- Report
- Behavioral
- Report
- Behavioral
North AmericaWestern Europe
Fashion Preferences and Style Report
This year’s Fashion Preferences and Style report explores how young people view fashion and style as a form of self-expression, which social media trends are catching their eye, and how brands can capitalize on young consumers’ affinity for resale.
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- Who or what is influencing Gen Z and Millennials’ clothing purchase decisions
- What styles have been trending on social media
- How thrifting influencers are making secondhand clothes sophisticated and personalized
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Report length: 17 pages, North America report is based on surveys of 1500 13-39-year-olds in the U.S. and Canada, fielded August / September 2023. Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany, fielded in August / September 2023.
Additional survey content for Pro users: How Gen Z and Millennials feel about purchasing fast fashion, the clothing items young people are interested in buying currently (sneakers, athletic wear, etc.), and how many young consumers look to fashion videos and blogs for fashion news and trends.
The Data File also includes data split by the following demographics: Gender & Generation, Age Groups, Academic Status, Race, POC, Country, Urban/Rural Status, LGBTQ+, and Parent.