Gen Z and Millennial research, trends, and insights
As young people went into quarantine, staying cozy at home became the priority, resulting in a spike in sales of loungewear and athleisure. And while they’ll likely keep wearing sweats and investing in comfort (as they always have), we may find that this time will have more of an impact on the fashion trends that come next. This report dives into the fashion trends born from COVID, the ones that have made lasting impacts on how young consumers dress, and how the fashion industry will have to pivot to cater to a post-COVID world.
What’s in The Tables:
Clothing/Accessory Shopping Behaviors
Favorite Clothing Retailers
Fashion Trends & Inspiration
An indie video game has gotten newfound attention during the pandemic, TikTokers are ce...
As young shoppers try to find alternative ways to finance their purchases, the “buy now...
From how many have online shopped under the influence to how many say they’ve been shop...