Fashion Preferences and Style Report

Trying to track with every #core and aesthetic trending on social media can feel like a futile mission these days. It seems every week brings another viral look, fuelled by a hashtag, that brands need to figure out. But are young people chasing all of these viral fashion trends—and if so, how are they possibly keeping up? This year’s Fashion Preferences and Style report explores how young people view fashion and style as a form of self-expression. And how trends in their eyes aren’t templates to copy, but ways to reflect who they are and to influence others. In the...