Fashion & Style Report

Gen Z and Millennial research, trends, and insights

As young people went into quarantine, staying cozy at home became the priority, resulting in a spike in sales of loungewear and athleisure. And while they’ll likely keep wearing sweats and investing in comfort (as they always have), we may find that this time will have more of an impact on the fashion trends that come next. This report dives into the fashion trends born from COVID, the ones that have made lasting impacts on how young consumers dress, and how the fashion industry will have to pivot to cater to a post-COVID world.

What’s in The Tables:

Clothing/Accessory Shopping Behaviors

Favorite Clothing Retailers

Personal Styles

Fashion Trends & Inspiration

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