It’s Kinda Chic to be on The Viral List

Gen Z’s Petal Parker weekend, “kinda chic” confessions, and a new kind of gatekeeping are all going viral… 

  • Gen Z is romanticizing the ordinary moments in their lives by saying they’re “kinda chic”
  • Gen Z turned two unrelated releases—Ariana Grande’s ‘Petal’ and ‘Spider-Man: Brand New Day’—into a shared fandom moment
  • Gen Z’s latest slang term, “larper,” is all about being a “real” fan
Gen Z girls are declaring what’s “kinda chic” from their day-to-day   Spoiler alert: Being chic doesn’t require a designer wardrobe or a perfectly curated life for Gen Z. In this TikTok trend, largely driven by Gen Z girls, they’re using the phrase “It’s kinda chic to…,” and filling in the blanks with habits and little life moments that make their lives feel special. It started in June as a simple text prompt and has since evolved into a recognizable colored-font template, making it easy for anyone to put their own spin on it. But unlike trends that might typically require users to be either perfectly relatable or aspirational, this one is giving Gen Z permission to simply be themselves—even when that means being a little unconventional. TikToks range from declaring it’s “kinda chic” to “let them think whatever they want” (195K views and 37K likes) and “accept cringe as the toll for getting exactly what you want” (18K views) to “buy secondhand furniture” (7K views) and “have a physical media collection”...

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