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High Design Big Macs: The Friday Don’t Miss List
This Friday we’re bringing you the most fashionable Big Macs of all time, Millennials spending motivators, a scary good chat campaign, the solution...
March 27th, 2015
Exclusive Preview: The Ypulse Quarterly Report
The Ypulse Quarterly report explores major trends impacting young consumers, along with tons of relevant stats, insights, and implications. Our first report of 2015 will...
March 26th, 2015
Helicopter VS Free-Range: The New Great Parenting Debate
A cultural battle between over-protective and deliberately hands-off parenting seems to be reaching a fever pitch, and it could affect the way that Millennials will...
March 25th, 2015
Hot Marketing Roundup: 3 Campaigns to See Today
From a short-film commercial that calls out competitors to a partnership with a blog that lurks on hot dudes, we've rounded up some of...
March 24th, 2015
Millennial Spending Data Deep Dive
Millennials will reportedly outspend Boomers by 2017—but their buying power will be wielded much differently than generations before. We took a hard look at...
March 23rd, 2015
Video Backlash: The Friday Don’t Miss LIst
Gimmicks galore at SXSW, Big Beer’s big fake out, backlash against the pop video for the “perfect husband,” and more hashtag...
March 20th, 2015
What Are Brands Up To At SXSW?
Yes, there is music, tech, innovation, and entertainment at SXSW. But it has also become a marketing playground, as brands use the festival to test...
March 19th, 2015
Crimes Against Hashtags: 3 #Mistakes Brands Are Still Making
We get it. Young consumers are on social media constantly, and brands want to talk to them there. But many aren't necessarily getting...
March 18th, 2015
Teen Suicide & Tech: How Apps & Social Sites Are Trying To Save Lives
Teen suicide in the age of social media is a complicated issue. On one hand, media exposure to news of suicide can trigger contagion, and...
March 17th, 2015
Beer Battles: How the Industry Is Going After Millennial Drinkers
The Millennial generation’s population peaked in 1990, which means that three years ago, the height of this influential consumer group aged into their drinking...
March 16th, 2015
Millennial News Feed
Quote of the Day: "GoPro does a great job appealing to my generation because they convince regular people that they are adventurous, like many college kids like to think of themselves." –Male, 22, MD
Facebook continues to evolve to keep up with social platform competitors attracting younger users. The site has announced changes to their standalone chat app Messenger that will transform it into a platform that third parties can develop content and services for, including games, hotel bookings, tickets, and peer-to-peer payments. The new Businesses on Messenger feature would allow users to chat with brands to make purchases and change orders, and could make shopping a more personal experience. Facebook will also be adding the ability to chat with memes and GIFs, features that have proved popular with young consumers on other chat apps. (re/code,Fast Company)
Millennials are wary of investments, and generally anxious about their finances, and some have turned to new services that let them take baby steps into the financial world. More traditional institutions have certainly taken notice. Northwestern Mutual recently acquired LearnVest, a startup that offers free and paid financial planning services including articles, advice, and access to an expert for guidance on spending and budgets. The purchase is the latest in a trend of financial tech companies being snapped up by older, less digitally savvy brands. (Fortune, Business Insider)
While many startups and sites are working to combat cyberbullying, one app is receiving an enormous amount of backlash for fostering the behavior in high schools. Burnbook allows users to join communities, usually around a school, remain anonymous, and post on topics of their choice. Although the app encourages “jokes, fails, wins, shout outs, revelations, proclamations, and confessions,” posts have been used to target specific people and groups, and threats have been made to at least one school. Some parents and teens are trying to use the app to spread positivity, but those posts don’t seem to outweigh the “gruesome things.” (Mashable)
Toys “R” Us will begin to sell an experience alongside its products with the hope of regaining their footing in the toy industry. Discount options like Wal-Mart and Amazon have hurt the chain’s sales over the past few years, so new plans to revamp stores will add physical play areas and more technology for kids to interact with. The retailer wants to be a place “where kids want to go and play,” and their new prototype store will open later this year. (Bloomberg)
For better or for worse, technology is becoming an intrinsic part of childhood, but boys and girls might not be growing up with the same tech experiences. A new study of parents of kids ages two to nine found that in many cases, parents give their children different devices depending on their gender. Sons were more likely to be given smartphones or gaming devices while daughters received more tablets (73% vs. 65% for boys). Parents were also more likely to use tech to calm down sons, with 48% using a device to help soothe boys when they are upset, compared to 37% for girls. (Kidscreen)
That image at the bottom of our newsletter is a gateway to insights and expert commentary on current and future Millennial trends. Clicking on it takes readers to our daily insights article, available to Silver and Gold subscribers, which illuminates a facet of Millennial culture and helps subscribers to understand the "why" behind the "what." Drawing from our ongoing collection of proprietary data, our deep-dive desk research, and our 10-year history of studying this generation, we figure out what it all means for brands and marketers. (Ypulse)