- Report
- Behavioral
- Report
- Behavioral
North AmericaWestern Europe
Fashion Preferences and Style Report
Young consumers believe they have a unique sense of style and that their generation is responsible for creating today’s hottest fashion trends. However, social media still has a huge impact on what they wear (whether they admit it or not), especially since a significant number are buying clothes directly from their feeds.
This year’s Fashion Preferences and Style report explores how young people view fashion and style as a form of self-expression, how they tend to shop for new clothes, and how brands can capitalize on young consumers’ affinity for comfort-forward fits.
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- The top places young consumers are getting their fashion inspiration
- How many have bought something from a resale app / site
- The specific kinds of styles are they interested in buying
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Report length: 21 pages, North America report is based on surveys of 1500 13-39-year-olds in the U.S. and Canada, fielded October 2024. Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany, fielded in October 2024
Additional Survey Content:
How young people feel about accessories, how many like to shop vintage / secondhand and why, if they’d rather buy a lot of less expensive clothes or a small amount of expensive clothes.
The Data File also includes data split by the following demographics: Gender & Generation, Age Groups, Academic Status, Race, POC, Country, Urban/Rural Status, LGBTQ+, and Parent.