You’ve seen the headlines—Gen Z is reviving granny hobbies, buying vintage tech, bricking their smartphones, and obsessed with film cameras. But is it all true or just hype? In this trend report, we dive into what analog and offline trends Gen Z is actually fueling and what their motivations are behind unplugging, going analog, and prioritizing IRL experiences over digital ones. From social media fatigue to print media’s revival, YPulse is covering all the latest trending topics about offline experiences and products—and identifying opportunities for brands to connect with Gen Z in tangible and memorable ways.
Report Length: 45 pages, North America report is based on a survey conducted among 1500 13-39-year-olds in the U.S. and Canada in May 2026. Western Europe report is based on a survey conducted among 2,500 13-39-year-olds in the U.K., France, Germany, Spain, and Italy in May 2026
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10 Trends to Know 2026 Trend Report
Learn 10 trends Gen Z is fueling now—and how brands can connect to young consumers through them.