Reports

Behavioral reports keep you up-to-date on Gen Z and Millennials' everyday lives and preferences.

Trend reports guide you through the major cultural shifts these generations are fueling.

Special reports are expert explorations on current event topics and brand affinity.

North America
Millennial Parenting Report
The number of Millennial parents has been growing, and many want to join them on their ...
Western Europe
WE Halloween Report
The vast majority of young consumers in Western Europe say they celebrate Halloween, hi...
North America
Halloween Report
Although the 2020 Halloween season was not cancelled, it did look different during the ...
Western Europe
WE Personal Care and Beauty Shopping Report
Though beauty brands took a hit early in the pandemic, keeping up their personal appear...
North America
Personal Care and Beauty Shopping Report
Despite spending a lot more time indoors over the past year and a half, maintaining app...
Western Europe
WE Personal Finance & Services Report
The pandemic threw a wrench in European Gen Z and Millennials’ work lives. But after a ...
North America
Future of Experience Trend Report
There is no question that COVID has reshaped live experiences for young people—but whil...
North America
Personal Finance & Services Report
After a year of job loss and financial instability, Gen Z and Millennials’ employment s...
Western Europe
WE Social and Mobile Marketing Preferences Report
In 2020, shopping went social. With lockdowns in place and physical stores shuttered, y...
North America
Social and Mobile Marketing Preferences Report
During 2020, when young people were in lockdown and physical stores were closed, they w...
Western Europe
WE Education Report
The majority of Western European students tell YPulse that their education has ...
North America
Education Report
More than half of students tell YPulse that their education has been severely set back ...
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