Reports

Behavioral reports keep you up-to-date on Gen Z and Millennials' everyday lives and preferences.

Trend reports guide you through the major cultural shifts these generations are fueling.

Special reports are expert explorations on current event topics and brand affinity.

Tech / Device Use & Ownership Report
We know that the pandemic has changed the way young consumers shop for many products—bu...
Wedding Report
2020 was not a great year for the wedding industry. Weddings took a big hit at the star...
Social Media Behavior Report
Quarantined young consumers are using social media more than ever, and their pandemic-r...
Finding Love Post-COVID Trend Report
For the last year, Gen Z and Millennials have been navigating modern love and dating in...
Social Media Monitor Report
There have been significant shifts in young consumers’ social media consumption from ea...
Post-Holiday Shopping Review Report
The 2020 holiday season was unlike any that came before it.  In October, YPulse’s Holid...
Valentine’s Day Report
Valentine’s Day is still on. Despite an ongoing pandemic, 58% of young consumers plan t...
Media Consumption Report
At-home entertainment became essential and even more of a priority for young people goi...
Causes/Charity & Activism Report
In 2020, young people were activated more than ever, taking to the streets and social m...
Life Plans, Rewritten Trend Report
Young peoples’ lives were turned upside down due to COVID-19 with many of them missing ...
Luxury Report
Young consumers have had some of the biggest financial setbacks of the pandemic, leadin...
How 2020 Impacted Brand Affinity Special Report
2020 was a rollercoaster for both consumers and brands—full of changes in behavior that...
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