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TV and Entertainment Report

Over the last two years, TV & Entertainment has played a crucial role in the lives of 13-39-year-olds. Gen Z and Millennials leaned on the creation of TV shows and movies throughout the pandemic, and they had a particular attraction to streaming services. However, with the number of streaming platforms ever-increasing, and inflation impacting their budgets, young consumers’ entertainment spending is shifting.

In this year’s TV & Entertainment report, we’ll look at genres young consumers are looking at, who is influencing their content choices, and their desire for increased diversity.

Download the full report for further insights

  • Young consumers top entertainment genres
  • The type of entertainment young consumers are spending on monthly
  • The importance of diversity and representation in their TV and entertainment
  • How podcasts numbers continue to increase for young consumers
19 pages, North America report is based on a survey of 1500 13-39-year-olds in the U.S. and Canada, fielded in November 2022. Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany, fielded in November 2022

Additional survey content for Pro users: Young consumers’ top TV and entertainment genres,  other forms of content that young consumers are interested in, and the number of hours young consumers spend watching TV content. 

Recent years' reports on this topic

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North America
Western Europe