Gen Z is channeling their inner Corpse Bride with the latest beauty trend. Following last year’s tired girl makeup, the new “Victorian Ghost aesthetic” is all about achieving a “mysterious, melancholic, and otherworldly essence.” Think blush placed lower on the cheeks, a nod to romantic period ideals that favored a fuller-looking face; cool-toned “gothic-like” contour; long, brushed-out curls; and, perhaps most importantly, a pared-back approach to beauty. The aesthetic is gaining traction among beauty influencers and self-proclaimed “weird girls” alike, and was spotted on several Spring/Summer 2027 runways. At Anna Sui, models wore looks referencing the ‘70s Victorian Revival, and Yuhan Wang’s show featured long, flowing hair and blush placed low on the cheeks. While Victorian-inspired beauty isn’t anything new, this latest trend shows Gen Z continuing to reject overly polished, multi-step routines in favor of something low-maintenance. And naturally, it doesn’t hurt that it helps Gen Z romanticize the cold, dark winter ahead. (Dazed)
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