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European Gen Z feel more financially literate than older gens

Jul 08 2026

European Gen Z feel more financially literate than older gens. According to a new Boerse Stuttgart study, 69% of 18-29-year-olds say their financial knowledge is good, compared to 61% of 60-70-year-olds. Overall, 65% of all Europeans feel well-informed about finance, with Germany leading regionally. Regardless of generation, their top sources of information for making investment decisions are internet sources, friends and family, and financial institutions. AI use for financial investment research also varied depending on the country, with respondents in Spain having the highest use and Germany the lowest. (Finance Feeds)

Gen Z is driving an investment surge in the U.K.

Jul 08 2026

Gen Z is driving an investment surge in the U.K. According to Vanguard, more than a third (37%) of Gen Z investors took their first step into investing within the last two years, tallying up £25B in new investor contributions. One third of them chose to invest in crypto first, a stark contrast to the 9% of Gen X and 2% of those 62-and-older who invested in crypto first—naturally, given crypto wasn’t an option for them early on. Still, the number of young people who put faith in that investment right off the bat is notable. As for those who haven’t started investing yet, 91% of Gen Z and 84% of Millennials plan to do so by 2028. (Money Marketing)

Gen Z spends more on concerts than Millennials.

Jul 08 2026

Gen Z spends more on concerts than Millennials. According to a new study from Luminate, Gen Z concertgoers in the U.S. spend an average of $101 per month on live music, compared to Millennials’ $94 average—which has historically been the gen that spends the most on live music. Two years ago, 75% of Gen Z said that ticket costs were a barrier to attending live music venues, but that has dropped to 57% today. As Gen Z grows further into their careers and gains more disposable income, their willingness to spend money on the things that make them happy—like seeing their favorite singer IRL—is seemingly increasing. Some young people are also turning concerts into full-blown trips by seeing artists outside of their cities and countries—as YPulse told you about just yesterday. But the gen is still selective with who they’re spending on seeing: while YPulse’s Music report shows 74% of 13-24-year-olds like going to live music events, 84% agree that concert tickets are too expensive. (Music Ally)

👀 Read more from YPulse: YPulse Explains: Gen Z’s Ticketmaster Wars

Some Gen Z are “romanticizing” their hangovers. Gen Z’s night life is not dead!

Jul 08 2026

Some Gen Z are “romanticizing” their hangovers. Gen Z’s night life is not dead! On TikTok and Instagram, young people are posting videos of their morning (or afternoon) routines after a night out, with captions like, “Feeling hungover but full of love and happiness” and “im hungover from running around nyc til the sun came up.” Popular Gen Z influencers like Alix Earle have—purposefully or not—embraced the messy hangover vlog and become faces of the trend. Others like 26-year-old content creator Allana Blumberg create videos “romanticizing” hangovers as a reason to read, move around, and feel productive instead of staying in bed or eating greasy foods. Many of these videos become inadvertent ads for hangover remedies too, especially for beverage brands like Red Bull, Diet Coke, and electrolyte drinks. But still, “TikTok hangover chic” has its limits, as most of these creators only show mild hangovers and don’t glorify seriously dangerous behaviors. (The Guardian)

👀 Read more from YPulse: Are Gen Z Adults Really Not Drinking Anymore?

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