Gaming is a huge part of young people’s lives—and that’s especially true for young men. YPulse’s Gaming data shows the majority of 13-39-year-old males are deeply embedded in gaming culture: 65% play games involving virtual worlds, 66% are part of a gaming community, and 73% play console games weekly or more often. And because gaming is so embedded into their daily lives, its influence stretches far beyond the screen itself—into the entertainment they consume, the creators they follow, and even their career aspirations. YPulse’s Celebrities and Influencers data shows 47% of 13-39-year-old males follow influencers and celebrities who post gaming content. And now, many young guys are watching creators as young as teens dominate virtual world games—turning gaming into real business opportunities and making the jump from player to creator feel more possible than ever. For brands, all of this serves as an important reminder: gaming influences how young guys discover, engage with, and spend on brands. And those who gaming’s role in young males’ lives will be far better...
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