Gen Z and Millennial research, trends, and insights
2020 has done a number on the entertainment industry, with some winning out big from shifts in viewing behavior, and others suffering the consequences. But through it all it’s been clear that content has been a priority for young consumers seeking escapes.
This latest data shows that Gen Z and Millennials’ viewing behaviors, preferences, and spending have been seriously changed by the events of this year. From where they want to watch content to what they’re watching and how often, we’re digging into the new realities of their TV and entertainment habits.
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Report length: 12 pages
Based on a survey of 1000 13-39-year-olds in the U.S., fielded October 2020