Behavioral REPORT

Life Milestones & Future Plans Report

YPulse’s 2026 Trend Predictions report told you all about what the new year has in store for young consumers. But how are they feeling about going into the new year—and what’s on their personal goals list? Well, economic uncertainty is weighing heavy on Gen Z and Millennials, especially young adults. These gens are coming to terms with having to put off major life milestones like moving out of their parents’ house and finding a career they love—for now, at least. Nevertheless, they’re still holding on to hope for the future on their own timeline.

YPulse’s 2026 Life Milestones and Future Plans Report looks at how young people are feeling about their lives right now, what their goals are for the year ahead, and what their long-term priorities are.

  • How young people are generally feeling now—and how they feel about the year ahead
  • What they thought they’d have accomplished by now, but haven’t
  • What their biggest personal goals are for 2026

Report length: 20 pages, North America report is based on surveys of 1500 13-39-year-olds in the U.S. and Canada, fielded November 2025. Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany, fielded in November 2025

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Life Milestones & Future Plans Report
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