Reports

Behavioral reports keep you up-to-date on Gen Z and Millennials' everyday lives and preferences.

Trend reports guide you through the major cultural shifts these generations are fueling.

Special reports are expert explorations on current event topics and brand affinity.

Scouting Next Gen Sports Fans Trend Report
First things first, the majority of young people, across gender and generation, conside...
Travel and Outdoors Report
Young consumers are a wanderlust generation, but the COVID-19 crisis made them think tw...
Hobbies and Passions Report
In the last year, young consumers’ hobbies and passions became more than pastimes—they ...
Sports and Athletics Report
Last year, YPulse’s special report on how sports fans were coping during COVID-19 found...
Religion and Spirituality Report
The decline in religious belief among Millennials has been discussed for about as long ...
Social Media Deep Dive Trend Report
Young consumers spend an average of 4 hours a day on social media by their own estimati...
Media Consumption Report
2020 was the year that everyone stayed home and streamed more—so what does that mean in...
Food Shopping and Trends Report
Food shopping suddenly became a major focus for young consumers at the height of the pa...
The Real Impact of Corporate Social Responsibility Special Report
YPulse has long said that young consumers expect brands to have social good efforts, bu...
Cooking and Diets Report
As YPulse’s 2020 Comfort in the Kitchen trend report revealed, COVID has significantly ...
Ad/Marketing Effectiveness Report
Young consumers are known as the ad-skipping generations, having more control than past...
Finance / Spending Monitor Report
YPulse has monitored the economic impacts of COVID from early on, and after the financi...
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