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Gen Z 101: Gen Z x Cool 2025

What makes a brand cool to Gen Z? YPulse’s latest Gen Z 101 breaks it all down with exclusive insights into Gen Z’s behaviors, beliefs, and the trends they’re fueling. Our data shows why “cool” still matters, how brands like Nike and Apple Pay are leading the pack, and why authenticity and keeping up with trends are key to success.

Sneak peek: Did you know that 54% of North American teens say brands need to keep up with trends to stay cool? Plus, with Gen Z driving the global culture conversation, you’ll discover how brands like Victoria’s Secret reinvented itself to win over this diverse and powerful generation.

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