TV and entertainment viewing habits, which streaming services they’re subscribing to, and how their viewing habits are shifting.
Young viewers have made their choice: streaming over YouTube, subtitles on, and the TV screen over the phone. Gen Z and Millennials are watching more than ever, but they’re also more frustrated than ever with how many services it takes to keep up. Add in a growing appetite for anime and a shift toward watching, not just listening to, podcasts, and entertainment habits are looking pretty different than they did a couple years ago.
In YPulse’s 2026 TV and Entertainment Report, we dive into why streaming fatigue is climbing, how TikTok and YouTube are shaping what young people watch next, and why anime viewership is surging fast.
Download the full report for further insights
Report length: 21 pages, North America report is based on a survey of 1500 13-39-year-olds in the U.S. and Canada (n=1000 U.S., n=500 Canada), fielded August 5–15, 2026. Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., France, Germany, Spain, and Italy (n=500 for each country), fielded August 5-13, 2026.
News consumption habits, which sources they trust, and how misinformation and media skepticism are shaping their worldview.
