‘Tis the season, and tweens have been thinking about what’s going under the tree! In fact, tweens told YPulse what they wanted for the holidays back in June as part of our Tweens: Shopping and Retail survey (exclusive to our Tween subscribers!). But unlike previous gens, tweens aren’t just asking for the biggest commercial toys of the season. Today’s tweens are keeping up with products on social media, in video games, and in stores, from games to clothing to beauty. They’re also discovering new brands all the time—we’ve told you before that tweens are a source of brand discovery for...
10/30/26
Tweens: Shopping and Retail
Tweens may be the youngest shoppers in the household, but they’re often the ones calling the sh...
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