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4 in the 5 is Gen Z’s Sex and the City on The Viral List

Gen Z is regulating their emotions like Rapunzel, Gen Z’s Sex and the City is on TikTok, and users have thoughts about Instagram’s new feature

TL;DR

  • “4 in the 5,” a joint TikTok and IG account following four NYC friends in their early 20s, is Gen Z’s latest obsession
  • Instagram’s new “Instants” feature is already facing backlash from Gen Z users
  • Gen Z is using Rapunzel’s “Healing Incantation” audio to joke about trying to regulate their emotions (again)
“4 in the 5”: Gen Z’s new favorite reality TV show   “Welcome back to the 4 in…” Shut up, Gen Z’s new show is on. Meet the 4 in the 5 (@4inthe5), a new account that shows four friends in their early 20s—Yvanna, Gabriela, Madisen, and Drew—living across New York City’s five boroughs and documenting their lives together on TikTok and IG. Their content follows the girls through everything from girls’ nights out and bathhouse trips to movie screenings and random adventures around the city. Some videos introduce the girls “to the class” individually, while others lean fully into the chemistry of their friendship with captions like “go to that party with your friends and be obnoxious” and “pov: you’re on a side quest in a random city but it’s okay bc you’re with your bestie.”   What really makes their content stand out are the videos that are intentionally framed like a show. Their “4 in the 5” videos are narrated with a deep, dramatic voiceover, paired...

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