Snacking, once a between-meal indulgence, is a daily habit for the majority of young people. But they’re blurring the lines between traditional meals and snacks as meals (Girl Dinner, anyone?). As such, Gen Z and Millennials are seeking out new, and especially trendy, creative snack presentations and flavor combinations for their favorite goodies. And though they love their nostalgic childhood faves, they’re super open to snack innovation—not just on their feeds, but from brands, too.
YPulse’s new Snacking Report explores Gen Z and Millennials’ current snacking behaviors, highlighting key snacking trends, flavor preferences, and motivations that shape their treats of choice.
Report length: 22 pages, North America report is based on surveys of 1500 13-39-year-olds in the U.S. and Canada, fielded August 2024. Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany, fielded in August 2024.
