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How Gen Z is Snacking, in 3 Stats

Gen Z has an appetite for viral, nostalgic, and global snacks…

Written and Edited by the YPulse Editorial Team
KEY TAKEAWAYS
  • Gen Z is eager to try the snacks that go viral, whether they’re making them at home or finding them in stores
  • They love a nostalgic snack to revisit the treats they grew up with
  • Gen Z is curious about international snacks (no wonder for this diverse gen!)
Gen Z are some of the biggest snackers out there, and they know it, too. YPulse’s Snacking data shows 68% of 13-24-year-olds agree, “I can’t live without snacks.” At first glance, their habits might not seem all that different from previous gens’, since snacks have long been a source of comfort and fuel. But there’s more to Gen Z’s snacking than satisfying a craving. As we’ve reported for years, snacking is its own content category on social media. We’ve watched viral trends like girl dinner (and now boy dinner) and recipes like Kool-Aid pineapples give these young consumers new ways to experiment with food....

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