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The #1 Item on Tweens’ Holiday Wish Lists in 2026

Dear Santa, tweens want to unwrap consoles, phones, toys and games, plus some money, this holiday season… 

Written and Edited by the YPulse Editorial Team
KEY TAKEAWAYS
  • Tweens already know what they want for the holidays
  • Games and toys are still at the top of their wish lists (play is not dead for Gen Alpha!)
  • Tweens want money of their own to spend on the products they want, too!
‘Tis the season, and tweens have been thinking about what’s going under the tree! In fact, tweens told YPulse what they wanted for the holidays back in June as part of our Tweens: Shopping and Retail survey (exclusive to our Tween subscribers!). But unlike previous gens, tweens aren’t just asking for the biggest commercial toys of the season. Today’s tweens are keeping up with products on social media, in video games, and in stores, from games to clothing to beauty. They’re also discovering new brands all the time—we’ve told you before that tweens are a source of brand discovery for...

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