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Crocs is the first U.S. footwear brand to embed TikTok Shop into a microdrama. 

Jun 16 2026

Crocs is the first U.S. footwear brand to embed TikTok Shop into a microdrama. Crocs has already had major success on TikTok Shop, ranking eighth in highest-revenue shops for April this year. They’re also no stranger to advertainment—in February, the brand released a five-part romance series that embedded its footwear and popular Jibbitz charms that amassed thousands of views. This time, they teamed up with commerce agency SuperOrdinary to release a seven-part microdrama series that follows an aspiring stylist who relives her first chaotic day on the job at a fashion company. The series, aptly called “Déjà Shoe,” will have featured products directly tagged in each episode so that viewers can browse and shop in an immersive and easy way. (Net Influencer)

👀 Read more from YPulse: 3 Brands Leaning into Microdrama Marketing

 

Love Island USA is coming to movie theaters.

Jun 16 2026

Love Island USA is coming to movie theaters. YPulse predicted streamers would be putting episodes in theaters this year thanks to Gen Z’s renewed love for group watching. And we were right! On June 22, Peacock is bringing Casa Amor to only 28 theaters across the U.S.—making it an exclusive watch party. Gen Z is a primary viewer for the show, with more than 50% of last season’s audience being 30-and-under. And after venues across the country drew in young audiences by hosting Love Island USA watch parties last season, Peacock is taking the reins by putting it on the big screen. Love Island USA has made Peacock a hit among young people; YPulse’s 2024 Brand Tracking data showing that Peacock’s “hot” score among Gen Z jumped by +14 pts that year, and it was one of their favorite shows in 2025. (Deadline)

Chrome Hearts is having its moment with Gen Z.

Jun 15 2026

Chrome Hearts is having its moment with Gen Z. According to Coveteur, Chrome Hearts is to Gen Z what Supreme was to Millennials. Despite the fashion landscape being dominated by quiet luxury, the gothic, maximalist brand has become a status symbol for many young people—and it seems to be rooted in Chrome Hearts’ oozing sense of exclusivity. Between the brand’s limited production, appointment-only stores, and surprise online drops, plus love from celebs like Timothée Chalamet, Kylie Jenner, Charli XCX, and Drake, the demand for Chrome Hearts has surged among young shoppers. Those who can spend big to be part of the cool kids’ club, and some savvy, young resellers are cashing in on the brand’s hype. One 21-year-old reseller has made a “fortune” from sourcing and selling Chrome Hearts pieces, including $1K shirts and $200K jackets. (Coveteur)

Gen Z is rejecting expensive wedding culture.

Jun 15 2026

Gen Z is rejecting expensive wedding culture. According to new data by Talker Research commissioned by Affirm, 69% of Gen Z 22-29-year-olds believe that today’s weddings feel more like a production than a personal celebration. When asked to describe weddings in one word, “expensive” was the most common reply. Still, weddings and marriage themselves aren’t falling out of style, with only 10% of respondents saying they don’t want either. Of the respondents who do want to have a wedding, 92% admitted they would steer away from traditional wedding expectations if that meant they could cut cost or mitigate stress. Because of this, many young people want to have smaller, more intimate weddings, with budget-conscious or DIY elements. Instead of spending big on a wedding, Gen Z would prefer to put the money in their savings for a future purchase of a home, car, or travel experience. (Talker Research)

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