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Behavioral ReportNorth America

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TV and Entertainment Report

Young viewers have made their choice: streaming over YouTube, subtitles on, and the TV screen over the phone. Gen Z and Millennials are watching more than ever, but they’re also...

September 23, 2026

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Behavioral ReportNorth America

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Snacking Report

Gen Z and Millennials don’t just snack, they practically live on it. Most 13-39-year-olds snack at least once a day, and chips and cookies remain the undisputed favorites. But their...

September 16, 2026

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Behavioral ReportNorth AmericaWestern Europe

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Media Consumption Report

For Gen Z and Millennials, YouTube and Netflix are still the biggest draw for weekly video watching, but social platforms like TikTok and Instagram are quickly closing in on traditional...

September 10, 2026

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Special ReportNorth America

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Innovative Brands Report

What makes a brand feel innovative to young people—and can that magic be replicated? Innovation is a vital part of capturing young consumers’ attention, but it doesn’t mean the same...

September 3, 2026

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Behavioral ReportNorth AmericaWestern Europe

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Gen Z and Millennials are getting more serious about their money this year: teens are opening bank accounts at higher rates, and mobile wallets have basically taken over as young...

September 2, 2026

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Behavioral ReportTweensNorth America

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Tweens: Hobbies and Play

Tweens might be raised on YouTube, gaming, and a culture that makes it seem they’re growing up faster than ever, but 8-12-year-olds are still kids, and their time is still...

August 31, 2026

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Behavioral ReportNorth AmericaWestern Europe

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Shopping and Retail Report

In-person shopping is having a moment this year, even as most young consumers still shop online day-to-day. YPulse’s newest Shopping and Retail Behavioral Report finds that the majority of 13-39-year-olds...

August 26, 2026

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Behavioral ReportNorth AmericaWestern Europe

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Holiday Shopping and Winter Plans Report

Holiday shopping is starting earlier than ever for Gen Z and Millennials, with the vast majority of 13-39-year-olds planning to shop this season and many beginning before Black Friday even...

August 19, 2026

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Behavioral ReportNorth AmericaWestern Europe

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Halloween and Thanksgiving Report

Most Gen Z and Millennials plan to celebrate Halloween this year, and their excitement starts weeks before the holiday itself—a growing number are already decorating by August as “Summerween” content...

August 12, 2026

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Trend ReportNorth AmericaWestern Europe

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10 Trends to Know 2026 Trend Report

YPulse’s trend reports cover big shifts in youth culture, but what about the smaller ones? Niche trends matter for brands too which is why our youth experts rounded up 10...

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Behavioral ReportNorth AmericaWestern Europe

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Friendship and Community Report

Most Gen Z and Millennials have multiple close friends and see them at least once a week, especially during their teen years, challenging the idea that young people are the...

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Behavioral ReportTweensNorth America

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Tweens: Sports and Athletes

Forget the headlines about youth sports dying out—the majority of tweens are still playing, still watching with family, and still passing down the same rituals their parents grew up with....

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