Additional survey content for Pro users: Young consumers’ top TV and entertainment genres, other forms of content that young consumers are interested in, and the number of hours young consumers spend watching TV content.
- Report
- Behavioral
- Report
- Behavioral
North AmericaWestern Europe
TV and Entertainment Report
Over the last two years, TV & Entertainment has played a crucial role in the lives of 13-39-year-olds. Gen Z and Millennials leaned on the creation of TV shows and movies throughout the pandemic, and they had a particular attraction to streaming services. However, with the number of streaming platforms ever-increasing, and inflation impacting their budgets, young consumers’ entertainment spending is shifting.
In this year’s TV & Entertainment report, we’ll look at genres young consumers are looking at, who is influencing their content choices, and their desire for increased diversity.
Download the full report for further insights
- Young consumers top entertainment genres
- The type of entertainment young consumers are spending on monthly
- The importance of diversity and representation in their TV and entertainment
- How podcasts numbers continue to increase for young consumers
19 pages, North America report is based on a survey of 1500 13-39-year-olds in the U.S. and Canada, fielded in November 2022. Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany, fielded in November 2022
