NEW GEN Z 101: Unlock & Outlast Microtrends


Behavioral reports keep you up-to-date on Gen Z and Millennials' everyday lives and preferences.

Trend reports guide you through the major cultural shifts these generations are fueling.

Special reports are expert explorations on current event topics and brand affinity.

North America
What Is Wellness? Trend Report
Gen Z and Millennials have come a long way from a diet-driven wellness culture, but the...
North America
Fashion Preference and Style Report
Trying to track with every #core and aesthetic trending on social media can feel like a...
Western Europe
WE Shopping and Retail Report
In-person shopping was fundamentally altered by the influence of COVID, and last year’s...
Western Europe
WE Fits For The Feed Trend Report
Social media has fundamentally changed the fashion industry as young Europeans use thei...
North America
Shopping and Retail Report
In the wake of COVID, the shopping behaviors of young consumers were drastically altere...
Western Europe
WE Celebrities and Influencers Report
Gen Z and Millennials ushered in the age of the influencer—and these figures have only ...
North America
Gen Z 101: Gen Z vs. Millennials
There are lots of misconceptions and misunderstandings surrounding Gen Z, as brands str...
North America
Celebrities and Influencers Report
YPulse has tracked the changing definition of fame for some time, and watched as Gen Z ...
Western Europe
WE Experiences Report
While the pandemic put IRL events on hold, it also expanded the capabilities of virtual...
North America
Experiences Report
The pandemic expanded young people’s definition of “experience” as virtual experiences ...
Western Europe
WE Health, Drugs and Risky Behavior Report
Young Europeans are focused on their health, whether that’s eating healthy, taking care...
North America
Fits For The Feed Trend Report
From #cottagecore to #pearlcore, hashtags seem to rule the fashion conversation, and tr...