The TV and entertainment industry has undergone significant transformations in recent years, driven by rapid changes in streaming (like the battle between dropping binge shows or weekly releases) and shifting audience viewing preferences. More than ever young viewers are in a constant battle with how, when, and where to watch / listen to content—with determining factors ranging from what platform has their fave genre to which they can afford. This has reshaped how young audiences consume TV, movies, and podcasts, leading to a new era of highly personalized entertainment that keeps Gen Z hooked.
YPulse’s 2023 TV and Entertainment Report explores Gen Z and Millennials’ current TV / movie watching behaviors, what influences them to watch a new show, how theaters are faring post-pandemic, and what podcast genres they’re tuning in to.
Report length: 21 pages, North America report is based on surveys of 1500 13-39-year-olds in the U.S. and Canada, fielded August-September 2024. Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany, fielded in August-September 2024
