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North America

Gen Z 101: Playing Games With Gen Z

When everybody is playing video games, what does it even mean to be a gamer anymore?

Playing video games has become as ubiquitous as watching TV for Gen Z teens and young adults. Nearly 96% play video games regularly, according to YPulse research.

Marketers can no longer afford to treat gaming as a niche segment.

In our latest Gen Z 101 class, Oliver Pangborn and Anastasia Pelot walk you through the Gen Z profile, the role that video games play in their lives, and how gaming influences young people’s digital and real-world experiences.

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