Behavioral REPORT

Fashion Preferences and Style Report

This year’s Fashion Preferences and Style report explores how young people view fashion and style as a form of self-expression, which social media trends are catching their eye, and how brands can capitalize on young consumers’ affinity for resale.

  • Who or what is influencing Gen Z and Millennials’ clothing purchase decisions
  • What styles have been trending on social media
  • How thrifting influencers are making secondhand clothes sophisticated and personalized

Report length: 17 pages, North America report is based on surveys of 1500 13-39-year-olds in the U.S. and Canada, fielded August / September 2023. Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany, fielded in August / September 2023.

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BEHAVIORAL REPORT
Fashion Preferences and Style Report
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