January 7 releases
1/7BR
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Approaches to dating, what they want in a relationship, and how their views on commitment and dating culture are shifting.
1/8TR
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Debunking common stereotypes and headlines about the next generation with real data —what brands and marketers need to know instead.
1/28BR
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Their top social platforms, which features they're gravitating toward, and how their social behaviors are evolving.
February 6 releases
2/4BR
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Feelings about climate change, how they're trying to shop sustainably, and what eco-friendly actions would make them more likely to buy from a brand.
2/5TR
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YouTube is shaping young consumers' media habits, cultural tastes, and purchasing decisions—learn why it's become the center of their entertainment universe.
2/18BR
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Sports participation and fandom, which athletes they trust and follow, and how fandom and live events fit into their lives.
2/25BR
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Kidulting, why they're buying toys for themselves, and what immersive and nostalgic experiences they're seeking out.
March 7 releases
3/4BR
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Which brands they stay loyal to, what keeps them coming back, and what they actually want from loyalty and rewards programs.
3/5SP
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How Gen Z defines what's cool, which brands are earning that status right now, and what separates the brands they love from the ones they ignore.
3/18BR
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Planning and booking trips, what they're prioritizing at their destinations, and how travel fits into their broader lifestyle.
3/25BR
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Feelings about marriage, how many are already married or planning to be, and what they want their weddings to look and feel like.
April 7 releases
4/1BR
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What they're creating, consuming, and sharing on social media and how their relationship with public feeds is changing.
4/9TR
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Today's teens are different from generations before them—learn what's driving their behaviors and preferences.
4/15BR
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Grocery shopping habits, what their fast food and restaurant preferences look like, and which food trends they're actually trying.
4/22BR
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Views on the value of a college degree, how AI is reshaping their education and career plans, and what skills they wish schools were teaching.
4/29BR
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Device usage and screen habits, what's influencing their tech purchases, and how they're starting to unplug and reclaim their time.
4/30WB
Register / Watch Replay →
How today's teens are rewriting the rules of this life stage — from AI homework helpers to Roblox shopping sprees to nano-creator trust.
May 5 releases
5/6BR
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How they play, spend, and identify with gaming, why open-world experiences are taking over, and how brands can show up in virtual worlds.
5/7TR
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How brands can earn young consumers' attention in an algorithm-driven world — from micro-series and podcasts to viral merch and community-building plays.
5/13BR
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AI use in everyday life, which platforms they're turning to, and what AI applications they welcome — and reject — from brands.
June 6 releases
6/3BR
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Attitudes toward mental health, how they're seeking support, and what role brands and employers play in their wellbeing.
6/10BR
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Approaches to health and fitness, which routines and apps they're using, and what wellness means to them beyond the gym.
6/17BR
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Music discovery and listening habits, which platforms and formats they prefer, and how music shapes their identity.
6/30TW
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How tweens engage with video games, which platforms and genres they prefer, and how gaming fits into their broader media habits.
July 7 releases
7/1BR
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Prioritizing experiences over things, what they're spending on, and which live events and activities matter most to them.
August 7 releases
8/5BR
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Forming and maintaining friendships, what community means to them, and how digital life is shaping the way they connect.
8/6TR
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Learn 10 trends Gen Z is fueling now—and how brands can connect to young consumers through them.
8/12BR
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Plans for Halloween and Thanksgiving, from travel to decorating and all the traditions in-between.
8/26BR
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Product discovery and purchase habits, which channels they prefer, and what tips the balance between browsing and actually buying.
8/31TW
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How tweens spend their free time, which hobbies and creative pursuits they're drawn to, and how play is evolving for this age group.
September 7 releases
9/2BR
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Managing money with fintech tools, which apps and platforms they trust, and where traditional banking is falling short.
9/3SP
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Which brands young consumers consider truly innovative, what innovation means to them right now, and how that perception shapes who they choose to buy from
9/16BR
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Snacking habits throughout the day, which categories and better-for-you options they're reaching for, and what drives impulse purchases.
9/23BR
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TV and entertainment viewing habits, which streaming services they're subscribing to, and how their viewing habits are shifting.
9/30BR
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News consumption habits, which sources they trust, and how misinformation and media skepticism are shaping their worldview.
October 7 releases
10/7BR
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Free time and hobbies, which passion projects define their identity, and how those interests connect to brand loyalty.
10/21BR
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Furnishing and decorating their spaces, which brands and channels they're using, and what home ownership means to their generation.
November 6 releases
11/4BR
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Phone usage and app habits, which apps they're spending the most time in, and how mobile habits are reshaping the way they shop and communicate.
11/11BR
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Splitting their time across platforms, which features they're gravitating toward, and how their social behaviors are evolving.
11/18BR
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Approaches to alcohol and nightlife, how sober curiosity is reshaping the category, and what a night out actually looks like for them.
11/30TW
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How tweens think about clothing and personal style, which brands they gravitate toward, and how peer influence shapes their preferences.
December 3 releases
12/2BR
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Views on car ownership, how interested they are in EVs, and how they're using rideshare and alternative transportation.
12/9BR
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How parents 16-39-years-old are raising their Gen Z and Gen Alpha kids, what values they're prioritizing, and how their approach to parenting differs from previous generations.
12/16BR
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Perceptions of luxury brands, how many aspire to own them, and what drives purchase intent in a generation redefining what luxury means.
