Everything you need to know about youth marketing and Millennial research, at your fingertips.
The Q2 2015 Ypulse Quarterly Report Is Here!
The Q2 2015 Ypulse Quarterly report is here—see some of what’s inside, and find out about how to access it! Our...
July 2nd, 2015
O Say…Have You Seen These 5 Viral Stories?
The teen who went from viral prom queen to red carpet designer, the rainbow Beyoncé post fans are loving, how to...
July 2nd, 2015
Big Teddy Is Watching: Toys For the Hyper-Monitored Generation
Millennials are raising a hyper-monitored generation of children, and soon their toys could be keeping an eye on their every move. Millennials were parents to 70%...
July 1st, 2015
Were You Prepped For the Future Of E-Commerce?
We told our readers five things to know to prepare for the future of e-commerce, and we’re looking back at our predictions to...
June 30th, 2015
Infographic Snapshot: What They’re Buying For the 4th
Happy 4th of July week! We've got a break down of the red, white, blue, and green in our infographic covering what ...
June 29th, 2015
Merman Hair, Dad: The Friday Don’t Miss List
The men's beauty fads to know about, selfie stick bans to ponder, young talent to watch, and links to click before the weekend begins....
June 26th, 2015
Coming Up In the Ypulse Quarterly Report…
The Ypulse Quarterly report explores major trends impacting young consumers, along with tons of relevant stats, insights, and implications. The Q2 Quarterly report is...
June 25th, 2015
Millennials & Teens’ Top 10 Beauty Brands
In June, we asked 1000 13-32-year-olds all about their health and beauty preferences, behavior, and products. We took the opportunity to ask them their favorite...
June 24th, 2015
The Trending Index: What’s In, What’s Out, Right Now
We've got a collection of the trends, styles, pastimes, and people that are trending with Millennials and teens, and those that could be their...
June 23rd, 2015
Millennials Overhyped? Think Again.
Some are saying too much attention is being paid to Millennials. Ypulse's President Dan Coates has the numbers on why that's wrong... ...
June 22nd, 2015
Millennial News Feed
Quote of the Day: “I like to keep updated about what’s happening in the world, but not out of obligation, to talk [about it with] someone else or for entertainment.” – Female, 25, MA
“Sexts, hugs, and rock ‘n roll.” That’s how BuzzFeed describes DigiTour, an 18-city bus tour bringing some of the most popular teens on social media to meet crowds of their screaming fans around the country this summer. Most of the digital celebrities involved don’t have traditional talent—but that doesn’t seem to matter. In 2014 the tour sold 120,000 tickets for 60 shows, and they are set to double that number this year. DigiTour could be the “clearest sign yet that the entertainment industry’s star-making apparatus is being turned upside down.” (A topic we explored in depth in our hot-off-the presses trend report.) (BuzzFeed)
As if that wasn’t evidence enough that young consumers are not like you…A recent poll on the American Dream revealed that Millennials’ views of success in America are not the same as older generations. Respondents under 30-year-olds were the most likely to say that having a job that paid well was crucial to attaining the American Dream (47%), and placed more importance on luxury items—travel and the latest technology—than other age groups (32%). (CNN Money)
Are you ready for some fireworks? Fourth of July spending is reportedly up, and 64.4% of consumers plan to celebrate the day. When we surveyed 13-32-year-olds about their plans, only 8% said they weren’t planning to celebrate. We also found that spending for Independence Day shows signs of increasing among Millennials and teens. In 2014 they estimated they would spend an average of $70.21—this year that number went up to $85.56. (MediaPost)
Watching and sharing video content is huge part of Millennials and teens’ online activity—and their mobile behavior. According to Ypulse’s February monthly survey, 50% of 13-32-year-olds say they watch videos on their phones once a day or more. So it makes sense that apps focused on viral video content are a growing category. Minute is a startup video app “for the ADD generation.” The platform finds the most viral parts of online video and turns them into short “Vine-like” clips. (TechCrunch)
Inclusion is becoming increasingly important to young consumers, and the Girl Scouts has made their stance on being an inclusive organization clear this week. The group returned a $100,000 donation after being told the money could not be used to support transgendered girls. To make up the funds, they set up an IndieGogo campaign on Monday, and launched a #ForEVERYGirl campaign to get the message out. The crowdfunding page has raised over $300,000 in three days. (Fast Company)
Want to know more about how young consumers will be spending for the holiday? Our 4th of July Infographic Snapshot has been opened to all our readers—you can click through to see a break down of the red, white, blue, and green in our coverage of what Millennials & teens are buying, and doing, for Independence Day this year. 83% of 14-32-year-olds say they are proud to be an American, and they’re planning to celebrate. Happy 4th everyone!