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Reports

Behavioral reports keep you up-to-date on Gen Z and Millennials' everyday lives and preferences.

Trend reports guide you through the major cultural shifts these generations are fueling.

Special reports are expert explorations on current event topics and brand affinity.

North America
Gen Z and Brands Special Report
Gen Z is continuing to age into their financial power and any brand that wants to last ...
Western Europe
WE Mass Merch Mentality Trend Report
It might be assumed that big box shopping behaviors just wouldn’t be impacting young co...
North America
Fitness Report
At the beginning of 2022, Gen Z and Millennials told YPulse that they were committed to...
Western Europe
WE Fintech Report
Gen Z and Millennials expect tech to be integrated with every aspect of their lives—and...
North America
Fintech Report
Gen Z and Millennials expect tech to be cutting edge in every aspect of their lives—inc...
Western Europe
WE News Consumption and Trust Report
Young Europeans are following the news to stay informed about the issues and causes the...
North America
News Consumption And Trust
Gen Z and Millennials are generations of activists, and they’re following the news to s...
Western Europe
WE Local / Global Citizenship Report
In 2018, YPulse explored young Americans’ growing interest in global trends and media i...
North America
Mass Merch Mentality Trend Report
As #WalmartHauls continue to go viral on socials and Walmart, Target, and Amazon contin...
North America
Local / Global Citizenship Report
In 2018, YPulse explored young consumers’ growing interest in global trends and media i...
Western Europe
WE Social Media Monitor Report
Every six months YPulse thoroughly measures Gen Z and Millennials’ activity on social m...
North America
Social Media Monitor Report
Every six months YPulse thoroughly measures Gen Z and Millennials’ usage and activity o...