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3 Pop Culture Moments to Watch This Fall

Brands, start planning now: Gen Z is already gearing up for three pop culture moments that are bound to take over their FYPs…

Written and Edited by the YPulse Editorial Team

Aug 17 2026
North America

KEY TAKEAWAYS

In October, “Saturween” will give Gen Z an excuse to go all out for the holiday
In November, Gen Z will finally get their hands on GTA VI, one of the most anticipated games ever (and will have plenty to say about it, of course)
In December, Gen Z will turn two movie releases—Avengers and Dune—into the next internet-made double-feature event

Earlier this year, YPulse asked Gen Z which pop culture moments they were most excited to see in 2026, while also making our own predictions about what would shape the year. And a lot of them have already come true—from Gen Z’s year of yearning movie drops to the world party that was the World Cup. But this fall is looking especially busy, as everything from highly anticipated entertainment releases to Gen Z-created celebrations is going to take up space on Gen Z’s social calendar. Some of these moments we called back in January (props to us!), and they’ve only...