Behavioral REPORT

TV and Entertainment Report

2020 has done a number on the entertainment industry, with some winning out big from shifts in viewing behavior, and others suffering the consequences. But through it all it’s been clear that content has been a priority for young consumers seeking escapes. This latest data shows that Gen Z and Millennials’ viewing behaviors, preferences, and spending have been seriously changed by the events of this year. From where they want to watch content to what they’re watching and how often, we’re digging into the new realities of their TV and entertainment habits. Download the full report for insights on:  How...
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BEHAVIORAL REPORT
TV and Entertainment Report
North America
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