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How Does Gen Z Really Feel About AI Marketing?

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While AI marketing backlash makes it seem like everyone hates it, Gen Z’s feelings are divided…

TL;DR

  • As brands experiment with AI-generated ads and campaigns, negativity continues to grow among young consumers
  • Teens feel more mixed about AI marketing from brands, often landing somewhere between neutrality and liking it
  • Young adults are far more skeptical of AI marketing, thanks to their aversion to AI replacing the human touch
While brands using AI to target AI-obsessed young consumers might seem like the obvious move, the reality isn’t as cut and dried as you might think. Yes, AI is an incredibly normalized part of young consumers’ everyday lives—YPulse’s AI (Artificial Intelligence) report shows 69% of 13-39-year-olds use AI tools / chatbots weekly or more often....

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