January 4 releases
1/13BR
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Approaches to dating, what they want in a relationship, and how their views on commitment and dating culture are shifting.
1/30TR
View report →
Debunking common stereotypes and headlines about the next generation with real data — what brands and marketers need to know instead.
February 5 releases
2/3BR
View report →
Their top social platforms, which features they're gravitating toward, and how their social behaviors are evolving.
2/10BR
View report →
Feelings about climate change, how they're trying to shop sustainably, and what eco-friendly actions would make them more likely to buy from a brand.
2/24BR
View report →
Sports participation and fandom, which athletes they trust and follow, and how fandom and live events fit into their lives.
2/27TR
View report →
YouTube is shaping young consumers' media habits, cultural tastes, and purchasing decisions—learn why it's become the center of their entertainment universe.
March 6 releases
3/3BR
View report →
Kidulting, why they're buying toys for themselves, and what immersive and nostalgic experiences they're seeking out.
3/10BR
View report →
Which brands they stay loyal to, what keeps them coming back, and what they actually want from loyalty and rewards programs.
3/24BR
View report →
Planning and booking trips, what they're prioritizing at their destinations, and how travel fits into their broader lifestyle.
3/31SP
View report →
How Gen Z defines what's cool, which brands are earning that status right now, and what separates the brands they love from the ones they ignore.
3/31BR
View report →
Feelings about marriage, how many are already married or planning to be, and what they want their weddings to look and feel like.
April 5 releases
4/7BR
View report →
What they're creating, consuming, and sharing on social media and how their relationship with public feeds is changing.
4/21BR
View report →
Grocery shopping habits, what their fast food and restaurant preferences look like, and which food trends they're actually trying.
4/28BR
View report →
Views on the value of a university degree, how AI is reshaping their education and career plans, and what skills they wish universities were teaching.
4/30TR
View report →
Today's teens are different from generations before them—learn what's driving their behaviors and preferences.
May 5 releases
5/5BR
View report →
Device usage and screen habits, what's influencing their tech purchases, and how they're starting to unplug and reclaim their time.
5/12BR
View report →
How they play, spend, and identify with gaming, why open-world experiences are taking over, and how brands can show up in virtual worlds.
5/19BR
View report →
AI use in everyday life, which platforms they're turning to, and what AI applications they welcome — and reject — from brands.
5/29TR
View report →
How brands can earn young consumers' attention in an algorithm-driven world — from micro-series and podcasts to viral merch and community-building plays.
June 4 releases
6/9BR
View report →
Attitudes toward mental health, how they're seeking support, and what role brands and employers play in their wellbeing.
6/16BR
View report →
Approaches to health and fitness, which routines and apps they're using, and what wellness means to them beyond the gym.
6/23BR
View report →
Music discovery and listening habits, which platforms and formats they prefer, and how music shapes their identity.
6/30SP
View report →
Learn which brands Gen Z is recommending and why, how important word-of-mouth is right now, and what drives genuine advocacy.
July 4 releases
7/7BR
View report →
Prioritizing experiences over things, what they're spending on, and which live events and activities matter most to them.
7/31TR
Coming soon — title to be confirmed.
August 4 releases
8/4BR
View report →
Back-to-school shopping behavior, which categories they're prioritizing, and which retailers they plan to use.
8/11BR
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Forming and maintaining friendships, what community means to them, and how digital life is shaping the way they connect.
8/25BR
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How young consumers in Western Europe are approaching Christmas shopping, which categories they're prioritizing, and what influences their gift choices.
September 6 releases
9/1BR
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Product discovery and purchase habits, which channels they prefer, and what tips the balance between browsing and actually buying.
9/8BR
View report →
Managing money with fintech tools, which apps and platforms they trust, and where traditional banking is falling short.
9/22BR
View report →
Snacking habits throughout the day, which categories and better-for-you options they're reaching for, and what drives impulse purchases.
9/29BR
View report →
TV and entertainment viewing habits, which streaming services they're subscribing to, and how their viewing habits are shifting.
October 5 releases
10/6BR
View report →
News consumption habits, which sources they trust, and how misinformation and media skepticism are shaping their worldview.
10/13BR
View report →
Free time and hobbies, which passion projects define their identity, and how those interests connect to brand loyalty.
10/20BR
View report →
Building beauty and personal care routines, which brands they're loyal to, and what drives their product discovery.
10/27BR
View report →
Furnishing and decorating their spaces, which brands and channels they're using, and what home ownership means to their generation.
November 5 releases
11/10BR
View report →
Phone usage and app habits, which apps they're spending the most time in, and how mobile habits are reshaping the way they shop and communicate.
11/17BR
View report →
Their top social platforms, which features they're gravitating toward, and how their social behaviors are evolving.
11/24BR
View report →
Approaches to alcohol and nightlife, how sober curiosity is reshaping the category, and what a night out actually looks like for them.
December 4 releases
12/8BR
View report →
Views on car ownership, how interested they are in EVs, and how they're using rideshare and alternative transportation.
12/15BR
View report →
How parents 16-39-years-old are raising their Gen Z and Gen Alpha kids, what values they're prioritizing, and how their approach to parenting differs from previous generations.
12/22BR
View report →
Perceptions of luxury brands, how many aspire to own them, and what drives purchase intent in a generation redefining what luxury means.
