Fashion Preferences and Style Report

The quarantine-driven shift towards at-home wear made significant impacts on young consumers’ fashion interests, making it imperative for brands to then lean into comfort and functionality to remain relevant. Now with quarantine no longer a reality and more young people out in the world, there has been a re-focus on fashionable going out clothing—but is this what young consumers want? YPulse’s latest Fashion Preferences and Style report reveals the types of clothing young consumers are currently buying and the fashion trends they are most into for a post-quarantine world.