Reports

Behavioral reports keep you up-to-date on Gen Z and Millennials' everyday lives and preferences.

Trend reports guide you through the major cultural shifts these generations are fueling.

Special reports are expert explorations on current event topics and brand affinity.

Western Europe
WE Social Media Monitor
Social media usage soared in Western Europe in 2020 as young consumers sought entertain...
North America
Social Media Monitor Report
After a major surge in use in 2020, social media has continued to be a hub of entertain...
Western Europe
WE Mobile/App Behavior Report
Last year, young Europeans spent more time than ever on their phones, intensifying thei...
North America
Mobile/App Behavior Report
With lockdown measures in place and the pandemic in full swing, 2020 became the year th...
Western Europe
WE TV and Entertainment Report
The TV and entertainment industries took center stage the past two years as young peopl...
North America
TV and Entertainment Report
With more COVID restrictions now lifting, will TV content and at-home entertainment tak...
Western Europe
WE Music Report
Young Europeans’ media consumption habits have changed significantly since the start of...
North America
Self-Taught Trend Report
We have long called Gen Z and Millennials “The Generations of Researchers” and with the...
North America
Music Report
Nearly two years into the pandemic, young people's media consumption has changed s...
Western Europe
WE Media Consumption Report
Gen Z and Millennials are increasingly tuning into video content, a trend that exploded...
Western Europe
WE What’s Next for Work Report
The pandemic has fundamentally changed young Europeans’ career plans and paths. Many ha...
North America
Media Consumption Report
Gen Z and Millennials are the generations that have made streaming services a success, ...
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