Fashion Preferences and Style Report

Vital insights into Gen Z and Millennials' behavior, plans, and views—with major takeaways for brands.

The quarantine-driven shift towards at-home wear made significant impacts on young consumers’ fashion interests, making it imperative for brands to then lean into comfort and functionality to remain relevant. Now with quarantine no longer a reality and more young people out in the world, there has been a re-focus on fashionable going out clothing—but is this what young consumers want? YPulse’s latest Fashion Preferences and Style report reveals the types of clothing young consumers are currently buying and the fashion trends they are most into for a post-quarantine world.

Download the full report for insights on: 

  • Whether young consumers are excited to dress up again post-quarantine and how going out clothes rank in the list of top clothing they’re currently interested in buying
  • If the fashion trends quarantine created—comfortability and functionality—has made a lasting impression on young consumers’ fashion preferences
  • The top source for fashion trends and fashion news among young people
  • If fast fashion has a future with young consumers

Report length: 13 pages

Based on a survey of 1450 13-39-year-olds in the U.S. and Canada, fielded in June 2021 

All surveys fielded after June 1, 2021 are expanded to a North American sample and totals now reflect the views of 13-39-year-olds in both the U.S. and Canada

Additional survey content for Pro users: Whether they prefer shopping online or in a physical store for clothes, influences on the clothing items they buy, and whether they prefer to splurge on new clothes or a nice dinner.  

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