Everything you need to know about youth marketing and Millennial research, at your fingertips.
Let Us Count the Ways: 5 Stats on Millennials’ Valentine’s Plans
Valentine's Day is this weekend, and we've got the stats on what Millennials are feeling, and spending, for the holiday... February 14th is...
February 10th, 2016
The Food Network For The Next Generation: Q&A With Spoon University
We talked to the founder of Spoon University—a Food Network for the next generation—to learn more about college dining and Millennials...
February 9th, 2016
Super Bowl 2016 Recap: 5 Major Marketing Trends
The football may be over, but the marketing game is just heating up. We’re recapping the biggest ad trends of last night&rsquo...
February 8th, 2016
Taylor Swift’s Mobile Game is Coming: The Friday Don’t Miss List
T. Swift coming to mobile gaming, the uncensored Snapchat, Doritos crashing the 2nd screen for the Super Bowl, even more inclusive Barbie, and more news...
February 5th, 2016
No More Mystery Meat: 3 Trends Changing College Dining
To cater to the foodie generation, college dining halls are stepping up their game. Here’s how the shifts in food culture have impacted...
February 4th, 2016
The Future of Real Time 24/7 Customer Service
Young consumers are beginning to expect access to brand assistance whenever they may need it—here’s how some are tackling the 24/7 real-time...
February 3rd, 2016
Diversity In the Toy Aisle: Brands Responding to Demands for Inclusivity
Parents and kids are demanding toys that are more inclusive, and brands are beginning to respond, kick starting an era of a more diverse toy...
February 2nd, 2016
Millennials & Teens Sound Off: What Brands Do The Most Good
We know Millennials and teens expect brands to make a difference, but what company do they think is doing the best job supporting a social...
February 1st, 2016
Barbie’s New Bodies: The Friday Don’t Miss List
Barbie's big step towards diversity, Coke's GIF problem, Instagram's top 25 most followed, Netflix and Chill...
January 29th, 2016
What Brands Can Learn From These Viral Hashtags
There are lessons behind that hashtag. We’re looking at three viral hashtag stories and revealing the takeaways for brands behind each. Hashtags can...
January 28th, 2016
Millennial News Feed
Quote of the Day: “I share my selfies by making it my profile picture.” —Female, 23, IL
It’s time to let go of the stereotype that men hate shopping: men are actually spending about $10 more than women on clothing and accessories each month, according to a new study. Menswear is expected to expand by 8.3% in the next year, 4.1% more than womenswear. Not surprisingly, Millennial guys are approaching their fashion and shopping differently, with males under 35-years-old more likely to purchase athletic and athleisure styles. Younger male consumers are also 27% more likely than those over 35-years-old to be influenced by sales staff. (The Muse)
Second screen marketing was one of the big trends of this Sunday’s big game, and Instagram reports that 38 million users engaged with Super Bowl content 155 million times that day. Social media vendor Engagement Labs looked at likes, comments, and clicks to see which brands were the event’s Insta-MVPs and declared Pokémon, Disney’s The Jungle Book,Squarespace, SoFi, and Acura the top five performers. Pokémon asked viewers to call out all the Pokémon references their ad in the Instagram comments, and The Jungle Bookposted a link to the full movie trailer on Instagram right after airing it on TV. (Adweek)
Blend is a texting app “built for Gen Z,” with plans to use their popularity on college campuses to grow into competition for WhatsApp and iMessage. The app was created by two college drop-outs who secured $3 million in funding after the release of a controversial promotional video made the app go viral on the former students’ Michigan campus. Their biggest challenge will be retaining Millennials and teens in the crowded messaging space, and Blend is relying on their “snappy design” and focus on photos and video sharing to get them on top.
(San Francisco News)
Millennials know you think they’re narcissistic—and they think so too. New research shows Millennials agree that they are more self-involved than older generations: 18-25-year-olds rated themselves a 61.4 (on a 100-point scale) for narcissism, and rated those 60 years or older at 38. However, older respondents “in particular piled on Millennials for their narcissism, while absolving their own age group,” and those 60 and older ranked Millennials as 65.3 on the narcissism scale, and put themselves at 26.5. Unsurprisingly, the study notes that Millennials don’t appreciate constantly being told they’re narcissistic. (Mental Floss)
Millennials are looking for something to talk about on social media, and IfOnly is providing the exclusive experiences they can be proud to broadcast. When we first wrote about the site their target users were those with a lot more to spend, but over the past few months they’ve been adding “amazing but highly accessible” offerings—like playing with pandas at a zoo—for a broader audience, priced at $50-$125 per person. IfOnly believes that Millennials on social media will pave the way to their success: “they’re on social media channels, where it’s not fun to post about a belt but it is fun to [post a picture, saying], ‘Check me out backstage.’” (TechCrunch)
Quote of the Day: “I am planning to give an iPhone 6s as a gift for this Valentine’s Day.”
—Male, 31, NY