NEW GEN Z 101: Unlock & Outlast Microtrends

Life Milestones and Future Plans Report

Jan 12 2022

Gen Z and Millennials’ lives were turned upside down by the pandemic, causing many to miss out or alter important life milestones. Now, after nearly two years of upheaval, they’re ready to move forward with their lives. But what are their goals and aspirations now? This report dives into how COVID has impacted young peoples’ life plans, the life milestones they’re reaching now, and their future plans.

Download the full report for insights on: 

  • How young people feel about traditional life milestones now, and how COVID has changed that
  • The personal goals Gen Z and Millennials are currently focused on, and the pandemic’s impact on those goals
  • The life milestones BIPOC consumers and Millennial parents are interested in now

Report length: 14 pages

Based on a survey of 1450 13-39-year-olds in the U.S. and Canada, fielded in December 2021 

All surveys fielded after June 1, 2021 are expanded to a North American sample and totals now reflect the views of 13-39-year-olds in both the U.S. and Canada

Additional survey content for Pro users: The life milestones young people anticipate experiencing this year, the goals and aspirations they hope to reach, their New Year’s resolutions, their current employment and housing status, and how important various life goals are to them now. 

Survey content for Pro users also includes data split by the following demographics: Gender & Generation, Age Groups, Academic Status, Race, BIPOC, Country, Urban/Rural Status, LGBTQ+, and Parent

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