Is Gen Z still “Googling it”? If you’ve read the headlines lately, you might not think so. For the past year, stories have been circulating about AI becoming the new top search engine—much in the same way TikTok was once framed as Google’s next big challenger. On the surface, the narrative makes sense. Even YPulse data shows that many Gen Z across North America and Western Europe turn to AI tools to ask questions, summarize info, and get answers without having to sift through pages of links. It’s fast, conversational, and delivers info in a way that’s easy to digest—making...