Tweens and teens are obsessed with the “Italian Brandy Melville.” In recent years, tween-favorite brands like Edikted, Princess Polly, and Garage have defined Soho’s “Tween Row” in NYC. Now, there’s a new player in town: Subdued. Ever since its storefront opened on the block, it’s been brimming with girls who are obsessed with the brand’s fold-over leggings, shimmering tank tops, and pieces that look like they came straight from the Aquamarine movie. The brand, which was founded in Rome in the early ’90s, has differentiated itself with more artsy pieces than the basics at Brandy Melville, and its sizing is a tad bit more inclusive than the “one size fits all” model. The brand is thinking about expanding to California and Florida next but has strategically planned to open another location in NYC, right next to the Sephora in Union Square. Knowing how tweens and teens feel about makeup and skincare, Subdued is hoping to see foot traffic just from proximity. (NYMag)
👀 Read more from YPulse: 4 Tween Girl-Loved Brands You Need to Know – YPulse
