Gen Z and Millennials don’t just snack, they practically live on it. Most 13-39-year-olds snack at least once a day, and chips and cookies remain the undisputed favorites. But their palates are shifting: sweet and salty are still on top, though bolder flavors are gaining ground, especially among young adults. The report breaks down where young people are discovering new snacks, and how snacking has become less of a habit and more of a full-blown lifestyle.
In YPulse’s 2026 Snacking Report, we dive into which flavors are gaining ground beyond the usual sweet and salty favorites, how snacking has become woven into daily routines, and what actually drives young people to try a new snack for the first time.
Download the full report for further insights:
Report length: 19 pages, North America report is based on a survey of 1500 13-39-year-olds in the U.S. and Canada (n=1000 U.S., n=500 Canada), fielded July 22–29, 2026.
