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Europe vs. America—Is Gen Z “Googling” in the ChatGPT Era?

AI is changing search habits, but Gen Z in one region remain more loyal to traditional search engines than another…

Written and Edited by the YPulse Editorial Team

Jun 3 2026
North America, Western Europe

KEY TAKEAWAYS

AI is changing how Gen Z searches, but not in the same way everywhere
For European Gen Z, “ask Chat” has become the new “Google it”
For American Gen Z, Google remains the go-to destination when they need answers

Is Gen Z still “Googling it”? If you’ve read the headlines lately, you might not think so. For the past year, stories have been circulating about AI becoming the new top search engine—much in the same way TikTok was once framed as Google’s next big challenger. On the surface, the narrative makes sense. Even YPulse data shows that many Gen Z across North America and Western Europe turn to AI tools to ask questions, summarize info, and get answers without having to sift through pages of links. It’s fast, conversational, and delivers info in a way that’s easy to digest—making...