top 21 Mental Wellness Activities Among Millennials & Gen Z
Interest in maintaining and improving mental health is growing among young consumers—so what are they doing to find balance? We asked 13-34-year-olds...
May 24th, 2017
The 5 Biggest Trends We Saw at Beautycon 2017
We went to Beautycon to see the newest products and most devoted fans in the industry, and these are the biggest trends from the go-to...
May 23rd, 2017
How Birchbox is Powering Sales Through Social Media: Insights from Millennial 20/20
Birchbox knows how to reach their young consumer where she spends her time—on social media. At Millennial 20/20 London, they shared their expertise on...
May 22nd, 2017
Rompers For Men Are Breaking The Internet
Male rompers make their viral debut, a trending hashtag puts the spotlight on next-level prom attire, charcoal continues its takeover, and more links to check...
May 19th, 2017
Special Report: Inside Millennials’ Mobile Social World
We tracked the mobile activity of 18-25-year-olds to find out exactly what they’re doing on their phones, what platforms they’re...
May 18th, 2017
The 15 Summer Movies Gen Z & Millennials Are Most Excited to See
What are the most anticipated movies of the summer for Gen Z & Millennials? We asked 1000 13-34-year-olds to tell us what summer movies they...
May 17th, 2017
An Influencer’s 5 Influencer Marketing Rules: Insights From Millennial 20/20
YouTuber Alfie Deyes is one of the original online influencers—and he shared all his thoughts on working with brands at Millennial 20/20 London… ...
May 16th, 2017
The 24 Places Millennials & Gen Z Want To Travel Most
We asked 1000 13-34-year-olds to tell us where they would go if they could go anywhere in the world… Everything from hotel lobbies to...
May 15th, 2017
Meet The Teen With The Most Viral Tweet of All Time on The Viral List
Teen breaks record for the most viral tweet of all time—and Wendy’s gets a lot of free marketing, cloud eggs are...
May 12th, 2017
Infographic Snapshot: Gen Z’s Prom Spending
We asked teens going to prom where they’re shopping and how much they’re spending… It’s officially prom season....
May 11th, 2017
“My work schedule can be hectic, so I snack on nuts, berries, or other non-deadly foods during any downtime.”
—Male, 32, KY
AwesomenessTV and fashion/beauty brands are coming together to make branded series for Gen Z. In the past, AwesomenessTV has worked with numerous brands to produce original content, including CoverGirl and Kohl’s. Now they’re planning a 24-part docu-series with Hollister called “This is Summer,” following teens’ high school journeys—while they’re clad in shoppable Hollister clothing of course. Our own Chief Content Officer explains that Ypulse has “found Gen Z to be fairly open to watching sponsored entertainment,” with 77% of 13-17-year-olds agreeing, "As long as the story is interesting, I don't mind that it is sponsored." (Glossy)
Fullscreen agrees that Gen Z is the generation that’s most receptive to branded content. Their survey found over half of Gen Z doesn’t mind even undisclosed branded content, and significantly more Gen Z teens than Millennials have engaged with social branded content (viewing photos, liking and sharing content and tagging friends) in the past six months. Influencer marketing wins out with the group, with over half of teens preferring influencer content to pre-roll, sponsored posts, banners, and traditional TV commercials. The sweet spot for advertisers may be branded video, especially when influencers are involved. (Tubefilter, Adweek)
Graduation spending is expected to reach a record $5.6 billion for the Class of 2017. Over half of the graduation gifts given will be cash, followed by greeting cards, gift cards, apparel, and electronic devices. Another trend for the year is more and more peers giving each other gifts, with a 6% lift year over year. Younger consumers will spend an average of $78.42 ,compared to 45-54-year-olds’ $119.84 and 65-and-over’s $112.34, and while greeting cards are also most popular, they’re also almost twice as likely to gift clothing. (ConsumerAffairs)
Instagram has the “most negative impact on young people’s mental wellbeing,” followed by Snapchat, according to a recent study. The image-centric platforms could “driv[e] feelings of inadequacy and anxiety,” and were rated the most poorly for their impacts on sleep, FOMO, and body image. Out of the top five most popular social media platforms, YouTube was the only one that earned a positive score. The silver lining? Some argue the evaluation is “blaming the medium for the message,” and social media/online communities are also Gen Z and Millennials’ top resource for learning about “mindfulness, meditation, and wellness,” according to Ypulse data. (The Guardian)
Lego is being called the “most powerful brand in the world,” beating out Google, Visa, and Nike. Brand Finance’s latest valuation report shows Lego’s brand value increased 68% over last year, looking at metrics like “familiarity, loyalty, promotion, marketing investment, staff satisfaction and corporate reputation.” At least some of the lift can be attributed to the successful movie franchise (The Lego Movie and The Lego Batman Movie) and its strategic partnership with Star Wars.
“I kind of don't like the commercialization of fandom culture…However, creating licensed products is one way a brand could interact.”
—Male, 24, MO