- Report
- Behavioral
- Report
- Behavioral
North AmericaWestern Europe
TV and Entertainment Report
This year’s TV and Entertainment report evaluates trends in young consumers’ viewing preferences, what motivates them to turn on the TV (or their phone) for a new show, and how they feel about diversity in entertainment today.
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- What entertainment forms are becoming more popular among young consumers
- Who or what is the most influential in encouraging them to put new shows on their must-watch list
- How young consumers feel about diversity in the TV and Entertainment industry
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Report length: 18 pages, North America report is based on surveys of 1500 13-39-year-olds in the U.S. and Canada, fielded September 2023. Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany, fielded in September 2023.
Additional survey content for Pro users: What types of podcast content young consumers are listening to today, how many are paying to access content from online celebrities (through Patreon, etc.), and how many hours per week young people report they’re watching TV.
The Data File also includes data split by the following demographics: Gender & Generation, Age Groups, Academic Status, Race, POC, Country, Urban/Rural Status, LGBTQ+, and Parent.