Fashion & Style Report

Gen Z and Millennial research, trends, and insights

As young people went into quarantine, staying cozy at home became the priority, resulting in a spike in sales of loungewear and athleisure. And while they’ll likely keep wearing sweats and investing in comfort (as they always have), we may find that this time will have more of an impact on the fashion trends that come next.

This report dives into the fashion trends born from COVID, the ones that have made lasting impacts on how young consumers dress, and how the fashion industry will have to pivot to cater to a post-COVID world.

Download the full report for insights on:

  • How has COVID changed the way young consumers shop for fashion
  • What young people are wearing in 2020
  • What the fashion world needs to know to survive post-COVID
  • The rise in new digital shopping trends

Report length: 11 pages

Based on a survey of 1000 13-39-year-olds in the U.S., fielded July 2020

Additional survey content for Pro users: Favorite clothing retailers, how they keep up with fashion trends, sources for fashion inspiration, shifts in shopping behaviors

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