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The Newsfeed

Everything you need to know about youth starts here.

We curate the Gen Z news for you every weekday.

Some young people are treating social media like LinkedIn.

May 28 2026

Some young people are treating social media like LinkedIn. According to one LinkedIn analysis, unemployment rates are higher, layoffs are quickly rising, and in some cases, hiring conditions are worse for young workers than they were during the Great Recession. As a result, some Gen Z adults are turning to Instagram and TikTok to make a case for why companies and brands should hire them. After applying to hundreds of jobs and not hearing back, one 22-year-old Dartmouth grad decided to post a video of herself going through her résumé and turning it into a promotional slide deck. The video got more than 500K views and turned into 52 coffee chats, 20 referrals, 10 interviews, and a long-awaited full-time job offer. Some other new grads doing the same are also seeing success, although they say it still takes a strong skillset and résumé—not just going viral—to finally land a job. (The Guardian)

In other news…

May 27 2026
  • Meta launched a new app for Facebook Groups called Forum with a similar vibe to Reddit
  • The NBA partnered with basketball YouTuber Kenny Beecham to be the star of its fan-facing media strategy
  • Another summer of news about Gen Z’s bad tanning habits is here

Young people may be financially impacted by not getting to know their neighbors.

May 27 2026

Young people may be financially impacted by not getting to know their neighbors. According to a new survey by the American Enterprise Institute, only 25% of 18-29-year-olds say they speak with their neighbors at least a few times a week, down from 59% in 2012. Some say this loss of social connection with their neighbors could actually be doing more harm to Gen Z’s financial mobility than they realize. Strong community ties tend to be linked to more affordable housing and better job prospects. One Gallup poll shows that people who lack a collaborative environment or reliable neighbors are less likely to be doing well financially and feel less confident in their ability to work through economic circumstances. (Fortune)

📈 Read more from YPulse: Friendship and Community Report

Brands across industries are bringing in celebs for music video ads.

May 27 2026

Brands across industries are bringing in celebs for music video ads. Hawaiian Tropic, Gap, Lume, and Diablo are some of the latest brands to make longer form music videos part of their ad strategy. And they’re seeing success with this format, especially when centering talent that feels on-brand and authentic. And for the featured artists, music video ads are a lucrative way to reach new audiences. Hawaiian Tropic made a pop music video ad featuring Alix Earle, building choreography around the strengths that made her popular on Dancing With the Stars last season. Gap has a long history with music videos, and after their the viral dance campaign with KATSEYE piqued young people’s interest the brand also made a music video with Grammy-nominated Latin trap artist Young Miko. (Ad Age)

Some teens are struggling to find summer jobs (again).

May 27 2026

Some teens are struggling to find summer jobs (again). News of depleting summer gigs have been around for years but signs indicate this could be the worst summer for teen employment since 1948. Summer camp counselor jobs on Indeed are down 30% from last year. Requests for this year’s Summer Youth Employment Program in NYC already beat out last year’s record as more teens struggle to find work for the season. It partly ties back to the fact that hotels, amusement parks, and other historically reliable summer employers in the entertainment and leisure industry plan to fill 70% fewer roles compared to last year. Because teens depend on these summer jobs to gain work experience ahead of college and save money, some parents are doing the standard networking calls for their kids, while others are posting job opportunity inquiries on social media. One silver lining in the chaos, though, is that postings for lifeguard jobs on Indeed are up 78% from this time last year. (WSJ)

📊 Read more from YPulse: Employment and Career Goals Report

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