The first day of summer may technically be June 21, but for Gen Z, it’s officially summer blockbuster season. (Calendars be damned!) And for the gen who is reportedly driving the box office, their summer is being defined just as much by what’s playing at the theater as by their vacation and hangout plans. Over the next few months, major releases like Toy Story 5, Spider-Man: Brand New Day, and The Odyssey are set to arrive, all of which have been generating online chatter among Gen Z for months. While YPulse can’t predict exactly which films will become breakout hits—or even how massive those films will ultimately be with Gen Z— we do know which films already have built-in anticipation, something that might point to future box office success. In exclusive YPulse data, available in our Pro data dashboard, YPulse asks 13-39-year-olds, “Which movies, if any, are you planning to buy tickets to see this summer?” Of course, we couldn’t include every single film being released this summer, so...
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