Everything you need to know about Gen Z and Millennial research and marketing, at your fingertips.
The Cheetos Pop-Up With the 1,000 Person Waiting List Is on The Viral List
A Cheetos three-day pop-up accumulates a 1,000 person waiting list, hackers inspire a Game Of Thrones fake spoilers meme, purposefully terrible tattoos are the latest trend...
August 18th, 2017
The Controversial Teen Apps of the Summer
Teens are downloading these three apps this summer—even if parents might not be happy about it… It’s not easy to...
August 17th, 2017
Chinese Millennials Are Embracing These 4 Western Trends
Rule-breaking Chinese Millennials are fueling trends that give them some common ground with Millennials in the U.S…. We’ve written before about...
August 16th, 2017
4 Trends in Gen Z Kids’ Clothing
Millennial parents are dressing the next generation of shoppers—and these four trends in kids’ clothing say a lot about what Gen...
August 15th, 2017
Gen Z’s & Millennials’ Current Favorite App Is Not The Same
We know most of Millennials and Gen Z’s time on their phones is spent on apps, but what app is their favorite right...
August 14th, 2017
Rose Gold Disney Ears & Mermaid Churros Are Insta-Trending on The Viral List
Disney’s sparkly new Minnie ears hit the Instagram jackpot—along with McDonald’s Millennial pink soft serve and mermaid churros, Apple...
August 11th, 2017
How Fashion Retail Brands Are Fighting to Stay on Top
It’s hard out there for a retailer. As competition mounts and brick-and-mortar struggles, here’s how fashion brands big and small are...
August 10th, 2017
This is What Millennials & Gen Z Are Doing on Their Phones the MOST
What does a day in the life of a Millennial/Gen Z smartphone look like—and what are they doing on their phones the...
August 9th, 2017
Millennials & Gen Z’s 10 Favorite Tech Brands
Tech brands top the list of brands that young consumers think are most innovative, and the kinds of brands they say they’re loyal...
August 8th, 2017
Beauty Brands Love Augmented Reality
Augmented reality is having a makeover moment, with more and more beauty brands turning to the tech to engage young consumers, show off their products...
August 7th, 2017
“As a graphic designer, without the arts being available to me in school I would have been lost as a child and where to take my career path. The fact that schools are cutting art programs is heartbreaking.”—Female, 24, NJ
Applebee’s is putting down the sriracha and giving up on trying to appeal to Millennials. The brand has decided their newer menu items—like a “triple pork bonanza” sandwich—and attempt at a “modern bar and grill” reinvention has “alienate[d]” Boomers and Gen Xers. They’re shutting down more than 130 restaurants and bringing back initiatives from before their attempted “pendulum swing towards millennials,” all-you-can-eat specials and 2-for-$20 deals. Other brands are creating new spin off chains to appeal to fast-casual lovingMillennials, that “[lack] the associated baggage of the old.” (Inc, NPR)
Adults-only ball pits, bouncy houses, and giant slides are sweeping the U.K. Millennials seeking a break from adulthood are flocking to places like Wacky World’s “massive bouncy-castle obstacle course,” which started out as a children’s event. The founder received so many requests that now every event has an 18-and-over slot, and has expanded to 19 cities. This “trend for arrested development activities” is caused by nostalgia, but the influx of marketing and branding leveraging the emotion could be popularizing these playgrounds for adults. (The Guardian)
Facebook is responding to the trend of asking for birthday charitable donations by integrating it right into the platform. Users in the U.S. can now trade in all the “HBD”s they get on Facebook for donations to the cause of their choice: well-wishers will be notified of the birthday along with the selected non-profit, and get the chance to donate. Facebook will ask users which charity they wish to dedicate their day to two weeks in advance, allowing them to choose from 750,000 organizations. (TNW)
Appear Here is the Airbnb of pop-up shops, giving brands their perfect temporary store for the new era of retail. The company finds short term retail space, and has worked with big-name brands like Nike and Net-a-Porter to open “experimental activations” or “test new products.” As brick-and-mortar continues to suffer and long-term stores close, Appear Here says physical retail is still needed, but to “tell a story.” The pop-up industry was valued at $50 billion in 2015, and provides a more low-risk, flexible option to avoid the retail wasteland. (Glossy)
Millennials & Gen Z are turning a profit online and on mobile by re-selling their retail. Thredup, Poshmark, and Depop are just a few of the most popular brands cashing in on the resale economy’s $18 billion market, and some shoppers say they are making $300 a week on the platforms. Some are also using social to sell, often in conjunction with apps or sites, including Snapchat, Facebook Groups, and Instagram. College students on a budget are reportedly especially drawn to resale, thanks to convenience, value, and access to luxury at a lower price. (FN)
“Adult means being entirely independent. I pay my own bills, make all decisions in my life, and feel very in control.”—Male, 20, NY