Reports

Valentine’s Day Report
Valentine’s Day is still on. Despite an ongoing pandemic, 58% of young consumers plan t...
Media Consumption Report
At-home entertainment became essential and even more of a priority for young people goi...
Causes/Charity & Activism Report
In 2020, young people were activated more than ever, taking to the streets and social m...
Life Plans, Rewritten Trend Report
Young peoples’ lives were turned upside down due to COVID-19 with many of them missing ...
Luxury Report
Young consumers have had some of the biggest financial setbacks of the pandemic, leadin...
How 2020 Impacted Brand Affinity Special Report
2020 was a rollercoaster for both consumers and brands—full of changes in behavior that...
Insurance Report
COVID-19 has significantly impacted young consumers’ personal finances, with their fina...
Education Report
Early in the pandemic, remote learning became a challenging reality for many students, ...
Social Media Monitor Report
Social media usage soared at the start of the pandemic as quarantined young consumers d...
State of Mind Trend Report
As 2020 comes to an end, we checked in on the mental health of young people in the wake...
Gaming Report
Young consumers in quarantines have fueled a boom for video game brands, and our most r...
Personal Finances & Services Report
Young people’s finances have been uniquely impacted by the events of 2020. Gen Z and yo...
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