Everything you need to know about youth marketing and Millennial research, at your fingertips.
From YouTubers to Millionaires: The Friday Don’t Miss List
A break down of the ten highest paid celebs on YouTube, Will Ferrell taking on competitive video gaming, Bob’s Burgers brought to life...
December 9th, 2016
Netflix VS Cable: Where Young Consumers Are Consuming Content, In 3 Charts
What’s the current status of Millennials and teens' content consumption? We tapped our most recent media tracker to break down the services young...
December 8th, 2016
3 Campaigns That Turned Social Media into Social Good
As young consumers’ charitable efforts move online and into social media, some brands are finding ways to creatively turn social engagement into a force...
December 7th, 2016
Millennials & Teens’ 15 Favorite Sit-Down Restaurants
Young consumers continue to spend more than Boomers on dining out, and we asked 1000 13-34-year-olds to tell us their favorite sit-down restaurants to visit...
December 6th, 2016
Millennials & Teens’ 15 Favorite Fast Food Restaurants
We asked 1000 13-34-year-olds to tell us their favorite fast food place, and ranked their top responses… Earlier this year, a shocking piece of...
December 5th, 2016
Adulting? There’s A School for That: The Friday Don’t Miss List
The new school teaching Millennials how to be grown-ups, an Adidas store inspired by high school sports, StubHub’s take on the hottest...
December 2nd, 2016
5 Brands Turning the Store into an Experience
At a time when it’s getting harder and harder to get Millennials and teens into stores, retailers and brands are experimenting with ways...
December 1st, 2016
Millennials & Teens’ 12 Favorite Places to Buy Coffee
We asked 1000 13-34-year-olds to tell us their favorite places to buy their coffee (or iced coffee, cappuccinos, lattes and espressos)… Millennials love coffee....
November 30th, 2016
What Millennials Are Shopping For & Who They’re Giving to This Holiday
We asked 800 18-34-year-olds all about their holiday gift buying plans, from who they’re shopping for to what they’re buying,...
November 29th, 2016
4 Apps Made by Teens, For Teens
These teens are making apps that solve their peers' unique problems… Capturing the attention of young consumers through an app is not an easy...
November 28th, 2016
Quote of the Day: “When I go out, I just go where my friends are going.”
—Female, 22, DC
Influencer marketing is on track to grow next year, despite “significant questions about its effectiveness.” According to analysis by Chute, 66% of marketers surveyed have an influencer marketing strategy in place, but the majority aren’t calculating its success by direct sales. Over eight in ten say their top goal with influencers is to reach a new audience, and to measure effectiveness more than 70% look at engagement—either through likes or comments on Instagram, sceenshots on Snapchat, etc.—followed by reach or views, and then referral link click-throughs. (Digiday)
Higher education needs to prepare itself for a new target market. A steep drop in births during the Great Recession is expected to lead to a decrease in the number of U.S. high school graduates, especially among Caucasians: according to a Georgetown Center report, in 2030 white students will account for less than half of high school graduates. Growth within the Hispanic community can offset the decline, signifying that “schools will need to re-orient themselves toward a Hispanic, first-generation population to stay competitive.” (The Wall Street Journal)
Health-conscious Millennials have some misconceptions when it comes to GMOs. New Pew Research shows that 21% of 18-29-year-olds believe genetically modified foods are “very likely” to lead to health issues, and 25% believe they create problems for the environment. But in actuality, scientific research says that GM foods are safe to eat, and as long as they’re developed properly “don’t pose any unique, undue threat to the environment.” The study also found that 12% follow vegetarian or vegan diets, which according to scientific research is a healthy habit to take on. (NYMAG)
All tech toys are not created equal—according to the Institution for Engineering and Technology. Created with the “mission to encourage more girls to pursue careers in engineering, science and technology,” the Institution recently found that stem toys are three times more likely to target boys over girls, and nine out of ten “girls’ toys” are pink. The Institution reports the stereotypically gendered toys could actually deter young girls interested in engineering. (The Guardian)
Live video is increasingly becoming the space to watch for audience engagement. According to MarketsandMarkets, live video will be a $70 billion industry by 2021, and on Facebook, live content is generating 10x the amount of comments than typical videos. The holidays have proven to be an ideal opportunity for brands looking to dive in on the trend: Lowe’s Black Friday deals unveiling on Facebook Live reached an audience of 32,000 during broadcast, while Taco Bell’s livestream of their annual Friendsgiving dinner generated as many as 150,000 viewers. (Adweek)
Quote of the Day: “When I go out I look for pool tables…or something to do other than drink.”
—Female, 23, CA