Gen Z and Millennial research, trends, and insights
As young people went into quarantine, staying cozy at home became the priority, resulting in a spike in sales of loungewear and athleisure. And while they’ll likely keep wearing sweats and investing in comfort (as they always have), we may find that this time will have more of an impact on the fashion trends that come next.
This report dives into the fashion trends born from COVID, the ones that have made lasting impacts on how young consumers dress, and how the fashion industry will have to pivot to cater to a post-COVID world.
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Report length: 11 pages
Based on a survey of 1000 13-39-year-olds in the U.S., fielded July 2020
Additional survey content for Pro users: Favorite clothing retailers, how they keep up with fashion trends, sources for fashion inspiration, shifts in shopping behaviors