Gen Z young adults are heading back into stores to shop for clothes, teens are chasing trends with their friends, merch has become a closet staple, and social media keeps climbing as their go-to source for outfit ideas. But there’s one thing most of them say they’re missing when it comes to getting dressed. YPulse’s 2026 Fashion Preferences and Style Behavioral Report gets into what that is, plus what’s pulling them off their phones and onto the sales floor.
In YPulse’s 2026 Fashion Preferences and Style Report, we dive into why young adults would rather shop for clothes in a physical store, how social media became their top source of fashion inspiration, and what kinds of merch they’re adding to their wardrobes.
Download the full report for further insights
Report length: 20 pages, North America report is based on a survey of 1500 13-39-year-olds in the U.S. and Canada (n=1000 U.S., n=500 Canada), fielded September 1–9, 2026.
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