Everything you need to know about Gen Z and Millennial research and marketing, at your fingertips.
3 Graphs That Show Snapchat Is Rebounding With Millennials & Gen Z
We’ve been tracking brand sentiment surrounding Snapchat, and following a steep decline post-redesign, young consumers are giving the app a second chance. It...
May 24th, 2018
Young Consumers’ Love For Pizza Lives on For These Reasons
Young consumers have always loved pizza, but that doesn’t mean they don’t expect some changes from the industry. Here’s...
May 23rd, 2018
3 Unlikely Industries Cashing In On Cannabis
As weed goes mainstream, brands and products across the spectrum are tapping into the trend to reach young consumers. We’ve highlighted how three...
May 22nd, 2018
“People have been planning outfits since the start of the year [for prom].”—Male, 15, NC
The Museum of Ice Cream is serving up product, with the help of Target. The museum known for its Instagrammability more than actual ice cream is pushing into retail, partnering up with Target to create The Pint Shop, a “grocery store-inspired exhibit” and “ice cream eating experience.” The permanent NYC exhibit/store will feature MOIC’s own line of social-media-friendly ice cream cartons that will also be available at Targets across the country along with a new line of kids’ clothing. (AListDaily, Bustle)
Andy Warhol’s iconic Interview Magazine has folded. The publication has failed to adapt to young consumers’ digital demands, with mounting questions raised about their ability to generate revenue. Celebrities are mourning the loss of a magazine that had “outsize influence” both on the publishing and fashion industries. More magazines are dropping their print editions or folding completely—will they figure out how to reel back in young readers? (Two words of advice: Teen Vogue). (NYTimes)
Cheez Doodles are going digital to reach young consumers. They’re betting on a quirky “six-episode series” to modernize the 97-year-old brand. The campaign is called the “Doodle Method,” an approach to life and solving problems using “Cheez Doodle-based techniques” (maybe with orange dust-coated fingers?). Thrillist is promoting the full campaign of half-hour ads to drive viewers to The Doodle Method Facebook page. (MediaPost)
Airbnb is the latest app to add a Stories feature. Now, within the Airbnb app, users can post Travel Stories by stitching together short videos from their trip. They can be viewed both on desktop and on mobile and link up to the locations they’re documenting, along with recommendations. This could be a part of a larger push from the travel and experience booking site to morph into a social media app for Generation Wanderlust. (The Verge, TechCrunch)
Makeup brands are leveraging GIFs to get Gen Z’s attention. Ypulse found that 22% of 13-17-year-olds send gifs daily and 19% send them weekly—meaning it’s a major aspect of how they communicate. Brands are tapping in: There are Essie nail polish bottles, MAC Lipsticks, and soon over 20 Benefit Cosmetics GIFs. The beauty brand partnered with GIPHY mainly to expand their already-strong Instagram presence, but the GIFs will be available on GIPHY-affiliated platforms like Slack and Tinder as well. (Glossy)
“I consider myself a foodie in that I like and appreciate all sorts of foods from all sorts of cultures and am willing to try all of them.”—Female, 31, SC