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Gen Z’s Top 10 Favorite Apps in 2026

Gen Z’s favorite apps keep them plugged into all the music, games, and content they love…

Written and Edited by the YPulse Editorial Team
KEY TAKEAWAYS
  • Video-centered social media and streaming dominate Gen Z’s favorite apps—it’s their TV!
  • Roblox is the only video game to make Gen Z’s top 10 favorite apps
  • Spotify is Gen Z’s fave for music discovery, and one of only three non-socials to make their list
Gen Z’s phones are never far away: YPulse’s Mobile/App Behavior data shows Gen Z spends an average of 7 hours a day on their smartphones. And while social media claims a big share of their attention, there’s more to Gen Z’s device use than scrolling feeds and keeping up with their fave creators. They’re also using apps to stay connected with friends and family, listen to music, watch their favorite shows, and more. Their favorite apps offer a look at how this gen spends their time, what entertains them, what they rely on every day—and why they choose these specific...

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